Dr. Marty Pets

What Dr. Marty Pets does

Dr. Marty Pets is a privately held, direct-to-consumer pet nutrition company operated as California Pet Partners, LLC, founded circa 2017 and headquartered in Woodland Hills, California. The company sells premium freeze-dried raw dog food (Nature's Blend) and cat food (Nature's Feast), along with an expanding line of treats, dental chews, and functional supplements, all formulated by Dr. Marty, a veterinarian with 50+ years of integrative veterinary medicine experience. Its core technology is a proprietary "Never Kibbled" freeze-drying process that preserves nutrients without the heat treatment used in conventional kibble production.

The business operates as a single-channel DTC e-commerce brand through drmartypets.com, with no disclosed retail or wholesale distribution. Customer acquisition is driven primarily by television advertising under the "As Seen on TV" positioning, supplemented by email, social media, and PR leveraging Dr. Marty's media appearances on Oprah, Martha Stewart, and Good Morning America. Revenue mechanics combine one-time purchases with a Subscribe & Save subscription program offering up to 55% off member pricing and free US shipping, with all products backed by a 90-day money-back guarantee. The company serves health-conscious dog and cat owners in the US and Canada seeking biologically appropriate, premium-ingredient nutrition for pets with specific dietary, age-related, or health concerns.

Name

Dr. Marty Pets

Legal name

California Pet Partners, LLC

Website

https://drmartypets.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr. Marty Pets is a US-based direct-to-consumer pet nutrition brand selling premium freeze-dried raw dog and cat food, treats, and supplements through its website and a Subscribe & Save subscription program. It serves health-conscious pet owners across the United States and Canada, leveraging celebrity-veterinary branding and TV advertising.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Pet Treats & Chews (AFADAFAF)

Keywords

• Freeze-dried pet food
• Raw dog food
• Premium pet nutrition
• Pet food subscription
• Pet supplements and treats

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Direct E-commerce Product Sales: One-time purchases of freeze-dried raw dog and cat food, treats, and supplements through the company website. Products include Nature's Blend ($59.95), Nature's Feast ($59.95), treats ($16.95-$26.95), and supplements ($39.95-$69.95).
2. Subscribe & Save Subscription: Recurring monthly delivery subscription offering the lowest prices (up to 55% off), free US shipping, and automatic refills. Subscribers receive exclusive member pricing on all products. This provides predictable recurring revenue and customer retention.
3. Membership Program: Free account creation required to access member pricing (typically 50% off retail). While the account is free, it creates customer data and engagement touchpoints for cross-selling and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dr. Marty Pets manufactures and sells premium freeze-dried raw dog and cat food under the Nature's Blend and Nature's Feast lines, alongside freeze-dried treats, dental chews, and targeted wellness supplements. All products are formulated by a veterinarian (Dr. Marty) and use a proprietary Never Kibbled™ freeze-drying process that preserves nutrients without heat processing. The company sells exclusively direct-to-consumer through its own e-commerce website and a Subscribe & Save monthly auto-delivery subscription program.

Product overview

Dr. Marty Pets is a direct-to-consumer pet nutrition company offering a comprehensive portfolio of premium freeze-dried raw pet foods and wellness supplements. The core product lines include Nature's Blend (dog food) and Nature's Feast (cat food), each available in multiple specialized formulas addressing specific health needs such as digestion, skin and coat, food sensitivities, senior vitality, small breed, and puppy growth. The product architecture follows a platform-plus-modules model: the core freeze-dried raw food platform serves as the foundation, supplemented by an extensive range of functional treats (Tilly's Treasures, Cod Cracklers, Bark Stoppers), dental chews (Better Life Chews Dental Care), and targeted wellness supplements (ProPower Plus, Shine & Luster, Free & Active, Feline Prime). The company also offers a Subscribe & Save subscription platform for automatic monthly deliveries with discounted pricing. All products are characterized by minimal processing (freeze-drying rather than heat treatment), absence of artificial preservatives, and use of whole food ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature's Blend Essential Wellness Premium freeze-dried raw dog food formulated for overall health in dogs of all ages and sizes; supports playful energy, easy digestion, healthy teeth and skin, youthful mobility, and healthy lifespan with 81% real premium cuts of meat and no artificial preservatives.
• Nature's Blend Healthy Digestion Premium freeze-dried raw dog food for digestive health, containing 86% premium turkey, whitefish, and turkey organ meats plus organic fermented vegetables (cabbage, cauliflower, dandelion greens, Jerusalem artichoke, chicory root) to support gut bacteria and smooth digestion.
• Nature's Blend Radiant Select Premium freeze-dried raw dog food formulated for skin and coat health, rich in biotin and omega-3s from pollock, beef heart, tuna, and salmon to support healthy skin, silky coat, and radiance.
• Nature's Blend Sensitivity Select Premium freeze-dried raw dog food for dogs with food sensitivities, formulated without beef, dairy, eggs, or wheat, and containing 83% real premium cuts of meat from turkey, duck, goose, and quail.
• Nature's Blend Sensitivity Select Small Bites Premium freeze-dried raw dog food formulated for small breed dogs with food sensitivities, made in smaller bite-sized pieces using the same Sensitivity Select ingredient profile (turkey, duck, goose, quail).
• Nature's Blend Active Vitality Premium freeze-dried raw dog food formulated for senior dogs ages 7 and up, with tart cherry and New Zealand green mussel for immune and mobility support, and 79% real premium cuts of meat.
• Nature's Blend Small Breed Premium freeze-dried raw dog food, the best-selling Nature's Blend formula cut into smaller bite-sized pieces for small breed dogs to support playful energy, easy digestion, and healthy lifespan.
• Nature's Blend Premium Origin Premium freeze-dried raw dog food made with premium grass-fed meat and wild-caught fish, designed to support a full, healthy life for dogs.
• Nature's Blend Healthy Growth Premium freeze-dried raw dog food formulated for puppies, enriched with goat milk and calcium sourced from seaweed to support strong muscles and cognitive development.
• Nature's Feast Essential Wellness Chicken Premium freeze-dried raw cat food formulated with chicken, chicken heart, chicken liver, and chicken gizzard; 95% of the formula is real premium cuts of chicken and organ meat for high-protein feline nutrition.
• Nature's Feast Essential Wellness Poultry Premium freeze-dried raw cat food made with turkey, duck, goose, and quail, designed as a poultry-flavored favorite for picky cats.
• Nature's Feast Essential Wellness Poultry, Beef & Salmon Premium freeze-dried raw cat food made with a multi-protein blend of poultry, beef, and salmon for cats who prefer flavor variety.
• Nature's Feast Essential Wellness Fish & Poultry Premium freeze-dried raw cat food for cats who crave savory flavors, made with salmon, turkey, and whitefish.
• Nature's Feast Essential Wellness Variety Pack Bundled variety pack of Nature's Feast freeze-dried raw cat food featuring poultry, fish, and beef proteins for cats that prefer diverse flavors across multiple recipes.
• Tilly's Treasures Single-ingredient freeze-dried raw beef liver dog treats, rich in vitamins and minerals, supporting sharp mind, youthful mobility, and a healthy immune system.
• Joey's Favorite Pure freeze-dried raw salmon dog treats designed as a single-ingredient, high-protein reward.
• Red's Rewards Simply prepared, nutrient-rich freeze-dried raw pork liver dog treats.
• Squeeki's Delights Pure, savory freeze-dried raw salmon cat treats formulated for feline palatability.
• Cod Cracklers Air-dried raw, ultra-crunchy wild-caught cod dog treats with a uniquely satisfying texture designed for dogs that love crunch.
• Cod Crispies Air-dried raw wild-caught cod skin dog treats with an ultra-crunchy texture for high-palatability rewards.
• Topi's Tasties Freeze-dried raw chicken breast cat treats formulated for picky cats and cats that prefer chicken flavors.
• Jasmine's Gems Savory freeze-dried raw chicken liver cat treats formulated for high palatability in felines.
• Bark Stoppers Digestion Formula Long-lasting, high-protein infused yak chews enhanced with pumpkin and turmeric to support healthy digestion and stool quality in dogs.
• Better Life Chews Dental Care Premium dental sticks for dogs with 4-in-1 dental care action: an advanced postbiotic formula that fights plaque-causing bacteria, scrubs away smelly grime, and neutralizes bad breath; available in small, medium, and large sizes.
• Better Life Bites Hip & Joint Health Premium beef bone broth wellness treats formulated to support hip and joint health and keep dogs active.
• Better Life Boosters Goat Milk Powdered goat milk with probiotics that can be mixed with water to support easy digestion and a healthy gut in dogs.
• Better Life Boosters Bone Broth Powdered turkey bone broth supplement that can be mixed with water to support a healthy immune system in dogs.
• Better Life Boosters Pumpkin Blend Powdered pumpkin and turkey bone broth supplement that can be mixed with water to soothe digestive upset and promote firm stools in dogs.
• ProPower Plus Canine probiotic supplement powder containing a probiotic and digestive enzyme blend (Bacillus coagulans, Lactobacillus acidophilus, Bifidobacterium lactis, and prebiotics) to support balanced gut flora and playful energy.
• Shine & Luster Canine seasonal allergy support supplement formulated to support healthy skin and coat during seasonal allergy periods.
• Free & Active Hip and joint support supplement for dogs formulated to soothe achy joints and hips and support active, youthful mobility.
• Feline Prime Feline digestive supplement designed to support easy digestion and affectionate moods in cats.
• Subscribe & Save Subscription service that delivers any Dr. Marty Pets product on a recurring monthly schedule with the lowest available pricing, free U.S. shipping, and full subscriber control over cadence and contents.

Quantifiable outcome

• Over 20,000 verified 5-star reviews with 4.6 average rating across 45,469 reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Freedom Service Dogs of AmericaminorOthersDr. Marty Pets supports Freedom Service Dogs of America with every purchase. This is a charitable partnership where the company donates a portion of proceeds to support service dog training and placement for veterans and first responders with disabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Buffalo: General Mills-owned mainstream premium pet food brand offering kibble, wet, freeze-dried, and raw lines. A much larger incumbent that Dr. Marty must compete against for share of the same health-conscious pet parent wallet, particularly as Blue pushes further into natural/raw sub-lines.

Direct peers

• The Farmer's Dog: Direct-to-consumer fresh, gently-cooked pet food subscription brand serving the same health-conscious pet parent. Different format (fresh not freeze-dried) but same premium, vet-endorsed, subscription-economics DNA.
• Stella & Chewy's: Premium freeze-dried raw and frozen raw dog and cat food brand with the most directly overlapping product architecture to Dr. Marty Pets — Nature's Blend/Nature's Feast correspond to Stella & Chewy's Dinner Patties, raw-coated kibble, and frozen raw lines. Both compete for the same health-conscious, premium-paying pet owner via DTC and select retail.
• Open Farm: Premium pet food brand emphasizing ingredient transparency, ethically-sourced proteins, and a freeze-dried/raw-friendly portfolio. Closely comparable to Dr. Marty Pets on vet-positioned, sourcing-led branding and DTC-led go-to-market.
• Primal Pet Foods: Long-established freeze-dried raw and frozen raw pet food manufacturer offering formulas, treats, and toppers for dogs and cats. Direct overlap with Dr. Marty on freeze-dried raw positioning, raw meat ingredient story, and DTC plus specialty retail distribution.
• JustFoodForDogs: Veterinarian-formulated fresh and gently-cooked pet food brand sold DTC and through vet clinics. Comparable on vet-credentialed positioning, premium pricing, and health-driven ownership of pet supplements/toppers markets.
• Vital Essentials: Freeze-dried raw pet food, treats, and toppers brand competing in the same minimally-processed, raw-protein category as Dr. Marty Nature's Blend and Nature's Feast. Comparable price-point and ingredient positioning with mixed DTC/specialty retail distribution.
• Orijen: Champion Petfoods' premium, biologically-appropriate brand offering freeze-dried and raw-coated dog and cat lines. Comparable premium, ingredient-forward positioning and shared regional (North American) shelf-space competition.
• Instinct Pet Food: Nature's Variety's Instinct brand offers raw-boosted kibble, freeze-dried raw, and frozen raw lines for dogs and cats. A scalable mass-premium competitor using a similar biologically-appropriate framing to Dr. Marty with broader retail penetration.

Regional players

• K9 Natural: New Zealand-headquartered freeze-dried raw and frozen raw pet food brand. Overlaps directly on freeze-dried raw formulation and grass-fed protein sourcing but primarily serves Australasian and select Asian markets rather than competing head-on in the US DTC channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/drmartypets
• Facebookfacebook.com/DrMartyPets
• LinkedInlinkedin.com/company/dr.-marty-pets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Marty Pets