Digby Fine English Wine

What Digby Fine English Wine does

Digby Fine English Wine is a privately held English sparkling wine producer incorporated in England and Wales as Digby Wine Ltd, founded in 2013 and co-led by Trevor Clough (CEO and Head Blender) and Jason Humphries. The company operates as a terroir-led blending house, sourcing from both owned and long-term partner vineyards across Kent, Sussex, Hampshire and Dorset, and producing a small portfolio of traditional-method sparkling wines including the 2014 Vintage Reserve Brut, 2018 Vintage Rosé Brut, Non Vintage Brut, Leander Pink Brut, 2013 Blanc de Blancs, the 2009 Library Release and the new Multi-Vintage range. Production uses extended lees ageing (5–10+ years) with library and late-disgorged releases.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce at digby-fine-english.com, a flagship Tasting Room in Arundel (West Sussex, 'the UK's first high street cellar door'), two subscription tiers (Kenelm Club and Founders' Circle at £96 and £196 per 4-month cycle), UK retail distribution through M&S, Waitrose, Ocado and Harvey Nichols, on-trade and airline sales (two concurrent British Airways Club World listings), and dedicated importers in the USA (Vine Street Imports) and New Zealand (Dhall and Nash). A corporate gifting service and the institutional House of Commons supplier relationship round out revenue channels.

Revenue mechanics span one-off direct sales, recurring subscription memberships, wholesale unit sales, and on-site tasting/experience fees (£30 per 90-minute flight). Customer segments include premium sparkling wine enthusiasts, corporate clients, retail and distribution partners, and airline/travel hospitality buyers. The company reports net-zero carbon emissions from grape to glass since January 2020 and operates with a small team (firmographic bracket of 1–10 employees).

Name

Digby Fine English Wine

Legal name

Digby Wine Ltd

Website

https://digby-fine-english.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Digby Fine English Wine is a UK premium sparkling wine producer and blending house founded in 2013, selling vintage and non-vintage English sparkling wines direct via e-commerce, an Arundel tasting room, the Kenelm Club subscription, and through UK retailers, British Airways, the House of Commons, and distributors in the USA and New Zealand.

Ownership category

akta.pro rank

Product category

Premium English Sparkling Wine

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• English sparkling wine
• Traditional method production
• Wine club subscriptions
• Lees aged wines
• Multi-vintage blending

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: E-commerce sales through digby-fine-english.com and retail sales at the Arundel tasting room. Includes single bottles, mixed cases, and bundled collections (Core Collection, Vintage Trio, Vertical Vintage Trio).
2. Wine Club Subscriptions (Kenelm Club): Recurring membership shipments every 4 months. Kenelm Club tier offers 3 bottles plus a magnum in winter at £96/cycle with 20% discount on all purchases. Founders Circle premium tier offers 6 bottles plus two magnums at £196/cycle with additional exclusive benefits.
3. Wholesale Distribution: Bulk supply to retail partners (M&S, Waitrose, Ocado, Harvey Nichols) and distribution partners (Swig Wines, Inverarity Morton, Vine Street Imports, Dhall and Nash) across UK, USA, and New Zealand.
4. On-trade and Airline Sales: Supply to British Airways Club World (two concurrent listings - Non Vintage Brut and Leander Pink NV Brut from April 2026). Premium hospitality sector sales.
5. Hospitality and Experiences: Tasting room experiences including guided tasting flights (£30 for 90 minutes), table reservations, and event hire. Voucher sales for tasting flights and gift experiences.
6. Corporate Gifting: Bespoke corporate gifting services with branded packaging, including wine accessories and accessories (glassware, stoppers, bags). Downloadable corporate gift guide available.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels9 records

Core offering

Digby Fine English produces premium English sparkling wines using the traditional method, blending across vineyards in Kent, Sussex, Hampshire, and Dorset to express diverse English terroirs. The portfolio includes vintage-dated, non-vintage, multi-vintage, rosé, and library release sparkling wines, sold direct-to-consumer through an e-commerce site and the Arundel tasting room, via UK and international distributors, and through corporate gifting and on-trade listings.

Product overview

Digby Fine English is England's terroir-obsessed blending house, producing a portfolio of premium English sparkling wines. The core product range includes vintage-dated wines (2014 Vintage Reserve Brut, 2018 Vintage Rosé Brut) and non-vintage expressions (Non Vintage Brut, Leander Pink Brut), plus new Multi-Vintage releases. The portfolio extends to special collections (Vintage Trio, Vertical Vintage Trio, Core Collection, Mixed Half Case), membership programs (Kenelm Club and Founders' Circle), and wine accessories (stoppers, bags). The wines are distributed through their Arundel Tasting Room, online shop, and retail partners including M&S, Waitrose, and British Airways Club World.

Differentiator

Problem solved

Functional benefit

Brands

• Kenelm Club: The fine wine club inspired by Sir Kenelm Digby, offering three shipments of fine English fizz per year at a 20% discount, with membership benefits including free shipping, complimentary tasting flights, and exclusive invites.
• Founders' Circle

Products and services

• 2014 Vintage Reserve Brut Flagship English sparkling wine driven by Chardonnay from greensand soils with vibrant Pinot and a hint of oak fermentation; blend of 62% Chardonnay, 21% Pinot Noir, 17% Pinot Meunier; aged seven years on lees; scored 95 points from Anne Krebiehl MW.
• 2013 Blanc de Blancs Brut 100% English Chardonnay made from the top 5% of grapes from the 2013 harvest; aged ten years on lees; Supreme Champion and Trophy winner at WineGB Awards 2022 and 2023.
• 2018 Vintage Rosé Brut Vintage rosé dominated by red grapes from the debut harvest of Digby's Hilden Vineyard in Kent; combines full fruit flavours with freshness; scored 94 points from Anne Krebiehl MW.
• Non Vintage Brut House-style non-vintage blend led by Pinot Noir with Pinot Meunier and aged Chardonnay; 40% Pinot Noir, 30% Chardonnay, 30% Pinot Meunier; served on British Airways Club World since 2023; Platinum at Decanter 2019.
• Leander Pink Brut Official sparkling wine of Leander Club; blend of vibrant English Pinot Noir with aged Chardonnay and Pinot Meunier; profits support the Leander Academy for rowing athletes.
• Multi-Vintage Blanc de Blancs 100% Chardonnay celebration of English blending across 2018, 2019 and 2020 vintages, aged five years on lees; member exclusive release at £40 per bottle.
• Multi-Vintage Rosé Multi-vintage rosé based on the 2018 vintage with 5% reserve wine, aged seven years on lees; 42% Pinot Noir, 33% Chardonnay, 25% Pinot Meunier.
• 2009 Reserve Library Release Library release of Digby's first vintage, originally crowned 'World Champion' in 2014; aged ten years on lees; complex lemon honey and creamy vanilla notes; limited allocation.
• Digby Core Collection Three-bottle essential introduction to the Digby range containing one each of Vintage Reserve Brut, Non Vintage Brut, and Leander Pink; priced at £120.
• Digby Mixed Half Case Six-bottle party pack with two bottles each of 2014 Vintage Reserve Brut, Non Vintage Brut, and Leander Pink Non Vintage Brut; priced at £225.
• Digby Vintage Trio Celebrates special vintage releases with one bottle of 2013 Blanc de Blancs Brut and one bottle of 2018 Vintage Rosé; vintages only declared in years of exceptional quality.
• Vertical Vintage Trio Limited allocation of award-winning vintages: 2009 Library Release, 2013 Vintage Reserve Brut, and 2014 Vintage Reserve Brut; includes 96-point wines from Anne Krebiehl MW; released for English Wine Week.
• Kenelm Club Membership Fine wine club membership offering three bottles per shipment plus a winter magnum every four months at £96 per cycle; includes 20% discount on all purchases, free shipping, complimentary tasting flights, and exclusive invites.
• Founders' Circle Membership Premium Kenelm Club tier offering six bottles plus two winter magnums per shipment at £196 every four months; includes library wines in every shipment and unique insights from Digby founders.
• Tasting Flight Experience 90-minute guided tasting of five core Digby sparkling wines with winemaking insights and Sir Kenelm Digby storytelling at the Arundel tasting room; £30 per person; available as gift voucher.
• Digby Discovery Flight Three-wine introductory tasting flight (Non Vintage Brut, 2014 Vintage Reserve, Leander Pink) with an info pack guide at the Arundel tasting room; £17.50 per person.
• Wine Shoulder Bag Hand-made crystal-encrusted shoulder bag designed for carrying sparkling wine; £60.
• Digby Technical Fizz Stopper Stainless steel one-arm lever-action stopper to keep sparkling wine fresh; available in five designs; £10.
• The Digby Bag Sturdy canvas tote bag for carrying sparkling wine; £7.50.
• Digby Gift Voucher Customisable monetary gift voucher with minimum value £10; sent electronically; valid for six months.

Quantifiable outcome

• 95 points Vinous score for 2014 Vintage Reserve Brut from Anne Krebiehl MW
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• Southdown Gun ClubminorGTM or Marketing Partner · 1 January 2026Joint experience event 'Clays & Corks' combining clay target shooting with Digby wine tasting. Venison barbecue provided by Southdown Street Food Revolution team. Includes 30-target competition with Digby sparkling wine prizes.
• British AirwaysflagshipStrategic or Co-development Partner · 1 April 2025Continued partnership in new three-year contract from April 2025. Digby is the only English sparkling wine house with two concurrent listings in British Airways Club World: Non Vintage Brut (since 2023) and Leander Pink NV Brut (from April 2026). Wines selected through rigorous blind tasting process.
• House of CommonsflagshipStrategic or Co-development Partner · 2 December 2020Official supplier of English sparkling wine to House of Commons Gift Shops since December 2020. Special 'Digby Fine English House of Commons Vintage Brut 2013' created with House of Commons portcullis branding and Westminster Green neck. Available in 3 physical gift shops and online shop. Reaches global tourists, MPs, and 4,000+ staff members.
• Sussex Snowdrop TrustcoreOthers · 1 January 2019Charity partnership since 2019 supporting children diagnosed with serious or life-limiting illnesses. Digby supports through fundraising and awareness raising. Partnership has been 'a source of immense pride' for Digby, working alongside an organization providing at-home nursing care, emotional support through counselling, and practical help for families.
• Leander ClubflagshipStrategic or Co-development Partner · 1 January 2019Official English sparkling wine of Leander Club in Henley-on-Thames - the most decorated single sports club in history. For every bottle or glass sold worldwide, a contribution is made to the Leander Academy supporting next generation athletes. Head Blender Trevor Clough spent two years perfecting the Leander Pink blend.
• Swig WinescoreChannel Partner/ Reseller/ DistributorEngland & Wales on-trade distribution partner. Located at Food Exchange, New Covent Garden Market, London SW8 5EL. Contact: [email protected] / 0208 995 7060.
• Inverarity MortoncoreChannel Partner/ Reseller/ DistributorScotland distribution partner. Located at 7 Evanton Drive, Thornliebank, Glasgow G46 8HL. Available in Glasgow stores. Contact: [email protected] / 0141 620 6100.
• Vine Street ImportscoreChannel Partner/ Reseller/ DistributorUSA East Coast distribution partner. Located at 16 Roland Avenue, Mt Laurel Township, New Jersey, NJ 08054. Contact: +1 856 840 8388.
• Dhall and NashcoreChannel Partner/ Reseller/ DistributorNew Zealand North Island distribution partner. Located at 84 College Hill, Freemans Bay, Auckland 1011, New Zealand. Contact: [email protected] / +64 09 357 0493.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nyetimber: Nyetimber is the UK's most recognized premium English sparkling wine producer, with a multi-vintage and single-vineyard portfolio. Directly comparable to Digby in product category (traditional method English sparkling), target customer (premium UK and export), and prestige positioning.
• Chapel Down: Chapel Down is the largest UK wine producer and a publicly listed English wine brand with a broad sparkling and still portfolio. Comparable in product category and UK distribution, though significantly larger and more diversified than Digby.
• Ridgeview Wine Estate: Ridgeview is a long-established Sussex-based English sparkling wine producer with a similar traditional-method, premium-tier portfolio. Closely comparable to Digby in craft positioning, vineyard-led production, and on-trade credentials.
• Gusbourne Estate: Gusbourne is a premium English sparkling wine producer with vineyards in Kent and Sussex, focusing on Chardonnay, Pinot Noir and Pinot Meunier. Directly comparable in product style, single-vintage prestige strategy, and export-led growth.
• Hambledon Vineyard: Hambledon is England's oldest commercial vineyard and a premium English sparkling wine producer in Hampshire. Comparable in traditional-method production and tier-one UK on-trade credentials.
• Camel Valley: Camel Valley is a Cornwall-based English sparkling wine producer with a multi-tier portfolio and significant on-trade presence. Comparable in craft, traditional-method category, and UK retail distribution.
• Hush Heath Estate (Balfour): Hush Heath is a Kent-based English sparkling wine producer with the Balfour brand, known for prestige rosé and on-trade listings. Comparable in rosé-led portfolio strategy and premium positioning.
• Coates & Seely: Coates & Seely is a Hampshire-based English sparkling wine producer with a small, ultra-premium traditional-method portfolio. Comparable in craft positioning, Blanc de Blancs focus, and high-end on-trade credentials.

Broad incumbents

• Bollinger: Bollinger is a major Champagne house with a traditional-method portfolio targeting premium on-trade and prestige accounts. Comparable as a benchmark for the premium sparkling category Digby competes in, and as a benchmark for airline/on-trade listings.
• Pol Roger: Pol Roger is an established Champagne house with prestige positioning and a long history of UK and royal associations. Comparable as a benchmark for traditional-method sparkling prestige and ceremonial/occasion positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbauqghLRU3-oZsh3Vam2FQ/videos
• Facebookfacebook.com/DigbyFineEnglish
• LinkedInlinkedin.com/company/2858720
• Instagraminstagram.com/digbyfineenglish
• Xx.com/DigbyEnglish

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digby Fine English Wine