What mSpy does

mSpy is a direct-to-consumer mobile device monitoring and parental control platform operated by Altercon Group s.r.o., a Czech private limited company headquartered in Prague, with a corporate mailing footprint in Edinburgh, UK. Founded in 2013, the company provides a client-side application that installs on Android and iOS devices and runs in stealth mode, passively capturing call logs, SMS messages, social media activity (WhatsApp, Facebook Messenger, Instagram, Snapchat, Telegram, Viber, Kik, LINE, Tinder, Google Chat), keystrokes, screenshots, browser history, email, calendar, and real-time GPS location. Captured data is transmitted to a web-based Control Panel dashboard accessible to the account holder, with bank-grade encryption claimed for data in transit and 5-minute refresh intervals. The product suite comprises three core subscription tiers — mSpy Premium (30+ features), mSpy Extreme (adding remote microphone and remote camera access for Android), and mSpy Family Kit (covering up to 3 devices) — plus a paid remote-installation and priority-support service called mAssistance.

Revenue is generated exclusively through subscription billing on the company's own website (mspy.com), sold in monthly, quarterly, and annual cycles at price points of approximately $29.99, $49.99, and $99.99 per month, with up to 30–40% discounts on longer commitments and a 30% first-purchase discount. Distribution is direct-to-consumer only, with no app-store listing (a function of platform policies against stalkerware), and customer acquisition is driven by SEO-optimized blog content, an affiliate program, a 27+ language localized website, and earned media in technology and parenting publications. The company claims 1.5M+ users across 180+ countries, a 4.4/5 review average on SiteJabber from 5,000+ reviews, and an 87% self-reported customer satisfaction rate. PCI DSS compliance is displayed for payment handling, and the company maintains sales/support phone lines in the US, Brazil, France, Turkey, Mexico, and Italy. There are no disclosed funding rounds, no institutional investors, and no executive team information in the available data.

Name

mSpy

Legal name

Altercon Group s.r.o.

Website

https://mspy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

mSpy is a direct-to-consumer mobile monitoring and parental control platform that sells subscription software for covertly tracking children's smartphone and tablet activity on Android and iOS devices, serving individual parents in 180+ countries through its own website.

Ownership category

akta.pro rank

Product category

Parental Control & Mobile Device Monitoring Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

Keywords

• Parental control software
• Phone monitoring app
• Child safety tracking
• Mobile device monitoring
• GPS location tracking

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription-based Monitoring Licenses: mSpy generates revenue primarily through recurring subscription fees for its device monitoring software. Subscriptions are sold in monthly, quarterly, and annual billing cycles, with pricing tiers differentiated by feature depth (Basic, Premium, Ultimate/Business). The subscription model provides predictable recurring revenue with land-and-expand dynamics as parents upgrade tiers for additional monitoring features. Discounts are offered on longer-term commitments (up to 40% off on annual plans) and for first-time purchasers (30% first purchase discount). A loyalty program provides additional retention incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

mSpy is a mobile device monitoring and parental control application installed on target Android and iOS devices. It covertly captures calls, SMS messages, social media and messaging app activity, keystrokes, screenshots, GPS location, browsing history, and deleted content, transmitting the data to a secure web-based Control Panel dashboard. The product is sold to individual parents and families who want comprehensive visibility into their children's smartphone and tablet activity.

Product overview

mSpy is a cell phone monitoring and parental control platform offering three subscription tiers — Premium, Extreme, and Family Kit — along with a currently unavailable free trial. The core mSpy Premium product provides 30+ monitoring features for Android and iPhone devices including social media monitoring (WhatsApp, Instagram, Snapchat, Facebook Messenger, Telegram, Viber, Kik, LINE, Tinder, Google Chat), GPS tracking with geofencing, keylogger, screenrecorder, call/SMS monitoring, and AI chatbot monitoring (ChatGPT, Gemini). mSpy Extreme adds remote microphone activation and remote camera access as premium add-ons. The Family Kit bundles all Premium features for monitoring up to 3 devices under a single plan. All tiers access a unified Control Panel dashboard for viewing monitored data. mAssistance provides remote installation support as a separate service. The platform operates in stealth mode, requires physical access for Android installation, and supports iCloud Sync, Wi-Fi Sync, and jailbreak-based installation methods.

Differentiator

Problem solved

Functional benefit

Brands

• mSpy Extreme: Advanced Android monitoring package with remote camera activation, hidden microphone recording, and all premium features for enhanced parental monitoring.
• mSpy Family Kit
• mAssistance

Products and services

• mSpy Premium The primary mSpy monitoring application for Android and iOS devices, offering call and SMS monitoring, social media and messaging app tracking (WhatsApp, Instagram, Snapchat, Facebook Messenger, Telegram, Viber, Kik, LINE, Tinder, Google Chat), GPS location tracking with geofencing, keylogger, screenrecorder, browser history, email access, and stealth-mode operation. Supports both jailbroken and non-jailbroken iPhones as well as Android devices (OS 5+). Designed for individual parents and families seeking comprehensive child device monitoring.
• mSpy Extreme An advanced tier of the mSpy monitoring platform targeting Android devices, adding remote microphone activation (ambient recording), remote camera access, and all Premium features. Positioned as the most powerful monitoring package, providing real-world ambient surveillance capabilities alongside standard digital monitoring. Aimed at parents and families needing the deepest level of device-level insight.
• mSpy Family Kit A multi-device subscription plan that bundles all Premium features for monitoring up to 3 family members simultaneously. Includes GPS tracking, geofencing, social media monitoring, screen time control, app and website blocking, VIP support, remote installation assistance, and stealth-mode-only operation without requiring rooting. Designed for parents and households with multiple children or devices to monitor.
• mAssistance A remote installation assistance service in which mSpy experts help customers install the monitoring software on target devices. Part of mSpy's premium support offerings, which also include a Support Priority Line for fast-track help and multilingual customer support. Sold as a paid support add-on for parents who cannot or prefer not to perform the physical installation themselves.
• mSpy Control Panel The web-based dashboard through which mSpy subscribers access all monitoring data collected from target devices. Displays text messages, GPS locations, social media chats, call logs, photos, videos, and detailed reports, and allows management of multiple monitored devices from a single account interface. The Control Panel is the access point that delivers the monitoring product to the paying parent.

Quantifiable outcome

• 1.5 million+ users across 180+ countries, demonstrating global market adoption and trust in the platform.
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Qustodio: Qustodio is a multi-platform parental control app offering screen-time, app/web filtering, and location tracking sold via subscription. It addresses the same parental use case but emphasizes transparency over stealth.
• Bark: Bark is a parental monitoring service that focuses on social-media and content analysis for child safety, distributed via direct subscriptions and school partnerships. It competes for the same parental buyer with a more consent-forward positioning.

Direct peers

• XNSPY: XNSPY is a subscription phone monitoring product with social-media, call, and location tracking marketed to parents and employers. It targets the same consumers with comparable direct-to-consumer pricing tiers.
• Eyezy: Eyezy (rebrand of Minspy) sells subscription-based phone monitoring software with social-media, GPS, and keystroke tracking for parental use. It competes directly with mSpy on price tiers and no-jailbreak installation.
• Cocospy: Cocospy markets phone monitoring software with stealth installation, social media tracking, and GPS. It directly competes with mSpy on feature parity and global direct-to-consumer distribution.
• uMobix: uMobix offers Android and iOS device monitoring with social-media, location, and keylogger features positioned for parental monitoring. It targets an identical buyer with a similar direct-to-consumer subscription model.
• FlexiSpy: FlexiSpy is one of the longest-running consumer phone-monitoring brands, offering stealth-mode call/SMS/social-media monitoring across iOS and Android. It targets the same parental-control buyer and competes head-to-head on feature breadth and stealth operation.
• Hoverwatch: Hoverwatch is a subscription-based multi-device monitoring solution covering calls, SMS, messaging, and location, sold to parents and families globally. Overlaps with mSpy on Android monitoring and multi-device plans.

Broad incumbents

• Norton Family: Norton Family is the parental-control product inside NortonLifeLock's broader consumer security suite, offering web filtering, time supervision, and location. It is an incumbent alternative that bundles parental controls with broader security software.
• Kaspersky Safe Kids: Kaspersky Safe Kids is the parental-control arm of Kaspersky's consumer security portfolio, offering app management, location, and content filtering. It is a broader incumbent that covers similar parental monitoring functions within a larger cybersecurity suite.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=yf4ggFMic7E
• Xx.com/mSpycom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mSpy