Kountry Kraft
Kountry Kraft is a family-owned US custom cabinetry manufacturer founded in 1959, producing made-to-order cabinets for kitchens, baths, entertainment, closets, and offices, sold through an authorized dealer and design professional network.
- Company typePrivate
- Founded1959
- HeadquartersNewmanstown, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kountry Kraft does
Kountry Kraft is a US-based custom cabinetry manufacturer founded in 1959 and operated continuously under the Hurst family. The company designs and builds made-to-order cabinets for kitchens, bathrooms, entertainment areas, closets/wardrobes, and offices, sold exclusively through a curated network of authorized dealers and design professionals rather than direct-to-consumer. Manufacturing is concentrated at a factory and showroom in Newmanstown, Pennsylvania, supplemented by a by-appointment Design Studio in Devon, Pennsylvania, with products distributed across the Northeast, Mid-Atlantic, Southeast, Midwest, and West Coast US regions.
The product line is structured around five core cabinet categories (kitchen, bath, bar/entertainment, closet/wardrobe, office) and is supported by a planning center offering ten wood species, hundreds of door-style combinations, and finish options including proprietary Metal Fusion (a resin-and-pulverized-metal coating available in eight metals and three finishes) as well as a Color Studio virtual paint-visualization tool with over 150 combinations sourced from Benjamin Moore, Farrow & Ball, and Sherwin Williams. Production relies on state-of-the-art equipment and software for specification, with quality inspections at every stage, a 99% on-time delivery rate, and a lifetime product warranty.
The business model is a project-based, one-time-sale model with pricing determined per project by dealers based on wood type, finish, dimensions, and accessories; no standard pricing is published. Revenue is generated through indirect channels (dealers and design professionals serving homeowners and, to a lesser extent, commercial buyers), with a stated focus on craftsmanship, on-time delivery, fair pricing, and customer service as the company's four guiding principles. Certifications include KCMA ESP (Environmental Stewardship Program) since 2007.
Kountry Kraft firmographics
Firmographics- Name
- Kountry Kraft
- Legal name
- Kountry Kraft, Inc.
- Website
- https://kountrykraft.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kountry Kraft is a family-owned US custom cabinetry manufacturer founded in 1959, producing made-to-order cabinets for kitchens, baths, entertainment, closets, and offices, sold through an authorized dealer and design professional network.
- Ownership category
- akta.pro rank
Where Kountry Kraft is headquartered
LocationHeadquarters
- HQ city
- Newmanstown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kountry Kraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Cabinetry Sales: Kountry Kraft manufactures and sells custom cabinetry for kitchens, bathrooms, entertainment areas, closets, and offices. Customers work through authorized dealers to design and order custom cabinets, with products manufactured to specification and delivered to the customer or installation site. The sale is a one-time transaction for custom-built cabinetry, though the company offers a lifetime guarantee on products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom cabinetry pricing based on specifications |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Kountry Kraft product offering
Product offeringCore offering
Kountry Kraft manufactures made-to-order custom cabinetry for kitchens, bathrooms, entertainment areas, closets/wardrobes, and offices, produced to individual specifications in its Pennsylvania factory. Customers select from 10 wood species, hundreds of door style combinations, and finish options (paint, stain, glaze, plus proprietary Metal Fusion), and place orders through a network of authorized dealers and design professionals. All products carry a lifetime guarantee and are completed on-time 99% of the time.
Product overview
Kountry Kraft is a custom cabinetry manufacturer offering made-to-order cabinets for every room of the home. The core product portfolio consists of five primary custom cabinet lines (kitchen, bathroom, bar/entertainment, closet/wardrobe, and office cabinets), each manufactured to individual specifications. These core offerings are complemented by a planning center that guides customers through product customization options including door styles (Inset and Full Overlay), wood species (10 types from Red Oak to Walnut), and finish options (Natural, Stained, Painted, Glazed, and proprietary Metal Fusion). The company also offers a Color Studio virtual paint selector tool with 150+ color combinations, and various accessories for storage organization. All products are manufactured in Newmanstown, Pennsylvania with a lifetime guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Kitchen Cabinets
Quantifiable outcome
- 99% on-time delivery rate
- +1 more outcomes
Companies that use Kountry Kraft
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Kountry Kraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kountry Kraft partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kountry Kraft competitors and assessment
Company assessmentBroad incumbents
- Aristokraft: Semi-custom cabinetry brand under MasterBrand focused on kitchen, bath, and organizational solutions for mid-market customers. Competes with Kountry Kraft in adjacent price tiers with significantly larger scale and broader distribution.
- KraftMaid: One of the largest semi-custom cabinetry brands in the US, part of the MasterBrand portfolio. Competes with Kountry Kraft at a lower price tier with higher volume, broader distribution, and standard rather than fully custom configurations.
- MasterBrand Cabinets: Largest cabinet manufacturer in North America, parent of multiple brands including KraftMaid, Merillat, Aristokraft, and Decora. Competes broadly with Kountry Kraft through scaled semi-custom and custom offerings across all US regions.
- Merillat: Semi-custom cabinetry brand under MasterBrand serving value-oriented and mid-market remodeling projects. Provides scale-based competition to Kountry Kraft at lower price points and broader dealer reach.
Direct peers
- Crystal Cabinet Works: Premium custom cabinetry manufacturer serving residential and commercial markets with extensive wood species, finishes, and door style options. Operates a similar dealer-driven custom model to Kountry Kraft, with comparable premium positioning.
- Wood-Mode: Pennsylvania-based manufacturer of premium custom cabinetry for kitchens, baths, and other living spaces. Closely comparable to Kountry Kraft in custom product depth, regional US footprint, and craftsmanship-led brand positioning.
- Omega Cabinetry: Semi-custom to full-custom cabinetry manufacturer with extensive finish, wood, and door style combinations sold through dealers. Comparable to Kountry Kraft in product breadth and dealer-led distribution, with overlap across kitchen, bath, and other room categories.
- Wellborn Cabinet: Family-owned premium custom cabinetry manufacturer founded in 1961, offering a similar made-to-order product portfolio across kitchens, baths, and other rooms. Closely comparable in business model, customization depth, and dealer-led distribution to Kountry Kraft.
- Decora Cabinets: Custom and semi-custom cabinetry brand within the MasterBrand portfolio serving residential markets through dealers. Offers comparable product customization and dealer-distributed model to Kountry Kraft, though with greater parent-company scale.
- Dura Supreme: Custom and semi-custom cabinetry manufacturer offering a broad portfolio of door styles, finishes, and wood species through a dealer network. Overlaps significantly with Kountry Kraft's customization-led, dealer-distributed model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kountry Kraft social profiles
Digital presenceKountry Kraft compliance and trust
Trust signalCompliance1 record
Kountry Kraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kountry Kraft leadership team
Management profileNumber of profiles
Kountry Kraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kountry Kraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kountry Kraft
What does Kountry Kraft do?
Kountry Kraft manufactures made-to-order custom cabinetry for kitchens, bathrooms, entertainment areas, closets/wardrobes, and offices, produced to individual specifications in its Pennsylvania factory. Customers select from 10 wood species, hundreds of door style combinations, and finish options (paint, stain, glaze, plus proprietary Metal Fusion), and place orders through a network of authorized dealers and design professionals. All products carry a lifetime guarantee and are completed on-time 99% of the time.
Is Kountry Kraft a public or private company?
Kountry Kraft is a private company. It is classified as family owned and is currently operating.
When was Kountry Kraft founded?
Kountry Kraft was founded in 1959. It employs 51 to 100 people.
Where is Kountry Kraft based?
Kountry Kraft is headquartered in Newmanstown, United States, in the North America region.
How does Kountry Kraft make money?
One revenue line is on record: custom Cabinetry Sales.
Who are Kountry Kraft's main competitors?
Broad incumbents on record are Aristokraft, KraftMaid, MasterBrand Cabinets and Merillat. Direct peers are Crystal Cabinet Works, Wood-Mode, Omega Cabinetry, Wellborn Cabinet, Decora Cabinets and Dura Supreme.
Does Kountry Kraft have an API?
No public API is recorded for Kountry Kraft.