LoudLacquer

What LoudLacquer does

LoudLacquer (operating as LOUD, Loud Babbs, LoudLacquer) is a US-based, direct-to-consumer indie nail polish brand founded in 2019 and headquartered at 9943 Timothy Lane, St. Louis, Missouri. The company sells vegan, cruelty-free nail polish in two core lines — LOUD Lacquers (professionally manufactured standard shades) and LOUD Limited (small-batch, hand-mixed limited editions) — plus a distinctive 'Create Your Own' service that lets customers mix and order personalized shades through the Shopify storefront loudbabbs.com. The assortment is rounded out with curated themed bundles (e.g., A La Mode, Frostbitten, Babbs Holo), self-care treatments and tools, decorative stickers, and gift cards.

The business operates primarily through its own Shopify e-commerce site, shipping to 30+ countries across North America, Europe, Asia-Pacific, and the Middle East with multi-currency checkout. It also runs a wholesale program for small businesses and hosts 'STL Locals Only' in-person events for St. Louis-area customers. Single-bottle pricing ranges from $10.00 to $36.00 USD (with limited editions up to $75.00), bundles from $20.00 to $50.00, and accessories (e.g., stickers) at $3.00. Marketing is concentrated on organic social channels — Instagram, TikTok, Pinterest, YouTube, Facebook — supplemented by an editorial blog ('The Edit') and an email newsletter ('The List').

The company is privately held and founder-operated by Melody Hammer (Founder & CEO), with a headcount of 1–10 employees and no disclosed institutional funding, parent company, or acquisition history. There are no patents, certifications, regulatory actions, or strategic partnerships disclosed in the available data, and revenue is not publicly reported.

Name

LoudLacquer

Legal name

LOUD

Website

https://loudlacquer.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LoudLacquer is a US-based, direct-to-consumer indie nail polish brand that sells vegan, cruelty-free lacquer, hand-mixed limited editions, and a 'Create Your Own' custom shade service to individual consumers and small-business wholesalers worldwide.

Ownership category

akta.pro rank

Product category

Indie Nail Polish / Beauty Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Custom nail polish
• Vegan nail lacquer
• Indie nail polish
• Hand-mixed nail polish
• Direct-to-consumer beauty

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Nail Polish Sales: Revenue generated from selling custom-created nail polish where customers can mix their own shades. One-time purchase per bottle.
2. Pre-formulated Lacquer Sales: Sale of professionally manufactured and hand-mixed nail polish shades at various price points. One-time purchase transactions.
3. Bundles and Collections: Sale of curated multi-product bundles at discounted prices compared to individual items.
4. Accessories and Merchandise: Revenue from stickers and other merchandise items.
5. Wholesale: B2B sales to small businesses through their wholesale program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LoudLacquer (LOUD / Loud Babbs) is a direct-to-consumer nail polish brand that sells vegan, cruelty-free nail lacquer through its own e-commerce site. The product line centers on professionally manufactured LOUD Lacquers, small-batch hand-mixed LOUD Limited shades, and a 'Create Your Own' custom nail polish service where customers mix their own color formulas. Complementary offerings include curated themed bundles, self-care treatments and tools, gift cards, and branded stickers.

Product overview

LOUD (LoudLacquer) is a custom nail polish brand that enables customers to create personalized nail polish colors. The product portfolio centers on three core offerings: LOUD Lacquers (professionally manufactured standard shades), LOUD Limited (hand-mixed limited edition shades created in small batches), and the Custom Nail Polish Create Your Own service (allowing customers to mix their own custom colors). The brand complements these with curated thematic bundles, self-care treatments and tools, decorative stickers, and gift cards. The company is headquartered in St. Louis, Missouri, and utilizes Shopify as its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• LOUD Lacquers: Professionally manufactured shades from the early days of LOUD
• LOUD Limited
• Babbs Lounge

Products and services

• LOUD Lacquers Professionally manufactured nail polish shades offered as individual polishes, representing the core product line of the brand and targeted at individual consumers seeking everyday wear.
• LOUD Limited Hand-mixed nail polish shades produced in small batches, featuring limited edition and creative color formulations for individual consumers and collectors seeking unique, hard-to-find colors.
• Custom Nail Polish (Create Your Own) Custom nail polish creation service allowing individual customers to mix and create their own custom polish colors, including matching shades to specific events, outfits, or recreating desired/discontinued shades.
• Curated Bundles Pre-packaged themed multi-polish collections (such as A La Mode, Plot Twist, Sprite Season, Frostbitten, Icebreaker, Tinsel Tangle, Midnight Toast, and Babbs Holo Collection) sold at bundle discounts to individual consumers.
• Self-Care Routine / Treatments and Tools Nail care treatments and tools designed for at-home nail care routines, sold as standalone accessories to complement the lacquer products for individual consumers.
• Gift Cards Digital and physical gift cards available for purchase on the LoudLacquer store, allowing customers to give the gift of custom or regular nail polish to other individuals.
• Stickers Decorative stickers featuring brand imagery, including holographic stained glass designs, sold as standalone merchandise accessories to individual consumers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olive & June: Direct-to-consumer nail polish and nail care brand selling premium, design-forward lacquers online and via retail; the most direct comparable in terms of channel, target consumer, and curated indie positioning.
• Cirque Colors: Indie nail polish brand known for creative, limited-edition, hand-formulated shades sold via its own e-commerce site; directly comparable on indie positioning, drop-style releases, and creative colorway strategy.
• ILNP (I Love Nail Polish): Online-first indie nail polish brand with a large library of effect/finish shades sold globally via its own site; comparable on DTC-first model, extensive shade library, and international shipping.
• Holo Taco: Nail polish brand built around a strong creator personality with global DTC e-commerce and collector-driven limited drops; comparable on personality/IP-led brand, international shipping, and drop mechanics.
• Zoya: Long-running vegan, "10-free" nail polish brand sold through salons and DTC; directly comparable on clean-beauty formulation positioning (vegan/free-of-harmful-chemicals) and indie-premium pricing.
• Sundays Nail Co. DTC nail care and polish brand built on minimalist branding and clean, non-toxic formulations; comparable on direct-to-consumer model, clean-beauty positioning, and design-led brand identity.
• JINsoon: Editorial, fashion-forward nail polish brand with premium, curated color stories sold online and through high-end retailers; comparable on premium-positioned, fashion-tied indie polish line sold via e-commerce.

Emerging players

• Static Nails: DTC beauty brand selling reusable press-on nails and polish online with a focus on at-home convenience; adjacent peer in the indie nail/beauty DTC category with similar target demographic and social-media-led growth.
• Habit Cosmetics: Small-batch, vegan, cruelty-free nail polish brand sold DTC online; comparable as a similarly positioned, micro-scale indie polish maker with a clean-beauty formulation story.

Broad incumbents

• OPI: Largest professional nail polish manufacturer with global salon and retail distribution; relevant as the scaled incumbent that defines category expectations LoudLacquer must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/loudlacquer
• YouTubeyoutube.com/@loudbabbs
• Facebookfacebook.com/LoudLacquer
• Instagraminstagram.com/loudbabbs
• Pinterestpinterest.com/loudlacquer
• TikToktiktok.com/loudbabbs
• LinkedInlinkedin.com/company/loudlacquer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoudLacquer