Southdown Gun Club

What Southdown Gun Club does

Southdown Gun Club, founded in 1984 and headquartered at Muntham Farm in Findon, West Sussex, is a privately held commercial shooting ground that self-describes as the largest of its kind in the South East of England. The club operates multiple clay shooting disciplines across 100+ traps, including English Sporting (over 20 stands), Compak, FITASC, Skeet, DTL, and ABT, supported by the Promatic Claymate card-based pay-and-play system and a Canterbury voice-activated release system on the DTL range. It also offers ancillary activities such as semi-auto shotgun experiences, air rifle shooting, axe throwing, kids' parties, and Young Shot Days for ages 10-16, alongside an on-site gun room stocking Beretta, Browning, Blaser, Benelli, Yildiz, and ATA, an online shop, and a cafe operated by Street Food Revolution.

Name

Southdown Gun Club

Legal name

Southdown Gun Club

Website

https://southdowngunclub.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Southdown Gun Club is a privately held, award-winning commercial shooting ground in Findon, West Sussex, founded in 1984, offering clay shooting, lessons, competitions, corporate events, retail, and youth programs across multiple disciplines to individuals, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Shooting Sports Facility and Clay Pigeon Shooting Ground

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearms & Ammunition Retail (CRAMAKAA), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

Keywords

• Clay shooting experiences
• Shooting range operations
• Shooting instruction services
• Shotgun retail sales
• Competitive shooting events

Headquarters

HQ city

Findon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Shooting Experiences: Pay-per-experience model for clay shooting, semi-auto shotgun, air rifle, and axe throwing activities. Packages range from 15-60 clays per person, with pricing from £38-£87 per person. Additional revenue from 'Top Gun' add-ons and engraving services.
2. Membership Subscriptions: Annual membership with Direct Debit payment (£165 single, £295 joint). Provides reduced shooting rates (36p vs 44p per clay), free birthday clays, 10% lesson discounts, loyalty rewards, and free birthday breakfast in cafe.
3. Competition Entry Fees: Registered competitions including Grand Masters (£59 entry), monthly sporting events, and FITASC/Compak competitions. Prize funds distributed to winners across multiple classes.
4. Corporate Events: Private hire for corporate events, Christmas parties, and staff reward days. Packages include catering, branded events, meeting room hire, and trophy packages.
5. Gun Room and Merchandise Sales: On-site gun shop stocking Beretta, Browning, Blaser, Benelli, Yildiz, ATA brands with 250+ new and used guns. Additional revenue from cartridges (Eley, Fiocchi, Hull brands), clothing, ear/eye protection, gun cleaning products, and accessories.
6. Shooting Instruction: Professional tuition with CPSA-qualified instructors. Initial starter lesson £147 (£132 members), half hour £46 (£41), 1 hour £91 (£82), 1.5 hour shared £137 (£123), 2 hour shared £182 (£164). Gun fitting sessions also available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Southdown Gun Club operates a commercial clay pigeon shooting ground offering paid shooting experiences (Have-a-Go, Semi-Auto Shotgun, Air Rifle, Axe Throwing), pay-and-play practice across multiple disciplines, CPSA-qualified shooting tuition and gun fitting, registered competition hosting, an on-site Gun Room retailing new and used shotguns with test-firing facilities, and an online shop for cartridges and accessories. Members and visitors are served through on-site visits, online booking, and an annual membership programme.

Differentiator

Problem solved

Functional benefit

Brands

• Southdown Gun Room: On-site gun shop located at Southdown Gun Club offering new and used guns for sale, with brands including Blaser, Beretta, Benelli, Browning, Yildiz and ATA. Features a dedicated 15m demo range.
• Street Food Revolution

Products and services

• Try Southdown Multi-Activity Experience
• Have-a-Go Clay Shooting
• Semi Auto Shotgun Experience
• Air Rifle Challenge
• Axe Throwing
• Kids Party Package
• Young Shot Days
• Shooting Instruction and Tuition
• Gun Fitting Service
• CPSA Academy Programme
• Shooting School
• Corporate Events and Private Hire
• Charity Events
• Southdown Grand Masters Competition
• Registered Competition Hosting
• Gun Room Retail Shop
• Online Shop
• Beretta DT11 Sporting Shotgun
• Beretta DT11 Pyramide Shotgun
• Beretta 688 Performance Sporting Shotgun
• Beretta 694 Black DLC Sporting Shotgun
• Eley Cartridges Range
• Fiocchi Cartridges Range
• Annual Club Membership
• Shooting Practice (Pay-and-Play)

Quantifiable outcome

• Charity event raised £8,000 for Guild Care Ashdown Centre with 19 teams competing
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• CPSA (Clay Pigeon Shooting Association)coreStrategic or Co-development PartnerAffiliated with CPSA for Young Shots Days program during school breaks. Academy program delivers CPSA module Shotgun Skills Courses. Competitions are CPSA registered events. GCSE Physical Education qualification can be delivered through Academy Level 1 Instructors.
• Hull Cartridge CompanymajorGTM or Marketing PartnerSponsor of 2026 Grand Masters Sporting Event, donating 5,000 Hull Pro One cartridges as prizes. Long-term supporter of Southdown competitions.
• GMK (GMK Engineering/Optics)majorGTM or Marketing PartnerSponsor of 2026 Grand Masters Sporting Event. Has dedicated trade stand at the event. Supporting prize fund for competition.
• Eley Hawk LtdmajorGTM or Marketing PartnerSponsor of 2026 Grand Masters Sportrap Event, donating 3,000 Eley Olympic Blue cartridges plus gun slips and shooting kit bags.
• Street Food RevolutioncoreStrategic or Co-development PartnerOperates the on-site cafe at Southdown Gun Club. Provides catering for events, corporate days, and competition days. Chef Jason has 30+ years culinary experience creating global cuisine and authentic street food menus.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• E.J. Churchill Shooting Ground: High-end UK shooting ground offering clay shooting, gun room, instruction, and corporate hospitality. Comparable destination venue model targeting similar consumer and corporate segments with comparable premium pricing.
• Barbury Shooting School: Wiltshire-based shooting school offering clay shooting lessons, corporate events, and competition hosting. Directly comparable instruction and event-led business serving southern England clientele.
• Royal Berkshire Shooting School: Premier UK shooting school offering clay shooting tuition, corporate hospitality, and an on-site gun room. Highly comparable premium-positioned shooting school with similar product mix and customer segments.
• Sporting Targets: Multi-discipline UK shooting ground offering clay shooting, rifle, and pistol ranges with corporate event and membership options. Comparable full-service shooting venue with similar activity breadth.
• West London Shooting School: Established London-area shooting school offering clay shooting tuition, gun fitting, and a gun room. Directly comparable operating model with instruction-led offerings and similar premium positioning to Southdown.
• Swillington Shooting Ground: Northern England shooting ground offering clay shooting disciplines, lessons, competitions, and corporate events. Comparable full-service shooting venue with similar event and membership offerings.
• Oxford Gun Company: Shooting ground and gun shop combination in Oxfordshire offering clay shooting experiences, instruction, and firearm retail. Closely comparable integrated retail-and-range operating model.

Others

• Eley Hawk: UK cartridge manufacturer and confirmed Southdown Grand Masters sponsor. Industry supplier with existing commercial relationship and shared target customer base in clay shooting.
• Gamebore Cartridge Company: UK shotgun cartridge manufacturer supplying shooting grounds and retailers. Adjacent industry supplier with thematic connection to the shooting sports value chain Southdown participates in.
• Clay Pigeon Shooting Association (CPSA): UK governing body for clay pigeon shooting, of which Southdown is a Premier Ground affiliate. Industry association shaping accreditation, competition standards, and youth development programs in which Southdown participates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SouthdownGC
• Facebookfacebook.com/Southdowngunclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southdown Gun Club