MOOT Upcycling

What MOOT Upcycling does

MOOT Upcycling GmbH is a Berlin-based B2B industrial upcycling service founded in 2016 by Nils Neubauer (fashion designer) and Michael Pfeifer (business graduate). The company transforms decommissioned corporate textiles—including workwear, uniforms, safety vests, sports jerseys, banners, packaging materials, and functional clothing—into premium upcycled products such as bags, cushions, keychains, drawstring bags, and accessories. Its commercial offering, MOOTstudio, targets large enterprises and organizations across logistics, transportation, sports, retail, media, and pharmaceutical sectors, with named customers including DHL, Deutsche Bahn, GORE-TEX, DFB (German Football Association), Mastercard, Hertha BSC, Sky, BVG, Lidl, VGF, IG Metall, Duvenbeck, Parookaville, and Fisherman's Friend.

The core service rests on a proprietary material deconstruction process that removes outdated branding and logos from decommissioned textiles without shredding, preserving fabric quality for high-value reconstruction. This process is augmented by what the company describes as Europe's largest live upcycling database for B2B textiles, which catalogs material types and product categories (sample identifiers MTL-0001 through MTL-0024 and beyond) to match incoming material streams with feasible product types. Operational scope spans customer inquiry, material review, in-house product development with samples, serial production at partner facilities in Germany and Poland, and final inspection, with stated monthly capacity of 20,000+ units, a minimum order quantity of 250 units, and 6–10 week lead times.

MOOT generates revenue through project-based, one-time fees tied to order volume and product complexity, with quote-based pricing (not publicly disclosed), ancillary charges of €15 per pallet per month for material storage and €1 per kilogram for textile sorting or disposal, and sample-retention fees of €40 per unit beyond six weeks. Sales are B2B direct only; finished products are distributed through client fan shops (DHL fan shop, DFB shop, Hertha BSC shop, Parookaville store) and a separate D2C online shop at moot.eco. The company supports enterprise ESG and CSRD reporting with quantitative impact data covering CO₂ savings, water savings, and kilograms of textile waste avoided, addressing compliance-driven procurement pain points around branded-workwear disposal.

Name

MOOT Upcycling

Legal name

MOOT Upcycling GmbH

Website

https://moot.studio

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MOOT Upcycling is a Berlin-based B2B industrial upcycling service that transforms decommissioned corporate textiles—workwear, uniforms, sports materials, banners—into premium branded products for large enterprises, using proprietary deconstruction technology, a proprietary material-product database, and ESG impact reporting.

Ownership category

akta.pro rank

Product category

Industrial Textile Upcycling Services

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

akta.pro primary industry

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ)

Keywords

• Industrial textile upcycling
• Corporate textile recycling
• Branded merchandise production
• Circular fashion services
• Workwear upcycling

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Upcycling Manufacturing: MOOT Studio transforms decommissioned corporate textiles into premium upcycled products, charging per unit produced. The service includes material assessment, product development, sampling, production, and quality control. Revenue is generated through one-time project fees based on order volume and product complexity. The company also offers material sourcing services for clients without suitable textiles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MOOTstudio is a B2B industrial upcycling service that transforms decommissioned corporate textiles—including workwear, uniforms, banners, sports materials, and technical textiles—into premium upcycled products such as bags, accessories, and merchandise. The end-to-end service spans material assessment, product development with sampling, serial production (up to 20,000+ units per month) via partner facilities in Germany and Poland, final inspection, delivery, and optional marketing support, with a minimum order quantity of 250 units.

Product overview

MOOTstudio is a B2B industrial upcycling service operated by MOOT Upcycling GmbH (based in Berlin, Germany) that transforms decommissioned corporate textiles into premium upcycled products. The core offering — MOOTstudio B2B Industrial Upcycling Service — follows a structured five-step process: customer inquiry and material submission, material review and assessment, in-house product development with samples and prototypes, serial production (up to 20,000+ units per month) at partner facilities in Germany and Poland, and final inspection and delivery. The service is underpinned by Europe’s largest live upcycling database, which catalogs thousands of material and product combinations to enable scalable project matching. Minimum order starts at 250 units, with typical lead times of 6–10 weeks. Optional marketing support (storytelling, content, communication concepts) is available for completed projects. Target clients include corporations, transit operators, sports federations, and public authorities needing compliant, scalable circular solutions for decommissioned textiles.

Differentiator

Problem solved

Functional benefit

Products and services

• MOOTstudio B2B Industrial Upcycling Service End-to-end B2B industrial upcycling service that transforms decommissioned corporate textiles—including workwear, uniforms, banners, tarpaulins, sports materials, and technical textiles—into premium upcycled products. The service spans a structured five-step process: customer inquiry and material submission, material review and assessment, in-house product development with samples and prototypes, serial production (up to 20,000+ units per month) at partner facilities in Germany and Poland, and final inspection and delivery with optional marketing support. Minimum order quantity is 250 units, with typical lead times of 6–10 weeks. Targeted at enterprises, transit operators, sports federations, and public authorities needing compliant, scalable circular solutions for decommissioned textiles.

Quantifiable outcome

• 20,000+ units monthly production capacity
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• European Partner NetworkcoreStrategic or Co-development Partner · 1 January 2019MOOT has built a European partner network for material sourcing and production. The network includes partner producers in Germany and Poland for manufacturing, and partners for sourcing decommissioned textiles and materials across Europe.
• Social InstitutionsminorStrategic or Co-development PartnerMOOT collaborates with social institutions as part of developing systems that combine ecological responsibility with social considerations in their circular economy approach.
• FACHPACKminorStrategic or Co-development PartnerMOOT partnered with Katjes (FACHPACK 2023) to transform packaging materials into cosmetic bags, demonstrating cross-industry upcycling capabilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Renewcell (Circulose): Sold its assets to Circulose/Syre; pioneering fiber-to-fiber textile recycling from cellulosic waste. Comparable as a circular textile innovator targeting fashion and apparel brands with waste-as-input offerings, though operating in chemical recycling rather than physical upcycling.
• Worn Again Technologies: UK-based chemical recycler that separates and recycles polyester and cotton from end-of-life textiles. Comparable as a circular textile processor addressing corporate textile waste streams; competes for the same enterprise sustainability budget as MOOT but uses recycling rather than upcycling.
• Reverse Resources: Digital platform connecting fashion brands and textile waste buyers/recyclers across production chains. Comparable as a B2B infrastructure play in textile circularity; overlaps with MOOT in sourcing decommissioned corporate textiles but offers marketplace rather than deconstruction/upcycling.
• Circ: US-based textile-to-textile recycler using hydrothermal process to recover cotton and polyester from blended fabrics. Comparable as a high-growth circular textile startup serving apparel brands with waste-as-feedstock; different technology pathway but adjacent enterprise buyer base.
• Resortecs: Belgian designer of heat-dissolvable stitching for apparel to enable easier disassembly and recycling. Comparable as a European circular fashion tech innovator with enterprise brand customers; complementary rather than directly competing with MOOT's upcycling service.
• Petit Pli: London-based startup making apparel from recycled/upcycled materials, focused on technical and travel wear. Comparable as a circular fashion brand monetizing waste streams; overlaps with MOOT on D2C upcycled apparel but operates as a brand rather than B2B service.

Peers

• Re&Up (formerly Birla Cellulose's Beste):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moot-eco
• Instagraminstagram.com/moot.eco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOOT Upcycling