Restaurant Brands
Restaurant Brands New Zealand Limited is a corporate franchisee operating 521 KFC, Pizza Hut, Taco Bell, and Carl's Jr. quick-service restaurants across New Zealand, Australia, California, Hawaii, Guam, and Saipan, serving over 61 million consumers annually under master franchise rights from Yum! Brands and CKE Restaurants Holdings.
- Company typePublic
- Founded1997
- HeadquartersAuckland, New Zealand
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Restaurant Brands does
Restaurant Brands New Zealand Limited (RBD) is a corporate franchisee that specializes in managing multi-site food retail chains across New Zealand, Australia, California, Hawaii, Guam, and Saipan. Founded in 1997 to acquire KFC and Pizza Hut operations from PepsiCo (now Yum!), the company has grown to 521 stores as of December 2024 — comprising 381 company-owned and 140 franchised locations — under four globally recognized QSR brands: KFC, Pizza Hut, Taco Bell, and Carl's Jr. RBD holds master franchise rights from Yum! Brands (for KFC, Pizza Hut, and Taco Bell) and CKE Restaurants Holdings (for Carl's Jr.), generating revenue primarily from company-owned restaurant operations supplemented by franchise fees from its 140-store franchised base.
The business operates with a workforce of more than 12,500 employees serving over 61.2 million customers annually, organized around a centralized customer service centre in Penrose, Auckland, with regional hubs in Sydney, Honolulu, and Los Angeles. Headquartered in Auckland and listed on the NZX under ticker RBD, the company is privately owned by Finaccess Capital, which launched a formal takeover offer in October 2025. RBD's operating model emphasizes multi-brand portfolio management across diverse geographies, capital-efficient franchise expansion (particularly Pizza Hut with 100+ independent franchisees), and brand-specific operational customization — Pizza Hut operates a delivery-led model with over 500 delivery drivers, while KFC and Taco Bell run traditional quick-service formats. The company generates revenue through transaction-fee economics on company-owned store sales and licensing royalties from franchisees, with no proprietary technology platform or direct-to-consumer digital products disclosed in the source material.
Restaurant Brands firmographics
Firmographics- Name
- Restaurant Brands
- Legal name
- Restaurant Brands New Zealand Limited
- Website
- https://restaurantbrands.co.nz
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Restaurant Brands New Zealand Limited is a corporate franchisee operating 521 KFC, Pizza Hut, Taco Bell, and Carl's Jr. quick-service restaurants across New Zealand, Australia, California, Hawaii, Guam, and Saipan, serving over 61 million consumers annually under master franchise rights from Yum! Brands and CKE Restaurants Holdings.
- Ownership category
- akta.pro rank
Restaurant Brands industry classification
Industry- Product category
- Quick Service Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industries
- Pizza QSR (THAFAAAB), Chicken & Wings QSR (THAFAAAC), Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE), Burger QSR (THAFAAAA)
Keywords
Where Restaurant Brands is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Restaurant Brands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Operations Revenue: Revenue generated from company-owned quick-service restaurants operating under KFC, Pizza Hut, Taco Bell, and Carl's Jr. brands across multiple geographies
- Franchise Fees: Income from franchised stores operated by independent franchisees under the company's brand portfolios
Distribution channels3 records
Marketing channels1 record
Restaurant Brands product offering
Product offeringCore offering
Restaurant Brands New Zealand Limited is a corporate franchisee that manages multi-site quick-service restaurant (QSR) operations under four iconic global brands — KFC, Pizza Hut, Taco Bell, and Carl's Jr. — across New Zealand, Australia, California, Hawaii, Guam, and Saipan. As of December 2024, the company operates 521 stores (381 company-owned and 140 franchised), employs over 12,500 people, and serves more than 61.2 million customers annually through dine-in, takeaway, and delivery channels.
Product overview
Restaurant Brands New Zealand Limited is a corporate franchisee specializing in multi-site food retail operations across four iconic global QSR brands: KFC, Pizza Hut, Carl's Jr., and Taco Bell. The company operates over 521 quick-service restaurants (as of December 2024) across New Zealand, Australia, California, Hawaii, Guam, and Saipan, serving over 61.2 million customers annually with a workforce of more than 12,500 employees. The company serves as the master franchisee for KFC and Pizza Hut (under Yum!) and Carl's Jr. (under CKE Restaurants Holdings Inc.) across its operating markets, with Yum! also franchising Taco Bell in some regions.
Differentiator
Problem solved
Functional benefit
Brands
- KFC: Kentucky Fried Chicken - quick service restaurant chain serving chicken products with Colonel Sanders' famous blend of 11 herbs and spices. Over 100 stores in New Zealand.
- Pizza Hut
- Taco Bell
- Carl's Jr.
Products and services
- KFC (Kentucky Fried Chicken) Fried chicken quick service restaurant brand operating across New Zealand, Australia, California, Hawaii, Guam, and Saipan. Known for its secret recipe chicken coated with Colonel Sanders' blend of 11 herbs and spices, offering products such as Hot & Spicy Chicken, Wicked Wings, Zinger Burgers, Twisters, Sliders, and Quarter Packs. Over 100 stores in New Zealand.
- Pizza Hut Pizza quick service restaurant brand serving pizzas across operating markets. Operates over 100 stores in New Zealand with over 500 home delivery drivers and serves nearly 90% of Kiwi homes within an eight-minute drive. Shifted to a delivery-focused "delco" model in 2000.
- Carl's Jr. Premium burger quick service restaurant brand operating in New Zealand, Australia, California, Hawaii, Guam, and Saipan. Known for its premium-quality burgers and distinctive five-pointed happy-star logo. Has grown to 17 stores in New Zealand (nearly 20 locations per the company's own description).
- Taco Bell Mexican-inspired quick service restaurant brand. Launched in New Zealand in 2019 at New Lynn's Brickworks eatery in Auckland and has grown to over 17 stores across New Zealand, stretching from Dunedin to Auckland.
Companies that use Restaurant Brands
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Restaurant Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Restaurant Brands partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Yum! BrandsflagshipRestaurant Brands operates KFC, Pizza Hut, and Taco Bell under master franchise agreements with Yum! Brands, receiving rights to develop, operate, and franchise these brands across specified territories
- CKE Restaurants Holdings Inc.flagshipRestaurant Brands operates Carl's Jr. restaurants under franchise agreement with CKE Restaurants Holdings Inc., receiving rights to develop and operate the brand in New Zealand
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Restaurant Brands competitors and assessment
Company assessmentDirect peers
- Restaurant Brands International: Operates Burger King, Tim Hortons, Popeyes, and Firehouse Subs globally as a multi-brand QSR franchisor. Highly comparable as the most direct multi-brand QSR operator and franchisor, though RBI is a franchisor at global scale rather than a regional franchisee like RBD.
- Yum China Holdings: Operates KFC, Pizza Hut, and Taco Bell across China as the largest Yum! franchisee globally (~14,000+ stores). Closest structural peer to RBD as a multi-brand Yum! franchisee, though at vastly larger scale and in a different geography.
- Collins Foods: Listed Australian KFC franchisee (also operating Taco Bell and Sizzler historically). Most direct geographic and structural peer to RBD — a publicly listed multi-brand Yum! franchisee operating in the same Asia-Pacific region.
- Domino's Pizza Enterprises: Master franchisee for Domino's Pizza across Australia, New Zealand, and several European/Asian markets. Directly comparable as a publicly listed Asia-Pacific QSR delivery-focused franchisee operating at meaningful scale.
- Sun Holdings: Large U.S. multi-brand QSR franchisee operating 1,000+ stores across brands including Burger King, Popeyes, Arby's, and Pizza Hut. Comparable as a large-scale multi-brand QSR franchisee with a similar operating playbook to RBD.
Broad incumbents
- Yum! Brands: Franchisor of KFC, Pizza Hut, Taco Bell, and Habit Burger — the three largest brands in RBD's portfolio. Directly comparable as the parent franchisor and the architect of the multi-brand QSR model that RBD executes regionally.
- CKE Restaurants Holdings: Franchisor of Carl's Jr. and Hardee's. Directly comparable as RBD's franchisor partner for Carl's Jr. and as a multi-brand QSR franchisor in the burger category.
- Wingstop: U.S.-listed chicken-wing QSR franchisor and operator. Comparable as a publicly traded single-category QSR franchise business with a predominantly franchised store model.
Emerging players
- GPS Hospitality: Multi-brand U.S. QSR franchisee operating Burger King, Popeyes, and Pizza Hut locations. Comparable as a multi-brand QSR franchisee of overlapping Yum! and RBI brands, though at smaller scale than RBD.
- Craveworthy Brands: Emerging U.S. multi-brand QSR platform that has been acquiring and building restaurant brands. Comparable as a multi-brand QSR roll-up operator, though newer and primarily U.S.-focused versus RBD's Asia-Pacific footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Restaurant Brands social profiles
Digital presenceRestaurant Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurant Brands leadership team
Management profileNumber of profiles
Profiles12 records
Restaurant Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurant Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurant Brands
What does Restaurant Brands do?
Restaurant Brands New Zealand Limited is a corporate franchisee that manages multi-site quick-service restaurant (QSR) operations under four iconic global brands — KFC, Pizza Hut, Taco Bell, and Carl's Jr. — across New Zealand, Australia, California, Hawaii, Guam, and Saipan. As of December 2024, the company operates 521 stores (381 company-owned and 140 franchised), employs over 12,500 people, and serves more than 61.2 million customers annually through dine-in, takeaway, and delivery channels.
Is Restaurant Brands a public or private company?
Restaurant Brands is a public company. It is classified as private equity controlled and is currently operating.
When was Restaurant Brands founded?
Restaurant Brands was founded in 1997. It employs 5,001 to 10,000 people.
Where is Restaurant Brands based?
Restaurant Brands is headquartered in Auckland, New Zealand, in the Oceania region.
How does Restaurant Brands make money?
Two revenue lines are on record. Restaurant Operations Revenue is the primary driver. The others are franchise Fees.
Who are Restaurant Brands's main competitors?
Direct peers on record are Restaurant Brands International, Yum China Holdings, Collins Foods, Domino's Pizza Enterprises and Sun Holdings. Broad incumbents are Yum! Brands, CKE Restaurants Holdings and Wingstop. Emerging players are GPS Hospitality and Craveworthy Brands.
Does Restaurant Brands have an API?
No public API is recorded for Restaurant Brands.
What industry is Restaurant Brands in?
Restaurant Brands's product category is Quick Service Restaurants. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFAAAB, Pizza QSR. Its NAICS code is 722513 and its SIC code is 5812.