The Leadershift Project
The LeaderShift Project is a founder-led executive coaching and culture-transformation consultancy serving C-suite and VP-level leaders at Global 1000 firms, growth-stage companies, healthcare systems, and nonprofits via its proprietary T.E.A.C.H.™ framework.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Leadershift Project does
The LeaderShift Project is a private, founder-led professional services firm founded in 2011 by Shani Magosky and operating from bases in South Florida (US) and Tenerife (Spain). The firm delivers three core services to senior leaders and executive teams: confidential 1:1 executive coaching, organization-wide culture transformation built around the proprietary T.E.A.C.H.™ Empowerment framework, and leadership workshops/keynotes (including a specialty offering, "Finance Demystified for People in Any Role"). Its underlying technology is methodological rather than software-based, comprising the T.E.A.C.H.™ framework and an extensive stack of certified assessment instruments (Leadership Circle Profile, DISC, Barrett Values Centre, ORSC, Team Coaching International diagnostics, and others) used to anchor engagements in measurable diagnostics.
Revenue is generated primarily through professional services fees for coaching, culture-transformation engagements, and speaking/workshop contracts, supplemented by ancillary book sales of The Better Boss Blueprint via Amazon. Go-to-market is sales-led and inquiry-driven: prospective clients submit a form on the firm website and receive a personal response from Magosky within two business days. Top-of-funnel demand is supported by a 100+ episode podcast (The LeaderShifter Show), free downloadable resources, and earned media placements in Fast Company, Harvard Business Review, The New York Post, SmartBrief, Employee Benefit News, and Chief Executive. Pricing is not publicly disclosed.
Named enterprise clients include Twitter (global sales learning), Goldman Sachs (executive coaching for a Managing Director), a Fortune 500 insurance company (team management and retention), and a media-industry C-suite. The firm also serves growth-stage companies, healthcare systems, and nonprofits, delivering engagements virtually and in-person globally.
The Leadershift Project firmographics
Firmographics- Name
- The Leadershift Project
- Legal name
- The LeaderShift Project
- Website
- https://theleadershiftproject.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The LeaderShift Project is a founder-led executive coaching and culture-transformation consultancy serving C-suite and VP-level leaders at Global 1000 firms, growth-stage companies, healthcare systems, and nonprofits via its proprietary T.E.A.C.H.™ framework.
- Ownership category
- akta.pro rank
The Leadershift Project industry classification
Industry- Product category
- Executive Coaching & Leadership Development Consulting
- NAICS
- Other Support Services (5619)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- C-Suite & Senior Executive Coaching (EDABANAA)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Change Management & Transformation Leadership (EDABAAAD), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
Keywords
Where The Leadershift Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Leadershift Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Executive Coaching: Confidential one-on-one coaching engagements with senior leaders navigating promotions, transitions, team dynamics. C-suite and VP-level engagements. Revenue generated through service fees for coaching sessions.
- Culture Transformation: Organization-wide work for leadership teams including team/group coaching, leadership assessments, culture surveys, strategic planning and team retreats. Revenue through consulting and coaching engagements.
- Workshops & Speaking: Keynotes, conference talks, half-day and full-day workshops, custom multi-session spaced programs, and leadership retreats (virtual and in-person). Revenue through speaking fees and workshop contracts.
- Book Sales: The Better Boss Blueprint book available on Amazon. Direct sales of published book.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Leadershift Project product offering
Product offeringCore offering
The LeaderShift Project is a professional services firm that delivers confidential one-on-one executive coaching for C-suite and VP-level leaders, organization-wide culture transformation programs for executive teams, and workshops/keynotes for leadership offsites and conferences. Engagements are built around the proprietary T.E.A.C.H.™ Empowerment framework and an assessment tool suite (Leadership Circle Profile 360s, DISC, Barrett Values Centre) used to close the gap between stated values and lived organizational reality.
Product overview
The LeaderShift Project is a professional services firm offering executive coaching, culture transformation, and leadership development programs. The core offering consists of three service lines: Executive Coaching (1:1 confidential work with senior leaders), Culture Transformation (organization-wide programs using the proprietary T.E.A.C.H.™ Empowerment Framework), and Workshops & Speaking (keynotes, retreats, and custom learning programs). Supporting the services are ancillary offerings including The LeaderShifter Show podcast (100+ episodes), The Better Boss Blueprint book, and free downloadable self-service tools (frameworks, eBooks, assessments). The firm serves Global 1000 companies, growth-stage companies, healthcare systems, and nonprofits through virtual and in-person engagements.
Differentiator
Problem solved
Functional benefit
Brands
- The LeaderShifter Show: Podcast featuring conversations about leadership, culture, and becoming a better boss with candid interviews with leaders across industries plus solo episodes.
- The Better Boss Blueprint
- T.E.A.C.H.™ Empowerment Framework
Products and services
- Executive Coaching Confidential one-on-one coaching engagements with C-suite and VP-level senior leaders navigating promotions, transitions, team dynamics, blind spots, communication, professional brand elevation, and stretch role preparation. Includes 360 feedback integration.
- Culture Transformation Organization-wide engagement for leadership teams ready to close the gap between stated values and lived reality. Includes team and group coaching, Leadership Circle Profile (LCP) 360s, DISC behavioral assessments, culture surveys and 'Leadership MRIs,' and strategic planning and team retreats.
- Workshops & Speaking Keynotes, conference talks, half-day and full-day workshops, custom multi-session spaced programs, and leadership retreats delivered virtually and in-person for leadership offsites, all-hands events, and conferences. Includes a specialty offering called 'Finance Demystified for People in Any Role.'
- The Better Boss Blueprint (Book) A published leadership book described as a direct, no-BS guide for leaders who want to live and lead with no regrets, with practical, actionable content authored by founder Shani Magosky. Sold directly via Amazon.
Quantifiable outcome
- Client testimonial: 'phenomenal results' — from four direct reports quitting to happy, connected, passionate team
- +1 more outcomes
Companies that use The Leadershift Project
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
The Leadershift Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Leadershift Project partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Leadershift Project competitors and assessment
Company assessmentEmerging players
- BetterUp: Enterprise coaching and leadership development platform that combines human coaches with AI-driven personalization. Competes for the same enterprise L&D budget for executive and leadership coaching, but with a scalable, tech-enabled delivery model.
- CoachHub: Global digital coaching platform serving enterprise clients with structured leadership and development programs. Directly comparable in addressing the same enterprise culture and leadership development use cases, though delivered through a marketplace platform.
Direct peers
- Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith is one of the most recognized executive coaches globally, offering 1:1 leadership coaching to senior executives. Highly comparable in target buyer (C-suite), delivery model (premium 1:1 engagements), and positioning around measurable behavior change.
- Zenger Folkman: Leadership development and training firm built around proprietary assessment-driven methodologies for leadership effectiveness. Highly comparable in operating model (proprietary frameworks, assessment-based diagnostics, enterprise leadership development).
- Conscious Leadership Group: Boutique executive coaching and leadership development firm serving senior leaders and teams with proprietary methodologies. Directly comparable as a boutique, founder-led practice in executive coaching and culture transformation.
Broad incumbents
- Egon Zehnder: Leadership advisory and executive search firm with significant board, CEO succession, and executive coaching practices. Targets the same C-suite buyer for leadership advisory and culture work, but as a globally scaled incumbent.
- Korn Ferry: Global organizational consulting firm with a large Leadership Development and Culture practice serving Global 1000 enterprises. Competes for the same enterprise culture transformation and senior leadership development engagements, but as part of a much broader consulting portfolio.
- Center for Creative Leadership (CCL): Nonprofit leadership development organization offering executive education programs, coaching, and culture research. Competes in the leadership development and culture transformation space with research-backed programs targeting senior leaders at large enterprises.
- Gallup: Global analytics and advisory firm with leadership and culture practices, including the CliftonStrengths assessment and Q12 engagement methodology. Competes for the same enterprise culture and senior leader development budget with an assessment-driven approach.
- Brené Brown Consulting / Dare to Lead: Research-based leadership and culture programs built around founder Brené Brown's frameworks, books, and training programs. Compares in positioning around culture transformation and senior leadership development, anchored by a strong founder brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Leadershift Project social profiles
Digital presenceThe Leadershift Project compliance and trust
Trust signalCompliance14 records
The Leadershift Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Leadershift Project leadership team
Management profileNumber of profiles
Profiles1 record
The Leadershift Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Leadershift Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Leadershift Project
What does The Leadershift Project do?
The LeaderShift Project is a professional services firm that delivers confidential one-on-one executive coaching for C-suite and VP-level leaders, organization-wide culture transformation programs for executive teams, and workshops/keynotes for leadership offsites and conferences. Engagements are built around the proprietary T.E.A.C.H.™ Empowerment framework and an assessment tool suite (Leadership Circle Profile 360s, DISC, Barrett Values Centre) used to close the gap between stated values and lived organizational reality.
Is The Leadershift Project a public or private company?
The Leadershift Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Leadershift Project founded?
The Leadershift Project was founded in 2011. It employs 11 to 50 people.
Where is The Leadershift Project based?
The Leadershift Project is headquartered in New York, United States, in the North America region.
How does The Leadershift Project make money?
Four revenue lines are on record. Executive Coaching is the primary driver. The others are culture Transformation, workshops & Speaking and book Sales.
Who are The Leadershift Project's main competitors?
Emerging players on record are BetterUp and CoachHub. Direct peers are Marshall Goldsmith Stakeholder Centered Coaching, Zenger Folkman and Conscious Leadership Group. Broad incumbents are Egon Zehnder, Korn Ferry, Center for Creative Leadership (CCL), Gallup and Brené Brown Consulting / Dare to Lead.
Does The Leadershift Project have an API?
No public API is recorded for The Leadershift Project.
What industry is The Leadershift Project in?
The Leadershift Project's product category is Executive Coaching & Leadership Development Consulting. Its primary akta.pro industry code is EDABANAA, C-Suite & Senior Executive Coaching, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 5619 and its SIC code is 8742.