La Ruche qui dit Oui
La Ruche qui dit Oui (CrowdFarming) is a Paris-based e-commerce marketplace connecting 3,515+ organic farmers across 8 European countries directly with consumers via farm product sales, seasonal subscriptions, and a unique tree/crop adoption model that eliminates intermediaries and provides price security to farmers.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What La Ruche qui dit Oui does
La Ruche qui dit Oui, operating commercially as CrowdFarming, is a Paris-based private e-commerce marketplace founded around 2010 that directly connects organic farmers with end consumers across 8 European countries. The platform's core proposition is the elimination of intermediaries in the farm-to-consumer supply chain, enabling farmers to retain a larger share of revenue while consumers gain access to harvest-to-order organic produce with full batch and season traceability. The company has scaled to 3,515 active farmers and has facilitated the delivery of 4,754,937 boxes and the adoption of 554,280 trees as cumulative impact metrics.
The platform is built on three interconnected commercial mechanisms: (1) an 'Adopt a Tree/Crop' commitment model where consumers fund agricultural production in advance and receive harvests throughout the season, providing farmers with price security and planning certainty; (2) curated seasonal boxes of organic produce shipped directly from audited farms; and (3) recurring subscription deliveries with customer-chosen frequencies ranging from bi-weekly to multi-year terms. Supporting infrastructure includes native iOS and Android applications, a 'Neighbourhood Market' (Hive) community-based pickup network, and a corporate gifting/B2B program. The company maintains sub-brands including El Salto (supporting farmers transitioning to organic), All Is Good (value-added organic products), and the '1% for the Soil' regenerative agriculture initiative that reinvests 1% of regenerative sales revenue to scale regenerative-organic farming in Europe.
The business model is primarily transaction-fee based, taking a commission on direct farm product sales, supplemented by recurring subscription and adoption fee revenue. Pricing is transparent, with all taxes and delivery costs included in displayed prices in EUR. The company has raised approximately $13M+ across 7 disclosed funding rounds from 2010 to 2021, with investors including Kima Ventures, Siparex, XAnge, BNP Paribas Private Equity, Caisse des Dépôts, Felix Capital, Union Square Ventures, Quadia, Astanor Ventures, and Cipio Partners. Customer segments include health-conscious end consumers (primary), organic and regenerative farmers (primary supply side), B2B/corporate customers (emerging), and community host members who operate local distribution points.
La Ruche qui dit Oui firmographics
Firmographics- Name
- La Ruche qui dit Oui
- Legal name
- La Ruche qui dit Oui
- Website
- https://laruchequiditoui.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Ruche qui dit Oui (CrowdFarming) is a Paris-based e-commerce marketplace connecting 3,515+ organic farmers across 8 European countries directly with consumers via farm product sales, seasonal subscriptions, and a unique tree/crop adoption model that eliminates intermediaries and provides price security to farmers.
- Ownership category
- akta.pro rank
La Ruche qui dit Oui industry classification
Industry- Product category
- Online Grocery Marketplace
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Fats & Oils (2070), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
- akta.pro secondary industry
- Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)
Keywords
Where La Ruche qui dit Oui is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
La Ruche qui dit Oui business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Direct Farm Product Sales: Transaction-based sales where farmers sell their produce directly to consumers through the platform, with CrowdFarming taking a commission. Products include fruits, vegetables, oils, dairy, cheese, honey, and processed goods. Prices include delivery and taxes.
- Subscription Boxes: Recurring revenue from seasonal subscription boxes delivered at customer-chosen frequencies (2-week, 4-week, etc.). Subscriptions automatically renew each season and can be paused or cancelled. Customers pay per shipment.
- Tree/Animal Adoption Fees: Adoption model where customers commit to ongoing relationships with specific farms, paying for reserved harvests. Farmers receive price security while consumers get harvest priority and farm visit opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Extra Virgin Olive Oil 3L box |
| Unit Pricing | Pay-as-you-go | Mango adoption boxes 2.5kg-5kg |
| Unit Pricing | Pay-as-you-go | Cheese selections 0.47kg-1.26kg |
| Subscription | Multi-year contract | EVOO 1.5L and 3L with subscription options |
| Unit Pricing | Pay-as-you-go | Organic bananas from Canary Islands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
La Ruche qui dit Oui product offering
Product offeringCore offering
La Ruche qui dit Oui (operating as CrowdFarming) is a direct-to-consumer e-commerce marketplace that connects 3,515 organic and regenerative farmers across 8 countries with consumers. The platform enables consumers to purchase seasonal produce boxes, adopt trees/crops/animals to receive harvests, and subscribe to recurring deliveries, eliminating intermediaries and providing full farm-to-door traceability.
Product overview
La Ruche qui dit Oui operates as a unified marketplace platform combining a direct-to-consumer farm product marketplace with an innovative adoption model. The core offering consists of three interconnected services: (1) 'Adopt a Tree/Crop' — a commitment-based adoption system where consumers fund agricultural production and receive harvests; (2) 'Seasonal Boxes' — curated organic produce boxes harvested on demand; and (3) 'Subscription Box' — recurring delivery of adopted or purchased products. Supporting these core services are category-specific product lines spanning Fruits (citrus, tropical, pome, stone, small fruits), Oils/Sauces/Spices, Pantry Essentials (pasta, rice, grains, legumes, preserves), Snacks (nuts, seeds, dried fruit), Dairy & Eggs (cheese varieties), Beverages (juices, nectars, soft drinks), Sweets & Confectionery (honey, chocolate, spreads), and Mixed Seasonal Boxes combining products from multiple farms. Additional offerings include Gift Cards, a Neighbourhood Market for local purchasing, and the '1% for the Soil' regenerative agriculture initiative. The platform operates exclusively in the organic and regenerative-organic farming space, connecting 3,515 farmers in 8 countries directly with consumers, emphasizing traceability, sustainability, and fair pricing.
Differentiator
Problem solved
Functional benefit
Brands
- El Salto: An initiative supporting farmers who are gradually converting their farms to organic production
- All Is Good
- 1% for the Soil
Products and services
- Adopt a Tree/Crop A commitment-based adoption model where consumers fund agricultural production by adopting trees, crops, or animals and receive their harvests throughout the season. Provides farmers with price security and consumers with harvest priority and farm visit opportunities.
- Seasonal Boxes Curated boxes of organic seasonal produce harvested on demand from audited farms, delivered directly to consumers with full traceability. Includes mixed seasonal boxes combining produce from multiple farms.
- Subscription Box Recurring delivery service allowing consumers to receive regular shipments of adopted or purchased products on a scheduled basis (weekly, bi-weekly, monthly frequencies). Subscriptions automatically renew each season and can be paused or cancelled.
- Gift Card Digital gift cards enabling recipients to choose their own farm products, adopt trees, or receive seasonal boxes from the platform.
- Neighbourhood Market Community-based distribution feature where Host members organize local pickup points for farm orders, creating a farmers market-like experience.
- CrowdFarming Mobile App Native mobile applications for iOS and Android enabling consumers to browse farms, adopt products, manage subscriptions, and track deliveries on mobile devices.
Quantifiable outcome
- 60% of European soils are degraded - regenerative agriculture addresses soil restoration
- +3 more outcomes
Companies that use La Ruche qui dit Oui
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
La Ruche qui dit Oui technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Ruche qui dit Oui partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 1% for the Soil CommunitycoreCrowdFarming initiative to reinvest 1% of all revenue from regenerative sales to scale regenerative-organic agriculture in Europe. Goal is to reach 10,000 hectares through empowering farmers, measuring outcomes, raising awareness, and developing digital tools for regenerative agriculture.
- Become a HostcoreCommunity distribution program where individuals host local pickup points for farm orders. Hosts enable neighbours to collect orders and build local food communities around organic produce.
- CrowdFarming for CompaniesminorB2B program enabling companies to source sustainable produce, offer corporate gifts, or engage employees through farm partnerships.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
La Ruche qui dit Oui competitors and assessment
Company assessmentEmerging players
- Farmigo: Pioneer farm-to-consumer CSA/subscription platform in the US. Comparable business model (direct-from-farm subscription box) and similar mission-driven positioning, though now operating at significantly reduced scale.
- Good Eggs: Online marketplace for groceries with emphasis on local and direct-from-producer sourcing. Comparable marketplace structure and direct-producer relationships, with US-only footprint.
- Misfits Market: US subscription produce box delivering directly from farmers with a focus on reducing food waste. Similar philosophy of direct farm sourcing and subscription mechanics; geographic complement rather than direct overlap.
- Imperfect Foods: US subscription box delivering directly from producers with anti-food-waste positioning and broader grocery expansion. Comparable on direct-producer sourcing and subscription revenue mechanics.
Broad incumbents
- HelloFresh: Pan-European meal-kit subscription leader with massive scale in DTC food delivery. Broad incumbent across D2C food delivery; competes for consumer wallet share on organic/fresh meal occasions but not on farmer-direct sourcing.
- Thrive Market: Large US online retailer of organic and natural products on subscription model. Comparable organic-consumer target segment and subscription mechanics, but catalogs from many suppliers rather than direct farm adoption.
Direct peers
- Riverford Organic Farmers: UK-based organic farm-to-consumer box delivery and adoption programs. Closest analog in operating model (subscription boxes, direct farmer relationships, organic sourcing) and European geography.
- Abel & Cole: UK organic grocery box subscription delivering direct from farms and producers. Comparable on subscription/box mechanics and organic-credentialed customer base, though with broader grocery SKU breadth.
- CrowdFarming (original Spanish market entity): Same founding team and marketplace model under the CrowdFarming brand; effectively the Spanish-market counterpart. Direct peer for benchmarking unit economics and adoption-model performance.
Others
- Qui veut du bio (none identified): Not a strong direct peer; included as placeholder not suitable — leaving this slot empty rather than padding with weak match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Ruche qui dit Oui social profiles
Digital presenceLa Ruche qui dit Oui compliance and trust
Trust signalCompliance4 records
La Ruche qui dit Oui financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Ruche qui dit Oui leadership team
Management profileNumber of profiles
Profiles1 record
La Ruche qui dit Oui subsidiaries and ownership
Company hierarchySubsidiaries2 records
La Ruche qui dit Oui funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Ruche qui dit Oui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Ruche qui dit Oui
What does La Ruche qui dit Oui do?
La Ruche qui dit Oui (operating as CrowdFarming) is a direct-to-consumer e-commerce marketplace that connects 3,515 organic and regenerative farmers across 8 countries with consumers. The platform enables consumers to purchase seasonal produce boxes, adopt trees/crops/animals to receive harvests, and subscribe to recurring deliveries, eliminating intermediaries and providing full farm-to-door traceability.
Is La Ruche qui dit Oui a public or private company?
La Ruche qui dit Oui is a private company. It is classified as venture growth investor backed and is currently operating.
When was La Ruche qui dit Oui founded?
La Ruche qui dit Oui was founded in 2014. It employs 101 to 250 people.
Where is La Ruche qui dit Oui based?
La Ruche qui dit Oui is headquartered in Paris, France, in the Europe region.
How does La Ruche qui dit Oui make money?
Three revenue lines are on record. Direct Farm Product Sales are the primary driver. The others are subscription Boxes and tree/Animal Adoption Fees.
Who are La Ruche qui dit Oui's main competitors?
Emerging players on record are Farmigo, Good Eggs, Misfits Market and Imperfect Foods. Broad incumbents are HelloFresh and Thrive Market. Direct peers are Riverford Organic Farmers, Abel & Cole and CrowdFarming (original Spanish market entity). Qui veut du bio (none identified) is listed as an others.
Does La Ruche qui dit Oui have an API?
No public API is recorded for La Ruche qui dit Oui.
What industry is La Ruche qui dit Oui in?
La Ruche qui dit Oui's product category is Online Grocery Marketplace. Its primary akta.pro industry code is BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support), with a secondary code of CRAFAJAD, Cross-border Dropshipping & Sourcing Platforms. Its SIC code is 2033.