Photo Marketing Association International

What Photo Marketing Association International does

Photo Marketing Association International (PMAI) is a private, for-profit trade association serving the photo imaging industry, founded in 1924 and headquartered in Jackson, United States. The organization historically functions as an industry body for photo imaging professionals, retailers, and related businesses, with a stated international reach via a PMA Europe program supported by a dedicated Associate VP of European Outreach and Global Research role currently held by Marion Knoche. Gabrielle Mullinax serves as President.

Operationally, PMAI is documented with a headcount of 11–50 employees, but the available public-facing footprint is minimal: the corporate website at pmai.org appears to be an essentially unconfigured WordPress installation containing only a single default "Hello world!" blog post dated June 22, 2026, with no member portal, product surface, published pricing, or disclosed technology stack visible. There is no disclosure of revenue, membership fees, dues structure, sponsorship revenue, event economics, or any other revenue mechanics, and no partnerships, customer logos, or pipeline of programs are referenced in the source material. In short, the input describes a legacy industry association with a century-old brand and a stated international remit, but with no observable current commercial activity beyond a placeholder web presence.

Name

Photo Marketing Association International

Legal name

Photo Marketing Association International

Website

https://pmai.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

PMAI is a private trade association founded in 1924 that serves the photo imaging industry, headquartered in Jackson, US, with a stated European program. Its current observable footprint is limited to a default web presence and a small leadership team.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Commercial Photography (541922)

SIC

Photographic Equipment & Supplies (3861), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAF

Photography & Photo Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Photo imaging trade association
• Photography industry networking
• Photo industry membership
• Imaging industry events
• Photo retail association

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Photo Marketing Association International (PMAI) is a global trade association that supports the photo imaging industry. Founded in 1924, it serves as an industry body representing and connecting businesses in the photo imaging sector across multiple geographies including North America and Europe.

Product overview

PMAI operates a basic WordPress-powered website (pmai.org) that serves as a blog and organizational information hub. The site contains standard WordPress features including a blog section, about page, FAQs, author profiles, events listing, shop, and theme/pattern sections. The website uses the Twenty Twenty-Five WordPress theme. No distinct product offerings, SaaS platforms, or named service modules were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• PMAI Industry Membership

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• National Association of Broadcasters: Major media industry trade association. Comparable in form as a long-standing membership body serving a creative/visual content constituency relevant to PMA.
• Specialty Equipment Market Association: Established trade association model for niche industry segments (automotive aftermarket), comparable in form to PMA as an example of a specialized vertical membership organization.
• Consumer Technology Association: Large trade association (CES producer) whose membership spans imaging, electronics, and consumer tech, overlapping with PMA's photo imaging remit at a broader industry level.

Direct peers

• Professional Photographers of America: U.S. trade association for professional photographers offering education, certification, and member benefits. Directly comparable to PMA as a photography industry membership organization.
• Imaging Alliance: Industry alliance focused on the imaging sector, providing a directly comparable peer to PMA in representing companies across the photo imaging value chain.

Regional players

• Society of Photographic Instrumentation Engineers (SPIE): International society for optics and photonics with a strong photography/imaging professional community, comparable as a member-driven organization serving imaging professionals.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/pma_intl
• Facebookfacebook.com/photomarketingassociation
• LinkedInlinkedin.com/company/groupInvitation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Photo Marketing Association International