Kabum
Kabum is a Brazilian e-commerce retailer founded in 2003 in Limeira, Brazil, selling consumer electronics, technology products, and gaming merchandise directly to Brazilian consumers through its own online storefront, competing with Mercado Livre, Amazon, and Magazine Luiza.
- Company typePrivate
- Founded2003
- HeadquartersLimeira, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kabum does
Kabum is a Brazilian e-commerce retailer founded in 2003 and headquartered in Limeira, Brazil, operating a direct-to-consumer online storefront that sells technology products, consumer electronics, and gaming-related merchandise to Brazilian shoppers. The company's product surface spans video games, gaming consoles and accessories, and broader consumer electronics, with active retail listings surfacing alongside major international product launches such as GTA 6 PS5 Pro bundles. Its go-to-market is a single-country Brazilian e-commerce operation competing against Mercado Livre, Magazine Luiza, Amazon Brazil, Shopee, Americanas, Casas Bahia, and Temu in a market valued at USD 59.07 billion in 2025 and projected to reach USD 147.25 billion by 2030 (20.04% CAGR).
The business model is straightforward retail: Kabum generates revenue through one-time transaction sales of physical goods rather than subscriptions or recurring contracts, with pricing determined at the product level on its storefront. Its customer base is segmented horizontally across Brazilian gamers and general consumer electronics shoppers, with no disclosed enterprise or B2B channel. Distribution is concentrated on its own e-commerce platform, and the company does not appear to operate physical retail locations or significant third-party marketplace channels beyond product listing presence.
From a corporate structure standpoint, Kabum remains a private company with no disclosed ownership changes, parent entities, or recent funding activity beyond an early-stage 2011 round led by Insight Partners. Leadership is anchored by co-founder Leandro Ramos as CEO and co-founder Thiago Camargo Ramos as Purchasing Director, with a headcount of 251-500 employees. No patents, certifications, strategic partnerships, M&A activity, or material leadership changes are disclosed in the available data, indicating a relatively stable but information-light corporate profile.
Kabum firmographics
Firmographics- Name
- Kabum
- Legal name
- Kabum
- Website
- https://kabum.com.br
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kabum is a Brazilian e-commerce retailer founded in 2003 in Limeira, Brazil, selling consumer electronics, technology products, and gaming merchandise directly to Brazilian consumers through its own online storefront, competing with Mercado Livre, Amazon, and Magazine Luiza.
- Ownership category
- akta.pro rank
Kabum industry classification
Industry- Product category
- Consumer Electronics E-commerce
- NAICS
- Electronics and Appliance Retailers (44921), Hobby, Toy, and Game Retailers (459120), Retail Trade (44-45)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Big-Box Electronics + Gaming & VR Retail (CRACAAAG)
- akta.pro secondary industry
- Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)
Keywords
Where Kabum is headquartered
LocationHeadquarters
- HQ city
- Limeira
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Kabum business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail Sales: Kabum generates revenue through direct product sales to consumers via its online retail platform, selling technology and gaming products including video games, electronics, and consumer goods. Revenue is generated through one-time transaction sales rather than subscriptions.
Go-to-market motion2 records
Distribution channels1 record
Kabum product offering
Product offeringCore offering
Kabum is a Brazilian e-commerce retailer founded in 2003 and based in Limeira that sells computers, mobile devices, consumer electronics, gaming hardware, and video games to Brazilian consumers directly through its online storefront. The company positions itself as a one-stop online shop for technology and gaming products, competing with major Brazilian e-commerce players such as Mercado Livre, Magazine Luiza, Amazon, Shopee, Americanas, and Temu.
Product overview
Kabum is a Brazilian e-commerce retailer specializing in consumer electronics, video games, and technology products. The company operates as an online marketplace selling a range of consumer goods to Brazilian customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Electronics Retail
- Gaming Products Retail
Companies that use Kabum
Customer profileSegments2 records
Ideal customer profiles2 records
Kabum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kabum partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights2 records
Kabum competitors and assessment
Company assessmentDirect peers
- Casas Bahia: Long-standing Brazilian retail chain (under Via) selling electronics, appliances, and home goods online and in physical stores — named competitor to Kabum in consumer electronics and technology retail.
- Americanas: Major Brazilian e-commerce retailer carrying electronics, technology, and general merchandise; named as a direct competitor to Kabum in Brazil's online retail market.
- Fast Shop: Brazilian specialty retailer focused on consumer electronics and home appliances sold online and through showrooms — a closely comparable vertical specialist to Kabum with overlapping electronics assortment.
- Magazine Luiza (Magalu): One of Brazil's largest multi-category online and physical retailers offering electronics, appliances, and consumer goods; competes head-to-head with Kabum across the same consumer electronics and tech categories in the Brazilian market.
- Submarino: Brazilian online retailer (part of Americanas / B2W group) selling electronics, technology products, and consumer goods — a same-market DTC e-commerce peer with directly overlapping SKUs.
- Ponto (Lojas Ponto): Brazilian electronics-focused retailer (part of the GPA/Via retail family) operating online and in physical stores — directly comparable to Kabum in TV, audio, computing, and gaming hardware categories.
- Mercado Livre: Latin America's largest e-commerce marketplace and one of Kabum's named direct competitors; operates a similar DTC-style consumer electronics and technology marketplace model across Brazil.
Broad incumbents
- Shopee Brazil: Sea Group's marketplace operating in Brazil, competing on pricing and assortment breadth in consumer electronics and gaming peripherals; a broader-portfolio global player rather than a vertical specialist.
- Temu: Pinduoduo-owned cross-border marketplace actively expanding into Brazil; competes on price across electronics and accessories, overlapping with Kabum's catalog as a broad global incumbent.
- Amazon Brazil: Global e-commerce incumbent operating in Brazil with a broad assortment including consumer electronics and gaming — overlapping with Kabum's core catalog but as part of a vastly larger multi-category business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Kabum social profiles
Digital presenceKabum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kabum leadership team
Management profileNumber of profiles
Profiles3 records
Kabum funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kabum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kabum
What does Kabum do?
Kabum is a Brazilian e-commerce retailer founded in 2003 and based in Limeira that sells computers, mobile devices, consumer electronics, gaming hardware, and video games to Brazilian consumers directly through its online storefront. The company positions itself as a one-stop online shop for technology and gaming products, competing with major Brazilian e-commerce players such as Mercado Livre, Magazine Luiza, Amazon, Shopee, Americanas, and Temu.
Is Kabum a public or private company?
Kabum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kabum founded?
Kabum was founded in 2003. It employs 251 to 500 people.
Where is Kabum based?
Kabum is headquartered in Limeira, Brazil, in the Latin America region.
How does Kabum make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Kabum's main competitors?
Direct peers on record are Casas Bahia, Americanas, Fast Shop, Magazine Luiza (Magalu), Submarino, Ponto (Lojas Ponto) and Mercado Livre. Broad incumbents are Shopee Brazil, Temu and Amazon Brazil.
Does Kabum have an API?
No public API is recorded for Kabum.
What industry is Kabum in?
Kabum's product category is Consumer Electronics E-commerce. Its primary akta.pro industry code is CRACAAAG, Big-Box Electronics + Gaming & VR Retail, with a secondary code of CRACAFAI, Gaming Collectibles, Merchandise & Toys Retail. Its NAICS code is 44921 and its SIC code is 5734.