GPS Hospitality

What GPS Hospitality does

GPS Hospitality, LLC is a privately held multi-brand quick-service restaurant (QSR) franchisee headquartered in Atlanta, Georgia, founded in 2012 by Tom Garrett, the former CEO of Arby's Restaurant Group. The company operates more than 475 restaurants across 13 southeastern and mid-Atlantic states under three franchised brands: Burger King (over 400 locations), Popeyes Louisiana Kitchen, and Pizza Hut. Its stated mission is to be the 'Favorite Fast Food Destination' for guests, an outcome the company pursues through aggressive restaurant remodeling and new-unit construction (nearly 200 remodels and almost 50 new builds since founding) and a multi-state operating footprint that delivers consistent quick-service dining via drive-thru, dine-in, and carry-out channels.

The company's core 'technology' is conventional for a multi-unit franchisee: restaurant operations management systems integrated with franchisor brand platforms (Burger King, Popeyes, Pizza Hut), enterprise HR/payroll delivered through UKG, recruiting through Avature, and employment verification via Experian. GPS Hospitality does not develop proprietary software, hold patents, or run proprietary models; competitive differentiation comes from operational execution, leadership talent (multiple executives with 25-30+ years of QSR experience at Arby's, Pilot/Flying J, Captain D's, and Hooters), and unit economics at scale.

Revenue is generated almost entirely from direct consumer food-and-beverage transactions at company-operated restaurant locations, with menu pricing set by the franchisors rather than by GPS Hospitality. There are no disclosed recurring software, subscription, or licensing revenue streams. The customer base is fragmented individual consumers (B2C/direct-to-consumer motion), complemented by community engagement programs (Burger King Foundation scholarships, Popeyes Foundation support, Atlanta Mission sponsorship) that build local brand affinity but do not directly drive revenue. No revenue figure, funding history, or external investor base is disclosed in the available sources, indicating the company is independently financed.

Name

GPS Hospitality

Legal name

GPS Hospitality, LLC

Website

https://gpshospitality.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GPS Hospitality is a privately held, Atlanta-based multi-brand QSR franchisee founded in 2012 that operates 475+ Burger King, Popeyes, and Pizza Hut restaurants across 13 southeastern and mid-Atlantic U.S. states, generating revenue through direct consumer food and beverage sales at company-operated locations.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant Franchise Operations

NAICS

Limited-Service Restaurants (722513), Accommodation and Food Services (72)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Burger QSR (THAFAAAA), Pizza QSR (THAFAAAB)

Keywords

• Quick service restaurant
• Multi-brand franchisee
• Fast food dining
• Restaurant operations
• Drive-thru restaurants

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant food and beverage sales: GPS Hospitality operates 475+ Burger King, Popeyes Louisiana Kitchen, and Pizza Hut restaurants generating revenue through food and beverage sales to individual consumers. Revenue is derived from direct customer transactions at restaurant locations across 13 states.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GPS Hospitality operates as a multi-brand quick service restaurant (QSR) franchisee, managing more than 475 Burger King, Popeyes Louisiana Kitchen, and Pizza Hut restaurants across 13 states in the southeastern and mid-Atlantic United States. The company generates revenue through direct food and beverage sales to individual consumers at company-operated franchise locations, with a focus on operational excellence, restaurant remodels, and new unit development.

Product overview

GPS Hospitality operates as a multi-brand fast food restaurant franchisee with a portfolio of three QSR brands: Burger King, Pizza Hut, and Popeyes Louisiana Kitchen. The company manages more than 475 restaurants across 13 states, implementing its brand values of Goal Focused, People Oriented, and Service Obsessed. As a franchisee, GPS Hospitality operates under the franchisor's brand standards while managing local restaurant operations, development, remodels, and community initiatives including the Burger King Foundation scholarship program and Popeyes Foundation support. The company was recognized as Burger King Developer of the Year in 2023 for its development initiatives including the new Sizzle restaurant design prototype.

Differentiator

Problem solved

Functional benefit

Products and services

• Burger King Restaurants
• Popeyes Louisiana Kitchen Restaurants
• Pizza Hut Restaurants
• Burger King Sizzle Design Prototype

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Burger King FoundationcoreStrategic or Co-development Partner · 1 January 2023GPS Hospitality partners with the Burger King Foundation to award scholarships to high school students and employee family members. Since 2013, GPS has supported 1,700+ students totaling nearly $1.7M in scholarship giving through bi-annual restaurant fundraisers.
• Popeyes FoundationcoreStrategic or Co-development Partner · 1 January 2018GPS Hospitality supports the Popeyes Foundation which provides emergency-related support to team members and funds local community initiatives through the 'Serving with Love' program and 'Food Love' Grants.
• Atlanta MissionminorStrategic or Co-development Partner · 1 January 2017GPS Hospitality has been a proud supporter of Atlanta Mission since 2017, sponsoring their annual 5K Race to End Homelessness, providing in-kind donations and volunteers to help at local shelters. Atlanta Mission is the city's largest provider of homeless services.
• Burger King (Franchisor)coreChannel Partner/ Reseller/ DistributorGPS Hospitality is one of the nation's largest Burger King franchisees, operating 400+ Burger King restaurants in 13 states. Partnership includes participation in Burger King's Reclaim the Flame reimagination strategy and new restaurant development including the 'Sizzle' prototype design.
• Pizza Hut (Franchisor)coreChannel Partner/ Reseller/ DistributorGPS Hospitality operates Pizza Hut restaurants as part of its multi-brand franchise portfolio.
• Popeyes (Franchisor)coreChannel Partner/ Reseller/ DistributorGPS Hospitality operates Popeyes Louisiana Kitchen restaurants as part of its multi-brand franchise portfolio, supporting the brand's community initiatives and expansion.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carrols Restaurant Group: Carrols is one of the largest Burger King franchisees in the US and historically the largest, operating 1,000+ restaurants including Burger King and Popeyes. Directly comparable as a multi-brand RBI franchisee with similar geographic and operating model overlap to GPS Hospitality.
• Flynn Restaurant Group: Flynn is a large multi-brand franchisee operating Pizza Hut, Taco Bell, Wendy's, and Panera Bread locations. Direct comparable as a multi-brand QSR franchisee with similar development, remodel, and operating scale dynamics to GPS Hospitality.
• Sun Holdings: Sun Holdings is a multi-brand franchisee operating Burger King, Popeyes, Arby's, Sonic, and Golden Corral locations. Comparable as a multi-brand QSR franchisee with similar geographic and operating footprint characteristics to GPS Hospitality.
• TOMS King Holdings: TOMS King is one of the largest Burger King franchisees in the US, operating hundreds of units. Directly comparable as a multi-unit Burger King franchisee with similar franchisor relationship dynamics to GPS Hospitality.
• NPC International: NPC International was historically the largest Pizza Hut franchisee and also operated Wendy's. Directly comparable as a large multi-brand franchisee with Pizza Hut exposure similar to GPS Hospitality's Pizza Hut operations (though NPC underwent a bankruptcy/restructuring).

Broad incumbents

• Wendy's Company: Wendy's is a major QSR franchisor with a large franchisee base. Comparable as a QSR franchisor whose brand standards, royalty structure, and development requirements shape the operating environment for large multi-unit franchisees like GPS Hospitality.
• Yum! Brands: Yum! Brands is the franchisor of Pizza Hut, KFC, and Taco Bell. Directly comparable as the franchisor of GPS Hospitality's Pizza Hut operations, with franchise agreement terms, royalty structure, and brand strategy shaping GPS's Pizza Hut unit economics.
• Restaurant Brands International: RBI is the franchisor of Burger King, Popeyes, Tim Hortons, and Firehouse Subs. Comparable as the franchisor of GPS Hospitality's two largest brands (Burger King and Popeyes), with Reclaim the Flame strategy and Sizzle prototype directly tied to GPS operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/gpshospitality
• LinkedInlinkedin.com/company/gps-hospitality
• Instagraminstagram.com/gpshospitality
• Xx.com/gpshospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS Hospitality