Hasaki

What Hasaki does

Hasaki is a Vietnamese beauty retail and services company operating a dual-channel business combining an e-commerce marketplace (hasaki.vn, iOS and Android mobile apps) with a nationwide chain of Hasaki Clinic & Spa branches. Founded in 2016 and headquartered at 71 Hoang Hoa Tham, Tan Binh District, Ho Chi Minh City, the company is structured as a joint stock company (Cong Ty Co Phan Hasaki Vietnam, business registration 0313612829) and is officially registered with Vietnam's Ministry of Industry and Trade. As of 2025 the company operates 18+ clinic and spa branches across Ho Chi Minh City, Hanoi, Da Nang, and other Vietnamese cities, offering dermatology services such as Diode Laser hair removal, IPL acne treatment, RF skin tightening, facials, and mole/skin tag removal.

The product side of the business is built around authorized distribution of international cosmetics brands including L'Oreal, Vichy, Eucerin, Klairs, Hada Labo, Skin1004, and Olay, marketed as authentic (chinh hang) products across skincare, makeup, haircare, and personal care categories. Pricing spans budget SKUs under 100,000 VND to premium products over 1,000,000 VND, with a 2-hour express delivery service in select areas, a 30-day return policy, and warranty support. The services side combines dermatology consultations with relaxation/spa treatments, supported by a loyalty points program (1 point per 1,000 VND spent) and prepaid service-account tiers at 6,000,000 VND and 10,000,000 VND.

Hasaki monetizes through unit-priced product sales across its owned e-commerce channels plus recurring and prepaid clinic/spa service revenue, with payments processed via a strategic VNPAY gateway integration supporting Internet Banking, VNPAY-QR, e-wallet, and Visa. The company pursues a direct-to-consumer omnichannel GTM, using its beauty blog (Cam Nang), social media presence on Facebook/TikTok/Instagram, email, and mobile app to drive top-of-funnel awareness and bottom-of-funnel loyalty redemption. In November 2023 the company received strategic investment from Alibaba International Digital Commerce Group, providing a capital and potential cross-border commerce signal for the next phase of expansion.

Name

Hasaki

Legal name

Công Ty Cổ Phần HASAKI VIETNAM

Website

https://hasaki.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hasaki is a Vietnamese beauty retailer and clinic operator combining an e-commerce marketplace for authentic international cosmetics with a nationwide chain of dermatology clinics and spas, serving mass-market Vietnamese consumers across Ho Chi Minh City, Hanoi, Da Nang, and other cities.

Ownership category

akta.pro rank

Product category

Beauty Retail and Dermatology Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Hair, Nail, and Skin Care Services (81211)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industry

Conditioners & Hair Masks (CRABABAB)

Keywords

• Cosmetics e-commerce
• Skincare retail
• Dermatology clinic services
• Beauty spa treatments
• Authentic beauty products

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Hasaki generates revenue through the sale of cosmetics, skincare, and beauty products from various international and domestic brands. Products are sold through its e-commerce website and mobile applications with delivery across Vietnam.
2. Clinic & Spa Services: Hasaki operates clinic and spa locations providing aesthetic services including Diode Laser hair removal, IPL treatments, facials, and dermatology consultations. Services are sold as individual treatments or through prepaid service accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hasaki is a vertically integrated beauty retail and clinic operator based in Vietnam. Through the hasaki.vn e-commerce site, mobile apps, and physical stores, it sells authentic cosmetics, skincare, haircare, and personal care products from domestic and international brands. Complementing the retail business, Hasaki operates a nationwide chain of Hasaki Clinic & Spa branches providing dermatology, aesthetic treatments, and professional spa services such as Diode Laser hair removal, IPL acne treatment, and RF skin tightening.

Product overview

Hasaki operates a dual-channel beauty and wellness business: (1) Hasaki.vn online marketplace for authentic cosmetics and beauty products spanning skincare, makeup, haircare, and personal care from domestic and international brands; and (2) Hasaki Clinic & Spa chain offering dermatology clinic services and spa treatments including Diode Laser hair removal, IPL acne treatment, and RF skin tightening. The company also operates a mobile app and loyalty program. Services are delivered through a nationwide network of physical clinic locations combined with e-commerce fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Hasaki.vn E-commerce Storefront Vietnamese online retail storefront selling authentic cosmetics and beauty products spanning skincare, makeup, haircare, and personal care categories from domestic and international brands, with home delivery service including 2-hour express delivery in select areas.
• Hasaki Clinic & Spa Dermatology clinic and spa chain with 18 branches nationwide offering aesthetic treatments including Diode Laser hair removal, IPL acne treatment, RF skin tightening, facials, body treatments, mole/skin tag removal, and skin consultations, delivered as individual services or via prepaid service-account tiers.
• Hasaki Mobile Application Native mobile application for iOS and Android that lets users browse products, place orders, book clinic appointments, access loyalty program features, and receive promotional updates.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• VNpaycoreTechnology or IntegrationHasaki integrates VNpay payment gateway enabling customers to pay via Internet Banking, VNPAY-QR, VNPAY e-wallet, and Visa. The payment service is free for customers and supports both online orders and in-store purchases at Hasaki locations.
• Various International Cosmetic BrandscoreChannel Partner/ Reseller/ DistributorHasaki serves as an authorized distributor/reseller for numerous international cosmetic brands including L'Oreal, Vichy, Eucerin, Klairs, Hada Labo, Skin1004, Olay, and many others. Products are sold through Hasaki's e-commerce and retail channels.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hasaki.vn
• Instagraminstagram.com/hasakibeauty
• TikToktiktok.com/@hasaki.vn?lang=en
• LinkedInlinkedin.com/company/hasaki-vn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasaki