Rebike Mobility

What Rebike Mobility does

Rebike Mobility GmbH operates a D2C marketplace for TÜV Rheinland-certified refurbished premium e-bikes and conventional bicycles, founded in Munich in 2018. The company's core operation is a centralized refurbishment center where used electric bikes — sourced predominantly from German corporate leasing return programs via partners Jobrad, BusinessBike, and Lease a Bike — are restored through a documented 100+ step process and resold at 40-60% discounts versus new retail prices, with a 2-year warranty on motor and battery. The product catalog spans E-Trekking, E-City, E-MTB (full-suspension and hardtail), E-Road/Gravel, E-Cargo (E-Lastenrad), S-Pedelecs, Kinder E-Bikes, and refurbished non-electric bicycles, alongside accessories. Inventory visibility exceeds 3,109 active SKUs across 3,000+ listings.

The business model is transactional (one-time purchase) rather than subscription-based, though the company description references an e-bike subscription ambition. Go-to-market is product-led and omnichannel: a self-serve e-commerce platform (rebike.com) with country-specific stores in 8 European markets (Germany, Austria, Switzerland, France, Netherlands, Belgium, Italy, Spain), complemented by 11 physical retail showrooms concentrated in Germany. A B2B2C leasing channel routes through employer salary-sacrifice schemes via the same leasing partners that supply inventory, creating a closed-loop supply-and-distribution structure. Customer segments include urban commuters (primary), outdoor enthusiasts, family/cargo users, and corporate employees via leasing.

In July 2026 Rebike became the inaugural partner for Bosch's "Certified by Bosch" digital refurbishment certification program — verifying motor, battery, charge cycles, and theft/tampering history via a star rating system — positioning the company as the default trusted brand in European refurbished e-bikes ahead of broader retail rollout in 2027. The company is privately held, has raised approximately €47M+ across six disclosed rounds (most recently a 2024 round led by Decathlon Pulse), and operates with 51-100 employees. Strategic positioning rests on quality certification (TÜV Rheinland, Bosch), scale-driven unit economics on refurbishment, and an exclusive supplier pipeline from corporate leasing returns.

Name

Rebike Mobility

Legal name

Rebike Mobility GmbH

Website

https://rebike.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Rebike Mobility GmbH operates Europe's leading D2C marketplace for TÜV-certified refurbished premium e-bikes, sourcing bikes from corporate leasing returns and selling through 8 country-specific e-commerce shops and 11 German retail stores to urban commuters and outdoor enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-Bike Sales: One-time transaction sales of refurbished premium e-bikes and regular bicycles. Products sourced primarily from leasing returns with documented history. Prices range from approximately €1,000 to €10,000+ with typical savings of 40-60% compared to new retail prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rebike Mobility sells premium refurbished e-bikes and bicycles sourced primarily from corporate leasing returns. Each bike is restored through a TÜV Rheinland-certified refurbishment process with over 100 professional inspection and maintenance steps in Europe's most modern refurbishment center, then sold at 40-60% below new retail prices with a 2-year warranty on battery and motor.

Product overview

Rebike Mobility operates as a B2C e-commerce platform specializing in premium refurbished electric bikes and conventional bicycles. The core offering is the Premium Refurbished E-Bikes line, which sources bikes primarily from corporate leasing return programs (Jobrad, Lease a Bike, BusinessBike) and restores them through a TÜV Rheinland-certified process with over 100 professional steps. The product portfolio includes E-Trekking/City bikes, E-Mountainbikes (Fully and Hardtail), E-Road/Gravel bikes, E-Lastenräder (cargo bikes), S-Pedelecs (up to 45 km/h), Kinder E-Bikes, and regular refurbished bicycles, plus accessories. Rebike offers certified refurbished e-bikes through the Bosch 'Certified by Bosch' partnership, launched July 2026. The company operates physical retail stores across Germany alongside its online platform, supported by leasing integration services (Lease a Bike, BusinessBike, Jobrad).

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Refurbished E-Bikes Refurbished electric bikes sourced primarily from leasing returns, professionally restored through 100+ inspection and maintenance steps at Europe's most modern refurbishment center, certified by TÜV Rheinland, with 2-year warranty on battery and motor, available at up to 60% below new retail prices.
• E-Trekking & City E-Bikes Comfortable, safe refurbished e-bikes designed for urban commuting and everyday city use, available in various frame styles including step-through designs.
• E-Mountainbikes (Fully & Hardtail) Refurbished electric mountain bikes for trails, mountains and adventure riding, available as full-suspension (Fully) and hardtail variants.
• E-Road & Gravel Bikes Lightweight refurbished electric road bikes and gravel bikes designed for maximum speed, efficiency and sporting performance on various terrains.
• E-Lastenräder (Cargo E-Bikes) Practical and environmentally friendly refurbished electric cargo bikes for family and everyday use, capable of carrying heavy loads and children.
• S-Pedelecs Fast refurbished electric bikes capable of speeds up to 45 km/h for efficient high-speed urban commuting.
• Kinder E-Bikes Safe refurbished electric bikes with assisted pedaling designed for young riders.
• Refurbished Regular Bicycles Non-electric refurbished bicycles including mountain bikes, city bikes, trekking bikes, road bikes and gravel bikes, all professionally inspected and refurbished.
• Refurbished Bike Accessories Refurbished bike accessories including locks and phone mounts sold to complement e-bike purchases.
• Certified by Bosch E-Bikes Refurbished e-bikes certified by Bosch through a digital certificate that transparently reports battery and drivetrain condition via a star rating system, available exclusively at Rebike starting July 2026.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• BoschcoreStrategic or Co-development Partner · 1 July 2026Exclusive partnership where Rebike is the first certified partner to offer Certified by Bosch refurbished e-bikes. Bosch provides digital certification labels verifying motor, battery, charge cycles, and theft/tampering history. Rollout starting July 2026 across Germany, Austria, Switzerland, France, and Netherlands, expanding to specialized retailers in 2027.
• JobradcoreChannel Partner/ Reseller/ DistributorCorporate bike leasing partner enabling employees to lease refurbished e-bikes through salary sacrifice schemes as employee benefits.
• BusinessBikecoreChannel Partner/ Reseller/ DistributorCorporate bike leasing partner enabling business employees to access refurbished e-bikes through company benefit programs.
• Lease a BikecoreChannel Partner/ Reseller/ DistributorB2B2C leasing channel allowing employees to lease refurbished e-bikes through employer-provided bike leasing programs.
• TÜV RheinlandcoreOthersQuality certification partner that certified Rebike's Premium Refurbishment Process and grants Excellent Shop Award for verified service quality.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• VanMoof: VanMoof is a premium Dutch e-bike DTC brand that recently relaunched under new ownership; competes at the premium urban end of the e-bike market and brings direct manufacturer competition to Rebike's premium segment.
• Cowboy: Cowboy is a Belgian connected e-bike DTC brand targeting urban commuters; competes for the same design-conscious, premium-paying urban commuter that Rebike addresses through E-City and E-Trekking categories.

Direct peers

• Upway: Upway is the closest pure-play peer — a French-headquartered online marketplace for refurbished e-bikes operating across Europe and the US with multi-brand certified refurbishment and direct-to-consumer delivery.
• Swapfiets: Swapfiets is a European bike-subscription operator serving commuters with a maintenance-included model; competes for the same urban mobility customer wallet with a subscription-first approach rather than resale.
• Buycycle: Buycycle runs a peer-to-peer marketplace for used bikes and e-bikes across Europe with inspection services; comparable in category and geography but operates a marketplace model rather than a vertically integrated refurbisher.

Broad incumbents

• Trek Bicycle: Trek is one of the world's largest bicycle manufacturers with an established certified pre-owned program and global dealer network; competes in new e-bike sales and increasingly in certified refurbished.
• Decathlon: Decathlon is Europe's largest sporting goods retailer with broad bike manufacturing and retail footprint under brands like Btwin/Riverside; strategic investor in Rebike and a competitive threat as it expands its own used/refurbished bike program.
• Canyon Bicycles: Canyon is a major German direct-to-consumer premium bike manufacturer; competes in the same premium e-bike price points whose leasing returns form a meaningful portion of Rebike's supply.

Others

• Jobrad: Jobrad is Germany's largest corporate bike leasing platform and one of Rebike's core inventory supply sources; operates upstream in the value chain and serves as a key B2B2C leasing partner for end-customer acquisition.
• Bosch eBike Systems: Bosch eBike Systems is the dominant e-bike drivetrain supplier and Rebike's exclusive Certified-by-Bosch partner; not a direct competitor but a critical ecosystem enabler whose certification program underpins Rebike's quality narrative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSf8lmrB8rwaCOOKqchfSMg
• Facebookfacebook.com/rebike1-GmbH-2489319897960340
• LinkedInlinkedin.com/company/rebike1-gmbh
• Instagraminstagram.com/rebike_mobility
• TikToktiktok.com/@rebike_mobility
• Xx.com/Rebike15

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebike Mobility