TouchNote
TouchNote is a London-based direct-to-consumer platform that lets individuals create and send personalized physical greeting cards and postcards worldwide via its website and iOS/Android apps, supported by a global local-print fulfillment network.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TouchNote does
TouchNote is a London-headquartered, direct-to-consumer platform founded in 2008 that enables individuals to create and send personalized physical greeting cards and postcards worldwide. The service operates through touchnote.com and dedicated iOS and Android applications, serving customers in the United States, United Kingdom, Europe, Canada, and Australia. The platform addresses consumer demand for tangible, personalized communication by letting users upload photos, choose from a library of 3,000+ artist-made designs, and customize cards with handwritten message simulation, custom stamps, decorative stickers, and map location sharing — all dispatched via the platform's global print network.
Under the hood, the platform combines a digital card creation interface with a distributed print-and-fulfillment architecture that produces cards locally near delivery destinations, enabling shorter delivery windows than single-origin shipping and supporting free worldwide delivery alongside same-day dispatch for orders placed before 2pm. AI is applied in the Face Swap Cards feature for face-manipulation personalization, while the mobile app layers in calendar sync, birthday/occasion reminders, and exclusive member discounts to drive engagement and frequency.
TouchNote generates revenue through four streams: per-card unit purchases starting at $4.99, a monthly Membership subscription offering up to 50% savings and member benefits, prepaid Credit Packs valid for 12 months at discounted rates, and a referral program providing 50% off to both referrer and referee. The company has reportedly delivered over 15 million cards globally, employs 11-50 people, and is led by CEO Dan Ziv alongside founder Raam Thakrar. The only disclosed funding round on record is approximately $7.76M raised in January 2012.
TouchNote firmographics
Firmographics- Name
- TouchNote
- Legal name
- TouchNote
- Website
- https://touchnote.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TouchNote is a London-based direct-to-consumer platform that lets individuals create and send personalized physical greeting cards and postcards worldwide via its website and iOS/Android apps, supported by a global local-print fulfillment network.
- Ownership category
- akta.pro rank
Where TouchNote is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
TouchNote business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Card Sales (One-time): Customers purchase individual personalized cards starting from $4.99. Cards include greeting cards and postcards with customizable designs and photos.
- Membership Plans: Subscription-style membership offering savings up to 50% on card orders, access to exclusive stickers, and other member-only benefits.
- Credit Packs: Prepaid card credits available for purchase, allowing customers to stock up and use cards within 12 months at discounted rates.
- Referral Program: Both referrer and referee receive 50% discount on their next card purchase when referring a friend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Cards |
| Subscription | Monthly | Membership Plan |
| Transaction based/ take rate | Pay-as-you-go | Credit Packs |
| Other | Pay-as-you-go | Referral Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
TouchNote product offering
Product offeringCore offering
TouchNote operates a digital platform that lets consumers create, customize, and send physical personalized greeting cards and postcards worldwide via its website and mobile apps. Cards are printed locally through a global print network near delivery destinations and shipped with free worldwide delivery and same-day dispatch for orders before 2pm. The company monetizes through per-card sales starting at $4.99, prepaid Credit Packs valid for 12 months, and a Membership subscription offering up to 50% savings and exclusive stickers.
Product overview
TouchNote is a personalized card and postcard platform offering a unified product experience for creating, customizing, and sending physical greeting cards and postcards worldwide. The core offering consists of two main product types: Greeting Cards (GC) and Postcards (PC), both available through web and mobile apps. Key product categories span occasions including Birthday, Travel, Thank You, Mother's Day, Thinking of You, Congratulations, Anniversary, Love & Friendship, Get Well Soon, Sympathy, New Baby, New Home, Wedding, Graduation, Christmas, Valentine's Day, Easter, Father's Day, Halloween, and Pride. The platform offers a unique Face Swap Cards feature for humorous personalized creations. Personalization features include handwrite simulation, stickers, custom stamps, and map location sharing. TouchNote operates on a business model combining standard per-card purchases with a Membership subscription (up to 50% savings) and prepaid Credits Packs (valid 12 months). The service provides free worldwide delivery with same-day dispatch for orders before 2pm, and utilizes a global printer network for faster international delivery on travel postcards.
Differentiator
Problem solved
Functional benefit
Products and services
- Greeting Cards Physical personalized greeting cards that customers can customize with their own photos, artist-made designs, stickers, handwritten messages, custom stamps, and map locations. Cards are printed and shipped directly to recipients worldwide, with occasion-specific categories including Birthday, Thank You, Mother's Day, Thinking of You, Congratulations, Anniversary, Love & Friendship, Get Well Soon, Sympathy, New Baby, New Home, Christmas, Valentine's Day, Father's Day, and more. Cards start from $4.99.
- Postcards Personalized postcards featuring user photos or professional designs, printed and shipped globally. Includes a dedicated Travel Postcards category that lets users turn trip photos into real postcards sent from their phone, with local printing near the recipient for faster international delivery through TouchNote's global printer network.
- Face Swap Cards A distinct product variant that uses AI-powered face swap technology to let users place their own faces onto card designs for humorous or personalized greetings, printed and shipped as physical cards.
- TouchNote Mobile App iOS and Android mobile application that provides the card creation experience, with calendar sync, birthday and occasion reminders, exclusive app-only discounts, and the ability to send cards to multiple recipients from a phone.
- Membership Program Recurring subscription program offering up to 50% savings on card orders, access to exclusive stickers, and other member-only benefits for frequent card senders.
- Credits Packs Prepaid card credits sold at discounted rates and valid for 12 months, allowing customers to stock up on card sends or place bulk orders in advance.
Quantifiable outcome
- Over 15 million cards sent globally
- +1 more outcomes
Companies that use TouchNote
Customer profileSegments3 records
Ideal customer profiles1 record
TouchNote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TouchNote partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
TouchNote competitors and assessment
Company assessmentDirect peers
- Moonpig: Moonpig is a UK-headquartered personalized greeting card and gift platform with a similar mobile-first, occasion-based model. It is the most direct competitor to TouchNote in the personalized card category, particularly in the UK and Europe.
- Funky Pigeon: Funky Pigeon is a UK personalized card and gift retailer owned by WH Smith, offering custom cards, prints, and gifts online. It overlaps directly with TouchNote's product range and target customer, particularly in the UK market.
- Postable: Postable is an online service for sending personalized greeting cards and postcards by mail. It targets the same use case as TouchNote—creating and mailing custom cards digitally—primarily in the US market.
Broad incumbents
- Canva: Canva is a global design platform with a print-on-demand service offering personalized cards, invitations, and prints. It overlaps with TouchNote in user-driven card creation and design-led personalization, though Canva is a much broader design tool.
- American Greetings: American Greetings is a major traditional greeting card publisher with digital and personalized offerings. It competes broadly in the same occasions and customer segments as TouchNote, but primarily through retail distribution rather than a mobile-first, app-led model.
- Shutterfly: Shutterfly is a US personalized photo products platform producing cards, prints, photo books, and gifts. Its card and stationery offerings overlap with TouchNote's personalized card and print categories, especially around photo-led designs.
- Snapfish: Snapfish is an online photo printing service offering personalized cards, prints, photo books, and gifts. Its greeting card and photo print products overlap with TouchNote's personalized card and travel postcard offerings for the same consumer base.
- Hallmark Cards: Hallmark is the largest traditional greeting card publisher in the US, offering personalized and non-personalized cards across all occasions. While its core business is mass retail, its Hallmark Keepsake and personalization offerings compete for the same consumer occasions as TouchNote.
Emerging players
- Artifact Uprising: Artifact Uprising is a premium personalized photo printing brand offering cards, prints, and photo books. It overlaps with TouchNote in the personalized print and card category, particularly for higher-end gift and milestone occasions.
- Paperless Post: Paperless Post focuses on digital invitations and stationery with optional printed card upgrades. It overlaps with TouchNote on occasion-based communication (weddings, parties, milestones) and increasingly on physical card fulfillment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TouchNote social profiles
Digital presenceTouchNote financial estimates
Financial estimateRevenue estimate
Valuation estimate
TouchNote leadership team
Management profileNumber of profiles
Profiles2 records
TouchNote funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TouchNote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TouchNote
What does TouchNote do?
TouchNote operates a digital platform that lets consumers create, customize, and send physical personalized greeting cards and postcards worldwide via its website and mobile apps. Cards are printed locally through a global print network near delivery destinations and shipped with free worldwide delivery and same-day dispatch for orders before 2pm. The company monetizes through per-card sales starting at $4.99, prepaid Credit Packs valid for 12 months, and a Membership subscription offering up to 50% savings and exclusive stickers.
Is TouchNote a public or private company?
TouchNote is a private company. It is classified as unknown and is currently operating.
When was TouchNote founded?
TouchNote was founded in 2008. It employs 11 to 50 people.
Where is TouchNote based?
TouchNote is headquartered in London, United Kingdom, in the Europe region.
How does TouchNote make money?
Four revenue lines are on record. Card Sales (One-time) is the primary driver. The others are membership Plans, credit Packs and referral Program.
Who are TouchNote's main competitors?
Direct peers on record are Moonpig, Funky Pigeon and Postable. Broad incumbents are Canva, American Greetings, Shutterfly, Snapfish and Hallmark Cards. Emerging players are Artifact Uprising and Paperless Post.
Does TouchNote have an API?
No public API is recorded for TouchNote.