Selling Power
Selling Power is a privately held B2B media company that publishes a sales management magazine, newsletters, video content, and conferences for sales managers and VPs, and operates the newly launched Deep Insight AI sales intelligence platform.
- Company typePrivate
- Founded1981
- HeadquartersFredericksburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Selling Power does
Selling Power, operating through its legal entity Personal Selling Power, Inc., is a privately held B2B media company founded in 1981 by Gerhard Gschwandtner and headquartered in Fredericksburg, Virginia. The company produces the flagship Selling Power magazine and operates a portfolio of digital media properties targeting sales managers, sales VPs, and revenue executives in B2B environments. Its core product surface includes a digital magazine, the weekly Sales Management Digest newsletter, the daily Daily Boost of Positivity email, Selling Power TV video series, multiple blogs, webinars, white papers, and the Sales 3.0 Conference, AI Sales Summit, and Sales Training and Enablement Summit virtual events. In 2025, the company launched Deep Insight AI, an AI-powered platform that bundles sales intelligence capabilities with its magazine subscription, representing its first AI-native product.
The company monetizes through diversified revenue streams including subscription recurring revenue from the magazine and newsletters, advertising and media kit placements, event sponsorships and ticket sales across three conference properties, one-time product sales through its e-commerce shop (primarily founder-authored books), and the newer Deep Insight AI subscription add-on. Pricing is structured around annual magazine subscriptions, with an enhanced tier including Deep Insight AI access; advertising rates are available through a media kit but are not publicly disclosed. The company employs 11-50 staff and operates with a flat leadership structure under founder/CEO Gschwandtner and COO Jeff Campbell.
Selling Power's go-to-market motion is content-led, leveraging multi-channel thought leadership — newsletters, video, blogs, white papers, webinars, and conferences — to attract and engage B2B sales leaders. The company has positioned itself as a curator and publisher of sales best practices rather than a transactional sales technology vendor. Its competitive advantages are rooted in its 40+ year content archive, brand recognition in the sales management category, founder authority, and a multi-channel community of newsletter subscribers, magazine readers, conference attendees, and blog readers. Geographic distribution is described as global via digital channels, although operational focus remains U.S.-centric.
Selling Power firmographics
Firmographics- Name
- Selling Power
- Legal name
- Personal Selling Power, Inc.
- Website
- https://sellingpower.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selling Power is a privately held B2B media company that publishes a sales management magazine, newsletters, video content, and conferences for sales managers and VPs, and operates the newly launched Deep Insight AI sales intelligence platform.
- Ownership category
- akta.pro rank
Selling Power industry classification
Industry- Product category
- B2B Sales Management Media
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where Selling Power is headquartered
LocationHeadquarters
- HQ city
- Fredericksburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Selling Power business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Magazine Subscriptions: Selling Power magazine subscription revenue from B2B sales professionals seeking sales management insights and best practices.
- Newsletter Services: Revenue from newsletters including Sales Management Digest, Daily Boost of Positivity, and AI 4 Sales/Sales 3.0 Digest.
- Events and Conferences: Revenue from hosting Sales 3.0 Conference, AI Sales Summit, and Sales Training and Enablement Summit events.
- Advertising: Revenue from advertising placements and media kit offerings in the magazine and across digital platforms.
- Product Sales: Revenue from selling books, white papers, and other resources through the Selling Power Shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Selling Power product offering
Product offeringCore offering
Selling Power is a B2B media company that publishes the Selling Power magazine (since 1981) and produces multi-channel sales management content including weekly and daily newsletters (Sales Management Digest, Daily Boost of Positivity, AI 4 Sales/Sales 3.0 Digest), daily video interviews (Selling Power TV), blogs, white papers, and webinars. It also hosts virtual conferences such as the AI Sales Summit, Sales Training and Enablement Summit, and the Sales 3.0 Conference, and offers Deep Insight AI, an AI-powered subscription add-on for enhanced sales intelligence.
Product overview
Selling Power is a multi-channel media company that produces the award-winning Selling Power magazine and operates a suite of digital content products. The core portfolio includes Selling Power Magazine (the flagship digital publication since 1981), the Sales Management Digest weekly newsletter, Daily Boost of Positivity daily email, and Selling Power TV video series. The company hosts two major annual conferences: the AI Sales Summit and Sales Training and Enablement Summit (both virtual), as well as the Sales 3.0 Conference series. Additional offerings include Deep Insight AI (AI-enhanced subscription product), free white papers and reports, webinars, an Ethical AI Solutions Directory, and a Shop for books authored by CEO Gerhard Gschwandtner. The products serve B2B sales professionals, sales managers, and sales VPs with research-driven insights, training resources, and community events.
Differentiator
Problem solved
Functional benefit
Brands
- Selling Power TV: Daily video interview series on sales success featuring interviews with top executives.
- Sales 3.0 Conference
- Sales Management Digest
- Daily Boost of Positivity
- Deep Insight AI
Products and services
- Selling Power Magazine The flagship digital magazine for sales managers and sales VPs, published since 1981, featuring articles on sales leadership, training, technology, and strategy.
- Sales Management Digest Weekly e-newsletter featuring articles about sales leadership, hiring, training, new sales tools, and best practices for B2B sales leaders. Mailed every Tuesday.
- Daily Boost of Positivity Daily email delivering quick practices, quotes, and positive insights to help sales professionals achieve greater success. Mailed every weekday.
- Selling Power TV Daily video interview series featuring interviews with top executives and sales thought leaders on sales success topics.
- Sales 3.0 Conference Conference series that helps sales leaders integrate sales technologies into their organizations to create improved sales effectiveness and greater customer value.
- AI Sales Summit Annual virtual conference bringing together industry leaders and innovators to explore AI applications in sales. Scheduled for September 2-4, 2026.
- Sales Training and Enablement Summit Annual virtual conference focused on sales training and enablement. Scheduled for December 2-4, 2026.
- Deep Insight AI AI-powered solution combining Selling Power Magazine subscription with AI capabilities for enhanced sales insights and intelligence.
- Selling Power Shop Online store selling books authored by Gerhard Gschwandtner, including The Sales Script Book, The Sales Closing Book, The Sales Question Book, The Sales Management Book, and The Sales Training Book.
Companies that use Selling Power
Customer profileSegments1 record
Ideal customer profiles2 records
Selling Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Selling Power partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Sales 3.0 ConferencecoreSelling Power is a regular media sponsor of the Sales 3.0 Conference, which helps sales leaders integrate sales technologies into their organizations. Gerhard Gschwandtner developed and hosts the conference.
- Deep Insight AIflagshipDeep Insight AI is Selling Power's proprietary AI platform that provides enhanced sales intelligence integrated with the company's magazine and conference content, offering subscribers advanced AI-powered insights.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Selling Power competitors and assessment
Company assessmentDirect peers
- Gartner: Gartner is a large-scale B2B research and advisory firm that monetizes subscription content, executive events, and research reports targeting senior decision-makers — the same model Selling Power uses for sales leaders, but at much greater scale and across multiple functional areas.
- Forrester Research: Forrester is a B2B research firm producing subscription research, reports, and events for executives — directly comparable to Selling Power's content-plus-events subscription model targeting sales leaders and VPs.
- Aberdeen Strategy & Research: Aberdeen publishes B2B sales and marketing research, benchmarking, and reports, overlapping directly with Selling Power's research-driven content and annual lists such as the Selling Power 500.
- Sales Hacker: Sales Hacker is an online community, newsletter, and content hub for B2B sales professionals, sharing the same audience (sales managers and VPs), content formats (newsletters, articles, events), and monetization via sponsorships and community as Selling Power.
Emerging players
- Pavilion: Pavilion (formerly Revenue Collective) is a membership community and content platform for B2B sales leaders, overlapping with Selling Power's target persona and combining education, community, and events in a similar subscription/membership model.
- RAIN Group: RAIN Group is a sales training and consulting firm that publishes sales research, books, and thought leadership content, overlapping with Selling Power's training-focused content and methodologies.
- Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency that produces research-driven content, reports, and newsletters for sales and marketing leaders, sharing Selling Power's content-led GTM and target audience.
Broad incumbents
- Salesforce: Salesforce operates the dominant CRM and sales enablement platform with substantial sales-focused content, research, and events (Salesforce+, Dreamforce) — a broad incumbent that intersects with Selling Power's audience and content domains but as part of a much larger software portfolio.
- HubSpot: HubSpot is a CRM and marketing/sales platform that publishes extensive sales content, runs INBOUND, and offers sales training resources — comparable in audience and content-led GTM but as a side function of a major SaaS platform.
Others
- Sales Management Association: Sales Management Association is an industry membership organization serving sales leaders with research, benchmarking, and events — an adjacent ecosystem player serving the same persona as Selling Power's content and conference portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Selling Power social profiles
Digital presenceSelling Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selling Power leadership team
Management profileNumber of profiles
Profiles1 record
Selling Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selling Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selling Power
What does Selling Power do?
Selling Power is a B2B media company that publishes the Selling Power magazine (since 1981) and produces multi-channel sales management content including weekly and daily newsletters (Sales Management Digest, Daily Boost of Positivity, AI 4 Sales/Sales 3.0 Digest), daily video interviews (Selling Power TV), blogs, white papers, and webinars. It also hosts virtual conferences such as the AI Sales Summit, Sales Training and Enablement Summit, and the Sales 3.0 Conference, and offers Deep Insight AI, an AI-powered subscription add-on for enhanced sales intelligence.
Is Selling Power a public or private company?
Selling Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Selling Power founded?
Selling Power was founded in 1981. It employs 11 to 50 people.
Where is Selling Power based?
Selling Power is headquartered in Fredericksburg, United States, in the North America region.
How does Selling Power make money?
Five revenue lines are on record. Magazine Subscriptions are the primary driver. The others are newsletter Services, events and Conferences, advertising and product Sales.
Who are Selling Power's main competitors?
Direct peers on record are Gartner, Forrester Research, Aberdeen Strategy & Research and Sales Hacker. Emerging players are Pavilion, RAIN Group and Heinz Marketing. Broad incumbents are Salesforce and HubSpot. Sales Management Association is listed as an others.
Does Selling Power have an API?
No public API is recorded for Selling Power.
What industry is Selling Power in?
Selling Power's product category is B2B Sales Management Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 513210.