Reseda Group
- Company typePrivate
- Founded2021
- HeadquartersEast Lansing, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Reseda Group does
Reseda Group is a wholly-owned credit union service organization (CUSO) of MSU Federal Credit Union (MSUFCU), founded in 2021 and headquartered in East Lansing, Michigan. It functions as an investment-and-acquisition vehicle that builds and curates a portfolio of fintech products aimed at U.S. credit unions and their members. The company combines in-house developed platforms — including the Ever Green financial literacy center, the OneClick Financial hyper-personalization engine, and the Bolt Banking-as-a-Service (BaaS) platform — with acquired brands such as ChannelNet (2023, digital consumer engagement), Pocketnest (October 2025, AI-driven financial wellness), and Tandem (November 2025, couples/family finance app). The combined portfolio is augmented by minority investments in roughly two dozen fintech companies, including Keyno (CVVkey dynamic-CVV fraud prevention), Debbie (cash-rewards savings), Goalsetter (financial education), Goodbuy (small business marketplace), Strivve (card-on-file payments), and Stickley on Security (cybersecurity education).
Reseda distributes its products to credit unions primarily through a partnership-led go-to-market model: formal channel agreements with state credit union leagues in Connecticut, Kentucky, and New Mexico; embedded integrations with core banking platforms including CU*Answers, Lumin Digital, and Nymbus; and direct sales supported by MSUFCU as the flagship client. Revenue is generated through licensing and subscription arrangements with credit unions, ecosystem revenue sharing from portfolio companies, and returns on strategic fintech investments, although specific pricing and revenue figures are not publicly disclosed. Operational claims include serving a network of credit unions and financial institutions reaching over 47 million members via the Constant AI loan automation partnership, with measurable outcomes such as a 57% average increase in member financial wellness (Pocketnest) and a 95%+ reduction in online fraud in CVVkey's first year at MSUFCU. The company is led by April Clobes (President and CEO of both Reseda and MSUFCU) and Ben Maxim (COO of Reseda and CTO of MSUFCU), with roughly 51-100 employees and a stated mission of helping credit unions compete through digital transformation, fraud prevention, financial wellness, and family banking solutions.
Reseda Group firmographics
Firmographics- Name
- Reseda Group
- Legal name
- Reseda Group
- Website
- https://resedagroup.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Reseda Group industry classification
Industry- Product category
- Credit Union Fintech Services
- NAICS
- Credit Unions (522130), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Student/University Credit Unions (FSABAEAJ)
- akta.pro secondary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Reseda Group is headquartered
LocationHeadquarters
- HQ city
- East Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reseda Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Fintech Investment Returns: Reseda Group generates returns through strategic investments in fintech companies, acquiring equity stakes and later acquiring or partnering with successful portfolio companies
- Product Licensing to Credit Unions: Reseda Group offers its products (Ever Green, OneClick Financial, Bolt, Tandem, Pocketnest) to credit unions through licensing and partnership agreements
- Ecosystem Revenue Share: Through partnerships with fintech companies in its ecosystem, Reseda Group benefits from revenue opportunities as products are adopted by credit unions across its network
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Reseda Group product offering
Product offeringCore offering
Reseda Group is a credit union service organization (CUSO) that develops, acquires, and licenses a portfolio of fintech products and solutions for credit unions. Offerings include financial literacy (Ever Green), hyper-personalized digital engagement (OneClick Financial), a Banking-as-a-Service platform (Bolt), couples/family banking (Tandem), AI-powered financial wellness (Pocketnest), and credit union marketing (CUSuite).
Product overview
Reseda Group operates as a credit union service organization (CUSO) of MSU Federal Credit Union, offering a portfolio of fintech products and solutions designed to help financial institutions thrive in the digital age. The portfolio includes both in-house developed products (Ever Green, OneClick Financial, Bolt, Agency CU) and acquired brands (Tandem, Pocketnest, CUSuite). Ever Green provides financial literacy through a digital wellness center with API access. OneClick Financial delivers hyper-personalized member experiences through data-driven digital conversations. Bolt serves as a BaaS platform for fintech integration. Tandem (acquired 2025) offers couples-focused expense management for family banking. Pocketnest (acquired 2025) provides AI-powered financial wellness with generative AI and behavioral science. CUSuite enables digital marketing material creation for credit unions.
Differentiator
Problem solved
Functional benefit
Brands
- Ever Green: Financial literacy solutions developed by certified financial educators
- OneClick Financial
- Bolt
- Tandem
- Pocketnest
- CUSuite
Products and services
- Ever Green Financial literacy solutions developed by certified financial educators, delivered through a custom-labeled digital platform with personalized learning, calculators, videos, and articles for credit unions and their members.
- OneClick Financial A scalable, data-driven hyper-personalization digital solution that transforms credit union member experience by leveraging real-time data to deliver personalized digital conversations with account holders.
- Bolt A Banking-as-a-Service (BaaS) platform accelerating consumer access to fintech solutions directly from their trusted financial institution.
- Tandem A mobile financial planning app that helps couples coordinate shared expenses, plan, save, spend, and split finances without requiring couples to combine their bank accounts.
- Pocketnest An AI-powered financial wellness platform providing personalized, holistic financial guidance across ten essential areas from budgeting to estate planning, using generative AI and behavioral science.
- CUSuite A digital platform designed for anyone to create effective marketing materials for credit unions.
Quantifiable outcome
- 57% increase in member financial wellness on average with Pocketnest
- +4 more outcomes
Companies that use Reseda Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Reseda Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature5 records
Reseda Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Stickley on SecurityminorReseda Group invested in Stickley on Security, a cybersecurity education and awareness provider for credit unions. The partnership expands fraud prevention and financial security services, with Stickley recently merging with VYFI.
- Constant AIcoreReseda Group partnered with Constant AI to implement their AI-powered loan automation platform across its network of credit unions and financial institutions serving over 47 million members nationwide. The collaboration automates routine loan requests and improves operational efficiency.
- LetMeDoItminorReseda Group partnered with LetMeDoIt, a decision-making application focused on disability support. The app empowers people with disabilities to navigate personal decisions with support tools, promoting independence and inclusion.
- TandemcoreReseda Group acquired Tandem, a couples finance app based in Ann Arbor, Michigan. Tandem helps couples manage shared finances and will be expanded as part of Reseda's family banking ecosystem. Co-founders joined as Vice Presidents.
- Maps Credit UnioncoreMaps Credit Union partnered with Reseda Group to jointly acquire Pocketnest, an AI-powered financial wellness platform. This partnership allows both organizations to enhance member experiences through AI-driven tools and insights, with Maps Credit Union contributing its innovation platform approach.
- Credit Union League of Connecticut (CULCT)coreStrategic partnership where CULCT promotes Reseda Group's products and services to its member credit unions, expanding Reseda's reach in Connecticut.
- Kentucky Credit Union LeaguecoreStrategic partnership where the Kentucky Credit Union League promotes Reseda Group's products and services to its member credit unions, expanding Reseda's reach in Kentucky.
- Credit Union Association of New Mexico (CUANM)coreStrategic partnership where CUANM promotes Reseda Group's products and services to its member credit unions, expanding Reseda's reach in New Mexico.
- GoalsetterminorGoalsetter is a financial education and wellness platform focused on building the next generation of savers and investors. Part of Reseda Group's ecosystem of financial education and wellness platforms.
- CU*AnswerscorePocketnest is integrated with CU*Answers banking platform, enabling credit unions on this platform to offer AI-powered financial wellness to their members.
- Lumin DigitalcorePocketnest is integrated with Lumin Digital banking platform, expanding reach to credit unions using this digital banking solution.
- NymbuscorePocketnest is integrated with Nymbus banking platform, enabling additional credit union clients to access AI-powered financial wellness features.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Reseda Group competitors and assessment
Company assessmentDirect peers
- Curql Collective: Curql is a CUSO collective of credit unions that invests in and partners with fintech startups. Closely comparable to Reseda Group's investment-driven CUSO model, both operate as credit-union-owned vehicles for fintech ecosystem building.
- CO-OP Financial Services: CO-OP is one of the largest CUSOs in the US, providing payments, lending, and digital services to credit unions. Directly comparable to Reseda Group as a CUSO serving credit unions with multi-product service offerings.
- Velera (formerly PSCU): Velera is a CUSO providing card services, fraud prevention, and digital banking solutions to credit unions. Directly comparable product overlap with Reseda's CVVkey fraud, payments, and core digital capabilities.
- CUNA Strategic Services: CUNA Strategic Services is a CUNA-affiliated alliance that vets and distributes fintech solutions to credit unions. Closely comparable as a curated fintech ecosystem for the credit union industry.
Broad incumbents
- Lumin Digital: Lumin Digital is a cloud-native digital banking platform serving credit unions and community banks. Comparable as a credit-union-targeted digital banking platform that Reseda integrates Pocketnest into; competes on member experience layer.
- Nymbus: Nymbus provides a core banking and digital banking platform that credit unions and community banks can launch on. Comparable digital banking infrastructure competitor and integration partner to Reseda's product suite.
- Jack Henry & Associates: Jack Henry is a major core banking and digital technology provider serving credit unions and community banks. A broad incumbent that competes with Reseda across digital, lending automation, and financial wellness offerings.
- FIS Global: FIS is a large financial technology vendor offering core, digital, and lending solutions to banks and credit unions. Broad incumbent competitor across nearly all of Reseda's product categories.
Emerging players
- Goalsetter: Goalsetter is a financial education and wellness platform for younger users that is part of Reseda's ecosystem. Comparable as a fintech Reseda has invested in and offers to credit unions, overlapping with Ever Green and Pocketnest.
- Strivve: Strivve (Strivve CUSO LLC) provides card-on-file payment infrastructure for issuers and credit unions, and is a Reseda portfolio company. Comparable as a credit-union-targeted fintech in Reseda's investment portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Reseda Group social profiles
Digital presenceReseda Group compliance and trust
Trust signalCompliance3 records
Reseda Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reseda Group leadership team
Management profileNumber of profiles
Profiles4 records
Reseda Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Reseda Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reseda Group M&A and investment
M&A and investmentM&A4 records
Investments34 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reseda Group
What does Reseda Group do?
Reseda Group is a credit union service organization (CUSO) that develops, acquires, and licenses a portfolio of fintech products and solutions for credit unions. Offerings include financial literacy (Ever Green), hyper-personalized digital engagement (OneClick Financial), a Banking-as-a-Service platform (Bolt), couples/family banking (Tandem), AI-powered financial wellness (Pocketnest), and credit union marketing (CUSuite).
Is Reseda Group a public or private company?
Reseda Group is a private company. It is classified as corporate owned and is currently operating.
When was Reseda Group founded?
Reseda Group was founded in 2021. It employs 51 to 100 people.
Where is Reseda Group based?
Reseda Group is headquartered in East Lansing, United States, in the North America region.
How does Reseda Group make money?
Three revenue lines are on record. Fintech Investment Returns are the primary driver. The others are product Licensing to Credit Unions and ecosystem Revenue Share.
Who are Reseda Group's main competitors?
Direct peers on record are Curql Collective, CO-OP Financial Services, Velera (formerly PSCU) and CUNA Strategic Services. Broad incumbents are Lumin Digital, Nymbus, Jack Henry & Associates and FIS Global. Emerging players are Goalsetter and Strivve.
Does Reseda Group have an API?
No public API is recorded for Reseda Group.
What industry is Reseda Group in?
Reseda Group's product category is Credit Union Fintech Services. Its primary akta.pro industry code is FSABAEAJ, Student/University Credit Unions, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 522130 and its SIC code is 6199.