20minutos

What 20minutos does

20minutos is a Spanish digital and print news publication serving general Spanish-speaking readers with free national, regional, and vertical content. Operated under the legal entity 20 Minutos Editora, S.L. and headquartered in Madrid, it distributes across a dedicated website (20minutos.es), regional editions for España, Cataluña, Madrid, Valencia, and Andalucía, a printed newspaper, email newsletters (Última hora, 20AM, Versión impresa, Mi bolsillo and topic-specific variants), podcasts, and active social accounts on eight platforms including X, Instagram, LinkedIn, WhatsApp, Facebook, YouTube, TikTok, and Beloud. The product surface extends beyond core news into interactive modules such as Pasatiempos puzzles, Minijuegos, Horóscopo, and a 20deCompras e-commerce deals section. Cloud-hosted CDN infrastructure (cloudfront.net) supports content delivery, and the platform benefits from shared technology services via Henneo's Hiberus subsidiary.

20minutos is wholly owned by Henneo, a diversified Spanish communication group with origins dating to 1895 (Heraldo de Aragón) and more than 4,500 employees across its portfolio. Revenue is generated primarily through digital and print advertising, supplemented by print newspaper sales, technology and managed services provided by parent entities, and premium newsletter/content offerings. The advertiser base is deliberately diversified: no single advertiser exceeds 5% of total advertising revenue, and institutional advertising from public administrations represents 23% of ad revenues. The publication is governed editorially by the Yarza family (4th and 5th generation press editors) alongside institutional shareholder Ibercaja Banco, with stated commitments to editorial independence, transparency (The Trust Project membership), and European Media Freedom Act compliance.

The broader Henneo ecosystem provides cross-promotional and shared-infrastructure benefits, with portfolio brands including Heraldo de Aragón, La Información, Cinemanía, Mujer.es, Business Insider España, Computer Hoy, Hobby Consolas, AutoBild, TopGear, and The Luxonomist. Advertising inventory is commercialized through Alayans, a joint platform created with other editorial groups, giving 20minutos access to scaled sales reach beyond its own direct sales force.

Name

20minutos

Legal name

20 Minutos Editora, S.L.

Website

https://20minutos.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

20minutos is a Spanish free-access digital and print news publication owned by Henneo group, serving mass-market Spanish readers with national, regional, and vertical news across web, newsletters, podcasts, and social platforms.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Periodical Publishers (513120), Newspaper Publishers (513110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

akta.pro secondary industries

Blogging & Website Publishing Platforms (MPACAIAB), Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Digital news publishing
• Online journalism
• Print newspaper
• Digital advertising
• News website

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital and Print Advertising: Major revenue stream from advertising on digital platform and print edition. Institutional advertising from government entities represents 23% of total advertising revenues. No single advertiser exceeds 5% of total advertising revenue.
2. Newspaper Sales: Sale of printed newspaper copies through newsstands and subscriptions. The publication is described as 'Diario abierto' (open newspaper).
3. Technology Services: Through parent company Henneo, which generates revenue from technology services, logistics, and printing operations.
4. Premium Content and Services: Premium newsletters and specialized content sections that drive audience engagement and advertising value.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

20minutos operates a free Spanish-language digital news publication (20minutos.es) delivering real-time national, international, and regional news across five regional editions (España, Cataluña, Madrid, Valencia, Andalucía) covering all 17 Spanish autonomous communities. The platform is complemented by a print edition, email newsletters, podcasts, interactive puzzles/games, a horoscope section, and an aggregated deals/discounts hub (20deCompras), all supported by digital and print advertising as the primary monetization channel.

Product overview

20minutos is a Spanish digital news publication operated by Henneo Group (100% owned), offering comprehensive real-time news coverage across national, international, regional (with dedicated editions for Madrid, Catalonia, Valencia, and Andalucía), and specialized content verticals including technology, health, sports, culture, gastronomy, travel, and motor. The platform functions as a unified digital media product with integrated supplementary modules: newsletters (Última hora, 20AM, Mi bolsillo), interactive entertainment (Pasatiempos puzzles, Minijuegos, Horóscopo), e-commerce (20deCompras), audio content (Podcasts), and a print edition archive. The broader Henneo portfolio encompasses affiliated publications including Cinemanía, Mujer.es, La Información, Business Insider España, Computer Hoy, Hobby Consolas, AutoBild, TopGear, and The Luxonomist.

Differentiator

Problem solved

Functional benefit

Brands

• Cinemanía: Cinema and series magazine covering movies, TV shows, and entertainment news
• Mujer.es
• La Información
• The Luxonomist
• Computer Hoy
• Hobby Consolas
• AutoBild
• TopGear España

Products and services

• 20minutos.es Digital News Platform Free digital news publication offering real-time national, international, regional (Spain, Cataluña, Madrid, Valencia, Andalucía), and vertical-topic coverage (politics, economics, sports, culture, science, health, technology, travel, gastronomy, motor) for general Spanish-speaking readers.
• 20minutos Newsletters

Quantifiable outcome

• No single advertiser exceeds 5% of total advertising revenue, ensuring economic independence
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• HenneocoreStrategic or Co-development PartnerParent company of 20minutos. Henneo is a major Spanish communication and technology group with origins dating to 1895. The group includes Heraldo de Aragón, La Información, and various other media publications. 20minutos is 100% owned by Henneo.
• AlayansmajorChannel Partner/ Reseller/ DistributorAdvertising commercialization platform created by Henneo in alliance with other publishing groups. Operates as the commercial arm for advertising inventory distribution.
• Heraldo de AragónmajorStrategic or Co-development PartnerFlagship publication of Henneo group, founded in 1895. Represents the historic origins of the media group and shares editorial principles with 20minutos.
• La InformaciónmajorStrategic or Co-development PartnerNational newspaper acquired by Henneo in 2015, forming part of the group's portfolio alongside 20minutos.
• CinemaníamajorStrategic or Co-development PartnerCinema and entertainment magazine operating within the Henneo group ecosystem, with dedicated newsletter and website presence on 20minutos platform.
• Business Insider EspañamajorStrategic or Co-development PartnerBusiness and technology news outlet operating under Henneo group, integrated into the 20minutos publication network.
• Factoría HenneomajorStrategic or Co-development PartnerAudiovisual production company that has become the third largest producer in Spain by hours of production, operating within the Henneo group.
• The Trust ProjectminorOthersInternational consortium of 120+ media organizations focused on transparency and credibility standards. Led by journalist Sally Lehrman with participation from Google, Bing, Facebook, and Twitter.
• HiberusmajorTechnology or IntegrationTechnology company created by Henneo group more than a decade ago, now one of the most important tech companies in Spain. Provides technology services and infrastructure.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• El País: Flagship Spanish national digital newspaper from PRISA. Direct competitor to 20minutos in general news, politics and regional coverage, with overlapping newsletter, podcast and advertising products.
• La Razón: Spanish national newspaper with national and regional coverage. Comparable multi-platform model and target audience to 20minutos in the general news category.
• El Mundo: Leading Spanish national digital newspaper (Unidad Editorial). Competes head-to-head with 20minutos for Spanish-speaking news audiences and digital advertising budgets, with a similar multi-platform model.
• ABC: Historic Spanish national newspaper with strong digital presence. Direct competitor in general news and regional coverage, targeting similar advertiser categories as 20minutos.
• La Vanguardia: Major Spanish national/regional digital newspaper based in Barcelona. Closely comparable to 20minutos in combining national news with strong regional (Catalonia) coverage and digital-first distribution.
• elDiario.es: Leading Spanish digital-native news outlet. Direct competitor for digital news audiences and progressive-leaning advertisers; comparable freemium model and newsletter ecosystem.
• El Confidencial: Spanish digital-native news outlet focused on politics, economics and current affairs. Competes with 20minutos's La Información vertical and broader political coverage for the same national audience.
• OKDiario: Spanish digital-native news outlet with strong national political coverage. Competes with 20minutos for Spanish digital news readership and programmatic advertising inventory.

Broad incumbents

• Prisa (PRISA / Cadena SER): Spain's largest Spanish-language media group, parent of El País, Cadena SER and AS. Comparable as a diversified Spanish media conglomerate, but operating at substantially larger scale and across broadcast, print and digital.

Emerging players

• HuffPost Spain: Spanish edition of HuffPost, focused on digital-first news, opinion and lifestyle verticals. Comparable freemium ad-supported model with similar social-distribution dependency to 20minutos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/20m
• YouTubeyoutube.com/20minutos
• Facebookfacebook.com/20minutos.es
• LinkedInlinkedin.com/company/20-minutos
• Instagraminstagram.com/20m
• TikToktiktok.com/@20m

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20minutos