Stafford’s

Hospitality Servicesstaffords.com

Company typePrivate
Founded1961
HeadquartersPetoskey, United States
Headcount101–250
GTM typeB2B and B2C
OfferingServices

Stafford’s firmographics

Firmographics

Name: Stafford’s
Website: https://staffords.com
Company type: Private
Founded year: 1961
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Stafford’s industry classification

Industry

Product category: Hospitality Services
NAICS: Hotels (except Casino Hotels) and Motels (72111)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry: Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
akta.pro secondary industry: Hotel & Resort Restaurants (THAFACAH)

Keywords

Historic boutique hotels
Wedding venues
Corporate meeting spaces
On-site dining restaurants
Northern michigan hospitality

Where Stafford’s is headquartered

Location

Headquarters

HQ city: Petoskey
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Stafford’s business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Lodging/Accommodations: Room, suite, and house rentals at Hotel Perry in Petoskey, Michigan. Revenue generated from overnight stays with varying room categories.
Food and Beverage: On-site dining at The H.O. Rose Dining Room (breakfast service) and The Noggin Room Pub (casual fare with live entertainment).
Events and Weddings: Wedding ceremonies, receptions, corporate meetings, and special events hosted in versatile spaces including the Veranda, Rose Garden Veranda, and Reycraft Room.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Stafford’s product offering

Product offering

Core offering

Stafford's operates a portfolio of historic boutique hotels, restaurants, and event venues in Northern Michigan. Its flagship property, Hotel Perry in downtown Petoskey, offers lodging accommodations (rooms, suites, and houses), two on-site dining outlets (The H.O. Rose Dining Room and The Noggin Room Pub), wedding and corporate meeting venues, and curated guest experiences tied to Northern Michigan's outdoor lifestyle and waterfront scenery.

Product overview

Stafford's operates as a hospitality/hotel company. Based on the available source material, the primary offering identified is The Perry Hotel in Petoskey, Michigan, which provides lodging accommodations, wedding venues, meeting and event spaces, and on-site dining services (The H.O. Rose Dining Room and The Noggin Room Pub). The source material does not provide sufficient detail to construct a comprehensive product portfolio listing.

Differentiator

Problem solved

Functional benefit

Brands

The H.O. Rose Dining Room: Breakfast-only restaurant featuring house-made jam, malted Belgian waffles, and all-American favorites with views of Little Traverse Bay
The Noggin Room Pub

Companies that use Stafford’s

Customer profile

Segments3 records

Ideal customer profiles3 records

Stafford’s technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Stafford’s partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

AmazoncoreGTM or Marketing Partner · 10 May 2026Stafford's partnership with Amazon funds classroom innovation and food access. The partnership appears to support educational initiatives and community food access programs, demonstrating corporate social responsibility engagement through Amazon's platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Stafford’s competitors and assessment

Company assessment

Direct peers

Grand Hotel: Iconic historic resort on Mackinac Island operating full-service lodging, F&B, and event venues in Northern Michigan—directly comparable to Hotel Perry as a heritage destination hotel competing for similar leisure and wedding demand.
Mission Point Resort: Family-oriented full-service resort on Mackinac Island with multiple lodging buildings, on-site dining, and event/wedding spaces—comparable multi-property resort model in the same Northern Michigan destination corridor.
Hotel Walloon: Boutique lakeside resort in Walloon Lake, Michigan offering upscale lodging, dining, and weddings—directly comparable historic-charm, on-the-water positioning to Hotel Perry.
Boyne Resorts: Operator of multiple full-service Northern Michigan resorts (including Boyne Mountain and Bay Harbor) spanning lodging, dining, weddings, and meetings—the closest multi-property comparable to the Cotton Collection's portfolio breadth.
Crystal Mountain Resort: Michigan four-season resort with lodging, ski/golf, dining, and event venues—comparable year-round resort operating model targeting leisure, weddings, and corporate groups in the same regional market.
Inn at Bay Harbor: Lakeside full-service resort in Bay Harbor, Michigan offering rooms, dining, spa, and weddings—competes with Stafford's for leisure, group, and wedding business in the same Northern Michigan waterfront segment.
The Island House: Boutique historic hotel and dining venue on Mackinac Island—comparable small-scale historic lodging-plus-F&B operator in the same Northern Michigan resort corridor.

Others

Hotel Investment Services (HIS): Third-party management firm currently operating Hotel Perry and associated Cotton Collection properties—an enabling/operating partner whose strategy and contract structure materially shapes Stafford's economics.

Broad incumbents

Grand Traverse Resort and Spa: Large-scale Northern Michigan resort with extensive lodging, meeting, wedding, and F&B operations—a broader incumbent serving overlapping leisure, group, and wedding demand.

Regional players

Kewadin Casinos: Michigan gaming/hospitality operator with lodging, dining, and entertainment venues in the Upper Peninsula—comparable regional hospitality footprint though not a direct micro-market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Stafford’s financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Stafford’s leadership team

Management profile

Number of profiles

Profiles3 records

Stafford’s funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Stafford’s M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stafford’s

What does Stafford’s do?

Is Stafford’s a public or private company?

Stafford’s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Stafford’s founded?

Stafford’s was founded in 1961. It employs 101 to 250 people.

Where is Stafford’s based?

Stafford’s is headquartered in Petoskey, United States, in the North America region.

How does Stafford’s make money?

Three revenue lines are on record. Lodging/Accommodations are the primary driver. The others are food and Beverage and events and Weddings.

Who are Stafford’s's main competitors?

Direct peers on record are Grand Hotel, Mission Point Resort, Hotel Walloon, Boyne Resorts, Crystal Mountain Resort, Inn at Bay Harbor and The Island House. Hotel Investment Services (HIS) is listed as an others. Grand Traverse Resort and Spa is listed as a broad incumbent. Kewadin Casinos is listed as a regional player.

Does Stafford’s have an API?

No public API is recorded for Stafford’s.

What industry is Stafford’s in?

Stafford’s's product category is Hospitality Services. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.