ELGIN S.A.
ELGIN S.A. is a 73-year-old, privately held Brazilian manufacturer selling commercial automation (POSGO, Bematech), smart-home IoT, air conditioning, and home appliances to retail businesses, commercial/industrial HVAC buyers, and residential consumers across Brazil via DTC e-commerce and a nationwide reseller and service-center network.
- Company typePrivate
- Founded1952
- HeadquartersBrasil, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ELGIN S.A. does
ELGIN S.A. (legal name ELGIN S/A) is a privately held Brazilian corporation founded in 1952, originally as a sewing-machine manufacturer, that has evolved into a diversified electronics and electrical-products group operating entirely within Brazil. The company sells across four primary verticals: commercial automation (the POSGO Android sub-brand and acquired Bematech line of POS terminals, thermal receipt and label printers, barcode scanners, cash drawers, scales, self-service kiosks, and fiscal/payment software such as Smart DF-e, FiscalBox, Veraciti, Conciliador, POS Pin, and TEF Hub); smart-home IoT (smart cameras, biometric Forti locks, LED strips, switches, bulbs, floodlights, smart plugs, luminaires, and a universal IR remote, all controllable via the Elgin Smart iOS/Android app and compatible with Alexa and Google Home); air conditioning (split, inverter, multi-split, cassette, floor-ceiling, and air curtains including 2024 Wi-Fi-enabled commercial lines); and home appliances plus legacy lines (frigobars, freezers, sewing machines, small appliances, batteries, lighting, electrical components, refrigeration parts, and the Gelatta commercial ice-cream-machines sub-brand). The portfolio sits on Android-based POS firmware, native fiscal-document workflows tailored to Brazilian regulation, and Elgin-developed IoT firmware integrated with major voice platforms.
ELGIN S.A. firmographics
Firmographics- Name
- ELGIN S.A.
- Legal name
- ELGIN S/A
- Website
- https://elgin.com.br
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ELGIN S.A. is a 73-year-old, privately held Brazilian manufacturer selling commercial automation (POSGO, Bematech), smart-home IoT, air conditioning, and home appliances to retail businesses, commercial/industrial HVAC buyers, and residential consumers across Brazil via DTC e-commerce and a nationwide reseller and service-center network.
- Ownership category
- akta.pro rank
ELGIN S.A. industry classification
Industry- Product category
- Consumer Electronics and Commercial Automation
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Computer and Peripheral Equipment Manufacturing (33411), Other Measuring and Controlling Device Manufacturing (334519), Small Electrical Appliance Manufacturing (335210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Smart Home Software, Apps & Subscriptions Retail (CRACAGAM)
- akta.pro secondary industries
- Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Smart Locks & Access Control Retail (CRAIAMAD), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where ELGIN S.A. is headquartered
LocationHeadquarters
- HQ city
- Brasil
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
ELGIN S.A. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue stream from selling physical products including commercial automation equipment (POS terminals, printers, scales, barcode readers), air conditioning units, home appliances, smart home devices, electrical components, and lighting products. Products sold as one-time purchases with standard retail pricing.
- Fiscal and Payment Solutions: Solutions for fiscal document management and payment integration (TEF Hub, Smart DF-e, Fiscal Box, POS Pin). May include software licensing or subscription components for document management and reconciliation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commercial Automation Products |
| Unit Pricing | Pay-as-you-go | Smart Home Products |
| Unit Pricing | Pay-as-you-go | Air Conditioning Units |
| Unit Pricing | Pay-as-you-go | Home Appliances |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ELGIN S.A. product offering
Product offeringCore offering
Elgin S.A. manufactures and sells a diversified portfolio of electronics, electrical, and appliance products across commercial automation (Android POS terminals, thermal printers, barcode readers, cash drawers, scales, fiscal document and payment integration solutions, self-service kiosks), smart home devices (Wi-Fi cameras, biometric smart locks, smart lighting, plugs, switches, and LED strips controlled via Elgin Smart app with Alexa/Google Home integration), air conditioning systems (split, multi-split, cassette, piso-teto, splitão, and air curtain models including inverter technology), home appliances (frigobars, freezers, small kitchen and personal care appliances), sewing machines, batteries, lighting products, and electrical components. The company also operates the Gelatta sub-brand for commercial ice cream machines. Products are sold direct-to-consumer via elgin.com.br and through an authorized reseller/service network across Brazil.
Product overview
ELGIN S.A. is a Brazilian technology company with over 70 years of history offering a comprehensive portfolio of products across commercial automation, smart home, air conditioning, home appliances, and electrical components. The product portfolio centers on POSGO Android terminals (PDV Posgo T-Pro, Elite, Max Duo, M10 Pro, M11 Pro) for retail point-of-sale operations, complemented by computers (Minicomputador Nano series, Computador Touch SB-1015, All In One SB1015N), barcode readers (EL720, BR-520, EL8600iA), thermal printers (MP 4200 HS, I7 Plus, I8, i9 Full), cash drawers (GD-46M, GD-56M), scales (DP30-T), monitors (CM-15H), self-service kiosks (Mini Kiosk MK series, Argos, Tower 27), fiscal solutions (TEF Hub, FiscalBox, Smart DF-e, Veraciti, Conciliador, POS Comanda), and KDS keyboards (KB900 Pro). The smart home ecosystem includes cameras, smart door locks (Forti series), LED strips, universal remotes, smart switches, bulbs, reflectors, plugs, and luminaires—all controllable via Elgin Smart app with Alexa/Google Home integration. Air conditioning offerings span split hi-wall, inverter, multi-split, cassette, floor-ceiling, and air curtain systems. Additional products include home appliances (frigobars, freezers), sewing machines, batteries, calculators, and Gelatta ice cream machines.
Differentiator
Problem solved
Functional benefit
Brands
- Gelatta: Ice cream machine brand operated by Elgin, accessible at gelatta.elgin.com.br
- POSGO
- Bematech
Products and services
- POSGO Android POS Terminals Android-based point-of-sale terminals (PDV Posgo T-Pro, Elite, Max Duo, M10 Pro, M11 Pro) with integrated printers and barcode scanners, designed for retail point-of-sale operations in Brazil
- Computadores Touch e Mini (Nano series, SB-1015, SB1015N) Touch screen and mini computers (Intel J4125, N95, i3-1215U, i5-1235U processors, 4–16GB RAM, 120–256GB SSD) for point-of-sale operations
- Leitores de Código de Barras (EL720, BR-520, EL8600iA, BR-240-BT) Handheld, semi-fixed, fixed-mount, and wireless Bluetooth 1D/2D barcode scanners for retail and logistics operations
- Impressoras de Etiqueta Térmicas (TT042 Plus, ETI L42 Pro Full, L42DT) Industrial and compact thermal label printers with 203/300 DPI resolution supporting EPL, ZPL, PPLA, PPLB label languages
- Impressoras Térmicas de Cupom (MP 4200 HS, I7 Plus, I8, i9 Full) Receipt thermal printers with print speeds up to 300mm/s, NFC-e and SAT fiscal certification, automatic cutter, USB/Ethernet/Serial connectivity
- Gavetas de Dinheiro (GD-46M, GD-56M) Open-top and front-opening cash drawers with status sensors, electric and manual operation for POS systems
- Balança Computadora DP30-T Portable rechargeable POS scale with automatic price calculation and label printing capabilities
- Monitor Touch Capacitivo CM-15H 15.3" capacitive touch LCD monitor with articulated mount, HDMI and VGA connectivity for POS systems
- Terminais de Autoatendimento (Mini Kiosk MK 11, MK 15, Argos 15, Tower 27) Self-service kiosk terminals with 11.6"–27" touch screens, presence sensors, integrated thermal printers, Android or Celeron variants for self-checkout and ordering
- Elgin TEF Hub Payment integration hub that connects multiple payment terminals and processors to POS systems
- POS Pin Elgin Secure PIN pad terminal for payment processing and card transaction authorization
- FiscalBox Elgin Compact fiscal document issuer for generating electronic fiscal documents in Brazil
- Smart DF-e Elgin Fiscal document management solution for issuing and managing electronic fiscal documents
- Elgin Veraciti Intelligent retail management solution for store operations and inventory control
- Conciliador Elgin Payment reconciliation solution for reconciling digital payment transactions with sales records
- POS Comanda Elgin Order management system for bars and restaurants to handle food orders and table service
- Câmeras de Segurança Inteligentes Wi-Fi smart security cameras with Full HD 1080P and 3MP resolution, motion detection, two-way audio, night vision, and 360° rotation for home monitoring
- Fechaduras Digitais Smart (Forti One S/E, Forti Basic S) Smart digital door locks with biometric fingerprint, password, RFID tag, and smartphone app access for residential security, compatible with Alexa and Google Home
- Fitas LED Smart 5-meter RGB Wi-Fi smart LED strips with IP44 rating compatible with Alexa and Google Home for ambient lighting control
- Controle Universal Wi-Fi (Smart Remote) Universal smart remote control with Wi-Fi that converts infrared devices to smart home compatibility with Alexa and Google Home
- Interruptores Touch Smart Touch smart light switches with 1 or 2 buttons, Wi-Fi enabled, compatible with Alexa and Google Home
- Lâmpadas Smart LED Wi-Fi smart LED light bulbs (6W–30W, RGB and white options) compatible with Alexa and Google Home
- Refletores Smart LED 50W RGB smart LED floodlights with Wi-Fi and IP65 weatherproof rating, compatible with Alexa and Google Home
- Plugues Smart de Tomada Wi-Fi smart plug adapters in 10A (2500W) and 16A (3500W) versions for remote-controlled power outlets
- Luminárias Inteligentes Smart LED luminaires (5W–24W, embedded or surface-mounted, RGB options, Wi-Fi enabled) compatible with Alexa and Google Home
- Ar-Condicionado Split Hi-Wall Wall-mounted split air conditioners for residential and small commercial use, including inverter models with variable-speed compressors
- Ar-Condicionado Multi-Split Multi-zone air conditioning systems connecting multiple indoor units to a single outdoor unit for independent temperature control
- Ar-Condicionado Piso-Teto Floor-ceiling or ceiling-mounted air conditioners with high airflow capacity (24,000–80,000 BTU/h) for large commercial spaces
- Ar-Condicionado Cassete Ceiling-embedded cassette air conditioners with 4-way air distribution for commercial spaces
- Eletrodomésticos (Frigobar 70L, Freezers) Compact refrigerators (70L) with reversible door for residential use, and freezer units for commercial and residential food storage
- Máquinas de Costura (Domésticas) Domestic sewing machines — Elgin's original product line with over 70 years of history
- Pilhas e Baterias Alkaline, rechargeable, lithium, zinc, and sealed batteries plus USB battery chargers and hearing aid batteries for consumer electronics
- Gelatta — Máquinas de Sorvete (Sub-brand) Commercial ice cream machines operated under the Gelatta sub-brand at gelatta.elgin.com.br
- Eletroportáteis (Cozinha, Cuidados com a Casa, Cuidados Pessoais, Ventilação) Small kitchen appliances (air fryer, coffee maker, blender, rice cooker), home care (vacuum, iron, steamer), personal care (hair dryer, hair straightener, beard trimmer), and ventilation (fan, humidifier, air cooler) products
- Componentes Elétricos (Disjuntores, Tomadas, Plugues, Contatores, Carregador de Veículo Elétrico) Electrical protection devices (circuit breakers, surge protectors, differential switches), industrial sockets and plugs, contactors, and EV chargers
- Iluminação (Lâmpadas, Luminárias, Perfil LED, Refletores LED) LED and filament light bulbs (dicroica, PAR, tubular, pétala, super bulbo), embedded and surface-mounted luminaires, emergency lamps, LED profiles, LED floodlights, wall sconces, lanterns, and ceiling fans
- Componentes de Refrigeração (Compressores, Condensadores, Evaporadores) Refrigeration components including compressors, remote condensers, fan motors, micro motors, plug-in units, condensing units, and evaporators (low, medium, and high profile) for HVAC/refrigeration system builders
- Calculadoras (Bolso, Científica, Mesa, Financeira) Pocket, scientific, desk, and financial calculators for personal and business use
Quantifiable outcome
- Selo RA1000 from Reclame Aqui for excellence in customer service
- +2 more outcomes
Companies that use ELGIN S.A.
Customer profileSegments4 records
Ideal customer profiles4 records
ELGIN S.A. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
ELGIN S.A. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Alexa (Amazon)coreSmart home products are compatible with Amazon Alexa voice assistant, allowing users to control lighting, outlets, cameras, and other IoT devices through voice commands.
- Google Home (Google)coreSmart home products are compatible with Google Assistant through the Elgin Smart app, enabling voice control and integration with Google Home ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ELGIN S.A. competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Global leader in barcode scanning, label printing, and enterprise mobile computing, with product overlap to Elgin's commercial automation line. Elgin even distributes Zebra label printers, indicating adjacency.
- LG Electronics: Global electronics incumbent overlapping Elgin across HVAC, smart home (ThinQ), and major/small appliances. A larger, broader portfolio operator rather than a focused commercial automation competitor.
- Samsung Electronics: Global incumbent in smart home (SmartThings), appliances, and HVAC. Competes broadly with Elgin on smart appliances, AC, and connected devices rather than specializing in Elgin's POS/commercial automation niche.
- Epson do Brasil: Global POS printer and small electronics manufacturer with direct overlap to Elgin's thermal receipt/label printer category and broader retail automation presence in Brazil.
Direct peers
- Positivo Tecnologia: Brazilian computing and electronics manufacturer competing with Elgin in POS computers (All-in-One, minicomputers) and adjacent smart home/automation products via its Positivo Smart and VAIO brands.
- Multilaser: Brazilian consumer electronics and IT manufacturer with broad portfolio across automation, smart home, and small appliances. Competes directly with Elgin in eletronic retail and e-commerce in Brazil, including POS-adjacent product categories.
- Intelbras: Brazilian electronics, security, smart home and communications company most directly comparable to Elgin's Casa Inteligente lineup. Both serve Brazilian retail and commercial channels with overlapping smart locks, cameras, and networking products.
- Carrier do Brasil: Major HVAC manufacturer with direct overlap to Elgin's split, inverter, cassette, and piso-teto air conditioning lines in the Brazilian commercial and residential market.
- Midea (Carrier Midea Brasil): Global appliance and HVAC giant whose air conditioning and home appliance lines compete head-to-head with Elgin's AC lineup across residential and commercial segments in Brazil.
Emerging players
- TOTVS: Brazilian enterprise software leader with POS and retail management solutions (including Linx) that integrate with Elgin's POSGO hardware. More software-focused but competes for the same retail commercial wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ELGIN S.A. social profiles
Digital presenceELGIN S.A. compliance and trust
Trust signalCompliance1 record
ELGIN S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELGIN S.A. leadership team
Management profileNumber of profiles
ELGIN S.A. subsidiaries and ownership
Company hierarchySubsidiaries1 record
ELGIN S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELGIN S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELGIN S.A.
What does ELGIN S.A. do?
Elgin S.A. manufactures and sells a diversified portfolio of electronics, electrical, and appliance products across commercial automation (Android POS terminals, thermal printers, barcode readers, cash drawers, scales, fiscal document and payment integration solutions, self-service kiosks), smart home devices (Wi-Fi cameras, biometric smart locks, smart lighting, plugs, switches, and LED strips controlled via Elgin Smart app with Alexa/Google Home integration), air conditioning systems (split, multi-split, cassette, piso-teto, splitão, and air curtain models including inverter technology), home appliances (frigobars, freezers, small kitchen and personal care appliances), sewing machines, batteries, lighting products, and electrical components. The company also operates the Gelatta sub-brand for commercial ice cream machines. Products are sold direct-to-consumer via elgin.com.br and through an authorized reseller/service network across Brazil.
Is ELGIN S.A. a public or private company?
ELGIN S.A. is a private company. It is classified as unknown and is currently operating.
When was ELGIN S.A. founded?
ELGIN S.A. was founded in 1952. It employs 1,001 to 5,000 people.
Where is ELGIN S.A. based?
ELGIN S.A. is headquartered in Brasil, Brazil, in the Latin America region.
How does ELGIN S.A. make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are fiscal and Payment Solutions.
Who are ELGIN S.A.'s main competitors?
Broad incumbents on record are Zebra Technologies, LG Electronics, Samsung Electronics and Epson do Brasil. Direct peers are Positivo Tecnologia, Multilaser, Intelbras, Carrier do Brasil and Midea (Carrier Midea Brasil). TOTVS is listed as an emerging player.
Does ELGIN S.A. have an API?
No public API is recorded for ELGIN S.A..
What industry is ELGIN S.A. in?
ELGIN S.A.'s product category is Consumer Electronics and Commercial Automation. Its primary akta.pro industry code is CRACAGAM, Smart Home Software, Apps & Subscriptions Retail, with a secondary code of CRACADAI, Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers). Its NAICS code is 333415 and its SIC code is 3600.