ADAC e. V

Name

ADAC e. V

Legal name

Allgemeiner Deutscher Automobil-Club e.V.

Website

https://adac.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Automobile Club Services

NAICS

Professional Organizations (81392), Passenger Car Rental and Leasing (53211), Travel Agencies (561510)

SIC

Services-Membership Organizations (8600), Services-Automotive Repair, Services & Parking (7500), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industries

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Automobile club membership
• Roadside assistance services
• Travel insurance products
• Vehicle financing services
• Driving safety training

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Fees: Annual membership subscriptions in multiple tiers (Basis, Plus, Premium, and youth memberships) constitute the core revenue stream. Members pay recurring fees for access to roadside assistance, travel services, insurance products, and member benefits.
2. Insurance Products: ADAC distributes various insurance products including auto insurance, travel insurance, foreign health insurance, legal protection insurance, bicycle insurance, personal liability, accident insurance, and home insurance through its member platform.
3. Financial Services: Includes auto credit/financing, credit cards with banking services, personal loans, and leasing/vehicle subscription offerings marketed to members.
4. Travel Services: Revenue from travel bookings, camping portal (PiNCAMP), car rental services, and travel-related bookings through ADAC Reisen platform.
5. Automobile Services: Vehicle testing services, technical inspection services, fuel price monitoring, traffic information services, and motor vehicle expertise.
6. Air Ambulance / Medical Transport: Aero-Dienst GmbH (wholly owned ADAC SE subsidiary) operates medevac services with Bombardier Challenger 650 aircraft for global patient repatriation and air ambulance services.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

ADAC e.V. operates Germany's largest membership-based automobile club, offering tiered memberships (Basis, Plus, Premium, and youth tiers) that bundle 24/7 roadside assistance, vehicle testing and inspection, travel booking, insurance distribution, financial services (auto credit, credit card), and mobility-related digital tools. Services are delivered through adac.de, multiple proprietary mobile apps, nationwide regional offices, and a wholly-owned air rescue subsidiary (Aero-Dienst GmbH). The club serves more than 21 million members across Germany with both consumer-facing and small-business mobility offerings.

Product overview

ADAC e.V. operates as Germany's largest automobile club offering a multi-tiered membership system (Basis, Plus, Premium, and young people plans) with core services centered on roadside assistance (ADAC Pannenhilfe) delivered via online platform, mobile app, and in-person breakdown service. The product portfolio spans insurance products (auto, travel, health, legal, bicycle, accident), financial services (auto credit, credit card), travel services (booking, D-Ticket via Trips App, car rental, camping portal PiNCAMP), driving safety training, and vehicle diagnostics (Smart Connect Direct App). Membership tiers unlock varying levels of benefits across these interconnected services, with the digital channels (apps, online platforms) serving as the primary touchpoints for service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• ADAC Pannenhilfe: Roadside assistance service for members
• ADAC Luftrettung
• ADAC Truck-Grand-Prix
• ADAC Cyclassics
• ADAC 24h Nürburgring
• ADAC MX Masters

Products and services

• ADAC Mitgliedschaft (Membership Tiers) Four-tier annual subscription membership program (Basis, Plus, Premium, plus discounted youth variants) granting access to roadside assistance, travel, insurance, legal, financial and member-benefit services for individual German motorists and their families.
• ADAC Pannenhilfe Online Web-based platform for reporting vehicle breakdowns or accidents, supporting domestic and international incidents with GPS location, vehicle-type selection, real-time case tracking, and dispatch coordination.
• ADAC Pannenhilfe App Mobile app for reporting breakdowns and accidents with step-by-step guidance, GPS location, real-time status updates, and worldwide coverage for automobiles plus domestic coverage for bicycles.
• ADAC Fahrsicherheitstraining Paid driver safety training programs covering passenger cars, motorcycles, motorhomes, caravans, and light commercial vehicles, bookable through ADAC's online training finder.
• ADAC Flugentschädigungsrechner Online flight compensation calculator under EU Regulation 261/2004 with handoff to FairPlane for claim enforcement at preferential member rates.
• ADAC Trips App Mobile travel and leisure planner including D-Ticket (Deutschland-Ticket) public transport subscription purchase and management, route planning, and travel inspiration features.
• ADAC Smart Connect Direct App Vehicle diagnostics mobile app connecting directly to car manufacturers' data interfaces (for vehicles built from 2019 onwards) without additional hardware, providing vehicle health information.
• ADAC Medical App Mobile app providing medical emergency assistance and health-related services for travelers.
• ADAC Drive App Mobile app offering driving-related services and real-time traffic information for motorists.
• ADAC Maps ADAC's own mapping and navigation service integrated into the membership portal.
• ADAC Motorradkatalog Online motorcycle catalog covering more than 500 current models with technical specifications for motorcycles, scooters, and light motorcycles.
• ADAC Autovermietung Car rental booking service for ADAC members with up to 15% discounts through Enterprise and other partner providers.
• ADAC Autokredit Auto financing product including balloon financing, installment credit, and special conditions for electric vehicles and motorhomes, marketed to ADAC members.
• ADAC Kreditkarte ADAC credit card offering banking services with the first year free, available to members and tied to multiple financial services awards.
• ADAC Versicherungen (Insurance Portfolio) Multi-line insurance portfolio including auto insurance, foreign health insurance, travel insurance, legal protection insurance, bicycle insurance, personal liability, accident insurance, and home contents insurance, marketed to ADAC members.
• PiNCAMP ADAC-owned camping portal for searching and booking campsites across Europe with camping information and trend content.
• ADAC Reiseangebote Travel booking service for ADAC members including travel packages and last-minute offers via ADAC Reisen GmbH.
• ADAC Rechtsberatung Legal consultation services for ADAC members covering traffic law, consumer protection, and travel law matters.
• ADAC Luftrettung / Aero-Dienst Air Ambulance Air rescue and medical repatriation service operating Germany's largest helicopter emergency medical service network and, via Aero-Dienst GmbH, Bombardier Challenger 650 medevac aircraft for global patient repatriation.

Quantifiable outcome

• 41% ICE punctuality rate documented in ADAC Deutsche Bahn quality test, influencing public transportation service improvements
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BMW M GmbHcoreStrategic or Co-development Partner · 18 June 2026ADAC and BMW M GmbH announced the premiere of the BMW M2 Cup, a new one-make racing series for young drivers debuting at Lausitzring as part of the 2026 DTM support programme. The series features the new BMW M2 Racing car (313 hp) across five race weekends at German circuits with a 170,000 euro prize pool. ADAC provides its 'Road to DTM' talent development support package. Multiple BMW M Motorsport customer teams including FK Performance Motorsport, Hofor Racing, ME Motorsport, Riller & Schnauck, and new participant MK Motorsport field entries.
• Bombardier DefensecoreStrategic or Co-development Partner · 10 June 2026Bombardier Defense signed a deal with Aero-Dienst GmbH (wholly owned ADAC SE subsidiary) to add a second Bombardier Challenger 650 aircraft to its medevac fleet for global patient repatriation and air ambulance services. The aircraft features advanced intensive care equipment and a spacious cabin accommodating up to four stretchers with approximately 4,000 nm (7,408 km) range. This expansion reinforces Bombardier Defense's trusted partnership in Germany and Europe, following an existing partnership and reflecting growing demand for ADAC's medical transport services backed by over 50 years of expertise.
• FairPlaneminorGTM or Marketing PartnerADAC partners with FairPlane for flight compensation claim enforcement services. ADAC members receive preferential commission rates compared to non-members when FairPlane pursues compensation claims under EU Regulation 261/2004 for delayed or cancelled flights.
• O2 (Telefónica)minorGTM or Marketing PartnerADAC members receive at least 60 euros discount on the entire O2 mobile tariff portfolio through the ADAC Vorteilswelt (member benefits) program.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorADAC partnership with Enterprise provides members up to 15% discount on car rentals throughout Germany through the ADAC Autovermietung service.
• Rebike (E-Bike Refurbished)minorGTM or Marketing PartnerADAC members receive 100 euros discount on refurbished e-bike purchases through Rebike via the ADAC Vorteilswelt member benefits program.
• JobRad LoopminorGTM or Marketing PartnerADAC members receive 100 euros discount on refurbished bicycles (including e-bikes) purchased through JobRad Loop via the member benefits program.
• e-motion (E-Bike Specialist)minorGTM or Marketing PartnerADAC members receive 10% discount on e-bike purchases at participating e-motion e-Bike shops through the ADAC Vorteilswelt member benefits program.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The AA (UK): The AA is the UK's leading roadside assistance and insurance provider operating on a paid membership model with breakdown cover, motor and home insurance, and route-planning services. Directly comparable in product mix, tiered membership structure, and roadside-assistance-led value proposition.
• AAA (American Automobile Association): AAA is the US counterpart to ADAC: a federated, membership-based automobile club offering roadside assistance, insurance, travel, and financial services to tens of millions of members. Closest comparable by membership model, service breadth, and consumer advocacy role.
• AvD (Automobilclub von Deutschland): AvD is a smaller German automobile club with a long history, offering roadside assistance, events, and member services. Direct domestic competitor to ADAC in Germany with an overlapping product set, though at much smaller membership scale.
• ACE (Auto Club Europa): ACE is a German automobile club providing roadside assistance, insurance, and travel services. Competes directly with ADAC in the German market on membership and breakdown services, with significantly fewer members.
• RAC (UK): RAC provides roadside assistance, insurance, and motoring services to UK consumers and businesses under individual and corporate membership schemes. Overlaps with ADAC on breakdown cover, insurance distribution, and digital service delivery (mobile apps for incident reporting).

Regional players

• RACC (Reial Automòbil Club de Catalunya): RACC is one of Spain's largest automobile clubs with roadside assistance, insurance, and travel services. Similar membership-club structure and roadside-assistance-led offering, but operates predominantly in Spain.
• ANWB: ANWB is the Dutch membership association offering roadside assistance, travel, insurance, and outdoor recreation services. Comparable in membership-based service model and broad mobility/insurance offering, primarily serving the Netherlands.
• ÖAMTC (Österreichischer Automobil-, Motorrad- und Touringclub): ÖAMTC is Austria's largest automobile club offering roadside assistance, insurance, travel, and member benefits. Directly comparable business model and service portfolio, but operates in Austria rather than competing directly with ADAC in Germany.
• TCS (Touring Club Schweiz): TCS is Switzerland's largest mobility club providing roadside assistance, insurance, driving schools, and travel services. Highly comparable service portfolio but focused on the Swiss market, one of ADAC's listed operating geographies.

Emerging players

• Allstate Motor Club: Allstate Motor Club is a US roadside-assistance and automotive-services membership product from Allstate. Comparable on the roadside and emergency-assistance membership layer, though narrower in product breadth than ADAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/adac
• YouTubeyoutube.com/adac
• Facebookfacebook.com/adac
• LinkedInlinkedin.com/company/adac
• Instagraminstagram.com/adac
• TikToktiktok.com/@adac
• Pinterestde.pinterest.com/adac_ev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAC e. V