Qustodio
Qustodio provides cross-platform parental control and digital wellbeing software for families and schools, offering content filtering, screen-time management, AI-powered social and gaming voice monitoring, and location tracking across Windows, Android, iOS, Mac, and Kindle devices.
- Company typePrivate
- Founded2012
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Qustodio does
Qustodio is a Barcelona-based provider of cross-platform parental control and digital wellbeing software, founded in 2012 and operating as a wholly-owned subsidiary of Australia's Family Zone Cyber Safety Ltd (ASX: QOR, now Qoria) since a 2022 acquisition valued at approximately USD 52 million. The platform enables parents to filter web content and apps, set screen-time limits and routines, monitor social media messaging across WhatsApp, Instagram, TikTok, Snapchat, and X, track family locations with geofencing, and view 30-day activity reports across Windows, Android, iOS, Mac, and Kindle devices; recent additions include AI-powered Gaming Voice Alerts (in-game voice chat monitoring), Family Pause, and an Always Allowed Rules feature.
The company monetizes primarily through annual consumer subscriptions organized in three tiers: a free single-device tier that functions as a freemium funnel, a Basic plan at $59.95/year covering up to 5 devices, and a Complete plan at $109.95/year with unlimited devices plus advanced features such as calls/messages monitoring, YouTube monitoring, and 30-day activity reports; a Care Plus premium-support add-on at $12.99/year is included free with Complete. Distribution is largely product-led growth via the website and app stores, supplemented by a strategic channel partnership with Bouygues Telecom in France that bundles Qustodio-powered 'Mode Enfant' into the operator's multi-play offering, and a separate Qustodio Schools sub-brand targets educational institutions. The company claims more than 9 million families protected, 4 billion threats averted, and a 4.3-star app rating, and publishes an annual Kids' Digital Habits Report drawing on anonymized data from over 400,000 family homes.
Qustodio firmographics
Firmographics- Name
- Qustodio
- Legal name
- Qustodio Technologies, S.L.
- Website
- https://qustodio.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Qustodio provides cross-platform parental control and digital wellbeing software for families and schools, offering content filtering, screen-time management, AI-powered social and gaming voice monitoring, and location tracking across Windows, Android, iOS, Mac, and Kindle devices.
- Ownership category
- akta.pro rank
Qustodio industry classification
Industry- Product category
- Parental Control Software
- akta.pro primary industry
- Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)
Keywords
Where Qustodio is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Qustodio business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Subscriptions: Annual subscription model with two tiers: Basic ($59.95/year for 5 devices) and Complete ($109.95/year for unlimited devices). Includes core safety features, AI-powered monitoring, location tracking, and social media monitoring. Auto-renewing subscriptions with 30-day money-back guarantee.
- Care Plus Add-on: Optional premium support add-on at $12.99/year for Basic plan users, providing priority phone support, ongoing check-ins, and personalized help in English and Spanish. Included free with Complete plan.
- Free Tier: Free version protects single device with basic protection features. Serves as acquisition funnel for premium upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free - Single device basic protection |
| Subscription | Annual | Basic - Core protection for up to 5 devices |
| Subscription | Annual | Complete - Advanced safety with unlimited devices |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Qustodio product offering
Product offeringCore offering
Qustodio sells a cross-platform parental control and digital wellbeing SaaS platform that lets parents monitor and manage children's device usage from a single dashboard, including screen time limits, web filtering, app blocking, location tracking with geofencing, social media monitoring, AI-powered search and message alerts, AI-driven gaming voice chat monitoring, and 30-day activity reports. The platform is offered in a Free tier plus Basic ($59.95/year, 5 devices) and Complete ($109.95/year, unlimited devices) premium subscriptions, with a Care Plus premium support add-on.
Product overview
Qustodio is an all-in-one parental control and digital wellbeing platform comprising multiple tiers and modules. The core platform is the Qustodio Parental Control Platform, available in Free (single device, basic features), Basic Premium (up to 5 devices with core safety tools), and Complete Premium (unlimited devices with advanced monitoring and AI-powered alerts) tiers. Care Plus is a premium support add-on (included free with Complete; $12.99/year with Basic). Qustodio Schools extends the platform to educational institutions. Key feature modules include Family Pause (instant internet pause), Gaming Voice Alerts (AI-powered in-game voice monitoring), AI-Powered Search & Message Alerts (real-time content analysis across social platforms), Social Media Monitoring (WhatsApp, Instagram, TikTok, Snapchat, X), and Always Allowed Rules (whitelisting during screen time blocks). The platform is available across Windows, Android, iOS, Mac, and Kindle. Qustodio publishes an annual research report on children's digital habits based on anonymized usage data.
Differentiator
Problem solved
Functional benefit
Products and services
- Qustodio Parental Control Platform Cross-platform parental control and digital wellbeing platform letting parents monitor and manage children's device usage from a single dashboard, including screen time limits, web filtering, app blocking, location tracking with geofencing, social media monitoring on WhatsApp, Instagram, TikTok, Snapchat, and X, AI-powered search and message alerts, AI-driven in-game voice chat monitoring, panic button, and 30-day activity reports across Windows, Android, iOS, Mac, and Kindle.
- Qustodio Schools School-focused digital safety and device management offering that extends Qustodio's parental controls to educational institutions, enabling schools and districts to manage student device usage, filter educational and inappropriate content, and provide parental visibility into school-issued device activity.
- Care Plus Optional premium support add-on providing priority phone support, ongoing check-ins, personalized help, and dedicated expert guidance throughout the Qustodio journey, available in English and Spanish; included free with the Complete plan and sold separately at $12.99/year for Basic plan subscribers.
Quantifiable outcome
- 4 billion threats averted for protected families
- +3 more outcomes
Companies that use Qustodio
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Qustodio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Qustodio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bouygues TelecomcoreBouygues Telecom partnership launches 'Mode Enfant' (Child Mode), a parental control service powered by Qustodio. Standard version available free as part of Bouygues' B.iG multi-play incentive scheme, offering geolocation, web filtering and screen time monitoring across multiple devices. Advanced tier priced at EUR 4.99/month. Marks significant distribution expansion through major French telecom operator.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Qustodio competitors and assessment
Company assessmentDirect peers
- Bark: Bark is a direct competitor offering AI-powered content monitoring across social media, texts, and email for children's digital safety. Closely comparable in target customer (parents of school-age children), core functionality (cross-platform monitoring + alerts), and subscription pricing model.
- Aura: Aura is a direct competitor in family digital safety, offering parental controls bundled within a broader identity and device protection suite. Explicitly named alongside Qustodio in independent 'Top Performer' reviews, validating direct comparability in features, pricing tier, and target buyer.
- Mobicip: Mobicip is a direct competitor offering cross-device parental controls with screen time, app blocking, and content filtering. Comparable in product scope, consumer subscription model, and target segment (parents of school-age and teenage children).
- OurPact: OurPact is a direct competitor in parental control software, offering screen time scheduling, app blocking, and family locator features on iOS and Android. Closely aligned on target customer, subscription-based GTM, and feature set overlapping with Qustodio's Basic and Complete tiers.
- Family Zone Cyber Safety: Family Zone (ASX: QOR) is the publicly-listed parent of Qustodio and itself operates a parental control and school-cyber-safety platform in Australia and internationally. Directly comparable in product offering, school channel strategy, and target market, with Qustodio now positioned as the flagship international consumer brand within the group.
Broad incumbents
- Norton Family (Gen Digital): Norton Family is the parental control offering bundled within Gen Digital's broader consumer security suite. Comparable on core functionality (web filtering, screen time, location) but competes as part of a much larger security portfolio rather than as a standalone specialist, giving it distribution advantages but less depth in family-specific features.
- Kaspersky Safe Kids: Kaspersky Safe Kids is the parental control module within Kaspersky's cybersecurity portfolio. Directly comparable on feature set and pricing tier, but reaches the same customer as part of a broader security bundle, putting pricing pressure on pure-play specialists like Qustodio.
- Google Family Link: Google Family Link is the free, built-in Android and Chromebook parental control solution from Google. Serves the same end customer with overlapping features (app approval, screen time, location) at zero cost, representing the most significant structural competitive threat to Qustodio's Android-heavy subscriber base.
- Apple Screen Time: Apple Screen Time is the free, OS-integrated parental control and digital wellbeing feature across iOS, iPadOS, and macOS. It competes directly with Qustodio on iPhones and iPads at zero price, and its ongoing feature expansion (Communication Limits, Content & Privacy Restrictions) caps Qustodio's ability to differentiate on Apple's platforms.
- Microsoft Family Safety: Microsoft Family Safety is the built-in screen time and content filtering solution within Windows and Xbox, with cross-platform mobile apps. Comparable to Qustodio on Windows device coverage and family-locator features, bundled free with Microsoft accounts — a direct competitive substitute on the Windows side of Qustodio's install base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Qustodio social profiles
Digital presenceQustodio compliance and trust
Trust signalCompliance6 records
Qustodio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qustodio leadership team
Management profileNumber of profiles
Profiles1 record
Qustodio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qustodio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qustodio
What does Qustodio do?
Qustodio sells a cross-platform parental control and digital wellbeing SaaS platform that lets parents monitor and manage children's device usage from a single dashboard, including screen time limits, web filtering, app blocking, location tracking with geofencing, social media monitoring, AI-powered search and message alerts, AI-driven gaming voice chat monitoring, and 30-day activity reports. The platform is offered in a Free tier plus Basic ($59.95/year, 5 devices) and Complete ($109.95/year, unlimited devices) premium subscriptions, with a Care Plus premium support add-on.
Is Qustodio a public or private company?
Qustodio is a private company. It is classified as corporate owned and is currently operating.
When was Qustodio founded?
Qustodio was founded in 2012. It employs 51 to 100 people.
Where is Qustodio based?
Qustodio is headquartered in Barcelona, Spain, in the Europe region.
How does Qustodio make money?
Three revenue lines are on record. Premium Subscriptions are the primary driver. The others are care Plus Add-on and free Tier.
Who are Qustodio's main competitors?
Direct peers on record are Bark, Aura, Mobicip, OurPact and Family Zone Cyber Safety. Broad incumbents are Norton Family (Gen Digital), Kaspersky Safe Kids, Google Family Link, Apple Screen Time and Microsoft Family Safety.
Does Qustodio have an API?
No public API is recorded for Qustodio.
What industry is Qustodio in?
Qustodio's product category is Parental Control Software. Its primary akta.pro industry code is HSAHAJAG, Parental Controls, Content Filtering & Family Digital Safety for Smart Homes.