Nova Eye Care Center

What Nova Eye Care Center does

Nova Eye Care Center is an independently owned optometry practice headquartered at 3223 Duke St, Suite B3 in Alexandria, Virginia, founded in 2008 by Dr. Tina Kelly and expanded to its current Alexandria Commons Shopping Center location in 2013. The practice delivers comprehensive primary eye care to consumers across Northern Virginia and the Washington DC metro through a clinical team of three optometrists (Dr. Tina Kelly, Dr. Jennifer Lee, Dr. Jacqueline Shannon) supported by opticians, offering comprehensive eye exams, contact lens evaluations including specialty fits (scleral, OrthoK, keratoconus, post-surgical), medical eye care for glaucoma, cataracts, macular degeneration, diabetic eye disease and uveitis, dry eye treatment, pediatric myopia control, LASIK/PRK co-management, and same-day emergency care.

The practice operates diagnostic imaging equipment including Optical Coherence Tomography (OCT), Visual Field Testing, Fundus Photography, and Electroretinography (ERG) for ocular disease screening, and runs an on-site optical dispensary stocked with over 600 hand-picked designer frames (Adidas, Hugo Boss, Burberry, Calvin Klein, Coach, D&G, Oakley, Prada, among others) plus a broad menu of lens designs, materials, and features. Distribution occurs through three channels: appointment-based clinical services, walk-in retail browsing in the optical shop, and a 24/7 online storefront for contact lens reorders, contact lens solutions, and dry eye products, with patient engagement supported by a RevolutionEHR patient portal.

Revenue is generated primarily through professional services billed to medical and vision insurance (Aetna, Anthem BCBS, BlueCross BlueShield, Cigna, Humana, Medicare, Virginia Medicaid, Tricare, UnitedHealth Care, Eyemed, VSP) plus patient copays and deductibles, combined with retail sales of eyeglasses, sunglasses, and contact lens products. The practice accepts all major credit cards, offers payment installments, and provides a prompt-payment discount for uninsured patients. The go-to-market is direct-to-consumer via local SEO, content marketing (blog on eye health topics), and organic social (Facebook, Instagram, X, LinkedIn), with no external funding, no parent company, and no disclosed M&A activity.

Name

Nova Eye Care Center

Legal name

NOVA EYE CARE CENTER

Website

https://novaeyecarecenter.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Nova Eye Care Center is an independently owned optometry practice in Alexandria, VA, founded in 2008 by Dr. Tina Kelly. Three optometrists deliver comprehensive exams, medical eye care, specialty contact lens fitting, myopia control, and LASIK/PRK co-management to Northern Virginia and Washington DC consumers, supported by an on-site optical shop and an online contact lens store.

Ownership category

akta.pro rank

Product category

Optometry and Eye Care Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Vision & Ophthalmic Diagnostic Centers (Optometry/OCT/Retinal Imaging) (HLAFAKAI), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Optometry services
• Eye examinations
• Contact lens fittings
• Medical eye care
• Optical retail

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Eye Care Services: Revenue from comprehensive eye exams, contact lens exams, medical eye care, emergency eye care, and laser procedure co-management. Billed to medical or vision insurance, with patient copays and deductibles collected at time of visit.
2. Optical Products (Glasses and Sunglasses): Sale of prescription eyeglasses, sunglasses, and lenses through the on-site optical shop with over 600 hand-picked frames. Staff operates on commission-free basis, selling frames and lens options to patients.
3. Contact Lenses and Solutions: Sale of contact lenses and related solutions through online ordering platform, available 24/7 for patients to reorder.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Nova Eye Care Center is an optometry practice that provides comprehensive eye examinations, contact lens evaluations (including specialty fits for keratoconus, astigmatism, multifocal, and OrthoK), medical eye care for conditions such as glaucoma, dry eye, cataracts, macular degeneration, and diabetic retinopathy, myopia control for children, LASIK/PRK co-management, and same-day emergency eye care. The practice also operates an on-site optical shop selling prescription eyeglasses, sunglasses, contact lenses, and related eye health products, supported by in-house diagnostic imaging (OCT, visual field, fundus photography, ERG).

Product overview

Nova Eye Care Center is an optometry practice offering a comprehensive suite of eye care services centered around its core clinical offerings: Comprehensive Eye Exams, Contact Lens Exams, Medical Eye Care, Dry Eye Treatment, Glaucoma Treatment, Myopia Control, Laser Procedures (LASIK/PRK), and Emergency Eye Care. The practice operates an Optical Shop retail component offering prescription eyeglasses and sunglasses with over 600 hand-picked frames from premium brands (Adidas Eyewear, Anne Klein, Hugo Boss, Burberry, Calvin Klein, Carrera, Coach, Dolce & Gabbana, Flexon, Joseph Abboud, Juicy Couture, Kate Spade, Nine West, Oakley, Prada), plus lens options (single vision, progressive, bifocal, trifocal, computer glasses, reading glasses) in various materials and with features like anti-glare coating, Transitions, polarized, and blue blocker. The product portfolio also includes contact lenses and related products (solutions, dry eye products) available for online ordering, supported by a Patient Portal for appointment management and health information access. Services are delivered by three optometrists providing primary care optometry, specialty contact lens fitting, myopia management, and ocular disease treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exam Annual thorough eye examination evaluating eyesight and the visual system, providing glasses prescriptions and general eye health evaluation, screening for disorders such as dry eyes, glaucoma, cataracts, macular degeneration, and diabetes.
• Contact Lens Exam Comprehensive exam and contact lens evaluation providing correct measurement and fit, including soft lenses, astigmatism lenses, multifocal/bifocal lenses, hard/RGP lenses, scleral lenses for keratoconus, OrthoK lenses, and hard-to-fit cases.
• Medical Eye Care Treatment and care for eye injuries, infections, and chronic eye diseases including cataract evaluation, diabetic eye care, glaucoma testing and treatment, macular degeneration management, flashes and floaters evaluation, and uveitis.
• Dry Eye Treatment Diagnosis and treatment of dry eye syndrome, analyzing tears to determine type and provide tailored treatment plans addressing symptoms such as dryness, itching, burning, watery eyes, and blurred vision.
• Glaucoma Treatment Diagnostic tests and treatment for glaucoma including visual field testing, OCT, fundus photography, electroretinography, with treatment options including medications, laser surgery (SLT, LPI), and referral for conventional surgery.
• Myopia Control Evidence-based treatments to slow myopia progression in children including overnight contact lenses, daytime soft contact lenses, and prescription eye drops.
• Laser Procedures (LASIK/PRK) Co-Management Laser vision correction co-management including YAG capsulotomy for posterior capsule opacification, Selective Laser Trabeculoplasty (SLT) for glaucoma, and LASIK/PRK consultation with partnership to ophthalmologists.
• Emergency Eye Care Same-day urgent care for eye pain, conjunctivitis (pink eye), hordeolum (stye), eye infections, corneal ulcers, corneal abrasions, and foreign body removal.
• Optical Shop - Prescription Eyeglasses Wide variety of prescription eyeglasses with over 600 hand-picked frames from brands including Adidas Eyewear, Anne Klein, Hugo Boss, Burberry, Calvin Klein, Carrera, Coach, Dolce & Gabbana, Flexon, Joseph Abboud, Juicy Couture, Kate Spade, Nine West, Oakley, and Prada.
• Sunglasses Sunglasses with 100% UV-A & UV-B protection or UV 400 protection, available with prescription lenses including progressive lenses, in various styles and lens options.
• Contact Lenses Contact lenses available for order online 24/7, including soft daily, biweekly, and monthly disposables, with options for astigmatism, multifocal, and specialty fits.
• Dry Eye Products Dry eye drops, eyelid cleansers, and moist heat eye masks delivered to home, including brands Refresh and Systane, allergy eye drops.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Best Ophthalmology Specialist in Northern Virginia/DCcoreStrategic or Co-development PartnerPartnered with the best cornea and laser vision correction specialist in Northern Virginia and Washington DC area for LASIK consultation, custom LASIK, PRK, and ICLs. Nova Eye Care Center provides pre- and post-operative care while the specialist performs the surgery.
• Network of Glaucoma Surgery SpecialistsminorStrategic or Co-development PartnerReferral network of specialists for conventional or incisional glaucoma surgery when other treatments do not adequately lower eye pressure.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Costco Optical: Membership-based optical department within warehouse clubs that competes on price for routine exams, glasses, and contact lenses within the same Northern Virginia consumer base.
• Pearle Vision: Established franchised optical chain with doctor offices inside retail locations; competes for routine exam and eyewear sales in the greater DC metro market.
• Visionworks: National optical retailer operating both standalone stores and optometry offices that compete for the same Alexandria-area patients seeking combined eye exams and eyewear purchases at scale.
• Target Optical: Optical departments within Target stores offering eye exams and eyewear; competes for convenience-oriented shoppers in the same Northern Virginia retail corridors.
• America's Best Contacts & Eyeglasses: High-volume optical chain offering bundled exam-and-eyewear pricing that competes aggressively on value for routine vision correction, a core service line of Nova Eye Care Center.
• LensCrafters: Largest U.S. optical retail chain with in-store optometrists and same-day lens service; competes in the same Northern Virginia trade area for walk-in optical and routine exam demand.

Emerging players

• Warby Parker: DTC and retail optical brand that pressures independent practices on frame pricing and brand recognition; also offers eye exams in many locations, including within the DC metro.
• 1-800-Contacts: Online contact lens retailer that competes directly with Nova's e-commerce contact lens reordering channel on price, convenience, and reorder ease.

Direct peers

• MyEyeDr. Mid-Atlantic focused optical and optometry group with multiple DC-area locations offering comprehensive eye exams, contact lens services, and an optical retail floor — directly comparable single-stop care model, though at significantly greater scale than Nova Eye Care Center.
• For Eyes: Multi-location optical and optometry operator with DC-area presence; similar combined offering of comprehensive eye exams, contact lens services, and an on-site optical dispensary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tinavu_OD
• Facebookfacebook.com/NovaEyeCareCenter
• LinkedInlinkedin.com/company/nova-eye-care-center-llc
• Instagraminstagram.com/novaeyecarecenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Eye Care Center