Grieco Automotive Group
- Company typePrivate
- Founded1975
- HeadquartersMiddletown, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Grieco Automotive Group firmographics
Firmographics- Name
- Grieco Automotive Group
- Legal name
- Grieco Automotive Group
- Website
- https://griecocars.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Grieco Automotive Group is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Grieco Automotive Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new vehicles from multiple manufacturers including Acura, BMW, Chevrolet, Ford, Honda, Hyundai, Mazda, Mercedes-Benz, Nissan, and Toyota. Revenue generated from vehicle sales at MSRP with manufacturer incentives.
- Pre-Owned Vehicle Sales: Sales of used and certified pre-owned vehicles across all dealership locations. Includes trade-in values and vehicle exchange program.
- Finance and Insurance: Financing services including loan origination, trade-in valuations, and vehicle exchange programs. Customers can apply for financing online or in-person.
- Service and Parts: Service center and parts center operations providing vehicle maintenance, repairs, and genuine parts for all vehicle brands sold.
- Collision Repair: Collision centers in Florida and Rhode Island providing body repair and painting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level new vehicles starting at approximately $24,000 MSRP |
| One time/ perpetual license | Pay-as-you-go | Mid-range new vehicles from $25,000-$35,000 MSRP |
| One time/ perpetual license | Pay-as-you-go | Premium/luxury new vehicles from $45,000-$55,000+ MSRP |
| One time/ perpetual license | Pay-as-you-go | Used vehicles priced from under $3,000 to over $20,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Grieco Automotive Group product offering
Product offeringCore offering
Grieco Automotive Group is a family-owned multi-brand automotive dealership group that sells new, certified pre-owned, and pre-owned vehicles from 11 manufacturers across 17 physical dealership locations in California, Florida, and New England. The group also provides OEM parts and service, vehicle financing, trade-in and vehicle exchange programs, and collision repair through two dedicated body shops. Differentiated offerings include the 1Price Advantage no-haggle transparent pricing program and the Vehicle Exchange Program.
Product overview
Grieco Automotive Group operates as a multi-brand automotive dealership network offering 17 dealerships across California, Florida, and New England. The portfolio consists of new and pre-owned vehicle sales across 11 major brands (Acura, BMW, Chevrolet, Ford, Honda, Hyundai, Mazda, Mercedes-Benz, Nissan, Toyota, and Genesis), complemented by service and parts operations, two collision centers, and integrated finance solutions. Key differentiating programs include the 1Price Advantage transparent pricing model and the Vehicle Exchange Program for trade-ins. The group also operates dedicated dealership websites for each brand.
Differentiator
Problem solved
Functional benefit
Brands
- Grieco Automotive Group: Automotive dealership group operating under the Grieco name
- 1Price Advantage
- Vehicle Exchange Program
- Grieco Family Cares
- PawsWatch
Quantifiable outcome
- Up to $2,000 over Kelley Blue Book value for trade-ins
Companies that use Grieco Automotive Group
Customer profileSegments1 record
Ideal customer profiles1 record
Grieco Automotive Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Grieco Automotive Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- St. Jude Children's Research HospitalminorCharitable partnership receiving donations and fundraising support from Grieco Family and dealerships over two decades. Part of broader community giving program.
- Special OlympicsminorCharitable partnership receiving donations and volunteer support from Grieco Family and dealerships as part of community philanthropy initiatives.
- Humane SocietyminorCharitable partnership supported through donations and community events including the annual PawsWatch event.
- Toys for TotsminorAnnual holiday charitable program supported by Grieco dealerships to provide toys to children in need.
- Hasbro Children's HospitalminorCharitable partnership receiving donations and fundraising support from Grieco Family and dealerships.
- Home and Hospice Care of Rhode IslandminorLocal charitable organization supported through donations and community involvement by Grieco dealerships.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Grieco Automotive Group competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest US automotive retailer with ~300 franchises across multiple states and brands; comparable to Grieco as a multi-brand dealership operator selling new and used vehicles, F&I, service, and parts at scale.
- Lithia Motors: Public multi-brand dealership group with national and regional store networks, Driveway digital channel, and full-service operations (sales, finance, service, parts); similar end-to-end retail model to Grieco but at substantially larger scale.
- Group 1 Automotive: Multi-brand franchised automotive retailer operating across the US and UK; sells new and used vehicles, provides F&I, service, and parts through geographically diverse dealership locations comparable to Grieco's full-service model.
- Sonic Automotive: Public automotive retailer with franchised dealerships and EchoPark used-vehicle stores; directly comparable to Grieco in selling new vehicles from multiple OEMs with integrated F&I, service, and parts operations.
- Asbury Automotive Group: Multi-brand franchised automotive retailer with Clicklane digital purchasing platform; comparable to Grieco in operating physical dealership rooftops selling multiple luxury and mass-market brands with service and parts operations.
- Penske Automotive Group: International automotive retailer with significant concentration in premium/luxury brands (Mercedes-Benz, BMW, Audi, Porsche, Ferrari); directly comparable to Grieco's Mercedes-Benz of Oxnard, BMW of Newport, and Acura rooftops within a multi-brand retail model.
- Hendrick Automotive Group: Largest privately held automotive dealership group in the US; peer to Grieco as a family/privately controlled multi-brand dealer operating across multiple states, with the same full-suite retail model including service, parts, and collision.
- Berkshire Hathaway Automotive: Multi-brand dealership platform operating hundreds of franchises nationwide; comparable to Grieco in being a consolidated retail organization running new car, used car, F&I, parts, and service departments.
Emerging players
- CarMax: Largest US used-vehicle retailer with national footprint and integrated online-to-offline buying experience; competes with Grieco's pre-owned and certified pre-owned vehicle business by offering transparent pricing and home delivery.
- Carvana: Pure-play online used vehicle retailer with national logistics footprint; competitive overlap with Grieco's used-vehicle sales franchise and represents the digital distribution model that Grieco's exclusively physical dealership model must adapt to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Grieco Automotive Group social profiles
Digital presenceGrieco Automotive Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grieco Automotive Group leadership team
Management profileNumber of profiles
Profiles1 record
Grieco Automotive Group subsidiaries and ownership
Company hierarchySubsidiaries17 records
Grieco Automotive Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grieco Automotive Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grieco Automotive Group
What does Grieco Automotive Group do?
Grieco Automotive Group is a family-owned multi-brand automotive dealership group that sells new, certified pre-owned, and pre-owned vehicles from 11 manufacturers across 17 physical dealership locations in California, Florida, and New England. The group also provides OEM parts and service, vehicle financing, trade-in and vehicle exchange programs, and collision repair through two dedicated body shops. Differentiated offerings include the 1Price Advantage no-haggle transparent pricing program and the Vehicle Exchange Program.
Is Grieco Automotive Group a public or private company?
Grieco Automotive Group is a private company. It is classified as family owned and is currently operating.
When was Grieco Automotive Group founded?
Grieco Automotive Group was founded in 1975. It employs 501 to 1,000 people.
Where is Grieco Automotive Group based?
Grieco Automotive Group is headquartered in Middletown, United States, in the North America region.
How does Grieco Automotive Group make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, finance and Insurance, service and Parts and collision Repair.
Who are Grieco Automotive Group's main competitors?
Broad incumbents on record are AutoNation, Lithia Motors, Group 1 Automotive, Sonic Automotive, Asbury Automotive Group, Penske Automotive Group, Hendrick Automotive Group and Berkshire Hathaway Automotive. Emerging players are CarMax and Carvana.
Does Grieco Automotive Group have an API?
No public API is recorded for Grieco Automotive Group.