MapMyRun
MapMyRun is a consumer GPS running app operated by Outside Interactive, offering free route tracking and a paid MVP premium subscription with training plans, audio coaching, and performance analytics across 14 countries.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What MapMyRun does
MapMyRun is a consumer GPS-based running tracking application founded in 2007 and currently operated by Outside Interactive, Inc., a private outdoor and fitness media-and-technology company headquartered in Boulder, Colorado. The platform allows users to track workouts via mobile GPS, discover and create running routes from a globally crowdsourced route database, sync data with Apple Watch, Garmin, Polar, and Suunto devices, and engage with a community of runners through challenges, badges, and social features. It is available on iOS and Android with localized experiences in 14 countries spanning North America, Europe, APAC, and Africa.
The product is delivered in two tiers: a free tier providing core GPS tracking, the route database, unlimited custom maps, basic workout and lifetime stats, challenges, and device sync; and a paid MVP premium subscription that layers on ad-free usage, live tracking for safety, premium performance insights (heart rate, cadence, custom splits), voice and audio coaching, personalized and adaptive training plans for 5K/10K/Half/Marathon distances, interval training, workout data export, full weather conditions, and unlimited printed maps. The company also exposes a Developer/API portal for third-party integrations.
MapMyRun generates revenue solely through its MVP monthly subscription and follows a product-led growth motion, distributing through the Apple App Store and Google Play with freemium onboarding. It has no disclosed enterprise customers and serves two principal user personas — recreational runners seeking motivation and route discovery, and goal-oriented runners training for specific race distances. The asset has changed hands three times (Under Armour, Adidas, Outside Interactive) and is positioned as one of the major players in the global running apps market and one of six key players in the ski touring and hiking apps market.
MapMyRun firmographics
Firmographics- Name
- MapMyRun
- Legal name
- Outside Interactive, Inc.
- Website
- https://mapmyrun.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MapMyRun is a consumer GPS running app operated by Outside Interactive, offering free route tracking and a paid MVP premium subscription with training plans, audio coaching, and performance analytics across 14 countries.
- Ownership category
- akta.pro rank
MapMyRun industry classification
Industry- Product category
- Fitness and Running Tracking App
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
Keywords
Where MapMyRun is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MapMyRun business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- MVP Premium Subscription: Freemium model with free basic tier and premium MVP subscription unlocking advanced features including ad-free experience, live tracking, premium performance insights, audio coaching, and personalized training plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core GPS running features |
| Subscription | Monthly | MVP Premium tier with advanced performance features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MapMyRun product offering
Product offeringCore offering
MapMyRun is a consumer mobile application that provides GPS-based run tracking, route discovery across a global database of user-created running maps, performance analytics (heart rate, cadence, splits), and personalized training plans for 5K, 10K, half marathon, and marathon distances. It is offered via iOS and Android with a freemium model featuring a free core tier and a paid MVP premium subscription that unlocks advanced coaching, safety live-tracking, and ad-free access.
Product overview
MapMyRun is a running-focused fitness application with a two-tier product structure: a free core GPS running app and a premium MVP subscription. The core product provides workout tracking, route discovery, and community features, while the MVP tier adds personalized training plans, advanced performance analytics, audio coaching, and safety features. The platform supports multiple device integrations for heart rate monitors and GPS watches.
Differentiator
Problem solved
Functional benefit
Brands
- MVP: Premium subscription tier offering advanced features including personalized training plans, premium performance insights, live tracking, and audio coaching
Products and services
- MapMyRun (Core App) GPS running app available on iOS and Android that lets users track workouts via GPS, discover and follow running routes from a global database, create unlimited custom maps, save unlimited workouts, sync with wearable devices (Apple Watch, Garmin, Polar, Suunto), participate in challenges and achievements, and access basic workout and lifetime stats, personal goal tracking, and an exercise video library.
- MapMyRun MVP (Premium Subscription) Premium subscription tier (MVP) that adds an ad-free experience, live tracking for safety, premium performance insights, heart rate analysis, cadence analysis, personalized adaptive training plans for 5K/10K/half/marathon, voice and audio coaching, custom splits, interval training, workout data export, full weather conditions, and unlimited printed maps, targeted at runners who want structured coaching and deeper analytics.
Companies that use MapMyRun
Customer profileSegments3 records
Ideal customer profiles2 records
MapMyRun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
MapMyRun partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- ApplecoreMapMyRun integrates with Apple Watch for workout tracking and health data synchronization
- GarmincoreMapMyRun syncs with Garmin devices for comprehensive fitness tracking across platforms
- PolarcoreMapMyRun supports synchronization with Polar fitness devices and heart rate monitors
- SuuntocoreMapMyRun integrates with Suunto sports watches for workout data tracking and analysis
- Outside Interactive, Inc.flagshipMapMyRun is operated by Outside Interactive, Inc., a portfolio company under Outside Inc. that owns multiple fitness and outdoor brands
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MapMyRun competitors and assessment
Company assessmentDirect peers
- Strava: Strava is the dominant social fitness tracking app for runners and cyclists. It directly competes with MapMyRun on GPS tracking, route discovery, and community features, and is widely considered the market leader in the segment.
- Nike Run Club: Nike Run Club is Nike's free running app offering GPS tracking, guided runs, and training plans. It competes directly with MapMyRun for recreational and goal-oriented runners, leveraging the Nike brand.
- Runkeeper: Runkeeper is a GPS running and fitness tracking app owned by ASICS. It directly competes with MapMyRun on route tracking, training plans, and community features for runners.
- AllTrails: AllTrails is a leading outdoor trail discovery and navigation app with a large user-generated trail database. It overlaps with MapMyRun's route database and consumer mapping proposition, particularly for hiking and trail running.
- Komoot: Komoot is a route planning and navigation app for hiking, cycling, and running with strong European presence. It competes with MapMyRun on consumer route discovery and turn-by-turn style navigation for outdoor activities.
- Adidas Running (Runtastic): Adidas Running is the rebranded Runtastic app, a GPS running app owned by Adidas. It is a direct competitor to MapMyRun in running tracking, training plans, and community features.
Broad incumbents
- Garmin Connect: Garmin Connect is the companion app for Garmin's fitness wearables, offering activity tracking, route maps, and analytics. It is both a partner and competitor to MapMyRun through integrated device sync.
- Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service integrated with Apple Watch. It represents a broader fitness platform competing for time and spend from MapMyRun's target demographic.
- Fitbit (Google): Fitbit's app and fitness platform, now owned by Google, offers activity tracking, workouts, and community features. It competes with MapMyRun at the broader fitness tracking layer for casual users.
Emerging players
- Gaia GPS: Gaia GPS is a premium outdoor navigation app focused on hiking, backpacking, and off-trail use. It overlaps with MapMyRun's route discovery and mapping capabilities for outdoor enthusiasts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MapMyRun social profiles
Digital presenceMapMyRun financial estimates
Financial estimateRevenue estimate
Valuation estimate
MapMyRun leadership team
Management profileNumber of profiles
MapMyRun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MapMyRun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MapMyRun
What does MapMyRun do?
MapMyRun is a consumer mobile application that provides GPS-based run tracking, route discovery across a global database of user-created running maps, performance analytics (heart rate, cadence, splits), and personalized training plans for 5K, 10K, half marathon, and marathon distances. It is offered via iOS and Android with a freemium model featuring a free core tier and a paid MVP premium subscription that unlocks advanced coaching, safety live-tracking, and ad-free access.
Is MapMyRun a public or private company?
MapMyRun is a private company. It is classified as corporate owned and is currently operating.
When was MapMyRun founded?
MapMyRun was founded in 2007. It employs 101 to 250 people.
Where is MapMyRun based?
MapMyRun is headquartered in Austin, United States, in the North America region.
How does MapMyRun make money?
One revenue line is on record: MVP Premium Subscription.
Who are MapMyRun's main competitors?
Direct peers on record are Strava, Nike Run Club, Runkeeper, AllTrails, Komoot and Adidas Running (Runtastic). Broad incumbents are Garmin Connect, Apple Fitness+ and Fitbit (Google). Gaia GPS is listed as an emerging player.
Does MapMyRun have an API?
Yes. MapMyRun offers a Developer / API service for third-party integrations. The specific API type, authentication method, rate limits, and detailed capabilities are not specified in the available source material. Developer documentation is at developer.mapmyfitness.com.
What industry is MapMyRun in?
MapMyRun's product category is Fitness and Running Tracking App. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps. Its SIC code is 7372.