What Media Options does

MediaOptions is a privately held domain name brokerage firm founded in 2009 by Andrew Rosener and headquartered in Panama City, Panama. The company operates with a lean team of 1-10 employees and specializes in brokering the acquisition and sale of premium digital domain assets, primarily in the .com and short-form categories across verticals such as AI, crypto, finance, and lead generation. Its core service offerings are Stealth Acquisition (anonymous buyer representation closing in 2-8 weeks) and Domain Brokerage (seller representation via a proprietary "Market Maker Method"), supported by ancillary services including Domain Consulting, Domain Appraisal using the proprietary Rosener Equation, and Expert Witness Testimony in domain disputes.

The underlying technology consists of proprietary valuation methodology (the Rosener Equation), curated buyer-seller networks built across two decades of transactions, and ancillary digital asset management including registration, DNS, and SSL services. The platform is delivered through direct website sales, phone-based consultation, and a content ecosystem anchored by the Domain Deals newsletter and the DomainSherpa podcast partnership.

MediaOptions generates revenue on a success-fee basis, earning commission only upon successful completion of a domain transaction. Pricing is quote-based and not publicly disclosed, with free appraisals offered to clients who proceed with brokerage services. The company has expanded into recurring revenue through Domain Names As A Service, a subscription offering for ongoing domain management. Notable enterprise clients include SpaceX, Amazon (PRIME.COM), Zoom (ZOOM.COM), Elon Musk (X.COM), Restoration Hardware (RH.COM), The Motley Fool (WALLSTREET.COM), and Wise (WISE.COM), among others, with cumulative facilitated deal volume exceeding $600 million.

Name

Media Options

Legal name

MediaOptions

Website

https://MediaOptions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

MediaOptions is a privately held domain name brokerage firm that helps enterprises and high-net-worth clients buy and sell premium digital domain assets, using a success-fee model and a proprietary valuation methodology across .com and short-form domains.

Ownership category

akta.pro rank

Product category

Domain Brokerage Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Domain name brokerage
• Premium domain sales
• Domain name consulting
• Domain valuation services
• Stealth acquisition services

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Domain Brokerage Commission: Success-based fee model where MediaOptions earns a commission only upon successful completion of a domain transaction. Clients pay nothing if the deal does not close. The company leverages its expertise in valuation and negotiation to close deals within 2-8 weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MediaOptions is a domain name brokerage firm that buys and sells premium domain names on behalf of clients. Core services include stealth acquisition (anonymous buying), domain brokerage for sellers, domain name consulting, appraisals using the proprietary Rosener Equation, and expert witness testimony for domain disputes. The firm operates on a success-based fee model, earning commissions only when a transaction closes.

Product overview

MediaOptions operates as a domain brokerage platform offering a suite of services centered on premium domain name acquisition and sales. The core offerings consist of the Stealth Acquisition Service for anonymous domain buying and the Domain Brokerage Service for domain selling, supported by ancillary services including Domain Name Consulting (for URL selection, portfolio management, and DNS/SSL management), Domain Appraisal (powered by the proprietary Rosener Equation), and Expert Testimony (for legal disputes). The company also operates Domain Names As A Service™ for ongoing subscription-based domain management, plus branded content channels including the Domain Deals™ newsletter and DomainSherpa podcast. The platform specializes in high-value .com and short-form domains across categories including AI, crypto, finance, and lead generation.

Differentiator

Problem solved

Functional benefit

Brands

• Domain Deals™: The #1 Domain Name Sales Newsletter that brings subscribers the best domain names and domain opportunities available in the market every week.
• DomainSherpa

Products and services

• Stealth Acquisition Service Service enabling enterprise clients to acquire premium domain names anonymously at fair market pricing within 2-8 weeks; clients only pay upon successful acquisition.
• Domain Brokerage Service Service for domain name sellers that uses a proprietary market maker method to put premium domains in front of key decision-makers at top target companies to maximize sale price; commission-based with payment only on successful sale.
• Domain Name Consulting Advisory service assisting clients with business URL selection across 300+ top-level domains, digital asset portfolio management, registration, DNS management, and SSL certificate installation.
• Domain Appraisal Domain valuation service using the proprietary Rosener Equation methodology, named after founder Andrew Rosener, with free appraisals provided for clients utilizing brokerage services.
• Expert Testimony Expert witness testimony provided by founder Andrew Rosener in legal disputes involving digital asset ownership, trademark infringement, or cybersquatting cases.
• Domain Names As A Service Subscription-based offering providing ongoing domain name acquisition and management services for clients requiring continuous digital asset support.

Quantifiable outcome

• $600 million+ in domain name deals completed over 20+ years
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Undeveloped: Undeveloped is a premium domain marketplace backed by investors, offering buy-now and brokerage services; it competes directly with MediaOptions for seller mindshare in the premium .com segment.
• Sedo: Sedo is one of the world's largest domain marketplaces and brokerage firms, offering both auction-based sales and full-service brokerage — directly comparable to MediaOptions' buy-side and sell-side premium domain services.
• Afternic: Afternic is a major domain marketplace operated by GoDaddy that distributes premium listings to a partner network, functioning as both a brokerage and a distribution channel comparable to MediaOptions' sell-side motion.
• Squadhelp: Squadhelp is a naming and domain marketplace platform that combines crowdsourced naming contests with premium domain sales, overlapping with MediaOptions' consulting and brokerage services.
• Dan.com: Dan.com is a domain marketplace acquired by GoDaddy that emphasizes streamlined buyer-seller transactions with installment payments; it competes head-on with MediaOptions in premium domain intermediation.

Others

• Escrow.com: Escrow.com is the dominant transaction escrow provider used by MediaOptions (and the body awarding its #1 broker ranking); it is an enabling partner rather than a competitor, but its Master of Domains award is the central credibility signal in the industry.
• MarkMonitor: MarkMonitor (a Clarivate business) provides brand protection, domain management, and anti-cybersquatting services for enterprises — adjacent to MediaOptions' consulting and expert testimony offerings for premium digital assets.

Broad incumbents

• Namecheap: Namecheap is a leading independent registrar offering aftermarket brokerage and valuation tools, overlapping with MediaOptions on the buy-side registration and management workflow.
• GoDaddy: GoDaddy is the largest domain registrar and the parent of Dan.com and Afternic; while its core is mass-market registration, its premium brokerage arms compete with MediaOptions across the same buyer pool.

Emerging players

• Saw.com: Saw.com is a boutique premium domain brokerage led by industry veteran Jeff Gabriel, providing a competing high-touch service that overlaps with MediaOptions' enterprise clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mediaoptions
• Facebookfacebook.com/MediaOptionsInc
• LinkedInlinkedin.com/company/media-options-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Options