What OKDIARIO does

OKDIARIO is a Spanish digital newspaper founded in 2015 by Eduardo Inda and co-founder Guillermo Valls, headquartered in Madrid/Alcobendas, Spain, operating with 51-100 employees. The company runs a free, advertising-supported online news platform branded "El sitio de los inconformistas" (The site of the nonconformists), with an editorial ideology aligned with liberalism. It serves Spanish-speaking readers across Spain through its main okdiario.com portal and an extensive portfolio of specialized vertical sub-brands covering regional news (OKBaleares, Navarra.com), sports (Deportes, Diario Madridista), lifestyle (HappyFM, OKPlanes), health (OKSalud, Metabolic), technology (Techy44), automotive (OKMotor), environment (OKGreen), employment (Talent24H), science (Muy Interesante), parenting (Ser Padres), beauty (MIA Revista), and commerce (OkShopping, OKCLUB).

The core product is a digital news platform built on a multi-section content management system with video integration capabilities and a social media distribution infrastructure spanning TikTok (2 million followers, fourth most-followed Spanish media account) and YouTube. Revenue is generated entirely through digital advertising — display ads, sponsored content, and promotional placements — with no subscription paywall. The business model relies on content-led growth driven by investigative journalism and breaking news, with notable emphasis on Spanish political accountability reporting that has produced exclusive document releases cited by competing outlets. The company has begun tentative moves toward revenue diversification via the OKCLUB premium membership and OkShopping e-commerce vertical.

Name

OKDIARIO

Legal name

OKDIARIO

Website

https://okdiario.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

OKDIARIO is a privately held Spanish digital newspaper founded in 2015, operating a free ad-supported news platform and 16+ vertical sub-brands serving Spanish-speaking readers with investigative journalism, political coverage, sports, and lifestyle content.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital advertising: Revenue generated through display advertising, sponsored content, and promotional placements across the OKDIARIO website and its various subdomains and specialized sections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

OKDIARIO is a Spanish digital news publisher that operates a free, advertising-supported online newspaper at okdiario.com, delivering breaking news, investigative journalism, political reporting, sports coverage, and lifestyle content across multiple verticals and regional editions (OKBaleares, Navarra.com). The platform monetizes primarily through display advertising and sponsored content placements, supported by a significant social media presence including a 2-million-follower TikTok account.

Product overview

OKDIARIO is a Spanish digital news media company founded by Eduardo Inda, operating a main news platform (okdiario.com) alongside a portfolio of specialized content verticals and sub-brands. The core product is the main okdiario.com website delivering news across politics, investigation, economy, sports (including dedicated Real Madrid coverage via Diario Madridista), international affairs, society, and entertainment. The company operates numerous vertical sub-brands including OKBaleares, Navarra.com (regional), OKMotor (automotive), OKSalud (health), OKGreen (environment), HappyFM (entertainment), Metabolic (fitness), Talent24H (employment), Techy44 (technology), OKPlanes (lifestyle), OKCLUB (membership), OkShopping (e-commerce), Muy Interesante (science), Ser Padres (parenting), and MIA Revista (beauty/lifestyle). The company also maintains a significant social media presence, notably reaching 2 million TikTok followers.

Differentiator

Problem solved

Functional benefit

Brands

• OKBaleares: Regional edition covering the Balearic Islands news and current affairs.
• Navarra.com
• OKGreen
• OKSalud
• OKMotor
• HappyFM
• OKCLUB
• OKPlanes
• OKShopping
• OKDIARIO Techy44
• OKDIARIO Metabolic
• Talent24H
• Diario Madridista
• Muy Interesante
• SER PADRES
• MIA Revista

Products and services

• OKDIARIO Main News Platform Primary digital news platform providing breaking news, investigative reports, opinion pieces, and coverage across Spain, international affairs, sports, economy, and society verticals.
• OKBaleares

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• El Español: El Español is a leading Spanish digital-native news outlet founded in 2015 by Pedro J. Ramírez, the former El Mundo editor. It directly competes with OKDIARIO for Spanish digital news readership, investigative scoops, and digital ad spend, and runs a similarly multi-vertical digital model.
• ElDiario.es: ElDiario.es is a major Spanish digital-native daily with a strong political-investigative focus. It competes head-to-head with OKDIARIO for Spanish opinion-driven news consumers and digital ad budgets, and is one of the most-read pure-digital outlets in Spain.
• Vozpópuli: Vozpópuli is a Spanish digital news outlet focused on politics, economy and investigative journalism. It targets the same politically engaged Spanish news reader as OKDIARIO and competes in the same digital ad inventory pool.
• El Confidencial: El Confidencial is one of Spain's largest digital-native news brands, known for political and economic scoops. It is a direct competitor to OKDIARIO in the premium investigative Spanish digital news category.
• La Información: La Información is a Spanish digital news outlet specializing in business, political and economic coverage. It competes with OKDIARIO's Economía vertical for high-CPM financial-services and corporate ad budgets.
• 20minutos: 20minutos is a free, ad-supported Spanish digital generalist news outlet. It shares OKDIARIO's free, multi-vertical, ad-funded model and competes for the same mass-market Spanish digital news audience.

Broad incumbents

• La Razón: La Razón is a well-established Spanish national newspaper with a conservative editorial line and a strong digital edition. It is comparable to OKDIARIO in political positioning and competes for similar politically engaged readership and advertisers.
• ABC (Spain): ABC is one of Spain's legacy national newspapers (Vocento) with a digital edition that competes with OKDIARIO across general news, opinion and investigative coverage. It is a broader incumbent but overlaps materially in target audience.
• El Mundo: El Mundo (Unidad Editorial) is one of Spain's two largest national newspapers with a major digital operation. It competes with OKDIARIO across general news and investigative politics and operates at significantly larger scale.
• El País: El País (Prisa) is Spain's flagship national newspaper and the dominant Spanish-language digital subscription news brand. It is the largest incumbent OKDIARIO competes against for advertisers and high-end readers, and increasingly operates digital verticals similar to OKDIARIO's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/shorts/jK9Bnwmtc1E
• Xx.com/okdiario
• LinkedInlinkedin.com/company/okdiario

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKDIARIO