KraftMaid
KraftMaid Cabinetry is a U.S. semi-custom cabinetry brand that designs and supplies kitchen and bathroom cabinets, storage, and decorative enhancements exclusively through an authorized dealer network serving homeowners, kitchen and bath designers, and contractors.
- Company typePrivate
- Founded1969
- HeadquartersMiddlefield, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What KraftMaid does
KraftMaid Cabinetry is a U.S. semi-custom cabinetry brand that designs and supplies kitchen and bathroom cabinets, vanities, storage accessories, cabinet hardware, and decorative enhancements such as matching appliance panels and wall appliance garages. The product portfolio spans approximately 30-plus paint colors and stain finishes across 14 wood types (including Maple, Hickory, Oak, and Rustic Alder) and a broad set of door styles (such as Thornton, Deveron, Lyndale, Geneva Square, Hayward, Piermont, Durham, Dillon, Madison, Montclair, Decker, Brooks, Hettle, Sonora, Dakota, and Ellery), with cabinet construction supported by in-house craftsmanship, durability testing, and a lifetime warranty promise.
KraftMaid operates an exclusive indirect go-to-market: the company does not sell direct to consumers, instead distributing through an authorized dealer and retailer network across the United States that handles design consultation, quoting, ordering, and installation coordination. Digital touchpoints including the KraftMaid website, Kitchen Visualizer, Style Finder Quiz, Storage Solutions Quiz, Ballpark Budget Calculator, Project Cost Calculator, blog, and an active social presence (Facebook, Twitter/X, Instagram, Pinterest, Houzz, YouTube) serve a top- and mid-funnel role, feeding qualified homeowners and designers into the dealer channel. Pricing is quote-based and project-specific, set by dealers rather than published by KraftMaid.
The brand is owned and operated by Cabinetworks Group Michigan LLC, a major U.S. cabinet industry consolidator, which provides corporate governance, shared services, and brand-portfolio management. KraftMaid is recognized in multiple third-party rankings among the top 10–12 U.S. cabinet manufacturers and runs the annual Kitchen of the Year design competition to build designer advocacy. The brand's strategic focus, as expressed in its February 2026 launch under the "Design Made Easy" framework, is on simplifying the design-to-installation workflow for homeowners and designers through coordinated sets of door styles, finishes, and storage solutions.
KraftMaid firmographics
Firmographics- Name
- KraftMaid
- Legal name
- Cabinetworks Group Michigan LLC
- Website
- https://kraftmaid.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KraftMaid Cabinetry is a U.S. semi-custom cabinetry brand that designs and supplies kitchen and bathroom cabinets, storage, and decorative enhancements exclusively through an authorized dealer network serving homeowners, kitchen and bath designers, and contractors.
- Ownership category
- akta.pro rank
KraftMaid industry classification
Industry- Product category
- Custom Kitchen and Bathroom Cabinetry
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industries
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
Keywords
Where KraftMaid is headquartered
LocationHeadquarters
- HQ city
- Middlefield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KraftMaid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cabinet Sales: KraftMaid generates revenue through the sale of semi-custom kitchen and bathroom cabinets and related products (door styles, finishes, hardware, accessories) exclusively through its dealer network. The company does not sell direct to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through dealers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
KraftMaid product offering
Product offeringCore offering
KraftMaid Cabinetry manufactures and sells semi-custom kitchen and bathroom cabinetry, including cabinets, vanities, decorative appliance panels, appliance garages, and storage accessories. The portfolio spans multiple door styles, wood species, paint and stain finishes, and is sold exclusively through an authorized U.S. dealer network that provides design consultation and installation.
Product overview
KraftMaid Cabinetry is a semi-custom cabinetry brand under Cabinetworks Group offering customizable kitchen and bathroom cabinets. The product portfolio centers on custom cabinetry available in multiple door styles (including Thornton, Deveron, Lyndale, Geneva Square, Hayward, Piermont, Durham, Dillon, Madison, Montclair, Decker, Brooks, Hettle, Sonora, Dakota, and Ellery), over 30 paint colors and stain finishes (such as Frost, Dove White, Warm White, Moonshine, Midnight, Wicker, Overcast, Evergreen, Natural, and Honey Spice), and various wood types including Maple, Hickory, Oak, and Rustic Alder. The offering extends beyond base cabinets to include decorative enhancements (appliance panels, appliance garages, furniture shelves), storage accessories (pull-out organizers, tray pull-outs, toe kick drawers), and cabinet hardware. The company also provides digital planning tools including a Kitchen Visualizer, Style Finder quiz, and Budget Calculators, plus sample ordering services for in-home viewing.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Kitchen Cabinets Semi-custom cabinetry for kitchens featuring multiple door styles, wood types, paint and stain finishes, and configurable layouts, sold through authorized KraftMaid dealers.
- Custom Bathroom Cabinets and Vanities Semi-custom cabinetry solutions for bathrooms, including vanities and storage cabinets, configured through authorized dealers.
- Decorative Appliance Panel for Refrigerator Custom panel that matches cabinetry door style and finish to integrate refrigerators seamlessly into the kitchen design.
- Refrigerator Appliance Panel Custom refrigerator panel designed to coordinate with cabinetry for a built-in, furniture-inspired appearance.
- Wall Appliance Garage 24" Wall cabinet designed to conceal everyday countertop appliances such as toasters and coffee makers while keeping them accessible.
- Wall Appliance Garage 30" Larger wall appliance garage cabinet for concealing kitchen countertop appliances and maintaining a clean look.
- Vanity Base Pull-out Appliance Organizer Pull-out organizer with stainless steel trays designed for bathroom vanities to store bath and beauty essentials.
- Decorative Furniture Shelf Open shelving with a 1-1/2 inch thick front edge designed to add richness and polish to bookcase and decorative applications.
Quantifiable outcome
- Over 150 kitchen designers participated in the 2025 Kitchen of the Year award
Companies that use KraftMaid
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
KraftMaid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
KraftMaid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cabinetworks GroupcoreKraftMaid is a semi-custom cabinetry brand owned and operated by Cabinetworks Group Michigan LLC. The parent company provides corporate governance, shared services, and brand portfolio management. KraftMaid operates as a distinct brand within the Cabinetworks Group portfolio of cabinet companies.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
KraftMaid competitors and assessment
Company assessmentDirect peers
- Kemper Cabinetry: Semi-custom cabinet brand within MasterBrand's portfolio. Closely comparable to KraftMaid in dealer-distributed semi-custom kitchen/bath cabinetry, often overlapping on door styles and finish breadth.
- J&K Cabinetry: Semi-custom kitchen and bath cabinet supplier serving US dealers and designers. Comparable to KraftMaid in product mix, dealer-channel distribution, and remodeling-segment focus.
- Forevermark Cabinetry: US semi-custom cabinet brand frequently ranked alongside KraftMaid. Overlaps in product category, customization model, and dealer-led go-to-market in the kitchen/bath remodeling segment.
- Diamond Cabinets: Semi-custom kitchen and bath cabinet brand under MasterBrand, often co-listed with KraftMaid in top-manufacturer rankings. Comparable in offering (door styles, finishes, dealer distribution) and customer segment.
- Thomasville Cabinetry: Established US cabinet brand with semi-custom kitchen and bath offerings. Comparable to KraftMaid in brand heritage, dealer-driven distribution, and homeowner-targeted remodeling positioning.
- Holiday Kitchens: US cabinet manufacturer producing semi-custom kitchen and bath cabinetry for dealers and builders. Comparable to KraftMaid in product scope, channel model, and mid-market remodeling customer base.
- MasterBrand Cabinets: Largest US cabinet manufacturer and parent of multiple semi-custom and stock cabinet brands (e.g., Diamond, Kemper, Aristokraft). Directly comparable to KraftMaid as a top-tier US cabinet producer serving the same kitchen/bath remodel segment through dealer and home-center channels.
- Wellborn Cabinetry: Family-owned US semi-custom cabinet manufacturer serving dealers and designers. Directly comparable in custom finish/door offerings, dealer-channel go-to-market, and mid-to-premium remodeling positioning.
- Fabuwood: US semi-custom cabinet manufacturer frequently listed alongside KraftMaid in top-10 rankings. Competes head-to-head in the dealer-driven semi-custom segment with comparable door style and finish breadth.
- American Woodmark: Public US cabinet manufacturer producing stock and semi-custom kitchen and bath cabinetry for new construction and remodeling. Directly comparable to KraftMaid in product category, channel structure (dealers and home centers), and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KraftMaid social profiles
Digital presenceKraftMaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
KraftMaid leadership team
Management profileNumber of profiles
Profiles1 record
KraftMaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KraftMaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KraftMaid
What does KraftMaid do?
KraftMaid Cabinetry manufactures and sells semi-custom kitchen and bathroom cabinetry, including cabinets, vanities, decorative appliance panels, appliance garages, and storage accessories. The portfolio spans multiple door styles, wood species, paint and stain finishes, and is sold exclusively through an authorized U.S. dealer network that provides design consultation and installation.
Is KraftMaid a public or private company?
KraftMaid is a private company. It is classified as corporate owned and is currently operating.
When was KraftMaid founded?
KraftMaid was founded in 1969. It employs 1 to 10 people.
Where is KraftMaid based?
KraftMaid is headquartered in Middlefield, United States, in the North America region.
How does KraftMaid make money?
One revenue line is on record: cabinet Sales.
Who are KraftMaid's main competitors?
Direct peers on record are Kemper Cabinetry, J&K Cabinetry, Forevermark Cabinetry, Diamond Cabinets, Thomasville Cabinetry, Holiday Kitchens, MasterBrand Cabinets, Wellborn Cabinetry, Fabuwood and American Woodmark.
Does KraftMaid have an API?
No public API is recorded for KraftMaid.
What industry is KraftMaid in?
KraftMaid's product category is Custom Kitchen and Bathroom Cabinetry. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms. Its NAICS code is 337110 and its SIC code is 2590.