Crossmark Global Investments

What Crossmark Global Investments does

Crossmark Global Investments, Inc. is a Houston-based, SEC-registered investment adviser founded in 1987 (originally as Capstone Financial Services, rebranded in 2017) and operating as a subsidiary of AGFinancial, a non-profit parent. The firm manages $8.6 billion in assets under management as of March 31, 2026 and specializes in values-based, faith-aligned investing for individual investors, religious organizations, endowments, foundations, pension and retirement plans, and financial intermediaries. Its product suite includes the Steward Funds and SERV mutual fund families, separately managed accounts (SMAs), model portfolios, custom equity indexation, and — newly added in July 2025 — two actively managed ETFs (CLCG and CLCV).

The firm's core technology is the proprietary VALUES screening methodology, an acronym-based framework (Verifiable, Applicable, Logically consistent, Unbiased, Evidence-based, Sustainable) that combines quantitative and qualitative analysis to exclude companies failing non-financial screens (alcohol, gambling, tobacco, pornography, poor governance) and to actively include companies meeting positive ESG and faith-aligned criteria. Crossmark complements screening with active ownership via corporate engagement and proxy voting, including through a 2021 partnership with the Interfaith Center on Corporate Responsibility (ICCR). Custom equity indexation delivers values-aligned institutional portfolios with minimized tracking error.

Revenue is generated through investment advisory fees charged as a percentage of assets under management across mutual funds, SMAs, model portfolios, custom indexation mandates, and ETFs, with specific fee schedules not publicly disclosed. Distribution operates through dedicated sales teams organized by channel — Advisor Solutions Group (RIAs and broker-dealers), Global Institutional Group (institutional clients), National Accounts/DCIO/Sub-Advised Team (platform and sub-advisory relationships) — supported by Regional Vice Presidents covering U.S. territories and an internal client service team. Marketing is anchored by CEO/CIO Bob Doll's "Doll's Deliberations" weekly commentary, media appearances on CNBC, Fox Business, and Bloomberg TV, webinars, and white papers, reinforcing the firm's thought leadership in the values-based segment.

Name

Crossmark Global Investments

Legal name

Crossmark Global Investments Inc.

Website

http://www.crossmarkglobal.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossmark Global Investments is a Houston-based, SEC-registered investment adviser managing $8.6B in values-based and faith-aligned portfolios for individuals, religious organizations, endowments, foundations, pensions, and financial intermediaries via mutual funds, SMAs, custom indexation, and ETFs.

Ownership category

akta.pro rank

Product category

Values-Based Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Transition / Engagement & Stewardship Funds (FSANAJAO)

Keywords

• Values-based investing
• Investment management
• Mutual funds
• Separately managed accounts
• Faith-based investing

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Management Fees: Crossmark generates revenue through investment advisory fees charged as a percentage of assets under management across its mutual funds, separately managed accounts (SMAs), and model portfolios. The firm manages $8.6 billion in AUM as of March 31, 2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Crossmark Global Investments is an SEC-registered investment adviser that manages values-based portfolios across mutual funds, separately managed accounts, model portfolios, and actively managed ETFs. The firm applies a proprietary VALUES screening methodology to align equity, fixed income, balanced, and liquid alternatives strategies with client ethical and faith-based preferences, serving financial intermediaries and institutional investors across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Steward Funds: Family of values-screened mutual funds managed by Crossmark, including Steward Global Equity Income Fund and Steward Covered Call Income Fund.
• SERV (Social Ethics and Religious Values Funds)
• Doll's Deliberations

Products and services

• Mutual Funds (Steward Funds) Values-screened family of mutual funds managed by Crossmark, including the Steward Global Equity Income Fund and Steward Covered Call Income Fund, designed for individual investors and financial advisors seeking faith-based and ethical investment options. The series has received LSEG Lipper Fund Awards for 10 consecutive years (2014-2024).
• Separately Managed Accounts (SMAs) Customized separately managed account portfolios applying Crossmark's proprietary VALUES screening methodology. SMAs are offered to institutional and individual investors seeking personalized values-aligned portfolio management.
• Model Portfolios Multi-asset model portfolio solutions that combine Crossmark's values-based investment strategies into diversified asset allocation frameworks for financial advisors and their clients.
• Crossmark Large Cap Growth ETF (CLCG) and Crossmark Large Cap Value ETF (CLCV) Actively managed exchange-traded funds applying Crossmark's values-based screening to U.S. large cap growth and large cap value equity strategies, offered to financial advisors and institutional clients seeking ETF vehicle access to Crossmark's investment process.
• Custom Equity Indexation Tailored, values-aligned portfolios for institutional investors seeking to achieve index performance while minimizing tracking error and customizing to specific client guidelines and values-based constraints. Manages $2.8 billion in AUM as of March 31, 2026 across 13 institutional client accounts.

Quantifiable outcome

• Steward Global Equity Income Fund has won LSEG Lipper Fund Awards for 10 consecutive years
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Interfaith Center on Corporate Responsibility (ICCR)coreStrategic or Co-development Partner · 24 June 2021Crossmark announced a new partnership with ICCR to advance corporate engagement and proxy voting activities aligned with values-based investing principles.
• Steward Capital AdvisorscoreStrategic or Co-development Partner · 1 January 2008Crossmark collaborated with Steward Capital Advisors and AGFinancial to create the Steward Mutual Fund series of values-screened funds, which became a core product line for the firm.
• AGFinancialcoreStrategic or Co-development PartnerAGFinancial is Crossmark's parent organization. Crossmark joined forces with AGFinancial and Steward Capital Advisors to create the Steward Mutual Fund series of values-screened funds.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eventide Asset Management: Eventide is a values-based/faith-inspired mutual fund company offering mutual funds and SMAs that align investments with Christian and biblical principles, directly competing with Crossmark's Steward Funds in the faith-based retail and intermediary channels.
• Timothy Plan: Timothy Plan offers a family of faith-based mutual funds with biblical screening criteria, directly competing with Crossmark's values-screened mutual fund lineup for advisors and individual investors seeking biblically responsible investing.
• Ave Maria Mutual Funds: Ave Maria Mutual Funds provides Catholic values-screened mutual funds with similar faith-based screening criteria as Crossmark, competing for the same faith-driven investor segment with overlapping product structures.
• Praxis Mutual Funds: Praxis offers faith-based mutual funds and impact investing strategies with screening aligned with Anabaptist values, comparable to Crossmark in offering values-screened mutual funds and ESG-aligned strategies through financial intermediaries.
• Christian Brothers Investment Services (CBIS): CBIS provides Catholic values-aligned investment management for institutional clients, competing directly with Crossmark's institutional business for religious organizations, endowments, and foundations seeking faith-based screening.
• Guidestone Financial Resources: Guidestone serves the Southern Baptist community with values-based retirement plans and investment funds, comparable to Crossmark's religious organization segment in providing faith-aligned investment solutions.
• Azzad Asset Management: Azzad provides faith-based and Shariah-compliant investment management with values screening, competing in the values-based mutual fund space with comparable screening methodologies and intermediary distribution.

Broad incumbents

• Calvert Investments: Calvert is a long-established ESG and responsible investing manager (now part of Morgan Stanley) offering a broader range of ESG-focused mutual funds and SMAs; comparable to Crossmark in values-based screening but with substantially larger AUM and broader product suite.
• Parnassus Investments: Parnassus is an established ESG-focused asset manager offering mutual funds with sustainable investing criteria, comparable to Crossmark in values-based investing philosophy but with broader product range and institutional scale.
• Neuberger Berman: Neuberger Berman is a large, diversified private investment manager with a dedicated ESG/impact investing platform serving institutional and intermediary clients, comparable to Crossmark in offering values-aligned strategies but with materially larger AUM and broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossmark Global Investments