Rooftop Digital

What Rooftop Digital does

Rooftop Digital (legal entity: Rooftop Media, LLC) is a private, US-based AI marketing platform founded in 2008 and headquartered in Agoura Hills, California. The company sells to enterprise brands a closed-loop customer acquisition system that combines a consumer data platform (300M+ profiles, 1.4B+ behavioral signals), AI-driven decisioning via its LeadVantage module, and distribution through owned-and-operated web properties and email. Its go-to-market is a direct enterprise field-sales motion targeting national brand partners across seven verticals: auto, home, and life insurance; mortgage; healthcare; financial services; and home services. The company claims 250+ brand customers and operates as a private LLC with no public funding, M&A, or partnership disclosures in the source material.

The platform is structured as three integrated layers — Identity (consumer data and identity resolution), Intelligence (AI models that translate behavioral signals into targeting, timing, and message decisions), and Activation (multi-channel execution through email and owned web properties). Products are monetized via B2B platform subscriptions, with pricing not publicly disclosed and sales driven through a 'Contact Us' engagement model. Leadership consists of co-founder and CEO Kapil Juneja, co-founder and Chairman Kobi Levi, and Director of Product Development Robert Roslauski. Headcount is in the 11–50 range, the company operates only in North America, and there is no disclosed revenue, funding history, patents, certifications, or regulatory actions in the available data.

Name

Rooftop Digital

Legal name

Rooftop Media, LLC

Website

https://therooftop.io

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rooftop Digital is a private, US-based AI marketing platform that helps enterprise brands acquire high-intent consumers via a consumer data platform, AI-driven targeting models, and owned-and-operated web distribution across insurance, mortgage, healthcare, financial services, and home services verticals.

Ownership category

akta.pro rank

Product category

Marketing Technology

akta.pro primary industry

Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)

akta.pro secondary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Customer acquisition platform
• Consumer data platform
• AI marketing platform
• Lead generation software
• Identity resolution

Headquarters

HQ city

Agoura Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform/SaaS Subscription: B2B platform subscription model providing access to consumer data, AI targeting, and activation capabilities for brand partners seeking customer acquisition

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rooftop Digital operates an AI-powered consumer acquisition platform that combines a Consumer Data Platform (300M+ profiles), LeadVantage AI decisioning, and owned Web Properties to identify in-market consumers, interpret their intent, and activate targeted campaigns for measurable customer acquisition. The company partners with national brands across verticals such as auto insurance, home insurance, mortgage, healthcare, financial services, home services, and life insurance.

Product overview

Rooftop Digital is an AI-powered marketing platform consisting of a unified core architecture with three integrated modules. The platform operates through a closed-loop system comprising Identity (Consumer Data Platform with 300M+ consumer profiles), Intelligence (AI-driven decisioning via LeadVantage), and Activation (distribution through owned and operated Web Properties). The modules work together to identify in-market consumers, interpret their intent via AI models, and activate targeted campaigns across email and owned channels to drive measurable customer acquisition.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 250+ brands using the platform for customer acquisition
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MediaAlpha: Performance-based customer acquisition marketplace focused on insurance and adjacent high-intent verticals. Directly competes for the same brand budgets and consumer intent signals as Rooftop's Auto/Home/Life insurance lines.
• QuinStreet: Performance marketing company specializing in online client acquisition for financial services, insurance, and home services. Overlaps directly with Rooftop's vertical mix and brand-customer-acquisition value proposition.
• LendingTree: Online lead-generation marketplace for mortgage and consumer financial services. Directly competes in Rooftop's Mortgage vertical with a comparable model of consumer matching → lead delivery → brand conversion.
• Zeta Global: AI-powered marketing platform combining a customer data platform, identity resolution, and multichannel activation for enterprise brands. Closely mirrors Rooftop's Identity → Intelligence → Activation architecture and verticalized go-to-market.
• LiveRamp: Identity resolution and data connectivity platform that powers people-based marketing across channels. Directly comparable to Rooftop's identity layer (300M+ profiles enriched with signals) and to its role in the broader martech stack.

Emerging players

• Inuvo: AI-driven advertising platform using machine learning for audience targeting and performance marketing. Smaller, publicly-traded player with a similar thesis on AI-driven intent-based targeting for direct response advertisers.

Broad incumbents

• Taboola: Native advertising and content discovery platform that uses predictive AI to match ads with consumer intent. Comparable to Rooftop's AI-driven decisioning and owned-distribution approach, though Taboola's distribution is partner-network based.
• NextRoll (AdRoll): Marketing technology platform offering data, AI-powered performance marketing, and retargeting to DTC and mid-market brands. Overlaps with Rooftop's closed-loop targeting and activation capabilities across a broader customer set.
• The Trade Desk: Large, publicly-traded demand-side platform for programmatic advertising. Operates broadly across the same customer-acquisition ecosystem as Rooftop but with a much larger portfolio spanning display, video, CTV, and identity.

Regional players

• Insurance Leads (EverQuote / SmartFinancial): Online insurance marketplaces that aggregate consumer demand and distribute leads to carriers and agents. Comparable lead-generation model in the same Auto/Home/Life insurance verticals, with overlap on consumer data capture and brand customer acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooftop Digital