La Ruche qui dit Oui

What La Ruche qui dit Oui does

La Ruche qui dit Oui, operating commercially as CrowdFarming, is a Paris-based private e-commerce marketplace founded around 2010 that directly connects organic farmers with end consumers across 8 European countries. The platform's core proposition is the elimination of intermediaries in the farm-to-consumer supply chain, enabling farmers to retain a larger share of revenue while consumers gain access to harvest-to-order organic produce with full batch and season traceability. The company has scaled to 3,515 active farmers and has facilitated the delivery of 4,754,937 boxes and the adoption of 554,280 trees as cumulative impact metrics.

The platform is built on three interconnected commercial mechanisms: (1) an 'Adopt a Tree/Crop' commitment model where consumers fund agricultural production in advance and receive harvests throughout the season, providing farmers with price security and planning certainty; (2) curated seasonal boxes of organic produce shipped directly from audited farms; and (3) recurring subscription deliveries with customer-chosen frequencies ranging from bi-weekly to multi-year terms. Supporting infrastructure includes native iOS and Android applications, a 'Neighbourhood Market' (Hive) community-based pickup network, and a corporate gifting/B2B program. The company maintains sub-brands including El Salto (supporting farmers transitioning to organic), All Is Good (value-added organic products), and the '1% for the Soil' regenerative agriculture initiative that reinvests 1% of regenerative sales revenue to scale regenerative-organic farming in Europe.

The business model is primarily transaction-fee based, taking a commission on direct farm product sales, supplemented by recurring subscription and adoption fee revenue. Pricing is transparent, with all taxes and delivery costs included in displayed prices in EUR. The company has raised approximately $13M+ across 7 disclosed funding rounds from 2010 to 2021, with investors including Kima Ventures, Siparex, XAnge, BNP Paribas Private Equity, Caisse des Dépôts, Felix Capital, Union Square Ventures, Quadia, Astanor Ventures, and Cipio Partners. Customer segments include health-conscious end consumers (primary), organic and regenerative farmers (primary supply side), B2B/corporate customers (emerging), and community host members who operate local distribution points.

Name

La Ruche qui dit Oui

Legal name

La Ruche qui dit Oui

Website

https://laruchequiditoui.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

La Ruche qui dit Oui (CrowdFarming) is a Paris-based e-commerce marketplace connecting 3,515+ organic farmers across 8 European countries directly with consumers via farm product sales, seasonal subscriptions, and a unique tree/crop adoption model that eliminates intermediaries and provides price security to farmers.

Ownership category

akta.pro rank

Product category

Online Grocery Marketplace

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Fats & Oils (2070), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industry

Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)

Keywords

• Farm-to-consumer marketplace
• Organic food ecommerce
• Direct trade agriculture
• Regenerative farming platform
• Online farmers market

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Direct Farm Product Sales: Transaction-based sales where farmers sell their produce directly to consumers through the platform, with CrowdFarming taking a commission. Products include fruits, vegetables, oils, dairy, cheese, honey, and processed goods. Prices include delivery and taxes.
2. Subscription Boxes: Recurring revenue from seasonal subscription boxes delivered at customer-chosen frequencies (2-week, 4-week, etc.). Subscriptions automatically renew each season and can be paused or cancelled. Customers pay per shipment.
3. Tree/Animal Adoption Fees: Adoption model where customers commit to ongoing relationships with specific farms, paying for reserved harvests. Farmers receive price security while consumers get harvest priority and farm visit opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

La Ruche qui dit Oui (operating as CrowdFarming) is a direct-to-consumer e-commerce marketplace that connects 3,515 organic and regenerative farmers across 8 countries with consumers. The platform enables consumers to purchase seasonal produce boxes, adopt trees/crops/animals to receive harvests, and subscribe to recurring deliveries, eliminating intermediaries and providing full farm-to-door traceability.

Product overview

La Ruche qui dit Oui operates as a unified marketplace platform combining a direct-to-consumer farm product marketplace with an innovative adoption model. The core offering consists of three interconnected services: (1) 'Adopt a Tree/Crop' — a commitment-based adoption system where consumers fund agricultural production and receive harvests; (2) 'Seasonal Boxes' — curated organic produce boxes harvested on demand; and (3) 'Subscription Box' — recurring delivery of adopted or purchased products. Supporting these core services are category-specific product lines spanning Fruits (citrus, tropical, pome, stone, small fruits), Oils/Sauces/Spices, Pantry Essentials (pasta, rice, grains, legumes, preserves), Snacks (nuts, seeds, dried fruit), Dairy & Eggs (cheese varieties), Beverages (juices, nectars, soft drinks), Sweets & Confectionery (honey, chocolate, spreads), and Mixed Seasonal Boxes combining products from multiple farms. Additional offerings include Gift Cards, a Neighbourhood Market for local purchasing, and the '1% for the Soil' regenerative agriculture initiative. The platform operates exclusively in the organic and regenerative-organic farming space, connecting 3,515 farmers in 8 countries directly with consumers, emphasizing traceability, sustainability, and fair pricing.

Differentiator

Problem solved

Functional benefit

Brands

• El Salto: An initiative supporting farmers who are gradually converting their farms to organic production
• All Is Good
• 1% for the Soil

Products and services

• Adopt a Tree/Crop A commitment-based adoption model where consumers fund agricultural production by adopting trees, crops, or animals and receive their harvests throughout the season. Provides farmers with price security and consumers with harvest priority and farm visit opportunities.
• Seasonal Boxes Curated boxes of organic seasonal produce harvested on demand from audited farms, delivered directly to consumers with full traceability. Includes mixed seasonal boxes combining produce from multiple farms.
• Subscription Box Recurring delivery service allowing consumers to receive regular shipments of adopted or purchased products on a scheduled basis (weekly, bi-weekly, monthly frequencies). Subscriptions automatically renew each season and can be paused or cancelled.
• Gift Card Digital gift cards enabling recipients to choose their own farm products, adopt trees, or receive seasonal boxes from the platform.
• Neighbourhood Market Community-based distribution feature where Host members organize local pickup points for farm orders, creating a farmers market-like experience.
• CrowdFarming Mobile App Native mobile applications for iOS and Android enabling consumers to browse farms, adopt products, manage subscriptions, and track deliveries on mobile devices.

Quantifiable outcome

• 60% of European soils are degraded - regenerative agriculture addresses soil restoration
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• 1% for the Soil CommunitycoreStrategic or Co-development PartnerCrowdFarming initiative to reinvest 1% of all revenue from regenerative sales to scale regenerative-organic agriculture in Europe. Goal is to reach 10,000 hectares through empowering farmers, measuring outcomes, raising awareness, and developing digital tools for regenerative agriculture.
• Become a HostcoreChannel Partner/ Reseller/ DistributorCommunity distribution program where individuals host local pickup points for farm orders. Hosts enable neighbours to collect orders and build local food communities around organic produce.
• CrowdFarming for CompaniesminorGTM or Marketing PartnerB2B program enabling companies to source sustainable produce, offer corporate gifts, or engage employees through farm partnerships.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Farmigo: Pioneer farm-to-consumer CSA/subscription platform in the US. Comparable business model (direct-from-farm subscription box) and similar mission-driven positioning, though now operating at significantly reduced scale.
• Good Eggs: Online marketplace for groceries with emphasis on local and direct-from-producer sourcing. Comparable marketplace structure and direct-producer relationships, with US-only footprint.
• Misfits Market: US subscription produce box delivering directly from farmers with a focus on reducing food waste. Similar philosophy of direct farm sourcing and subscription mechanics; geographic complement rather than direct overlap.
• Imperfect Foods: US subscription box delivering directly from producers with anti-food-waste positioning and broader grocery expansion. Comparable on direct-producer sourcing and subscription revenue mechanics.

Broad incumbents

• HelloFresh: Pan-European meal-kit subscription leader with massive scale in DTC food delivery. Broad incumbent across D2C food delivery; competes for consumer wallet share on organic/fresh meal occasions but not on farmer-direct sourcing.
• Thrive Market: Large US online retailer of organic and natural products on subscription model. Comparable organic-consumer target segment and subscription mechanics, but catalogs from many suppliers rather than direct farm adoption.

Direct peers

• Riverford Organic Farmers: UK-based organic farm-to-consumer box delivery and adoption programs. Closest analog in operating model (subscription boxes, direct farmer relationships, organic sourcing) and European geography.
• Abel & Cole: UK organic grocery box subscription delivering direct from farms and producers. Comparable on subscription/box mechanics and organic-credentialed customer base, though with broader grocery SKU breadth.
• CrowdFarming (original Spanish market entity): Same founding team and marketplace model under the CrowdFarming brand; effectively the Spanish-market counterpart. Direct peer for benchmarking unit economics and adoption-model performance.

Others

• Qui veut du bio (none identified): Not a strong direct peer; included as placeholder not suitable — leaving this slot empty rather than padding with weak match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ruchequiditoui
• YouTubeyoutube.com/watch?v=zo98eOVdNJI
• LinkedInlinkedin.com/company/la-ruche-qui-dit-oui-
• Facebookfacebook.com/laruchequiditoui

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Ruche qui dit Oui