Couturista Travel

What Couturista Travel does

Couturista Travel is a Miami-based boutique luxury tour operator specializing in curated fashion-focused travel experiences for affluent leisure travelers. Founded in 2018 by Myriam Angulo and Lazaro Priegues as a spin-off from the founders' existing DiVine Tours business, the company leverages Myriam Angulo's 20-plus-year relationships with Italian fashion houses (Prada, Gucci, Armani, Ferragamo, Emilio Pucci, Sergio Rossi, Cavalli, Dolce & Gabbana) to offer behind-the-scenes access, artisan workshop visits, and luxury outlet shopping paired with high-end accommodations, Michelin-starred dining, and wine experiences across Tuscany/Florence, Miami, and San Miguel de Allende, with Colombia (Cartagena) indicated as a future destination.

The product portfolio centers on destination-based tour programs — the signature nine-day Tuscany Couture tour ($6,999 per person, double occupancy), five-day Miami and San Miguel de Allende programs, Florence one-day shopping tours, and a Men's Couturista module — plus the Couturista Global Collection e-commerce merchandise line (tote bags, apparel, art prints, home goods). There is no proprietary software platform; the underlying "technology" is the founders' relational capital and a Squarespace-hosted website with email/phone booking flows.

The business operates as a private Florida LLC (Couturista, LLC), is fully bootstrapped with no disclosed external funding, and runs with a lean three-person core team supplemented by destination-based guides and Italy-based fashion curator Maria Vittoria Amasino. Go-to-market is direct-to-consumer via website, email ([email protected]), and phone (+1-305-274-7067), supplemented by earned media coverage in publications including LA Times, Departures, Lonely Planet, The Points Guy UK, Marriott Bonvoy, INDULGE Lifestyle Magazine, and Travel Weekly, plus an ambassador/influencer program. Revenue is generated primarily through one-time tour package purchases with a secondary merchandise stream.

Name

Couturista Travel

Legal name

Couturista, LLC

Website

https://couturistatravel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Couturista Travel is a Miami-based boutique luxury tour operator offering curated fashion-focused travel experiences to Italy, Miami, and Mexico for affluent fashion enthusiasts, leveraging founder relationships with Italian fashion houses for exclusive behind-the-scenes access.

Ownership category

akta.pro rank

Product category

Luxury Travel and Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Luxury Travel Agencies (THAKAFAA), Luxury Shopping & Personal Styling Experiences (Personal Shopper, Atelier Visits) (THAJALAL)

Keywords

• Luxury fashion tours
• Curated travel experiences
• Fashion shopping tours
• Artisan workshop tours
• Designer outlet tours

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Guided Tour Packages: The primary revenue stream consists of all-inclusive luxury tour packages that combine accommodations, transportation, guided shopping tours, dining experiences, museum visits, and cultural activities. Packages are priced per person and include multiple destinations (Tuscany/Florence, Miami, San Miguel de Allende, Mexico).
2. E-commerce Merchandise: Secondary revenue through the Couturista Global Collection, an online shop selling branded merchandise including tote bags ($30), t-shirts ($50-$85), art prints ($75), and home decor items like the Couturista Chic Mini Decanter ($99).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Couturista Travel designs and sells all-inclusive, multi-day curated luxury tour packages centered on fashion, shopping, art, and culture in destinations such as Tuscany/Florence, Miami, and San Miguel de Allende, with VIP access to fashion houses, artisan workshops, designer outlets, and luxury accommodations. The company also runs one-day Florence shopping tours, men's fashion itineraries, and custom private tours, and operates a small e-commerce merchandise line (Couturista Global Collection) selling branded accessories and apparel.

Product overview

Couturista Travel operates as a unified platform offering curated fashion and lifestyle vacation experiences. The core portfolio consists of destination-based tour programs (Tuscany Couture, Florence Shopping Tours, Miami Couturista, San Miguel de Allende Couturista) combined with a merchandise line (Couturista Global Collection). Additional modules include Men's Couturista for male-focused fashion experiences. All programs emphasize exclusive insider access to fashion houses, artisan workshops, and luxury shopping destinations, supported by luxury accommodations, gourmet dining, and cultural experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Tuscany Couture: Signature nine-day curated fashion and shopping vacation program in Tuscany, Italy, featuring exclusive access to Italian fashion houses and artisan workshops.
• Florence Shopping Tours
• Miami Couturista
• Mexico Couturista
• Men's Couturista
• Couturista Global Collection

Products and services

• Tuscany Couture Nine-day/eight-night signature fashion tour in Tuscany and Florence combining elite shopping destinations, artisan workshops, designer outlets, fashion museums, and boutique winery visits, with VIP access to Prada, Gucci, Armani, Ferragamo, Emilio Pucci, Sergio Rossi, Cavalli, and Dolce & Gabbana. Priced at $6,999 per person (double occupancy) and includes luxury accommodations at the Ferragamo-owned Gallery Art Hotel, English-speaking guides, meals with wine, museum entrances, and shopping tours.
• Florence Shopping Tours One-day shopping tours in Florence offered as three programs: Made in Florence (daily group morning half-day tours of historical shops and trendy boutiques), Bespoke Florence (individual services at high-end fashion names and exclusive brands), and Custom Private Tour (personalized itinerary with designer outlet access). All include guide, visits, and a Couturista shopping tote.
• Miami Couturista Five-day/four-night luxury all-inclusive land program exploring Miami's emerging fashion scene including the Design District, global luxury brands, up-and-coming local designers, art galleries, and neighborhoods such as Wynwood and Little Havana. Includes deluxe hotel accommodation, private transportation, English-speaking guides, private airport pickup, welcome and farewell dinners, and daily explorations; one-day Miami tours with guide and transportation are also available.
• San Miguel de Allende Couturista Five-day/four-night program in San Miguel de Allende, Mexico featuring artisan boutiques, leather goods, textiles, couture pieces, handcrafted jewelry, and pottery. Includes deluxe private transportation, English-speaking guides, daily breakfast, gourmet meals, tours, museums, and shopping experiences.
• Couturista Global Collection E-commerce merchandise shop selling branded items including reusable canvas tote bags ($30), fashion illustration t-shirts ($50-$85), art prints ($75), and decorative items such as the Couturista Chic Mini Decanter ($99).

Quantifiable outcome

• Up to 80% off designer goods at luxury outlets (+ tax back for non-EU visitors)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Sonder & HollidayminorStrategic or Co-development PartnerCouturista developed a collaboration with Sonder & Holliday, founded by Lorena Miranda, to create handmade travel hats. The hats are crafted by artisans in Ghana, Africa, combining fashion with social impact. The collaboration features handmade hats with Couturista's signature color band.
• Ghana ArtisansminorStrategic or Co-development PartnerArtisan partners in Ghana, Africa who handcraft hats and accessories for the Couturista-Sonder & Holliday collaboration. The artisans create handmade goods with stories and traditions.
• Gallery Art HotelcoreStrategic or Co-development PartnerFerragamo-owned luxury hotel in Florence used as primary accommodation for Tuscany Couture guests. One of six properties created by the Ferragamo family, offering fashion-inspired luxury accommodations.

Scale indicators3 records

Recent moves3 records

Emerging players

• Pelorus: UK-based experiential travel company crafting ultra-high-end, access-driven itineraries including fashion and cultural experiences. Comparable on bespoke, access-led luxury positioning and premium pricing, though with a stronger adventure/expedition lean.
• Roaming Roman (or similar Italy-fashion guides): Small, Italy-focused tour operators offering bespoke shopping and fashion-themed experiences in Florence, Milan, and Rome. Closely comparable niche positioning on Italian fashion/shopping access though at smaller scale than Couturista.

Others

• TourRadar: Online marketplace aggregating multi-day tour operators (including luxury operators) and connecting them with consumers. Not a direct competitor but a relevant distribution channel and benchmark for the tour-operator category Couturista operates in.

Direct peers

• Context Travel: Operates expert-led, small-group cultural and themed walking tours in cities worldwide, including Florence and other Couturista destinations. Most directly comparable on format (small-group, expert-guided, themed city experiences) and target customer (affluent, intellectually curious travelers).
• Artisans of Leisure: Boutique luxury travel company designing private, customized trips focused on culture, shopping, and insider access across many countries. Closely matches Couturista's fashion/shopping-focused private itinerary model and affluent clientele.
• Black Tomato: Boutique luxury travel company specializing in bespoke, experience-led itineraries with strong focus on access, authenticity, and 'wow' moments. Closely comparable on positioning (curated, access-driven, premium-priced) though broader in geography and adventure scope.
• Walks of Italy (Walks Tours): Italy-focused small-group tour operator offering themed Florence, Tuscany, and other regional experiences with expert local guides. Direct overlap on Couturista's flagship Tuscany/Florence destination and themed small-group day-tour format.

Broad incumbents

• Kensington Tours: Global luxury tour operator creating fully customized private trips with hand-selected guides and exclusive access experiences. Closely matches Couturista's custom-private, access-led, high-touch service model across multiple luxury destinations.
• Abercrombie & Kent: Large, established luxury tour operator offering bespoke private and small-group trips across dozens of countries including Italy and Mexico. Directly comparable luxury positioning and tailor-made itinerary model, though far broader in scope and scale than Couturista.
• Indus Travels: Tour operator offering curated multi-day package tours including Italy and Mexico at varying price points. Comparable multi-day tour operator business model and destinations, though generally less luxury- and access-focused than Couturista.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Couturista Travel