DiVine Tours

What DiVine Tours does

DiVine Tours is a boutique, fully licensed Italian tour operator founded in 1996 by Myriam Angulo, headquartered in Radda in Chianti (Tuscany) with a secondary coordination presence in Miami/South Florida. The company curates exclusive wine, gourmet, and lifestyle travel experiences across 10 Italian regions — Tuscany, Umbria, Sicily, Puglia, Piedmont, Alto Adige, Veneto, Liguria, Lazio, and the Amalfi Coast — and sells directly to consumers via its website (divinetours.com), phone (+1 305-274-7067), and email ([email protected]) in English, Italian, and Spanish. The registered trademark DiVineTours® anchors a brand featured in Condé Nast Traveler, Departures, Lonely Planet, Travel Weekly, LA Times, and Decanter Magazine since 1997.

The product portfolio centers on private VIP one-day wine tours and fully bespoke multi-day custom tours (up to 12 days), complemented by add-on modules: truffle hunts in Tuscany and Piedmont, cooking classes, yoga tours, garden tours for clubs and private groups, Florence shopping tours, full wedding planning, villa rentals, private bilingual guide and driver services, and wine consulting. A 2019 sub-brand, Couturista Travel, extends the offering into fashion and luxury-lifestyle tours across Tuscany, Miami, and Mexico — the Tuscany Couture 9-day package is priced at $6,999 per person and partners with the Ferragamo-owned Gallery Art Hotel. Pricing for the core DiVine Tours products is quote-based and not publicly disclosed.

The business model is direct-to-consumer and consultative: no third-party resellers are used for core tours, and all logistics — guides, drivers, fleet, winery appointments, accommodations — are operated in-house or through named long-standing supplier partners (Italian wineries, Michelin-starred restaurants, certified guides from the Italian Tourism Department). Technology is standard tour-operator booking and customer-management software with no proprietary platform, API, or AI components disclosed. Customer mix is predominantly affluent individual travelers and families (wine enthusiasts, luxury travelers, special-occasion travelers, wellness travelers), with a corporate and incentive group channel and a single named enterprise relationship (DuNah Vineyard & Winery, six trips). The company has no external funding, no parent company, and is closely identified with its founder.

Name

DiVine Tours

Legal name

DiVine Tours

Website

https://divinetours.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

DiVine Tours is a boutique Italian tour operator founded in 1996, offering curated wine tours, bespoke itineraries, and luxury travel experiences across 10 Italian regions for affluent individual travelers, with sub-brand Couturista Travel serving fashion-focused clients.

Ownership category

akta.pro rank

Product category

Luxury Tour Operator Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Culinary & Wine Itinerary Planning (THAKAOAJ), Culinary Walking & Market Tours (THAJAGAA), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Luxury wine tours
• Boutique travel services
• Italian culinary tourism
• Private guided tours
• Bespoke vacation planning

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Luxury Wine Tours: Day tours and multi-day wine tours in Tuscany and other Italian wine regions including Chianti Classico, Montalcino, San Gimignano, Chianti Rufina, Montepulciano, Carmignano, and Bolgheri. Tours include private guides, bilingual services covering 5 languages, private transportation, exclusive wine estate visits, tastings, gourmet lunch, and visits to charming towns and villages.
2. Specialty Tours and Experiences: Cooking classes at famous abbeys, wineries, and local restaurants; truffle hunt tours in Tuscany and Piedmont; yoga tours combining wellness with travel; garden tours for garden clubs and private groups; shopping tours in Florence.
3. Bespoke Custom Tours: Fully customized private group tours ranging from single day trips to complete 12-day programs covering regions like Puglia and Sicily. Coordinate every detail including visits to intimate cellars, castles, boutique hotels, museums, historical locations, cooking lessons, and villa rentals.
4. Wedding Planning Services: Full wedding planning in Tuscany including luxurious villa rentals, charming accommodations, catering, flowers, music, elegant transportation, exclusive tours, and breathtaking wedding venues.
5. Planning and Concierge Services: Trip planning services, villa rentals, real estate assistance, accommodations booking, private guides, private drivers, private minibus for groups, museum and cultural event coordination, special event coordination, and wine consulting.
6. Couturista Travel Fashion Tours: Fashion and luxury lifestyle-focused tours through Tuscany, Miami, and Mexico featuring VIP access to fashion houses, designer outlets, artisan workshops, and luxury accommodations. Priced at $6,999 per person for complete land packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

DiVine Tours is a fully licensed boutique tour operator selling exclusive VIP wine tours, gourmet itineraries, and specialty travel programs in Italy since 1996. Core offerings include one-day wine tours across Italian wine regions (Tuscany, Chianti, Montalcino, etc.) and fully customized multi-day bespoke private group tours ranging from single-day trips to 12-day programs. The company coordinates all logistics including private guides, drivers, transportation, accommodations, villa rentals, cooking classes, winery visits, and cultural experiences for sophisticated individual travelers and small groups.

Product overview

DiVine Tours is a boutique tour operation offering a portfolio of curated travel experiences in Italy, centered on wine, food, culture, and lifestyle tourism. The core offerings include one-day VIP wine tours and bespoke custom tours for private groups and individuals. These are complemented by specialty add-on modules including truffle hunt tours, cooking classes, yoga tours, garden tours, shopping tours, wedding planning, villa rentals, private guide services, private drivers, and wine consulting. The company operates its own tours and controls quality at every step, with staff certified by the Italian Tourism Department. A sub-brand, Couturista Travel, provides fashion-focused luxury tours including the 'Tuscany Couture' experience. Services are available year-round with white-glove VIP offerings and seasonal small-group signature tours.

Differentiator

Problem solved

Functional benefit

Brands

• Couturista Travel: Fashion and luxury lifestyle-focused tours through Tuscany, Miami and Mexico, offering curated shopping experiences, luxury accommodations, high-end dining, and cultural immersion.

Products and services

• One-Day VIP Wine Tours
• Bespoke Custom Tours Fully customized all-inclusive multi-day private group tours tailored to client interests, coordinating every detail including intimate cellar visits, castles, boutique hotels, museums, historical locations, cooking lessons, and villa rentals across Italy.
• Truffle Hunt Tours Guided morning truffle hunts in the forests of Tuscany and Piedmont with expert truffle hunters and dogs, followed by tastings of the 'diamond of the forest' for culinary travelers.
• Cooking Classes One-day cooking experiences at various locations including Chianti abbeys, wineries, local restaurants, Florence (with market tour), and Amalfi Coast (Ravello), available year-round for culinary travelers.
• Yoga Tours Luxury vacation packages combining daily yoga practice in unique settings with expert instructors in Tuscany and Sicily, offered as small yearly groups or private group reservations for wellness travelers.
• Garden Tours Exclusive tours for garden clubs and private groups featuring access to private gardens, famous botanical sites, expert botanical staff, and luxury hotel accommodations throughout Italy for horticultural enthusiasts.
• Wedding Planning in Tuscany Full-service wedding planning in Tuscany including luxurious villa rentals, charming accommodations, catering, flowers, music, elegant transportation, exclusive tours, and venue coordination for couples seeking destination weddings.
• Private Guide Services Bilingual private guide services covering five languages, with certified guides, art historians, hostesses, and drivers for individual travelers and groups touring throughout Italy.
• Private Driver Services Transportation services including airport pickups, panoramic city tours, cross-country transfers, and private minibus for groups using private drivers and company-owned fleets across Italy.
• Villa Rentals Exclusive villa rental services offering access to charming boutique hotels, castle accommodations, and private villa properties throughout Italy for luxury travelers.
• Wine Consulting Professional wine consulting services leveraging longstanding relationships with Italian wineries and trade connections to enhance tour experiences for collectors and enthusiasts.
• Couturista Travel Fashion Tours Fashion and luxury lifestyle-focused tours through Tuscany, Miami, and Mexico featuring VIP access to fashion houses, designer outlets, artisan workshops, and luxury accommodations, including the Tuscany Couture 9-day package priced at $6,999 per person.

Quantifiable outcome

• Featured in Condé Nast Traveler, Departures, Lonely Planet, Travel Weekly, LA Times, JOYS Magazine, Decanter Magazine, and other major publications
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Couturista TravelcoreStrategic or Co-development Partner · 1 January 2019Co-founded fashion and luxury lifestyle-focused tour brand offering tours through Tuscany, Miami, and Mexico. DiVine Tours serves as operational partner providing ground logistics, wine tours, and expertise for Tuscany Couture product. Myriam Angulo serves as COO and Chief Couturista.
• Gallery Art Hotel (Ferragamo)coreStrategic or Co-development PartnerLuxury fashion-inspired hotel partnership for Couturista Travel fashion tours. The Ferragamo-owned Gallery Art Hotel, one of six properties created by the Ferragamo family, serves as the primary accommodation for Tuscany Couture tours. This partnership provides VIP access to fashion history through the Salvatore Ferragamo Museum.
• Giglio Cooking School (Florence)coreStrategic or Co-development PartnerCooking school partnership in Florence offering authentic Florentine cuisine cooking lessons. Chef Marcella leads classes including dishes like Ribollita soup, chicken and artichoke main course, and Zuppa Inglese dessert. Students keep aprons as souvenirs and dine on their creations.
• Various Italian WineriescoreOthersExclusive access relationships with Italian wineries throughout Tuscany and other regions including: Castello di Radda, Fontodi, Il Molino di Grace, Castello di Rampolla, Castello di Verrazzano, Badia Coltibuono, Poggio Antico, Mastrojanni, Capannelle, Biondi Santi, and many others. Longstanding relationships allow VIP treatment and private tastings for DiVine guests.
• Ferragamo MuseumminorStrategic or Co-development PartnerCultural partnership providing VIP access to the Salvatore Ferragamo Museum in Florence for fashion-focused tours. Guests receive guided tours showcasing the history of Italian fashion and the legacy of Salvatore Ferragamo.
• Michelin-Starred RestaurantscoreOthersPartnership with top restaurants including La Leggenda Dei Frati (Michelin-starred) for farewell dinners and special culinary experiences. Guests enjoy panoramic views of Florence and multi-course meals with wine pairing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Walks of Italy: Italy-focused tour operator offering small-group and private guided tours across major Italian cities and regions. Directly competes with DiVine Tours in the guided tour category, though positioned more toward mainstream travelers than luxury wine specialists.
• Select Italy: Luxury Italy travel company offering custom vacations, villa rentals, and curated experiences across Italian regions. Comparable to DiVine Tours in its luxury positioning, custom itinerary design, and direct-to-consumer consultative sales approach.
• Truly Italy: Custom Italy vacation planner offering bespoke itineraries with concierge services and curated accommodations. Comparable in its bespoke multi-day tour design and luxury positioning, with similar consultative sales model.
• Ciao Florence: Florence-based tour company offering food, wine, and cultural tours in Tuscany. Directly comparable in product focus on Tuscan wine and culinary experiences, though positioned at a more accessible price point than DiVine Tours.
• Avventure Bellissime: Italian tour operator offering private and small-group tours across major destinations with luxury and standard tiers. Directly comparable in operational model and geographic focus, though with broader positioning across price points.
• Context Travel: Premium small-group and private tours led by scholars and experts across Italy, Europe, and beyond. Comparable to DiVine Tours in its emphasis on expert-led, intimate group experiences with high-end positioning, though broader geographically.
• The Roman Guy: Italy tour company offering small-group and private experiences with focus on quality guides and authentic access. Comparable in boutique positioning and private tour emphasis, though broader across Italian destinations and price tiers.
• Tuscany Tours and More: Boutique tour operator specializing in Tuscany experiences including wine tours, cooking classes, and cultural excursions. Directly comparable in product mix and geographic focus, with similar boutique positioning in the Tuscan wine tourism market.

Broad incumbents

• Indagare Travel: Luxury travel company offering curated trips, hotel bookings, and bespoke itineraries globally including Italy. Comparable in luxury positioning and concierge-style service, though broader as a multi-destination luxury travel brand with membership model.
• Black Tomato: Boutique luxury travel company specializing in bespoke itineraries and unique experiences worldwide. Comparable in its luxury bespoke positioning and curated experiential travel, though broader geographically with a global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiVineTours
• Instagraminstagram.com/divinetoursitaly?igshid=YmMyMTA2M2Y=
• Xx.com/DiVineToursITA
• LinkedInlinkedin.com/company/divine-travel-and-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiVine Tours