epson do brasil
Epson do Brasil is the Brazilian subsidiary of Seiko Epson, selling Epson-branded printers, projectors, scanners, and consumables to consumers and businesses across Brazil through the Kalunga-operated Loja Epson e-commerce platform and 227+ retail stores.
- Company typePrivate
- Founded-
- HeadquartersBarueri, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What epson do brasil does
Epson do Brasil Ind\u00fastria e Com\u00e9rcio Ltda. is the Brazilian sales and distribution subsidiary of Japan's Seiko Epson Corporation, operating the official Loja Epson e-commerce storefront (lojaepson.com.br) and serving as Epson's branded retail channel across Brazil. The company markets and sells Epson-branded printers, multifunctionals, projectors, scanners, thermal receipt printers, wide-format plotters, inks, specialty papers, and accessories to both individual consumers and business customers, with the e-commerce operation and physical retail fulfillment managed through a core partnership with Kalunga SA, Brazil's largest office-supplies distributor operating 227+ stores nationwide.
The product portfolio is anchored by two proprietary technology platforms: the EcoTank tank-based ink refill system, which replaces traditional cartridges with high-capacity refillable bottles to lower cost per page across the L-series multifunctionals, M-series monochrome units, and A3 L14150 wide-format model; and 3LCD three-chip projection technology, deployed across the PowerLite business line, EpiqVision ultra-short-throw home entertainment models, and the LifeStudio portable smart projector range. The LifeStudio line in particular represents a push into consumer smart-display hardware through third-party integrations with Google TV (Android 14), Google Assistant voice control, and Bose-branded audio, supported by the Epson Projection Studio companion app for iOS and Android.
Revenue is generated almost entirely through hardware sales plus a recurring consumables stream from the installed base of printers and projectors. The go-to-market combines direct-to-consumer e-commerce with optional Click e Retire in-store pickup at Kalunga locations, plus a B2B invoicing program (Compra Faturada) offering 30\u201390 day payment terms for registered legal entities. The company maintains brand presence through Instagram, Facebook, YouTube, and LinkedIn, while technical support and broader corporate functions route through epson.com.br.
epson do brasil firmographics
Firmographics- Name
- epson do brasil
- Legal name
- Epson do Brasil Indústria e Comércio Ltda.
- Website
- https://lojaepson.com.br
- Company type
- Private
- Operating status
- Operating
- Short description
- Epson do Brasil is the Brazilian subsidiary of Seiko Epson, selling Epson-branded printers, projectors, scanners, and consumables to consumers and businesses across Brazil through the Kalunga-operated Loja Epson e-commerce platform and 227+ retail stores.
- Ownership category
- akta.pro rank
epson do brasil industry classification
Industry- Product category
- Printing and Imaging Hardware
- NAICS
- Printing and Related Support Activities (3231), Printing and Related Support Activities (323)
- SIC
- Miscellaneous Electrical Machinery, Equipment & Supplies (3690)
- akta.pro primary industry
- Printing & Copy Services Retail (CRALABAD)
- akta.pro secondary industries
- Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where epson do brasil is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
epson do brasil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Printers and Multifunctionals: Sale of inkjet printers and multifunctionals including EcoTank tank-based models, laser printers, and thermal printers for commercial use
- Hardware Sales - Projectors: Sale of projectors including portable LifeStudio models, business PowerLite series, and home entertainment EpiqVision models
- Consumables - Ink and Toner: Sale of ink bottles (garrafas de tinta), cartridges, and toners as recurring revenue from the installed hardware base
- Commercial Invoicing (Compra Faturada): Business purchasing option allowing companies to buy on credit with payment terms of 30, 40, 60, or 90 days
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing for printers, projectors, and accessories |
| Transaction based/ take rate | Multi-year contract | Business invoiced purchasing (Compra Faturada) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
epson do brasil product offering
Product offeringCore offering
Epson do Brasil Indústria e Comércio Ltda. is the Brazilian subsidiary of Seiko Epson Corporation, operating the official Epson-branded online store (Loja Epson / lojaepson.com.br). It sells Epson inkjet printers (EcoTank, SureColor, Expression series), multifunctionals, thermal receipt printers, 3LCD and laser projectors (PowerLite, LifeStudio, EpiqVision), flatbed scanners, and consumables including ink bottles, cartridges, and specialty papers for home, office, education, and commercial point-of-sale use across Brazil.
Product overview
Epson do Brasil offers a comprehensive portfolio of imaging and printing products through its e-commerce platform. The product lineup is organized into several core categories: (1) Projectors including the LifeStudio series (portable smart projectors with Google TV and Bose sound in multiple colors), EpiqVision laser and smart projectors, and Powerlite business projectors for corporate and educational use; (2) Printers featuring the EcoTank ink tank multifunctional printers (L-series for home/office, M-series for monochrome, L6000 series for enterprise), SureColor sublimation printers (F-series) and wide-format plotters (T-series), and TM-T thermal receipt printers; (3) Scanners including the V39II flatbed model; (4) Accessories encompassing EcoTank ink bottles, printer cartridges, specialty papers, and wireless adapters. The ecosystem is complemented by a wide range of consumables including various ink bottle series (T504, T544, T664) and cartridges for different printer models. The online store is operated by Kalunga and serves customers across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Loja Epson: Official Epson e-commerce store in Brazil, operated as a partnership between Epson do Brasil and Kalunga.
Products and services
- EcoTank Inkjet Printers and Multifunctionals (L-series, M-series) Tank-based ink printers and multifunctionals (models L1250, L3250, L4360, L6370, L14150, M2120) featuring EcoTank refillable ink bottles, Wi-Fi/USB/Ethernet connectivity, color or monochrome output, duplex and A3 wide-format options for home, small office, and small business users.
- SureColor Professional Printers (F-series sublimation, T-series plotters) Specialized large-format printers including the SureColor F570 24-inch sublimation printer for textile and merchandise printing, and the SureColor T5170m 36-inch wide-format plotter for CAD, technical drawings, and graphics/proofing.
- TM-T20X-II Thermal Receipt Printer Non-fiscal thermal receipt printer for point-of-sale systems with USB and Serial connectivity, designed for retail and commercial checkout counters.
- PowerLite Business Projectors Business and education projectors (PowerLite E24 at 3600 lumens, XGA, HDMI, bivolt) designed for corporate presentations, meeting rooms, and classroom use.
- LifeStudio Portable Smart Projectors (EF-61W, EF-61G, EF-61R, EF-71W, EF-62B, EF-72K) Portable smart projectors with Full HD or UHD resolution, integrated Google TV (Android 14), Bose sound systems, LED light source rated for over 20,000 hours, HDMI/USB connectivity, and Triple Core Engine technology for home entertainment.
- EpiqVision Laser Smart Projectors (LS650, FH-02, EF21, EF-22, EF-30) Smart home entertainment projectors including the LS650 4K PRO-UHD ultra-short throw laser model with Android TV and Bluetooth, the FH-02 portable Android TV model, and the EF21/EF-22/EF-30 streaming projectors with built-in speakers, Wi-Fi, Bluetooth, HDMI, and Dolby Audio.
- V39II Flatbed Scanner USB flatbed scanner for digitizing documents and photographs, targeted at home and small office users.
- EcoTank Ink Bottles and Printer Cartridges (T504, T544, T664 series) Refillable ink bottles for EcoTank printers and cartridges for Expression, Stylus, and SureColor series, providing consumable supplies at an average price of R$62-75 per bottle.
- Specialty Papers and Printing Accessories Photographic papers (glossy and matte), sublimation transfer paper, and accessories such as the ELPAP11 wireless adapter for projectors.
Quantifiable outcome
- LED projector lifespan exceeds 20,000 hours, reducing maintenance needs
- +1 more outcomes
Companies that use epson do brasil
Customer profileSegments3 records
Ideal customer profiles3 records
epson do brasil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
epson do brasil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kalunga SAcoreKalunga SA operates as the primary e-commerce platform and distributor for Epson products in Brazil. The company hosts and manages the official Loja Epson online store (lojaepson.com.br) and provides fulfillment, customer service, and access to its network of 227+ physical retail stores across Brazil. Kalunga is identified as the largest distributor in its sector in Brazil.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
epson do brasil competitors and assessment
Company assessmentDirect peers
- Brother Brasil: Brother runs a Brazilian operation selling inkjet (INKvestment/Tank), laser, and label printers plus scanners via authorized retail and online channels — directly competing for the same home office and SMB customers Epson do Brasil targets.
- HP Brasil (HP Inc.): HP operates its own branded e-commerce and authorized-reseller network in Brazil selling inkjet (Smart Tank), laser, and large-format printers plus original ink/toner — directly competing with Epson do Brasil across the same B2C, SMB, and enterprise verticals with comparable EcoTank-style refillable systems.
- Canon Brasil: Canon operates a national Brazilian distribution and online presence selling PIXMA inkjet, MAXIFY/MAXTAM tank-based printers, imageRUNNER multifunctionals, and projection hardware — overlapping directly with Epson do Brasil's consumer, SOHO, and projection categories.
- Lexmark Brasil: Lexmark maintains a Brazilian presence focused on laser printers, multifunctionals, and managed print services for enterprise — directly comparable to Epson do Brasil's commercial-grade hardware offerings (SureColor, EcoTank enterprise tier).
- Xerox Brasil: Xerox operates in Brazil selling multifunction printers, production printers, and managed print services — overlapping with Epson do Brasil's enterprise/multifunctional segment and competing for the same B2B procurement budgets.
- Ricoh Brasil: Ricoh's Brazilian subsidiary sells multifunctional printers, production print, and office imaging solutions — comparable to Epson do Brasil in commercial printer segments and B2B invoiced procurement workflows.
Broad incumbents
- Seiko Epson Corporation: The Japanese parent of Epson do Brasil — sets the global product roadmap, R&D, and brand strategy. Comparable as the broader incumbent whose corporate decisions directly govern the subsidiary's portfolio, pricing, and capital allocation.
- Kalunga SA: Brazil's largest office-supply retailer (227+ stores) and Epson do Brasil's exclusive e-commerce/distribution partner. Comparable as a channel competitor (customers can buy competing brands at Kalunga's storefront) and as a strategic dependency that magnifies both opportunity and risk for the entity.
Regional players
- Epson America: Epson's North American subsidiary operates a parallel brand-store model selling the same EcoTank, EpiqVision, and LifeStudio product lines. Comparable as a regional peer running a near-identical go-to-market structure under the same global parent.
Emerging players
- XGIMI Technology: Chinese smart-projector challenger (Horizon, MoGo, Elfin lines) selling portable Android TV projectors globally including through Brazilian marketplaces — an emerging competitor to Epson's LifeStudio and EpiqVision portable smart projector categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
epson do brasil social profiles
Digital presenceepson do brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
epson do brasil leadership team
Management profileNumber of profiles
epson do brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
epson do brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about epson do brasil
What does epson do brasil do?
Epson do Brasil Indústria e Comércio Ltda. is the Brazilian subsidiary of Seiko Epson Corporation, operating the official Epson-branded online store (Loja Epson / lojaepson.com.br). It sells Epson inkjet printers (EcoTank, SureColor, Expression series), multifunctionals, thermal receipt printers, 3LCD and laser projectors (PowerLite, LifeStudio, EpiqVision), flatbed scanners, and consumables including ink bottles, cartridges, and specialty papers for home, office, education, and commercial point-of-sale use across Brazil.
Is epson do brasil a public or private company?
epson do brasil is a private company. It is classified as corporate owned and is currently operating.
When was epson do brasil founded?
epson do brasil was founded in -1.
Where is epson do brasil based?
epson do brasil is headquartered in Barueri, Brazil, in the Latin America region.
How does epson do brasil make money?
Four revenue lines are on record. Hardware Sales - Printers and Multifunctionals are the primary driver. The others are hardware Sales - Projectors, consumables - Ink and Toner and commercial Invoicing (Compra Faturada).
Who are epson do brasil's main competitors?
Direct peers on record are Brother Brasil, HP Brasil (HP Inc.), Canon Brasil, Lexmark Brasil, Xerox Brasil and Ricoh Brasil. Broad incumbents are Seiko Epson Corporation and Kalunga SA. Epson America is listed as a regional player. XGIMI Technology is listed as an emerging player.
Does epson do brasil have an API?
No public API is recorded for epson do brasil.
What industry is epson do brasil in?
epson do brasil's product category is Printing and Imaging Hardware. Its primary akta.pro industry code is CRALABAD, Printing & Copy Services Retail, with a secondary code of HDACAKAD, Receipt, Label & Card Printers (Thermal/Impact). Its NAICS code is 3231 and its SIC code is 3690.