VNPAY
VNPAY is a Vietnam-based fintech operating the country's largest payment acceptance network, providing QR payments, POS, PhonePOS, payment gateway, and e-invoice solutions across 40+ banks, 450,000+ acceptance points, and 60+ million consumers.
- Company typePrivate
- Founded2007
- HeadquartersHanoi, Vietnam
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What VNPAY does
VNPAY (Công ty Cổ phần Giải pháp Thanh toán Việt Nam) is a Vietnam-based fintech founded in 2007 that operates the country's largest domestic payment acceptance infrastructure. The company provides QR code payments (VNPAY-QR) integrated across 30+ banking apps and 15 e-wallets, traditional and smart POS terminals (VNPAY-POS, VNPAY SmartPOS), a smartphone-based POS solution (VNPAY PhonePOS, the first PCI MPoC certified solution in Vietnam), a payment gateway, and B2B website payment processing (VNPAYB2B). Its network spans 450,000+ acceptance points, 350,000+ business clients, 40+ partner banks, and 60+ million end consumers, with cross-border QR payment reach extended through partnerships with NAPAS (VIETQRGlobal) and India UPI.
Beyond core payment rails, VNPAY sells business and regulatory compliance software including electronic invoicing (VNPAY-Invoice), tax data transmission (VNPAY-TVAN), digital signature certification (VNPAY-CA, with HSM centralized and remote signing variants), electronic contracts (VNeDOC), and sales management software. On the consumer side, the VNPAY super-app integrates taxi booking (200+ brands, embedded in major banking apps), movie ticket purchases (nearly 200 cinemas), e-commerce (VnShop), and lifestyle services. The company is headquartered in Hanoi with offices in Ho Chi Minh City and Da Nang, employs 501-1,000 staff, and holds Vietnam's National Brand designation. The 2019 investment from sovereign wealth fund GIC signals institutional validation of the company's strategic position.
VNPAY's revenue is generated through three primary streams: transaction-based processing fees on QR, card, and POS payments (with installment processing fees ranging from 1.8% to 8.9% by bank and tenure); subscription/recurring fees for digital tax, e-invoice, and digital signature services; and ancillary fees from its super-app ecosystem. GTM is B2B2C: the company onboards banks and large merchants as enterprise customers, then reaches end consumers through their banking apps and the VNPAY super-app.
VNPAY firmographics
Firmographics- Name
- VNPAY
- Legal name
- Công ty Cổ phần Giải pháp Thanh toán Việt Nam
- Website
- https://vnpay.vn
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VNPAY is a Vietnam-based fintech operating the country's largest payment acceptance network, providing QR payments, POS, PhonePOS, payment gateway, and e-invoice solutions across 40+ banks, 450,000+ acceptance points, and 60+ million consumers.
- Ownership category
- akta.pro rank
VNPAY industry classification
Industry- Product category
- Digital Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), QR Code Payments Wallets (FSAMAEAC)
Keywords
Where VNPAY is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
VNPAY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing Fees: VNPAY charges merchants transaction fees for processing QR code, card, and POS payments. Fees vary by payment method and merchant category, with percentage-based fees on transaction value.
- Digital Tax Payment Services: Revenue from VNPAY-Invoice (electronic invoice), VNPAY-TVAN (tax data transmission), VNPAY-CA (digital signature certification), and VNeDOC (electronic contract) services for businesses.
- Installment Processing Services: VNPAY earns processing fees from facilitating credit card installment payments, with fee rates varying by bank issuer and tenure (1.8%-8.9% depending on bank and installment period).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Installment processing fees vary by issuing bank and tenure |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
VNPAY product offering
Product offeringCore offering
VNPAY operates a comprehensive fintech payment ecosystem in Vietnam, providing QR code payment solutions (VNPAY-QR) integrated across 30+ banking apps and 15+ e-wallets, POS terminals (VNPAY-POS, SmartPOS), smartphone-based card acceptance (VNPAY PhonePOS — first PCI MPoC certified in Vietnam), a payment gateway for online merchants, electronic invoicing and digital tax filing services, and a consumer super-app offering taxi booking, movie tickets, and e-commerce. The platform serves 350,000+ businesses, 450,000+ acceptance points, 40+ partner banks, and 60+ million end users.
Product overview
VNPAY operates as a comprehensive fintech payment ecosystem in Vietnam, consisting of a core mobile super-app and multiple integrated payment modules and business solutions. The main VNPAY App serves as a super-app offering taxi booking (VNPAY Taxi), movie ticket purchasing (VNPAY Movie Tickets), and e-commerce (VnShop), while distinct product lines address business payment needs: Cổng thanh toán VNPAY (Payment Gateway) for online card/QR payments, VNPAY-POS and VNPAY SmartPOS for physical POS terminals, VNPAY PhonePOS for smartphone-based card acceptance, VNPAY-QR for QR code payments across 30+ bank apps and 15+ e-wallets, and VNPAYB2B for B2B website payments. Supporting infrastructure includes VNPAY-Invoice (electronic invoices), VNPAY-TVAN (tax digital services), VNPAY-CA and its variants VNPAY-CA HSM tập trung and VNPAY-CA Remote Signing (digital signatures), VNeDOC (electronic contracts), and Phần mềm bán hàng (sales management software). The company partners with over 350,000 businesses, maintains 450,000+ acceptance points, and serves 60+ million users through 40+ connected banks.
Differentiator
Problem solved
Functional benefit
Brands
- VNPAY-QR: QR code payment solution integrated across 30+ banking apps and 15 e-wallets in Vietnam.
- VNPAY SmartPOS
- VNPAY PhonePOS
- VNPAY Invoice
- VNPAYB2B
- VNPAY Taxi
- VnShop
- VIETQRGlobal
Products and services
- VNPAY-QR QR code-based electronic payment solution integrated across more than 30 bank applications and 15 e-wallets, enabling customers to pay by scanning QR codes at merchant acceptance points.
- VNPAY Payment Gateway (Cổng thanh toán VNPAY) Payment gateway connecting businesses with banks, supporting payment through cards, QR codes, and installment plans via app-to-app calling.
- VNPAY-POS Integrated POS payment solution supporting multiple payment methods including card payments and QR codes with additional features for merchants.
- VNPAY PhonePOS First PCI MPoC certified technology solution in Vietnam that transforms a regular mobile phone into a POS payment terminal, enabling merchants to accept card payments using only a smartphone.
- VNPAYB2B Modern and professional payment solution for businesses on website platforms, enabling online B2B transaction processing.
- VNPAY-Invoice Comprehensive electronic invoice solution that optimizes benefits for businesses and consumers, compliant with Vietnamese tax authority requirements.
- VNPAY-TVAN Digital service supporting electronic data transaction processing in the tax sector, connecting with the Tax Authority's information portal to receive, transmit, and store electronic invoices of taxpayers.
- VNPAY-CA Public digital signature certification service provided by VNPAY, including VNPAY-CA HSM centralized and VNPAY-CA Remote Signing where private keys are stored in VNPAY's secure centralized system.
- VNeDOC Electronic contract software solution developed and provided by VNPAY for businesses to use and manage within the scope specified in the service agreement.
- VNPAY Sales Management Software (Phần mềm bán hàng) Inventory, order, customer, and revenue management software with payment transaction processing, supporting electronic invoice issuance and direct data transmission to the Tax Authority.
- VNPAY SmartPOS Smart POS device with intelligent management and business operation software, integrating the most modern payment methods suitable for all business sectors.
- VIETQRGlobal Cross-border QR payment brand enabling international visitors to scan VNPAY codes and Vietnamese users to scan overseas QR codes at NAPAS partner merchant networks.
Quantifiable outcome
- 60+ million users served through payment network
- +2 more outcomes
Companies that use VNPAY
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
VNPAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
VNPAY partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic, core and flagship.
- India UPI (Unified Payments Interface)strategicIndia-Vietnam digital payment integration linking India's UPI with Vietnam's fast payment network. Indian travelers in Vietnam can make real-time payments through UPI apps, eliminating need for currency exchange and reducing transaction costs.
- NAPAS (National Payment Corporation of Vietnam)corePartnership to expand Vietnam's digital payment ecosystem through cross-border QR code payments. International visitors can scan VIETQRGlobal codes at VNPAY merchant outlets, while Vietnamese users can scan overseas QR codes through the VNPAY app.
- NAPAS (National Payment Corporation of Vietnam)coreVNPAY and NAPAS signed comprehensive cooperation agreement on February 11, 2026 to jointly develop new payment technologies and implement cross-border QR payments under the VIETQRGlobal brand. Initial phase enables tourists from Thailand, Laos, and Cambodia to use domestic payment apps at VNPAY acceptance points in Vietnam, with plans for further expansion.
- VisaflagshipVisa launched Scan to Pay QR payment solution across Asia-Pacific, integrating with VNPAY as one of the key digital wallet partners. VNPAY participates in Visa's QR payment network enabling seamless cross-network transactions.
- VCB Digibank (Vietcombank)coreVNPAY Taxi service integrated into VCB Digibank mobile banking app, allowing Vietcombank customers to book taxis directly through their banking application.
- BIDV SmartBankingcoreVNPAY Taxi service integrated into BIDV SmartBanking app, enabling BIDV customers to access taxi booking functionality.
- VietinBank iPay MobilecoreVNPAY Taxi service integrated into VietinBank iPay Mobile app for VietinBank customers.
- Agribank PluscoreVNPAY Taxi service integrated into Agribank Plus mobile banking application.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
VNPAY competitors and assessment
Company assessmentDirect peers
- MoMo: Vietnam's largest e-wallet with comparable QR payment acceptance and super-app functionality. Directly competes with VNPAY in mobile payments and merchant acquiring.
- ZaloPay: Vietnamese e-wallet and payment service backed by VNG and Ant Group. Competes head-to-head with VNPAY on QR payments, bill pay, and merchant services.
- ShopeePay Vietnam: Digital wallet embedded in Shopee e-commerce ecosystem with QR payment acceptance. Overlaps with VNPAY on consumer QR and merchant acquiring.
- Payoo: Vietnamese payment gateway and bill payment service from FPT. Competes with VNPAY's payment gateway and bill payment offerings for merchants.
- Moca (Grab Vietnam): Grab-owned mobile payment wallet integrated into Grab's super-app in Vietnam. Competes with VNPAY on consumer payments and merchant acquiring, especially in ride-hailing and delivery.
- 2C2P (Ant Group): Southeast Asian payment gateway and orchestration platform acquired by Ant Group. Direct competitor to VNPAY's payment gateway and merchant services across the region.
Others
- NAPAS: Vietnam's national payment switch and VNPAY's strategic partner. Operates the underlying interbank switching infrastructure that VNPAY's QR rails traverse; not a direct competitor but a critical ecosystem participant.
Emerging players
- Paytm: India's leading mobile payment and QR network. Recently announced UPI-Vietnam integration with VNPAY, making it a direct cross-border counterpart and emerging comparable in emerging-market payment rails.
Regional players
- GCash: Philippines' leading e-wallet with QR payment network. Comparable emerging-market fintech with super-app ambitions; operates in a different geography but mirrors VNPAY's model.
Broad incumbents
- Alipay+: Ant Group's cross-border QR payment network covering Asian payment apps. Broader incumbent with overlapping cross-border QR ambitions that may compete with VNPAY's VIETQRGlobal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VNPAY social profiles
Digital presenceVNPAY compliance and trust
Trust signalCompliance2 records
VNPAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
VNPAY leadership team
Management profileNumber of profiles
Profiles4 records
VNPAY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VNPAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VNPAY
What does VNPAY do?
VNPAY operates a comprehensive fintech payment ecosystem in Vietnam, providing QR code payment solutions (VNPAY-QR) integrated across 30+ banking apps and 15+ e-wallets, POS terminals (VNPAY-POS, SmartPOS), smartphone-based card acceptance (VNPAY PhonePOS — first PCI MPoC certified in Vietnam), a payment gateway for online merchants, electronic invoicing and digital tax filing services, and a consumer super-app offering taxi booking, movie tickets, and e-commerce. The platform serves 350,000+ businesses, 450,000+ acceptance points, 40+ partner banks, and 60+ million end users.
Is VNPAY a public or private company?
VNPAY is a private company. It is classified as venture growth investor backed and is currently operating.
When was VNPAY founded?
VNPAY was founded in 2007. It employs 501 to 1,000 people.
Where is VNPAY based?
VNPAY is headquartered in Hanoi, Vietnam, in the Asia region.
How does VNPAY make money?
Three revenue lines are on record. Payment Processing Fees are the primary driver. The others are digital Tax Payment Services and installment Processing Services.
Who are VNPAY's main competitors?
Direct peers on record are MoMo, ZaloPay, ShopeePay Vietnam, Payoo, Moca (Grab Vietnam) and 2C2P (Ant Group). NAPAS is listed as an others. Paytm is listed as an emerging player. GCash is listed as a regional player. Alipay+ is listed as a broad incumbent.
Does VNPAY have an API?
No public API is recorded for VNPAY.
What industry is VNPAY in?
VNPAY's product category is Digital Payment Processing. Its primary akta.pro industry code is FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs), with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 522320 and its SIC code is 6199.