Incred Wealth
InCred Wealth is a Mumbai-headquartered wealth management firm distributing third-party mutual funds, PMS, and SIF products to HNIs, UHNIs, NRIs, and corporate treasuries via 400+ relationship managers across 200+ Indian cities and 40+ countries. Part of the InCred Group ecosystem, it offers investment advisory, financing, estate planning, and family office services under its WealthSpectrum platform.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Incred Wealth does
InCred Wealth and Investment Services Private Limited (IWISPL), operating as InCred Wealth, is a Mumbai-headquartered wealth management and family office services firm founded in 2020 as part of the InCred Group. The company distributes third-party financial products — mutual funds, Portfolio Management Services (PMS), and Specialised Investment Funds (SIF) — on a non-discretionary basis to high-net-worth individuals (HNIs), ultra-HNIs (UHNIs), NRIs, CXOs, and corporate treasuries, leveraging 400+ relationship managers across 200+ Indian cities and 40+ countries via branch offices in nine domestic locations plus Singapore and Dubai.
The platform architecture centers on WealthSpectrum, a proprietary web and mobile client portal for portfolio monitoring and consolidated reporting, complemented by an InCred Vantage premium advisory tier and a Tech-Enabled Portfolio Intelligence module. The broader product suite spans Investment Solutions (traditional and alternative asset classes), Financing Solutions, Wealth Transfer and Estate Planning, Investment Banking (corporate advisory, M&A, pre-IPO), and Family Office Services. The firm holds AMFI Mutual Fund Distributor (ARN 227590), APMI PMS Distributor (APRN 00614), and SIF Distributor registrations, and distributes products from major AMCs including HDFC, ICICI Prudential, Kotak, SBI, Nippon, Aditya Birla Sun Life, UTI, and 360 ONE, alongside group-affiliated PMS from InCred Capital Wealth Portfolio Managers and InCred Asset Management.
Revenue is generated primarily through trail commissions on mutual fund distribution (0.07%-1.85% by scheme type) and PMS distribution (0.33%-1.70% p.a. trail), with no client-facing fees for distribution services. The firm claims ₹1,00,000 Cr AUM (separate commentary cites ₹50,000 Cr+) across 6,400+ family clients, positioning itself as an ecosystem-driven alternative to traditional Indian private banks rather than a pure product distributor. Following a 2022 NCLT-sanctioned restructuring that transferred the distribution business from InCred Wealth Private Limited to IWISPL, the company operates as a privately held entity within the broader InCred Group, with no disclosed venture or private equity funding.
Incred Wealth firmographics
Firmographics- Name
- Incred Wealth
- Legal name
- InCred Wealth and Investment Services Private Limited
- Website
- https://incredwealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InCred Wealth is a Mumbai-headquartered wealth management firm distributing third-party mutual funds, PMS, and SIF products to HNIs, UHNIs, NRIs, and corporate treasuries via 400+ relationship managers across 200+ Indian cities and 40+ countries. Part of the InCred Group ecosystem, it offers investment advisory, financing, estate planning, and family office services under its WealthSpectrum platform.
- Ownership category
- akta.pro rank
Incred Wealth industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Family Office Trust & Fiduciary Services (FSAEAKAF)
- akta.pro secondary industries
- Trust & Estate Tax Planning & Compliance (FSAEAKAE), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)
Keywords
Where Incred Wealth is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
Incred Wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mutual Fund Distribution Commission: Earns trail commissions from AMCs for distribution of mutual fund schemes. Commission rates vary by scheme type: Equity (0.07%-1.85%), Hybrid (0.30%-1.75%), Debt (0.01%-1.35%), Index Funds/ETFs (0.02%-0.85%). Registered as AMFI Mutual Fund Distributor (ARN 227590).
- PMS Distribution Commission: Earns trail commissions (0.33%-1.70% p.a.) from Portfolio Management Services distribution. No upfront commission received. Also distributes PMS products for group companies InCred Capital Wealth Portfolio Managers and InCred Asset Management.
- SIF Distribution Commission: Earns commissions for distribution of Scheme Investment Funds (SIF). Equity Funds at 1.40%, Hybrid Funds at 0.80%-1.60%. Registered SIF Distributor (ARN 227590).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Mutual Fund Distribution - Commission rates by scheme type |
| Transaction based/ take rate | Pay-as-you-go | PMS Distribution Commission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Incred Wealth product offering
Product offeringCore offering
InCred Wealth distributes third-party financial products—mutual funds, PMS, and SIFs—on a non-discretionary basis for HNI, UHNI, and NRI clients, and provides personalized wealth advisory and family office services. Its offering spans investment solutions, financing solutions, wealth transfer and estate planning, investment banking, and a premium InCred Vantage advisory tier, all supported by the WealthSpectrum proprietary platform for portfolio monitoring and reporting.
Product overview
InCred Wealth operates as a comprehensive wealth management and family office services platform in India, distributing third-party financial products and offering proprietary advisory solutions. The platform architecture centers on WealthSpectrum as its core digital client portal for portfolio monitoring and reporting, complemented by six integrated service pillars: Investment Solutions (traditional and alternative investments), InCred Vantage (premium advisory tier), Financing Solutions (leverage and capital access), Wealth Transfer & Estate Planning (succession and trust structuring), Investment Banking (corporate advisory and M&A), and Tech-Enabled Portfolio Intelligence (analytics and research). The company also provides three strategic client pathways—Grow Your Wealth, Scale Your Business, and Secure Your Legacy—targeting distinct segments from affluent individuals to family offices. As an AMFI-registered mutual fund distributor and APMI-registered PMS distributor, InCred Wealth manages over ₹1,00,000 Cr in AUM across 6,400+ families, executives, and entrepreneurs in 200+ Indian cities and 40+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Solutions
Quantifiable outcome
- AUM of ₹1,00,000 Cr managing over INR 50,000 Cr+ in client assets globally
- +1 more outcomes
Companies that use Incred Wealth
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Incred Wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Incred Wealth partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- InCred Capital Wealth Portfolio Managers Private LimitedcoreGroup company and SEBI registered Portfolio Manager. InCred Wealth distributes PMS products for this entity as part of their product offerings.
- InCred Asset Management Private LimitedcoreGroup company and SEBI registered Portfolio Manager. InCred Wealth distributes PMS products for this entity.
- 360 ONE Asset Management LimitedminorAMC partner for mutual fund distribution. InCred Wealth distributes mutual fund schemes from this AMC.
- HDFC Asset Management CompanyminorAMC partner for mutual fund distribution. InCred Wealth distributes mutual fund schemes from this AMC.
- ICICI Prudential Asset Management Company LimitedminorAMC partner for mutual fund distribution. InCred Wealth distributes mutual fund schemes from this AMC.
- Kotak Mahindra Asset Management Company LimitedminorAMC partner for mutual fund distribution. InCred Wealth distributes mutual fund schemes from this AMC.
- SBI Funds Management Private LtdminorAMC partner for mutual fund distribution. InCred Wealth distributes mutual fund schemes from this AMC.
- Nippon Life India Asset Management LimitedminorAMC partner for mutual fund distribution. InCred Wealth distributes mutual fund schemes from this AMC.
- Aditya Birla Sun Life AMC LimitedminorAMC partner for mutual fund distribution. InCred Wealth distributes mutual fund schemes from this AMC.
- UTI Asset Management Company LtdminorAMC partner for mutual fund distribution. InCred Wealth distributes mutual fund schemes from this AMC.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Incred Wealth competitors and assessment
Company assessmentDirect peers
- Anand Rathi Wealth Management: Listed Indian wealth manager with strong relationship-manager-led distribution to HNI clients, offering mutual fund distribution, PMS, and financial planning. Directly comparable business model and target segment to InCred Wealth.
- 360 ONE Wealth (formerly IIFL Wealth): India's largest listed wealth manager (formerly IIFL Wealth), serving HNI/UHNI clients through a relationship-manager-led model with comprehensive investment, lending, and family office services. Direct competitor to InCred Wealth in the Indian UHNI segment.
- Motilal Oswal Wealth Management: Long-standing Indian wealth manager offering HNI advisory, PMS distribution, and family office services through a relationship manager network. Competes directly with InCred Wealth in the HNI advisory space.
- Nuvama Wealth Management: Listed wealth management firm (formerly Edelweiss Wealth) offering wealth advisory, asset management, and capital markets services to affluent Indians. Comparable UHNI focus and product distribution model.
- JM Financial Wealth Management: Indian wealth management firm serving affluent and HNI clients through relationship managers, offering mutual funds, PMS, AIF, and structured products. Similar business model and product distribution approach.
Broad incumbents
- Kotak Mahindra Wealth Management: Private banking and wealth management arm of Kotak Mahindra Bank, serving HNI/UHNI clients with comprehensive banking, investment, and advisory services. Larger incumbent with integrated banking platform.
- ICICI Bank Private Banking: Private banking arm of ICICI Bank offering wealth management to HNI clients with integrated banking, lending, and investment solutions. Larger incumbent competitor with broader product set and balance sheet.
Emerging players
- Sanctum Wealth Management: Boutique Indian wealth manager focused on UHNI and family office clients with personalized advisory. Smaller scale but directly comparable UHNI focus and family office service offering.
- Edelweiss Tokio Life Wealth (EAAA Alternatives): Indian alternatives-focused wealth platform offering private equity, venture capital, and structured product access to HNI/UHNIs. Comparable in offering alternative investments to UHNI segment through distribution model.
Regional players
- PhillipCapital India: Wealth management and broking arm of Singapore-based PhillipCapital, serving Indian HNI and NRI clients. Comparable cross-border Indian wealth focus but with Singapore parent rather than domestic-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Incred Wealth social profiles
Digital presenceIncred Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incred Wealth leadership team
Management profileNumber of profiles
Incred Wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incred Wealth M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incred Wealth
What does Incred Wealth do?
InCred Wealth distributes third-party financial products—mutual funds, PMS, and SIFs—on a non-discretionary basis for HNI, UHNI, and NRI clients, and provides personalized wealth advisory and family office services. Its offering spans investment solutions, financing solutions, wealth transfer and estate planning, investment banking, and a premium InCred Vantage advisory tier, all supported by the WealthSpectrum proprietary platform for portfolio monitoring and reporting.
Is Incred Wealth a public or private company?
Incred Wealth is a private company. It is classified as corporate owned and is currently operating.
When was Incred Wealth founded?
Incred Wealth was founded in 2020. It employs 101 to 250 people.
Where is Incred Wealth based?
Incred Wealth is headquartered in Mumbai, India, in the Asia region.
How does Incred Wealth make money?
Three revenue lines are on record. Mutual Fund Distribution Commission is the primary driver. The others are PMS Distribution Commission and SIF Distribution Commission.
Who are Incred Wealth's main competitors?
Direct peers on record are Anand Rathi Wealth Management, 360 ONE Wealth (formerly IIFL Wealth), Motilal Oswal Wealth Management, Nuvama Wealth Management and JM Financial Wealth Management. Broad incumbents are Kotak Mahindra Wealth Management and ICICI Bank Private Banking. Emerging players are Sanctum Wealth Management and Edelweiss Tokio Life Wealth (EAAA Alternatives). PhillipCapital India is listed as a regional player.
Does Incred Wealth have an API?
No public API is recorded for Incred Wealth.
What industry is Incred Wealth in?
Incred Wealth's product category is Wealth Management. Its primary akta.pro industry code is FSAEAKAF, Family Office Trust & Fiduciary Services, with a secondary code of FSAEAKAE, Trust & Estate Tax Planning & Compliance. Its NAICS code is 523940 and its SIC code is 6282.