Bravo Software .,JSC
- Company typePrivate
- Founded1999
- HeadquartersHanoi, Vietnam
- Headcount—
- GTM typeB2B
- OfferingSoftware
Bravo Software .,JSC firmographics
Firmographics- Name
- Bravo Software .,JSC
- Legal name
- Công ty Cổ phần Phần mềm BRAVO
- Website
- https://bravo.com.vn
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Bravo Software .,JSC is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Bravo Software .,JSC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses (On-premise): Doanh nghiệp hoàn toàn chủ động với quyền kiểm soát và vận hành hệ thống ERP sau khi BRAVO triển khai thành công, đồng thời có thể chủ động kiểm soát được dữ liệu lưu trữ tại doanh nghiệp. Đây là mô hình cấp quyền không thời hạn.
- Cloud/Subscription Services: Với mô hình Cloud, toàn bộ dữ liệu của khách hàng sẽ được lưu trữ và bảo mật trên hệ thống trung tâm dữ liệu BRAVO DC. Nhờ lợi thế linh hoạt về chi phí sử dụng định kỳ, hình thức dịch vụ cấp quyền có thời hạn phù hợp với nhiều loại hình doanh nghiệp.
- Implementation & Consulting Services: BRAVO provides implementation, consulting, customization, training, warranty, and maintenance services. Services include consulting on scale selection, editing/installation/training, warranty/maintenance, and regular customer care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | On-premise perpetual license model – unlimited term usage rights |
| Subscription | Annual | Cloud subscription model – time-limited access with recurring fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bravo Software .,JSC product offering
Product offeringCore offering
Bravo Software JSC develops and sells the BRAVO 10 ERP software suite for Vietnamese enterprises, covering accounting, finance, manufacturing, supply chain, HR, sales and CRM, deployed on-premise or via its Bravo Cloud Native Platform. It also sells vertical-specific solutions — BRAVO PMS for hotels/resorts and BRAVO PUB for public-sector administration — and delivers accompanying implementation, training, business-process re-engineering and ongoing support services.
Product overview
BRAVO Software JSC offers BRAVO 10 ERP, a comprehensive enterprise management platform available in both On-premise and On Cloud deployment models. The core product consists of 12 foundational modules: CRM, POS (Point of Sale), HRM (Human Resource Management), Work Management, Inventory Management, Finance & Accounting, Purchasing Management, Machinery & Equipment Management, Production Management, Sales Management, Quality Control Management, and System Administration. These modules are designed to work as an integrated system, with data flowing between departments through a unified database. Industry-specific solutions include BRAVO PMS for hotel/resort management and specialized solutions for packaging production, electrical equipment, steel, real estate, textiles, securities, automobile manufacturing, beverage production, and more. Additional extensions include Financial Data Consolidation (CFS) for corporate groups, IoT integration for manufacturing, and BRAVO PUB for public sector organizations. The product is designed with an open architecture allowing customization and extension for specific business requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- BRAVO 10 ERP
Quantifiable outcome
- VICONSHIP reported that BRAVO ERP has been a valuable tool supporting Finance-Accounting operations for 20 consecutive years
- +3 more outcomes
Companies that use Bravo Software .,JSC
Customer profileNamed customers33 records
Segments3 records
Ideal customer profiles4 records
Bravo Software .,JSC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature7 records
Bravo Software .,JSC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- SEMLA (Sweden-funded Project)minorKý hợp đồng và triển khai dự án SEMLA do Thụy Điển tài trợ. BRAVO signed contract and deployed the SEMLA project, a Sweden-funded development initiative.
- Đại Sứ Quán Đan Mạch (Danish Embassy) – DANIDA ProgramminorKý thỏa thuận với Đại Sứ Quán Đan Mạch về việc cung cấp các phần mềm cho các dự án thuộc chương trình DANIDA. BRAVO was authorized to supply software for projects under the Danish international development assistance program.
- VACO (Vietnam Accounting and Audit Consulting)coreThỏa thuận với VACO về việc cung cấp phần mềm BRAVO cho các doanh nghiệp do VACO kiểm toán và tư vấn. BRAVO supplies its software to enterprises audited and consulted by VACO, expanding reach through VACO's established network of audit and consulting clients across Vietnam.
- OTA Channels (Online Travel Agencies)coreBRAVO PMS hotel software supports integration with 150+ OTA channels including Booking.com, Agoda, Traveloka, Expedia, Ctrip, Hotelbeds, Airbnb. Two-way synchronization of pricing, room availability, and booking data. Automated channel management reducing overbooking risk.
- OPERA (Oracle Hospitality)coreBRAVO integrates with OPERA property management system (Oracle Hospitality). Used by hotel customers such as Wyndham Grand KN Paradise Cam Ranh for property management system connectivity.
- VinHMS (VinGroup Hospitality)coreBRAVO PMS integrates with VinHMS (VinGroup's hospitality management system). Used by hotel customers such as Wyndham Lynn Times Thanh Thủy for reservation and property management connectivity.
Scale indicators10 records
Recent moves8 records
Expansion highlights7 records
Bravo Software .,JSC competitors and assessment
Company assessmentDirect peers
- MISA JSC: MISA is one of Vietnam's leading accounting and ERP software publishers serving SMEs and enterprises. It is the closest domestic direct competitor to BRAVO, with overlapping Vietnamese accounting compliance expertise and a similar enterprise sales motion.
- Fast Corporation (Fast Vietnam): Fast is a Vietnamese ERP and accounting software provider with deep roots in the local market. It competes head-to-head with BRAVO in mid-market and enterprise Vietnamese accounting/ERP deployments, including regulated industries.
Broad incumbents
- SAP: SAP is the global enterprise ERP incumbent (S/4HANA, Business One). It competes for the same large Vietnamese enterprise customers (e.g., Vietnam Airlines-tier accounts) and represents the primary competitive threat for high-end deals.
- Oracle NetSuite: Oracle NetSuite is a global cloud ERP platform targeting mid-market and upper-mid enterprises. As cloud ERP adoption grows in Vietnam, it competes with BRAVO 10 for cloud-first Vietnamese enterprise deals.
- Microsoft Dynamics 365: Microsoft Dynamics 365 (Finance, Supply Chain, Business Central) is a broad enterprise platform competing globally. With strong partner networks in Vietnam, it pressures BRAVO in mid-market and digitally transforming enterprises.
- Epicor: Epicor is a global ERP vendor focused on manufacturing, distribution, and supply chain. It overlaps directly with BRAVO's strongest vertical (manufacturing) and competes for mid-market industrial customers in Vietnam.
- Infor: Infor provides industry-specific cloud ERP suites with strong manufacturing, hospitality, and distribution offerings. It competes with BRAVO's industry-vertical solutions (manufacturing, hotels, distribution) in Vietnam and globally.
- Sage Group: Sage is a global provider of accounting, payroll, and ERP software for SMBs and mid-market. It competes with BRAVO in accounting/financial management for smaller Vietnamese enterprises and through local partners.
Emerging players
- Odoo: Odoo is an open-source ERP suite with modular pricing and a strong global partner channel. It is an emerging threat to BRAVO in the Vietnamese SMB segment due to its lower upfront cost and active local partner ecosystem.
- Acumatica: Acumatica is a cloud-native ERP platform serving small and mid-sized businesses with flexible licensing. It is an emerging competitor for Vietnamese mid-market customers seeking modern cloud ERP alternatives to BRAVO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Bravo Software .,JSC social profiles
Digital presenceBravo Software .,JSC compliance and trust
Trust signalCompliance3 records
Bravo Software .,JSC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bravo Software .,JSC leadership team
Management profileNumber of profiles
Profiles8 records
Bravo Software .,JSC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bravo Software .,JSC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bravo Software .,JSC
What does Bravo Software .,JSC do?
Bravo Software JSC develops and sells the BRAVO 10 ERP software suite for Vietnamese enterprises, covering accounting, finance, manufacturing, supply chain, HR, sales and CRM, deployed on-premise or via its Bravo Cloud Native Platform. It also sells vertical-specific solutions — BRAVO PMS for hotels/resorts and BRAVO PUB for public-sector administration — and delivers accompanying implementation, training, business-process re-engineering and ongoing support services.
Is Bravo Software .,JSC a public or private company?
Bravo Software .,JSC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bravo Software .,JSC founded?
Bravo Software .,JSC was founded in 1999.
Where is Bravo Software .,JSC based?
Bravo Software .,JSC is headquartered in Hanoi, Vietnam, in the Asia region.
How does Bravo Software .,JSC make money?
Three revenue lines are on record. Software Licenses (On-premise) is the primary driver. The others are cloud/Subscription Services and implementation & Consulting Services.
Who are Bravo Software .,JSC's main competitors?
Direct peers on record are MISA JSC and Fast Corporation (Fast Vietnam). Broad incumbents are SAP, Oracle NetSuite, Microsoft Dynamics 365, Epicor, Infor and Sage Group. Emerging players are Odoo and Acumatica.
Does Bravo Software .,JSC have an API?
Yes. BRAVO 10 ERP offers API connectivity for integration with external systems, devices, and solutions. The platform supports two-way synchronization with OTA (Online Travel Agency) channels, enabling real-time updates on room availability, pricing, and booking confirmations across multiple channels. The system also provides API connections for IP TV integration in hotel/resort deployments. While specific API documentation URL is not publicly listed in the source material, the product explicitly mentions 'Kết nối với hệ thống khác (qua API, H2H,...)' (Connect with other systems via API, H2H) as a key technology feature.