Runtastic
Runtastic, now the adidas Running app, is an Austria-based mobile fitness platform providing GPS-based activity tracking, adaptive training plans, and community challenges. Acquired by adidas in January 2024, it integrates deeply with the adiClub loyalty program to serve global recreational runners and fitness enthusiasts.
- Company typePrivate
- Founded2009
- HeadquartersPasching, Austria
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Runtastic does
Runtastic GmbH is an Austria-based mobile fitness technology company founded in 2009 in Pasching, Austria, and acquired by adidas AG in January 2024 for $250 million. The company operates the "adidas Running" app (formerly Runtastic), a GPS-based activity tracking platform that supports running, walking, hiking, and cycling, with real-time metrics including pace, distance, heart rate, calories, and a proprietary RunScore. The technical stack includes cloud synchronization, native integration with Apple HealthKit and Google Fit, voice-coach audio prompting, LIVE activity broadcasting, and adaptive personalized training plans that adjust based on user feedback during training.
The business operates on a freemium model: basic tracking is available free through adiClub membership, with premium features available behind a paid subscription tier. The app is monetized through three interrelated streams: (1) premium in-app subscriptions, (2) adiClub points earning on logged activities (redeemable for adidas products, experiences, and vouchers), and (3) data-enhanced product recommendations that drive adidas footwear and apparel sales across e-commerce and physical retail. Distribution is mobile-first via iOS App Store and Google Play, augmented by adidas's global retail footprint (both operated and licensed stores), adidas.com, and QR-code onboarding in physical stores. Runtastic's privacy infrastructure covers 50+ jurisdictions including GDPR, CCPA, LGPD, PIPA, and PDPA compliance.
Runtastic serves two primary consumer segments: recreational fitness enthusiasts seeking workout tracking, motivation, and community engagement, and adiClub loyalty members who use activity logging to earn points and tiered benefits (Levels 1-4). Secondary use cases include health-data consolidation users who sync across multiple platforms and event participants in adidas Runners community gatherings. As a wholly-owned subsidiary of adidas AG, Runtastic functions as the digital fitness and engagement layer within adidas's broader consumer ecosystem rather than as a standalone revenue entity.
Runtastic firmographics
Firmographics- Name
- Runtastic
- Legal name
- Runtastic GmbH
- Website
- https://runtastic.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Runtastic, now the adidas Running app, is an Austria-based mobile fitness platform providing GPS-based activity tracking, adaptive training plans, and community challenges. Acquired by adidas in January 2024, it integrates deeply with the adiClub loyalty program to serve global recreational runners and fitness enthusiasts.
- Ownership category
- akta.pro rank
Runtastic industry classification
Industry- Product category
- Fitness Tracking Mobile App
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Runtastic is headquartered
LocationHeadquarters
- HQ city
- Pasching
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
Runtastic business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium App Subscriptions: Freemium model with basic features available free through adiClub membership and premium features requiring paid subscription. Premium includes advanced training plans, detailed analytics, and exclusive content.
- adiClub Points Redemption: Users earn adiClub points for tracked activities that can be redeemed for adidas products, experiences, and vouchers. This drives engagement with adidas product ecosystem and retail channels.
- Data-Enhanced Product Sales: Activity and fitness data used to personalize product recommendations, driving adidas footwear and apparel sales across e-commerce and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic tracking features through adiClub membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Runtastic product offering
Product offeringCore offering
Runtastic (operating as adidas Running) develops and distributes a GPS-based mobile fitness tracking app for running, walking, hiking, and cycling. The app provides real-time GPS tracking, voice coaching, personalized adaptive training plans, challenges, leaderboards, and LIVE activity broadcasting, with bi-directional synchronization to Apple HealthKit and Google Fit. It is integrated with the adidas adiClub loyalty program, allowing users to earn points for tracked activities that can be redeemed for adidas products, experiences, and vouchers.
Product overview
Runtastic, now operating as 'adidas Running,' is a mobile fitness tracking platform that was acquired by Adidas in January 2024 for $250 million. The product suite centers on the adidas Running app—a GPS-based workout tracker for running, walking, hiking, and cycling activities. Key features include voice coaching, personalized training plans, challenges, leaderboards, and activity statistics. The app integrates with the adiClub membership program, which enables users to earn points for tracked activities and redeem them for rewards, discounts, and exclusive experiences. The offering operates as a freemium model with basic tracking features and premium subscription capabilities, all synchronized within the broader Adidas ecosystem including Apple HealthKit and Google Fit.
Differentiator
Problem solved
Functional benefit
Products and services
- adidas Running (formerly Runtastic) GPS-based mobile fitness tracking application for running, walking, hiking, and cycling activities. Provides voice coach, GPS tracking, leaderboards, run statistics, challenges, training plans, LIVE activity broadcasting, and integration with the adidas adiClub loyalty program. Distributed to consumers worldwide via the iOS App Store and Google Play.
Quantifiable outcome
- Users can earn adiClub points for every activity tracked, redeemable for adidas products
- +1 more outcomes
Companies that use Runtastic
Customer profileSegments4 records
Ideal customer profiles2 records
Runtastic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
Runtastic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- adidas AGflagshipAdidas acquired Runtastic for $250 million in January 2024, making Runtastic a brand of adidas AG. The app was rebranded as adidas Running while maintaining the Runtastic brand identity. This acquisition integrated fitness tracking technology into adidas's broader digital sports ecosystem and adiClub loyalty program.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Runtastic competitors and assessment
Company assessmentEmerging players
- Komoot: Komoot is a route-planning and navigation app for hiking, cycling, and trail running popular in Europe. It overlaps with Runtastic on outdoor activity tracking and route discovery, especially for hiking and cycling.
- AllTrails: AllTrails is a leading hiking and trail-running discovery and tracking app. It overlaps with Runtastic's hiking/route-tracking use cases and competes for outdoor endurance users willing to pay for premium trail content.
- Coros Training Hub: Coros Training Hub is the companion app for Coros sports watches, offering structured run training, training plans, and analytics. It competes for the same endurance athlete segment, particularly users who pair apps with dedicated GPS watches.
Broad incumbents
- Fitbit (Google): Fitbit, owned by Google, offers activity tracking, workout logging, and a subscription premium tier. It overlaps with adidas Running on run/activity tracking and benefits from integration with Google Fit and Pixel devices.
- Apple Fitness+: Apple Fitness+ is Apple's subscription workout service integrated with Apple Watch. It competes for fitness time and spend, especially among iPhone-using runners, and benefits from Apple's hardware ecosystem lock-in.
- Samsung Health: Samsung Health is a pre-installed health and activity platform on Samsung Galaxy devices. It competes with Runtastic for Android users' default fitness tracking, especially on Samsung's large global device base.
Direct peers
- Strava: Strava is the leading GPS-based run and cycling tracking app with a strong social/community layer. It is the most direct competitor to adidas Running, serving the same recreational endurance athletes with similar tracking, challenges, and leaderboard features.
- Garmin Connect: Garmin Connect is the companion app for Garmin GPS wearables, providing activity tracking, challenges, and analytics. It is a direct competitor for users who track runs via dedicated sport watches rather than smartphones.
- MapMyRun (Under Armour): MapMyRun is a GPS run-tracking app owned by Under Armour, part of the MapMyFitness suite. It competes directly with Runtastic in activity tracking, route mapping, and training plans within another sportswear brand's ecosystem.
- Nike Run Club: Nike Run Club is Nike's flagship running app offering GPS tracking, guided runs, and training plans integrated with the Nike ecosystem. It directly parallels adidas Running as a brand-owned running app from adidas's primary global competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Runtastic social profiles
Digital presenceRuntastic compliance and trust
Trust signalCompliance7 records
Runtastic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Runtastic leadership team
Management profileNumber of profiles
Profiles5 records
Runtastic funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Runtastic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Runtastic
What does Runtastic do?
Runtastic (operating as adidas Running) develops and distributes a GPS-based mobile fitness tracking app for running, walking, hiking, and cycling. The app provides real-time GPS tracking, voice coaching, personalized adaptive training plans, challenges, leaderboards, and LIVE activity broadcasting, with bi-directional synchronization to Apple HealthKit and Google Fit. It is integrated with the adidas adiClub loyalty program, allowing users to earn points for tracked activities that can be redeemed for adidas products, experiences, and vouchers.
Is Runtastic a public or private company?
Runtastic is a private company. It is classified as corporate owned and is currently operating.
When was Runtastic founded?
Runtastic was founded in 2009. It employs 101 to 250 people.
Where is Runtastic based?
Runtastic is headquartered in Pasching, Austria, in the Europe region.
How does Runtastic make money?
Three revenue lines are on record. Premium App Subscriptions are the primary driver. The others are adiClub Points Redemption and data-Enhanced Product Sales.
Who are Runtastic's main competitors?
Emerging players on record are Komoot, AllTrails and Coros Training Hub. Broad incumbents are Fitbit (Google), Apple Fitness+ and Samsung Health. Direct peers are Strava, Garmin Connect, MapMyRun (Under Armour) and Nike Run Club.
Does Runtastic have an API?
No public API is recorded for Runtastic.
What industry is Runtastic in?
Runtastic's product category is Fitness Tracking Mobile App. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 71394 and its SIC code is 7997.