Driving force

What Driving force does

Driving Force is a Canadian integrated vehicle rental, sales, leasing, and fleet management provider operating as a division of The Driving Force Group of Companies, founded in 1978 and headquartered in Edmonton, Alberta. The company operates nearly 40 locations across Canada — from Inuvik and Iqaluit in the north to Vancouver and the Greater Toronto Area — and has extended into the United States through TDF Fleet USA in Tomball, Texas. Its workforce of more than 600 staff across five operating companies supports a product portfolio spanning short-term and long-term vehicle rentals (trucks, vans, and electric vehicles), certified pre-owned vehicle sales with 120-point inspections, open-ended full-disclosure fleet leasing, and a full suite of fleet management services including telematics, fuel cards, accident management, licensing, maintenance coordination, asset lifecycle services, and 24/7 Quick Assist roadside assistance.

The technology stack centers on OEM-installed telematics and GPS that provide real-time fleet data on vehicle performance, driver behavior, and trip routing without aftermarket hardware, paired with an accident management system that uses telematics-generated reports to coordinate repair and insurance workflows. A self-serve digital portal (app.drivingforce.ca) handles reservations, inventory browsing, and account management, while fleet fuel cards are issued on the MasterCard network for universal merchant acceptance with fraud protection and spending controls. The company serves primary verticals including construction, energy/oil & gas/pipeline, government, mining, logistics, film & entertainment, and tourism, with an emerging EV fleet offering (Lion6, Ford E-Transit, Lightning, Mach-E, Tesla) across British Columbia, Alberta, and Ontario.

Driving Force generates revenue across four blended streams: usage-based short-term rentals, one-time certified vehicle sales, recurring monthly lease payments, and managed-services fees for telematics, maintenance coordination, and roadside assistance ($1.79/day per vehicle). Distribution is field-led through 30+ physical branches supplemented by inside sales teams and a self-serve e-commerce portal, with separately branded subsidiaries including Paramount Truck Sales (used commercial trucks, Burlington, Ontario, serving the GTA) and TDF Fleet USA (Texas market entry). Customers include commercial fleet operators in primary verticals alongside individual and SMB buyers for rentals and used vehicle purchases.

Name

Driving force

Legal name

Driving Force Fleet Solutions

Website

https://drivingforce.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Driving Force is a Canadian integrated vehicle rental, sales, leasing, and fleet management provider operating 30+ branches across Canada and the US, serving commercial fleet operators and individual buyers in construction, energy, government, and logistics sectors.

Ownership category

akta.pro rank

Product category

Fleet Management Services

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Policy, Governance & Duty-of-Care Management (TLABAIAK)

akta.pro secondary industry

Non-Owned Auto Liability (Employee/Contractor Use) (TLABANAC)

Keywords

• Fleet management services
• Commercial vehicle rentals
• Fleet leasing solutions
• Used vehicle sales
• Fleet telematics software

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices23 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Rentals: Short-term and long-term vehicle rentals for trucks, vans, and passenger vehicles. Revenue generated through daily/weekly/monthly rental rates with additional charges for extras, fuel, and insurance.
2. Vehicle Sales: Sale of certified pre-owned vehicles including cars, trucks, and vans. Revenue from one-time vehicle transactions with 120-point inspection certification.
3. Fleet Leasing: Open-ended, full-disclosure leases with no mileage limits. Revenue generated through monthly lease payments over the lease term.
4. Fleet Management Services: Comprehensive fleet solutions including maintenance management, licensing, fuel cards, telematics, accident management, and roadside assistance. Revenue from service fees and per-vehicle charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Driving Force is an integrated fleet management and vehicle rental, leasing, and sales organization operating since 1978 across Canada. It supplies commercial trucks, vans, and electric vehicles to businesses through short- and long-term rentals, open-ended full-disclosure leases, and certified pre-owned sales, alongside a comprehensive fleet management suite covering maintenance, telematics, accident management, licensing, asset lifecycle services, MasterCard-backed fuel cards, and 24/7 QuickAssist roadside assistance.

Product overview

Driving Force is a fleet management and vehicle rental/sales company operating as a division of The Driving Force Group of Companies since 1978. The company offers a platform of integrated fleet solutions including Fleet Leasing, Fleet Maintenance, Fuel Cards (MasterCard-backed), Telematics & GPS, Accident Management, Licensing, Asset Services, and QuickAssist roadside assistance. These are complemented by core vehicle services: Truck Rentals, Van Rentals, and Electric Vehicle Rentals, as well as Vehicle Sales including Truck Sales and Van Sales. The portfolio includes a sub-brand, Paramount Truck Sales, a used commercial truck dealership in Burlington, Ontario. With 30+ locations across Canada and operations in the US through TDF Fleet, the company serves industries including construction, energy, pipeline, film, tourism, government, logistics, and green energy.

Differentiator

Problem solved

Functional benefit

Brands

• Quick Assist: 24/7 roadside assistance and accident support services for rental customers
• Paramount Truck Sales

Products and services

• Fleet Solutions Comprehensive fleet management services encompassing leasing, maintenance, fuel cards, telematics, accident management, licensing, asset services, and roadside assistance, designed for businesses managing commercial vehicle fleets across Canada.
• Fleet Leasing Open-ended, full-disclosure leases with no mileage limits allowing businesses to avoid ownership costs while maintaining access to vehicles with flexible monthly payments.
• Fleet Maintenance Maintenance management service coordinating drivers and service shops with preferred rates from a Canada-wide vendor network, including roadside assistance, repair audits, and detailed expense reporting.
• Fleet Fuel Cards Fleet fuel cards accepted through the MasterCard network, enabling drivers to pay for fuel, maintenance, and pre-approved expenses within preset limits with fraud protection and detailed spending reports.
• Telematics & GPS Real-time vehicle tracking and monitoring using OEM-installed technology, providing data on vehicle performance, driver behavior, fleet compliance, and trip routing without requiring hardware installation.
• Accident Management Comprehensive accident support including notification, emergency assistance, temporary rentals, insurance claim support, and repair monitoring to minimize fleet downtime after incidents.
• Fleet Licensing Fleet licensing services covering plate setup, renewal, violation and toll management, and driver abstract management to ensure fleet compliance across Canadian provinces.
• Asset Services Vehicle lifecycle management including replacement analysis, factory order placement, vehicle upfitting, and remarketing through auctions, buyouts, or retail locations.
• QuickAssist Roadside Assistance 24/7 roadside assistance program enrolled automatically with qualifying rentals, providing battery boosts, fuel delivery, towing, flat tire assistance, lockout help, accident support, and theft recovery services for $1.79 per day per vehicle.
• Vehicle Rentals Short-term and flexible vehicle rentals including trucks, vans, and electric vehicles available across 30+ Canadian locations for short-term projects, seasonal surges, or temporary vehicle needs.
• Electric Vehicle Rentals Electric vehicle fleet available for rent or lease in British Columbia, Alberta, and Ontario, including Lion6 medium duty trucks, Ford E-Transit cargo vans, Lightning trucks, Mach-E, and Tesla vehicles, offering up to 75% energy savings.
• Vehicle Sales Sale of certified pre-owned vehicles including cars, trucks, and vans, each undergoing a 120-point inspection with a 30-day exchange policy and 90-day/5,000 km powertrain guarantee.
• Paramount Truck Sales Used commercial truck dealership located in Burlington, Ontario specializing in pickup trucks, cab-chassis, flatdeck, cargo vans, cube vans, box trucks, refrigerated trucks, hook lift trucks, dump trucks, bucket trucks, and service trucks for the Greater Toronto Area market.

Quantifiable outcome

• 30+ locations across Canada providing coast-to-coast coverage
• +4 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MasterCardcoreTechnology or IntegrationMasterCard network integration for Driving Force fleet fuel cards, enabling card acceptance virtually everywhere and providing fraud protection, transaction controls, and detailed spending reporting for fleet operations.
• TDF Fleet USAcoreChannel Partner/ Reseller/ DistributorTDF Fleet is the US operating entity of The Driving Force Group of Companies, providing vehicle rentals, sales, and fleet solutions in the United States market, specifically serving the Texas region from their Tomball location.
• Paramount Truck SalesminorChannel Partner/ Reseller/ DistributorParamount Truck Sales is a used truck dealership located at Burlington, Ontario serving the Greater Toronto Area market, operating as part of The Driving Force Group of Companies network.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Enterprise Fleet Management: Fleet management arm of Enterprise Mobility serving commercial accounts with leasing and full-service fleet management — directly comparable integrated offering with broader brand-backed resources.
• ARI (Holman subsidiary): Large North American fleet management services company serving commercial and government fleets with leasing, maintenance, fuel and accident management — same core services as Driving Force but broader geographic reach.
• LeasePlan: Global fleet management and vehicle leasing company with a strong Canadian presence through LeasePlan Canada; directly comparable integrated fleet services model.
• Element Fleet Management: Canada's largest pure-play fleet management company (TSX-listed), offering leasing, fleet management and complementary services globally — directly comparable in services and customer base, though materially larger than Driving Force.
• Ryder Fleet Management: Major North American commercial fleet and supply chain solutions provider with dedicated fleet management; competes for similar mid/large commercial accounts and provides comparable outsourced services.

Regional players

• AutoCanada: Canadian multi-brand dealer group with used and franchised vehicle operations across Canada — adjacent comparable on the used-vehicle sales and dealership scale-up side, though not directly fleet-leasing.

Direct peers

• Wheels (formerly Donlen): North American fleet leasing and management company now owned by ALD Automotive; competes for mid-market commercial fleet accounts with a comparable leasing + services bundle.
• Merchant's Fleet: US-based mid-market commercial fleet management company frequently used as a comparable for PE deal underwriting of fleet management platforms — closely comparable service and account size profile.
• Jim Pattison Lease: Canadian fleet leasing and management provider owned by Jim Pattison Group; directly comparable mid-market fleet leasing model serving commercial accounts across Canada, including Western Canada.
• Holman Fleet: Mid-market North American fleet leasing and management provider with comparable service bundling (leasing + maintenance + telematics + accident management) and a similar commercial-fleet go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/werdrivingforce
• YouTubeyoutube.com/@ParamountTrucks
• Facebookfacebook.com/profile.php?id=61561992838313
• LinkedInlinkedin.com/company/driving-force
• Instagraminstagram.com/paramounttrucksales1988

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving force