What noonum does

Noonum is a Seattle-based fintech SaaS company that provides institutional investors — hedge funds, active fund and SMA managers, ETF providers, banks, and wealth managers — with AI-powered thematic investing and portfolio construction tools. The platform is built around a proprietary Knowledge Graph called the Web of World Commerce, which quantifies the global economy across 2.6M organizations, 71K securities, 56K public companies, 102 exchanges, and 25K business locations in 68 countries. On top of this graph, Noonum layers advanced large language models to produce novel metrics (Linguistic Beta, Linguistic Strength Indicator, Market Buzz) that measure how closely a company's activities align with a stated investment thesis and how durable that alignment is over time.

The product suite includes Custom Portfolios & Indexing (turning a natural-language investment objective into an evidence-based basket in roughly a minute), Portfolio X-Ray (attribution and exposure analysis beyond GICS classifications), Risk Management (identification and quantification of transient risk factors), and Lifestyle & Client-Centric Investing (values-aligned portfolio construction for RIAs). Outputs are designed to be point-in-time, back-testable, explainable, and free of look-ahead bias — properties that target institutional compliance and portfolio committee workflows. Go-to-market is enterprise sales via a 'Request a demo' motion with undisclosed quote-based pricing, and the company has secured strategic partnerships with MerQube (index infrastructure), Franklin Templeton (via the Evonexus incubator), Credem Group's Credemassicurazioni, and Omega Point.

Noonum is a small, privately-held company (1–10 employees, founded 2015) with no disclosed equity funding rounds; its only listed 'funding' events are $0 accelerator recognitions (MassChallenge, Credem Banca, FinTech Sandbox). Revenue is not disclosed. The leadership team consists of founder-CEO Shankar Vaidyanathan and CTO Steve Gustafson. The business model is recurring SaaS subscriptions on enterprise contracts, with revenue concentration risk in a still-small institutional client base and expansion dependent on the conversion of recently announced strategic partnerships into paying deployments.

Name

noonum

Website

https://noonum.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Noonum is a Seattle-based fintech SaaS that uses LLMs combined with a proprietary Web of World Commerce Knowledge Graph to deliver AI-powered thematic investing, custom index construction, and portfolio risk analytics to institutional investors including hedge funds, ETF providers, banks, and wealth managers.

Ownership category

akta.pro rank

Product category

Investment Analytics Software

NAICS

Software Publishers (5132), Software Publishers (513210), Portfolio Management and Investment Advice (523940)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Discretionary Portfolio Management (DPM) (FSAAABAC)

Keywords

• AI thematic investing
• Portfolio construction software
• Institutional investment analytics
• Knowledge graph finance
• Index construction platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - AI Thematic Investing Platform: Institutional-grade SaaS service for AI portfolio construction and thematic investing, provided on a subscription basis with enterprise pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Noonum is an institutional-grade SaaS platform for AI-driven portfolio construction and thematic investing. It combines advanced large language models (LLMs) with a proprietary Knowledge Graph called the Web of World Commerce — covering 2.6M organizations, 71K securities, 56K public companies, and 102 exchanges across 68 countries — to translate investment objectives into evidence-based, back-testable, explainable investment baskets.

Product overview

Noonum is an institutional-grade SaaS platform for AI portfolio construction and thematic investing. The core offering is the Web of World Commerce—a massive Knowledge Graph quantifying the global economy—that powers a suite of products including Custom Portfolios & Indexing, Portfolio X-Ray, Risk Management, and Lifestyle & Client-Centric Investing. These products leverage advanced LLMs combined with the Knowledge Graph to deliver evidence-based investment baskets, quantify thematic exposures, identify transient risks, and align portfolios with client values. The platform covers 2.6M organizations, 71K securities, 56K public companies across 102 exchanges in 68 countries, processing 2B+ relevance decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Portfolios & Indexing Institutional-grade service that turns investment objectives into precise, evidence-based investment baskets and indexes using AI portfolio construction. Targeted at hedge funds, active fund/SMA managers, ETF providers, banks, and wealth managers.
• Portfolio X-Ray Identifies missed opportunities and quantifies portfolio exposures to meta-themes such as Geopolitics, Supply-Chain, and Economy, providing attribution beyond GICS classification systems. Targeted at institutional investment teams.
• Risk Management Identifies and quantifies transient risk factors that traditional commercial models miss, capturing value-chain risks across sectors and geographies. Targeted at hedge funds and institutional risk teams.
• Lifestyle & Client-Centric Investing Helps RIAs and wealth managers demonstrate differentiation to clients by aligning portfolios with personal values, beliefs, and real-world narratives. Targeted at wealth managers and financial advisors.
• Web of World Commerce A massive, interconnected Knowledge Graph quantifying the global economy across organizations, themes, people, places, products, and services. Serves as the foundational data infrastructure powering all Noonum products and capabilities.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• MerQubecoreStrategic or Co-development PartnerStrategic partnership combining Noonum's agentic AI-driven thematic intelligence with MerQube's institutional index calculation and governance infrastructure. Enables point-in-time indexes built around clients' investment theses using machine reasoning across corporate disclosures, earnings calls, patents, and global news.
• Franklin TempletoncoreStrategic or Co-development PartnerStrategic partnership under the Evonexus incubator program, powering next-generation thematic investing capabilities.
• CredemassicurazionicoreStrategic or Co-development PartnerStrategic partnership with Credem Group for investment analysis capabilities, part of Credemassicurazioni's investment strategy.
• Omega PointcoreStrategic or Co-development PartnerStrategic partnership with Omega Point for enhanced thematic investing and index construction capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sentieo: Sentieo (now part of AlphaSense) was an AI-driven financial research and document search platform for institutional investors. Comparable in using NLP on filings, transcripts, and news to support investment workflows.
• AlphaSense: AlphaSense is an AI-driven market intelligence and research platform used by institutional investors. Comparable to Noonum in applying NLP/LLMs to financial documents for investment decisions, but focused more on search and research workflow than portfolio construction.
• RavenPack: RavenPack applies NLP and AI to unstructured financial news and alternative data for investment signals. Overlaps with Noonum's text-based thematic intelligence and share-of-voice measurement (Market Buzz), targeting similar institutional buyers.

Broad incumbents

• S&P Global (S&P Dow Jones Indices): S&P Dow Jones Indices licenses thematic indices widely used in ETF construction. Competes with Noonum in the thematic indexing space that ETF providers rely on, with substantially more index AUM and distribution.
• MSCI: MSCI provides thematic and ESG indices, risk analytics, and portfolio construction tools to institutional investors. Overlaps with Noonum's thematic basket construction and exposure analytics for ETF providers and asset managers.
• FactSet: FactSet delivers portfolio analytics, thematic data, and workflow tools to institutional asset managers and wealth advisors. Directly overlaps with Noonum's portfolio construction and exposure analytics use cases, though FactSet serves a much broader product surface.
• BlackRock (Aladdin): BlackRock's Aladdin platform offers portfolio construction, risk management, and increasingly thematic capabilities to institutional clients. Competes with Noonum at the largest end of the institutional market with significant in-house engineering and data assets.
• Bloomberg: Bloomberg Terminal and Bloomberg Intelligence provide institutional financial data, analytics, and increasingly AI-driven research tools. Competes with Noonum in serving portfolio managers and ETF issuers, but as part of a much broader data and analytics portfolio.

Direct peers

• VettaFi: VettaFi provides thematic ETF data, index licensing, and analytics for ETF issuers and advisors. Direct competitor in differentiated thematic index and basket construction for the ETF provider segment Noonum targets.
• Qontigo (STOXX / Axioma): Qontigo provides index licensing (including thematic indices) and Axioma portfolio construction/risk analytics to asset managers and ETF issuers. Closely comparable to Noonum's index and portfolio construction focus, with established institutional distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noonum
• LinkedInlinkedin.com/company/noonum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about noonum