MISA
MISA is a Vietnamese enterprise software company founded in 1994 that provides the AMIS unified business management platform spanning accounting, HR, CRM, and AI-driven automation for SMEs, government agencies, educational institutions, and individuals across Vietnam and 22 countries.
- Company typePrivate
- Founded1994
- HeadquartersHanoi, Vietnam
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What MISA does
MISA (Công ty Cổ phần MISA) is a Vietnamese enterprise software company founded in 1994 and headquartered in Hanoi, operating a comprehensive digital transformation platform serving Vietnamese micro-businesses, SMEs, large enterprises, government agencies, educational institutions, healthcare providers, and individual consumers. The company has grown from an accounting software vendor into a multi-product ecosystem anchored by the AMIS unified business management platform, which spans finance-accounting (AMIS Kế toán, MISA ASP, MISA SME 2023), human resources (AMIS Nhân sự, AMIS Tiền lương), marketing and sales (AMIS CRM, AMIS aiMarketing), operations, and digital office modules. Specialized sub-brands address adjacent verticals including MISA FinGov for government financial management, MISA EMIS for education, MISA iHOS for hospital administration, MISA eShop and MISA CukCuk for retail and restaurant POS, and MISA meInvoice and MISA eSign for electronic invoicing and digital signatures.
The underlying technology architecture is a platform-plus-modules model with integrated AI capabilities delivered through AMIS OneAI, which wraps third-party foundation models (ChatGPT, Gemini, Grok) into an Agentic AI layer for autonomous enterprise operations. MISA also participates as a validator node in Vietnam's national NDAChain blockchain and has integrated with the Ministry of Public Security's VNeID digital identity platform, positioning the company as a participant in national digital infrastructure. The technology stack is complemented by ISO 27001, ISO 9001, CMMI DEV/3, and CSA STAR certifications, and the company employs over 2,000 staff across 8 nationwide offices.
MISA's business model is multi-stream: SaaS subscriptions (online accounting, electronic invoices, digital signatures, AI platform from 500k VND/month), perpetual licenses (desktop products such as MISA SME 2023 and MISA Mimosa 2025), professional services for enterprise and government implementations, and digital financial services via MISA Lending and the JetPay payment gateway. Distribution combines self-serve direct online sales, a nationwide authorized agent network (đại lý) of tax agents and accounting service firms, enterprise field sales, app marketplace distribution, and training partnerships with 600+ educational institutions. Revenue is generated across more than 400,000 enterprise customers, 44,500+ government administrative units, and 3.5M+ individual users, with international presence extending to 22 countries.
MISA firmographics
Firmographics- Name
- MISA
- Legal name
- Công ty Cổ phần MISA
- Website
- https://misa.vn
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MISA is a Vietnamese enterprise software company founded in 1994 that provides the AMIS unified business management platform spanning accounting, HR, CRM, and AI-driven automation for SMEs, government agencies, educational institutions, and individuals across Vietnam and 22 countries.
- Ownership category
- akta.pro rank
MISA industry classification
Industry- Product category
- Business Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Public Sector & Government ERP (HDAEAEAG)
Keywords
Where MISA is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices7 records
Markets served
MISA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: SaaS-based software subscriptions for businesses, government agencies, and individuals. Products include AMIS Kế toán, AMIS CRM, AMIS aiMarketing, and other business management modules. Pricing starts from 500k VND/month for AI platform access.
- Perpetual Software Licenses: Traditional one-time license sales for desktop software such as MISA SME 2023, MISA Mimosa 2025 for offline deployment.
- Professional Services: Implementation, training, and consulting services for enterprise and government customers. Includes training cooperation programs with 600+ educational institutions.
- Digital Financial Services: MISA Lending platform connecting businesses with banks for online credit assessment, MISA Lending for loan facilitation, and JetPay payment gateway services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AMIS OneAI - Unified AI Platform |
| Subscription | Annual | AMIS Kế toán - Online Accounting |
| One time/ perpetual license | Multi-year contract | MISA SME 2023 - Offline Accounting |
| Subscription | Annual | MISA meInvoice - Electronic Invoice |
| Subscription | Annual | MISA eSign - Digital Signature |
| Transaction based/ take rate | Pay-as-you-go | Referral Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MISA product offering
Product offeringCore offering
MISA develops and sells integrated business management software, cloud accounting, electronic invoicing, digital signatures, CRM, HR, and government financial management platforms under the AMIS brand, with the AMIS OneAI platform layering Agentic AI capabilities across the product suite. Its products serve Vietnamese enterprises, micro/household businesses, government agencies, educational institutions, accounting service firms, and individual consumers via SaaS subscriptions, perpetual licenses, and adjacent digital financial services (MISA Lending, JetPay).
Product overview
MISA is a comprehensive digital transformation ecosystem offering a platform-plus-modules architecture serving enterprises, small businesses, household businesses, government agencies, educational institutions, and individuals. The core AMIS platform provides unified business management with specialized modules for accounting (AMIS Kế toán, MISA ASP), HR management (AMIS Nhân sự, AMIS Tiền lương), marketing (AMIS CRM, AMIS aiMarketing), and operations (AMIS Công việc, AMIS Tài sản). Specialized platforms include MISA FinGov for government financial management, MISA EMIS for education, MISA iHOS for healthcare, and MISA eShop/MISA CukCuk for retail and restaurant management. The OneAI platform integrates advanced AI models (ChatGPT, Gemini, Grok) across all products to enable Agentic AI capabilities for autonomous business operations.
Differentiator
Problem solved
Functional benefit
Brands
- MISA AMIS: Unified business management platform integrating AI for enterprises
- MISA OneAI
- MISA meInvoice
- MISA eSign
- MISA CukCuk
- MISA eShop
- MISA SME
- MISA FinGov
- MISA EMIS
- MISA iGOV
- MISA iHOS
- MISA TaskGov
- MISA Lending
- MISA Mimosa
- MISA ASP
- AMIS Kế toán
- AMIS CRM
- AMIS aiMarketing
- MISA MoneyKeeper
- MISA Golf
- MISA Hotich
- JetPay
- MISA Lomas
- EMIS Kindergarten
- MISA Bamboo
- MISA QLTS
- MISA QLCB
- MISA mTax
- MISA BankHub
- MISA Soundify
- MISA OCM
Products and services
- AMIS Kế toán
Quantifiable outcome
- 3% increase in new customers for businesses using MISA solutions
- +4 more outcomes
Companies that use MISA
Customer profileNamed customers4 records
Segments7 records
MISA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
MISA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, regional and minor.
- HDBankcoreMISA and HDBank signed strategic partnership agreement on June 26, 2026 to build a comprehensive digital financial ecosystem, providing modern banking and financial solutions while expanding services.
- ChaileasecoreMISA and Chailease signed cooperation agreement on June 24, 2026 to deploy digital financial solutions, helping businesses access capital quickly and conveniently while improving management efficiency.
- LOTTE FinancecoreMISA and LOTTE Finance signed cooperation agreement on June 15, 2026 to deploy comprehensive digital financial solutions for customers, combining MISA's software ecosystem with LOTTE Finance's financial services.
- Thanh Hoa Provincial People's CommitteeregionalMISA was one of 3 technology companies to sign cooperation agreement with Thanh Hoa province on June 11, 2026 for developing science, technology, innovation, and digital transformation.
- NDAChain (National Blockchain Platform)coreMISA participates as a validator node in Vietnam's national blockchain platform NDAChain, which operates 49 public-private validator nodes using Proof-of-Authority consensus with Zero-Knowledge Proof. NDAChain processes 3,600 transactions per second and supports decentralized identity verification and product traceability.
- ACB BankcoreMISA signed comprehensive partnership with ACB in June 2024 to build a digital financial ecosystem, combining MISA's business software with ACB's banking services for business customers.
- 600+ Universities and Educational InstitutionscoreMISA has training cooperation agreements with over 600 universities, colleges, and vocational schools nationwide. Each year, tens of thousands of students receive free training on MISA software. MISA provides textbooks, practice exercises, exam banks, and curriculum materials.
- VnResourceminorVnResource is a member company of MISA specializing in customized HR management solutions tailored for individual enterprise needs, helping optimize time, costs, and work efficiency.
- Various Training InstitutionsminorTraining partnerships include Banking Academy, Vietnam National University of Agriculture, Hanoi University of Industry, University of Economics - Vietnam National University, and many others.
- RAR Center - Ministry of Public SecuritycoreMISA cooperated with RAR Center under Ministry of Public Security to deploy digital signature certificate registration on VNeID application for citizens, supporting national digital identity infrastructure.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
MISA competitors and assessment
Company assessmentDirect peers
- Fast Accounting (FAST Joint Stock Company): Vietnamese enterprise software company focused on accounting, ERP, and tax-compliance solutions for SMEs and government; directly competes head-to-head with MISA in the Vietnamese on-premise and cloud accounting market.
- Kingdee International Software Group: China-headquartered ERP and cloud financial software vendor serving SMEs, large enterprises, and government; comparable to MISA as a domestic champion monetizing regulatory-driven ERP demand, with a similar SME + public-sector GTM.
- Yonyou Network Technology: China's largest ERP and financial-management software provider with deep coverage across SMEs, large enterprises, and government agencies; comparable to MISA in product breadth (ERP + FinGov + cloud) and in monetizing state digitalization mandates.
- TOTVS: Latin America's largest domestic ERP and business-management software company, dominant in accounting, tax, HR, and government verticals; structurally comparable to MISA as a regional champion built on regulatory-driven ERP demand.
- Bravo Software (Vietnam): Vietnamese developer of Bravo Accounting and restaurant POS solutions directly overlapping with MISA's MISA CukCuk and AMIS Kế toán lines, competing for the same SME and household-business segments in Vietnam.
- FPT Software: Vietnamese IT services and enterprise software arm of FPT, providing ERP, digital-government, and AI solutions to Vietnamese enterprises and ministries; shares MISA's domestic enterprise and government customer base and Vietnamese digital-transformation tailwind.
Broad incumbents
- SAP: Global ERP incumbent whose SAP Business One and S/4HANA target the same Vietnamese enterprise segment MISA addresses; represents both a potential technology partner and a competitive risk as global SaaS ERP penetrates Vietnamese mid-market and government.
- Oracle NetSuite: Global cloud ERP with growing localization efforts in Southeast Asia, competing directly against MISA's AMIS platform for Vietnamese growth-stage SMEs and subsidiaries of multinationals operating in Vietnam.
- Sage Group: Global accounting and SMB ERP vendor whose cloud accounting suite targets the same SME accounting-and-compliance customer profile that anchors MISA's AMIS Kế toán and household-business products.
- Intuit QuickBooks: Global SMB accounting platform with AI-augmented bookkeeping features; represents the cloud-native competitive threat to MISA's offline accounting installed base (MISA SME, Mimosa) and online AMIS Kế toán line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MISA social profiles
Digital presenceMISA compliance and trust
Trust signalCompliance4 records
MISA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MISA leadership team
Management profileNumber of profiles
Profiles2 records
MISA subsidiaries and ownership
Company hierarchySubsidiaries1 record
MISA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MISA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MISA
What does MISA do?
MISA develops and sells integrated business management software, cloud accounting, electronic invoicing, digital signatures, CRM, HR, and government financial management platforms under the AMIS brand, with the AMIS OneAI platform layering Agentic AI capabilities across the product suite. Its products serve Vietnamese enterprises, micro/household businesses, government agencies, educational institutions, accounting service firms, and individual consumers via SaaS subscriptions, perpetual licenses, and adjacent digital financial services (MISA Lending, JetPay).
Is MISA a public or private company?
MISA is a private company. It is classified as venture growth investor backed and is currently operating.
When was MISA founded?
MISA was founded in 1994. It employs 1,001 to 5,000 people.
Where is MISA based?
MISA is headquartered in Hanoi, Vietnam, in the Asia region.
How does MISA make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are perpetual Software Licenses, professional Services and digital Financial Services.
Who are MISA's main competitors?
Direct peers on record are Fast Accounting (FAST Joint Stock Company), Kingdee International Software Group, Yonyou Network Technology, TOTVS, Bravo Software (Vietnam) and FPT Software. Broad incumbents are SAP, Oracle NetSuite, Sage Group and Intuit QuickBooks.
Does MISA have an API?
No public API is recorded for MISA.
What industry is MISA in?
MISA's product category is Business Management Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAG, Public Sector & Government ERP. Its NAICS code is 513210 and its SIC code is 7371.