What Saw.com does

Saw.com (legal entity: Saw Technologies Inc., DBA Saw.com) is a private Florida corporation founded in 2019 by Jeffrey Gabriel and headquartered in Apopka, FL. The firm operates a premium domain-name marketplace and full-service brokerage, connecting buyers and sellers of high-value domain names. Core products include a self-service marketplace with 250,000+ listed domains, premium buyer- and seller-side brokerage, free automated and paid written appraisals, time-structured Domain Management Service, Domain Transfer Assistance, and brand-protection services such as AdultBlock and Defensive Registration. The technical platform supports 25+ payment methods (wire, credit card, crypto) and integrates with Escrow.com for secure transfers and Nameilo.com for registrar custody during pending transactions.

Saw.com monetizes primarily through transaction-based take rates: 9% on self-brokerage sales (with a $75 minimum), 15% on premium seller and buyer brokerage (with $250–$500+ minimums), $499 per written appraisal, and custom-quoted portfolio management. The go-to-market is hybrid: direct enterprise brokerage via multilingual senior brokers (English, Spanish, Chinese, Russian), self-serve marketplace for SMBs and individuals, and an affiliate program paying 15% lifetime commissions to referring registrars and service providers. Customers span startups and serial entrepreneurs (Marc Lore), corporations (Vodafone, Prudential, Kraken, McQueen, Equivia, HUK, Timeco2), and domain investors (Future Media Architects), with a cumulative $550M+ in transaction volume and 5,000+ clients served since inception. The company reports 11–50 employees and does not disclose revenue or accept outside funding, operating as a bootstrapped, capital-light specialty brokerage.

Name

Saw.com

Legal name

Saw Technologies Inc.

Website

https://saw.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Saw.com is a bootstrapped premium domain marketplace and full-service brokerage that facilitates buying, selling, and appraisal of high-value domain names for startups, enterprises, and domain investors globally.

Ownership category

akta.pro rank

Product category

Domain Brokerage Services

NAICS

Wholesale Trade Agents and Brokers (42512), Wholesale Trade Agents and Brokers (4251)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Domain brokerage services
• Premium domain marketplace
• Domain name sales
• Domain acquisitions
• Domain appraisals

Headquarters

HQ city

Apopka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Self-Brokerage Commission: Commission on domain sales where sellers list domains independently on the marketplace. Fee is 9% of purchase price with a $75 minimum.
2. Premium Brokerage Services: Full-service brokerage where the company's expert brokers actively assist with selling domains. Commission is 15% of sale price with $250 minimum, or $500 minimum for payment plans.
3. Buyer Brokerage Services: Service to help buyers acquire desired domain names, including research, consultation, and negotiation. Commission is 15% of sale price plus $19.99 consultative fee, with $500+$19.99 minimum.
4. Domain Appraisal Services: Free automated appraisals and paid written appraisals at $499 for single domains. Multi-domain and portfolio pricing available upon inquiry.
5. Portfolio Management/Consultation: Custom consulting services for large domain portfolio holders and corporations. Pricing is quote-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Saw.com is a premium domain brokerage and marketplace firm that helps buyers and sellers transact domain names. It operates a self-service marketplace with 250,000+ listings and a full-service brokerage team that negotiates, values, and transfers premium domain names on behalf of clients, supported by appraisals, portfolio management, and secure payment processing.

Product overview

Saw.com is a premium domain marketplace and full-service brokerage platform offering both self-service and broker-assisted domain transactions. The core offering consists of the Premium Domain Marketplace for self-service buying/selling, combined with Domain Brokerage Services for expert-assisted transactions. Supporting services include Domain Appraisals (free automated and paid written valuations), Portfolio Management for large holders, and Domain Transfer Assistance for secure transactions. Additional products include AdultBlock, Defensive Registration for brand protection, and an Affiliate Program. The platform also publishes The Uncomfortable Podcast. Time-structured payment plans and buyer brokerage services round out the offering, all supported by multilingual brokers speaking English, Spanish, Chinese, and Russian.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Domain Marketplace Self-service online marketplace with 250,000+ premium domain names listed for sale, allowing buyers to search, live-chat with sellers, and either buy-it-now or make an offer. Targeted at startups, corporations, and individual domain investors.
• Domain Brokerage Services Full-service brokerage in which expert brokers (20+ years sales experience, 10+ years industry experience) handle confidential domain acquisitions, sales negotiations, and full transaction support for buyers and sellers. Brokers are multilingual in English, Spanish, Chinese, and Russian.
• Buyer Brokerage Services Service in which brokers attempt to acquire a specific desired domain on behalf of a buyer, including research, consultation, and negotiation. Charges 15% of sale price plus a $19.99 consultative fee (or $500 + $19.99 minimum).
• Domain Appraisals Domain valuation service offering free automated appraisals (up to 5 per day) and paid written appraisals at $499 per single domain, with multi-domain and portfolio pricing available upon inquiry. Used by sellers and buyers to determine fair domain value.
• Portfolio Management Custom consulting service for large domain portfolio holders and corporations to optimize earnings and reduce costs, with custom proposal-based pricing.
• Domain Transfer Assistance Service Service that facilitates the transfer of domain names between buyers and sellers, including holding domains in registrar accounts during the transaction completion and managing registrar lock periods (typically 60 days).
• Time-Structured Domain Transactions Domain Management Service allowing buyers and sellers to agree on time-structured payment arrangements, with the domain held by Saw.com until full payment is received, supporting payment plans for expensive domains.
• Defensive Registration Domain brand protection service helping clients secure variations and related domain names to prevent cybersquatting and brand dilution.
• AdultBlock Service that blocks adult content on domains, providing brand protection for domains that may be susceptible to misuse.

Named customers9 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Escrow.comcoreTechnology or IntegrationRecommended third-party escrow service for secure domain transactions. Particularly important for international deals where crime and theft risk is higher. Provides neutral third-party payment holding until domain transfer is complete.
• Nameilo.comcoreTechnology or IntegrationICANN accredited registrar used for holding domains during transactions that require time to complete. Domains are held in Saw.com's reseller account with Namesilo.com, subject to their registration terms.
• Secret BrokerageminorGTM or Marketing PartnerCo-brokerage partner on the AI.tv sale. This was a co-brokered transaction where both firms facilitated the deal, setting a record as the highest .tv sale ever at $200,000.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sedo: One of the largest global domain marketplaces, offering brokerage, auction, and fixed-price listings. Directly competes with Saw.com across self-service and full-service brokerage, with similar commission-based revenue model.
• Afternic: GoDaddy-owned domain marketplace and distribution network that lists domains from thousands of sellers. Competes directly with Saw.com's marketplace and benefits from GoDaddy's registrar integration and traffic scale.
• Dan.com: Domain marketplace and brokerage platform acquired by GoDaddy, offering buy-it-now, lease-to-own, and make-an-offer transactions. Directly competes with Saw.com's self-service marketplace and brokerage services with frictionless, tech-enabled transactions.
• Undeveloped.com: Premium domain marketplace offering buy-now, make-offer, and lease-to-own transactions. Competes directly with Saw.com's marketplace for premium domain inventory and self-service buyer flow.

Emerging players

• Squadhelp: Brand naming platform that combines crowdsourced naming contests with premium domain marketplace. Overlaps with Saw.com on premium brandable domain sales and startup branding services.
• BrandBucket: Marketplace for brandable business names and domains, curating inventory for entrepreneurs and startups. Overlaps with Saw.com on premium startup-oriented domain transactions and brandable inventory.
• Efty: Domain portfolio management and sales platform purpose-built for domain investors. Adjacent competitor to Saw.com's portfolio management service with stronger tooling for investors but narrower enterprise-brokerage capabilities.

Others

• Escrow.com: Domain-specialized escrow service and Saw.com's recommended third-party transaction partner. Not a direct competitor but a critical ecosystem participant whose policies and pricing affect Saw.com's transaction integrity.

Broad incumbents

• Namecheap: Major ICANN-accredited registrar with an aftermarket and brokerage service for premium domains. Competes with Saw.com at the registrar and marketplace layer with much broader distribution.
• GoDaddy: Largest domain registrar globally, parent of Dan.com and Afternic. Competes with Saw.com across the full domain value chain and benefits from scale advantages in traffic, distribution, and bundled services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sawsells
• Facebookfacebook.com/sawcom
• LinkedInlinkedin.com/company/saw-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saw.com