240 Tutoring

What 240 Tutoring does

240 Tutoring is a privately held Texas corporation headquartered in Houston that operates a web-based subscription platform for teacher certification exam preparation across all 50 U.S. states plus Washington D.C. The platform offers test-aligned study guides, diagnostic tests, and authentic practice tests for more than 15 exam series, including Praxis (national), TExES (Texas), FTCE (Florida), CSET/CTC (California), GACE (Georgia), MTEL (Massachusetts), MTLE (Minnesota), MTTC (Michigan), ILTS (Illinois), NYSTCE (New York), OAE (Ohio), AEPA/NES (Arizona), WEST (Washington), ORELA (Oregon), and Foundations of Reading across multiple states. Core products include exam-specific study guides organized by test series and subject area, diagnostic and authentic practice tests with performance reporting, and a pass guarantee that refunds subscribers who fail on first attempt.

The company runs a dual go-to-market motion: a product-led, self-serve consumer funnel where free practice tests on state-specific SEO pages convert prospects into $49.99/month subscriptions for a single exam series, paired with a B2B institutional channel selling organizational subscriptions to Educator Preparation Programs (universities/colleges) and K-12 school districts, with student progress data shared back to the institution. Founded by CEO Scott Rozell after his own experience failing teacher certification exams, the company is bootstrapped and founder-owned, with no disclosed funding rounds, and has helped over 200,000 teachers and future teachers with certification preparation since inception. The technology stack is a web platform only — no mobile app, no public API — and no AI/ML capabilities are disclosed; competitive differentiation rests on content library breadth across state-specific exams, domain specialization in teacher certification, and a pass-guarantee promise.

Name

240 Tutoring

Legal name

240 Tutoring, Inc.

Website

https://240tutoring.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

240 Tutoring is a Houston-based, bootstrapped online platform that provides test-aligned study guides, diagnostic tests, and authentic practice tests for teacher certification exams (Praxis, TExES, FTCE, CSET, and 15+ other series) across all 50 U.S. states, serving individual aspiring teachers via $49.99/month subscriptions and institutional customers such as Educator Preparation Programs and school districts.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

akta.pro secondary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Teacher certification prep
• Exam study guides
• Online test preparation
• Educator licensure prep
• State certification exams

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription: Monthly subscription model at $49.99/month providing access to all study guides for a specific exam series. Users subscribe to individual exam series (Praxis, TExES, FTCE, etc.) and gain unlimited access to all study guides within that series.
2. Institutional/EPP Subscriptions: B2B subscriptions for Educator Preparation Programs (EPPs) and School Districts. These institutional customers purchase subscriptions to provide their students/prospective teachers with access to the platform. Customer progress data is shared with EPPs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

240 Tutoring operates a subscription-based online platform that delivers test-aligned study guides and practice tests for teacher certification exams across all 50 U.S. states plus Washington D.C. The platform covers exam series including Praxis, TExES, FTCE, CSET, GACE, MTEL, and 15+ other state-specific exams, providing diagnostic tools, comprehensive study content, and practice tests to help aspiring and current teachers pass their certification exams.

Product overview

240 Tutoring is a teacher certification exam preparation platform offering test-aligned study guides and practice tests for educator licensure exams across multiple U.S. states. The product portfolio includes state-specific exam preparation for Praxis (nationwide), TExES (Texas), FTCE (Florida), AEPA/NES (Arizona), CSET/CTC (California), GACE (Georgia), MTEL (Massachusetts), MTLE (Minnesota), MTTC (Michigan), ILTS (Illinois), NYSTCE (New York), and OAE (Ohio), among others. Core offerings include exam-specific study guides organized by test series and subject area, practice tests with diagnostic feedback, and a pass guarantee. The company operates on a subscription model ($49.99/month for access to all study guides) and also offers institutional partnerships with Educator Preparation Programs (EPPs) and School Districts. Founded by CEO Scott Rozell, the company is headquartered in Houston, Texas and has helped over 200,000 teachers prepare for certification exams.

Differentiator

Problem solved

Functional benefit

Products and services

• Praxis Study Guides Comprehensive exam-specific study guides covering Praxis teacher certification exams for multiple U.S. states, including Core Academic Skills, Elementary Education, Special Education, and subject-specific assessments. Sold as a monthly subscription.
• TExES Study Guides Texas-specific teacher certification exam study guides including Core Subjects EC-6, Pedagogy and Professional Responsibilities (PPR), and content area exams.
• FTCE Study Guides Florida Teacher Certification Examinations study guides covering General Knowledge Test, Elementary Education K-6, subject-specific exams, and Florida Educational Leadership Examination (FELE).
• AEPA/NES Study Guides Arizona Educator Proficiency Assessments and National Evaluation Series exam study guides covering Professional Knowledge, Elementary Education, and content area tests.
• CSET/CTC Study Guides California subject area exams including CSET (Multiple Subjects, English, Mathematics, Social Science, Health Science, Physical Education), CBEST, and CTEL certification guides.
• GACE Study Guides Georgia Assessments for the Certification of Educators study guides covering Elementary Education, Middle Grades, and 6-12 content area exams.
• MTEL Study Guides Massachusetts Test for Licensure exam study guides covering Communication and Literacy Skills, General Curriculum, and content-specific assessments.
• MTLE Study Guides Minnesota Teacher Licensure Examinations study guides covering Elementary Education, Pedagogy, and Middle Level content area exams.
• MTTC Study Guides Michigan Test for Teacher Certification study guides covering Elementary Education, Lower/Upper Elementary Education, and content-specific assessments.
• ILTS Study Guides Illinois Licensure Testing System study guides covering Early Childhood Education, Elementary Education, and Middle Grades assessments.
• NYSTCE Study Guides New York State Teacher Certification Examinations study guides covering Educating All Students and Students with Disabilities assessments.
• OAE Study Guides Ohio Assessments for Educators study guides covering Professional Knowledge, Elementary Education, Middle Grades, and content-specific exams.
• Foundations of Reading Study Guides Foundations of Reading exam preparation materials available for multiple states (Alabama, Arizona, Connecticut, Iowa, Kansas, Massachusetts, Mississippi, New Hampshire, Ohio, Rhode Island, Utah, Wisconsin) with test codes 190 and 890.
• Educator Preparation Program (EPP) Institutional Subscriptions Institutional subscriptions for Educator Preparation Programs at universities and colleges. EPPs purchase organizational subscriptions to provide their teacher candidates with access to study guides and practice tests, with student progress data shared back to the institution.
• School District Institutional Subscriptions Institutional subscriptions for K-12 school districts to provide certification exam preparation resources for their prospective teachers and professional development for current staff.

Quantifiable outcome

• 45% average first-time pass rate for states with strong testing systems vs. users of 240 Tutoring who benefit from comprehensive preparation
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Educator Preparation Programs (EPPs)coreChannel Partner/ Reseller/ DistributorInstitutional partnerships with universities, colleges, and other teacher preparation institutions. EPPs purchase organizational subscriptions to provide their teacher candidates with access to 240 Tutoring's study guides and practice tests. Customer progress data is shared with EPPs so they can track student preparation and outcomes.
• School DistrictscoreChannel Partner/ Reseller/ DistributorPartnerships with K-12 school districts to provide certification exam preparation resources for their prospective teachers and professional development for current staff. Districts can purchase institutional access for their teacher candidates.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mometrix Test Preparation: Publishes study guides and practice tests for a wide range of standardized and professional certification exams including Praxis and state teacher licensure exams. Directly comparable product format (print + digital study guides and practice tests) and customer base of certification candidates.
• Teachers Test Prep: Specializes in teacher certification exam preparation with practice tests and study materials aligned to specific state exams. Most direct competitor in teacher certification test prep, sharing the same niche focus and candidate persona.
• PrepFactory: Online test prep platform originally built around the Praxis Core and Praxis II exams for aspiring teachers. Direct competitor offering free and paid Praxis prep with adaptive practice, overlapping heavily with 240 Tutoring's core user base.
• Union Test Prep: Free online test prep platform covering Praxis and other teacher certification exams. Competes at the free-practice-test layer of 240 Tutoring's funnel and influences conversion economics across the same candidate pool.
• Test-Guide.com: Free resource site with practice questions, study guides, and prep advice for Praxis and other standardized exams including teacher certification. Competes for SEO-driven prospective-teacher traffic and free-practice-test engagement.

Broad incumbents

• Study.com: Large online learning platform with dedicated Praxis and teacher certification exam prep tracks alongside broader K-12 and college coursework. Overlaps with 240 Tutoring on teacher cert preparation but operates a much wider catalog and a different scale.
• Varsity Tutors: Large online tutoring and test prep provider offering live tutoring, classes, and self-study materials for Praxis and other certification exams. Broader portfolio than 240 Tutoring but overlapping on teacher certification candidates seeking test prep.
• Khan Academy: Free nonprofit learning platform covering core academic subjects that underpin teacher certification content. Not a direct teacher cert product but shapes candidate expectations around free content and constrains paid pricing across the category.

Emerging players

• Wyzant: Online tutoring marketplace that includes teacher certification and Praxis tutors as a category. Competes at the live-tutoring layer for candidates who want human-led prep alongside or instead of self-study platforms like 240 Tutoring.
• Teacher.org: Resource site covering teacher certification pathways, including state-by-state exam guidance and prep material references. Touches the same candidate journey top-of-funnel and competes for organic search share around certification requirements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/240tutoring
• TikToktiktok.com/@240tutoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 240 Tutoring