Align HCM

What Align HCM does

Align HCM is a St. Petersburg, Florida–based professional services firm founded in 2018 that helps organizations extract value from major Human Capital Management (HCM) platforms after selection, implementation, and go-live. The firm operates as a platform-agnostic consultancy, providing certified expertise across six leading HCM systems — UKG, Dayforce, Workday, Paylocity, ADP, and HiBob — rather than developing proprietary HCM software. Its service portfolio spans implementation, training (Align Academy), ongoing support and optimization (SmartCare managed services), assessments and strategic engagements, system integration and data conversion, fractional assistance, and M&A-related HCM support.

The company targets mid-market and enterprise organizations in the United States and Canada, with delivery capacity extending to the Philippines. Align HCM reaches customers through direct enterprise sales, a formalized channel partner program for brokers and advisors, and mutual partnerships with each of the six major HCM platform vendors. Pricing is quote-based with multi-year contract structures, and free assessments serve as initial engagement entry points. The firm is led by CEO Maher El-Abdallah, CHRO Barbara Tonelli (formerly of UKG), and CSO Mike Emsley.

Align HCM's brand reputation is third-party validated through a 4.9/5 Raven Intel rating with more than 100 five-star reviews and a 93% likely-to-rehire score, plus a white-glove service award. Its most distinctive assets are the Align Academy training program (backed by over $2 million in investment and four full-time coaches) and the SmartCare recurring managed services sub-brand, which together convert episodic implementation work into longer-term client relationships.

Name

Align HCM

Legal name

Align HCM Inc.

Website

https://alignhcm.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Align HCM is a US-headquartered professional services firm that provides implementation, training, and ongoing support for major HCM platforms including UKG, Dayforce, Workday, Paylocity, ADP, and HiBob, serving mid-market and enterprise clients across North America.

Ownership category

akta.pro rank

Product category

HCM Consulting Services

NAICS

Human Resources Consulting Services (541612), Payroll Services (541214)

SIC

Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industries

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), Payroll, Time & Attendance (BPACAPAB)

Keywords

• HCM consulting services
• HCM implementation support
• HR technology consulting
• Payroll software services
• Workforce management consulting

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Implementation Services: Turnkey implementation services for HCM platforms including UKG, Dayforce, Workday, Paylocity, ADP, and HiBob. Provides certified experts to manage projects from planning through go-live.
2. SmartCare Support: Ongoing support programs for HCM platforms including help desk services, problem resolution, and system optimization. Offered as a range of programs for long-term platform support.
3. Training (Align Academy): Award-winning, bespoke training experiences through Align Academy for end-users, business owners, and system administrators. Includes role-based training, virtual sessions, self-paced e-learning, and ongoing reinforcement programs.
4. Assessments & Strategic Engagements: Assessment offerings including Payroll Continuity Risk Assessment, Data Migration Confidence Audit, True Cost of Ownership Analysis, HR Technology Roadmap Workshop, and other strategic consulting engagements.
5. Fractional Assistance: Temporary part-time resources for payroll, HR, administration and more to provide capacity when organizations are in a pinch.
6. System Integration & Data Conversion: Technical services including flat file integrations, direct APIs, data migration, and conversion services for HCM platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Align HCM is a professional services firm that helps organizations extract value from Human Capital Management (HCM) platforms such as UKG, Dayforce, Workday, Paylocity, ADP, and HiBob. The company delivers turnkey implementation, ongoing SmartCare support, role-based training through Align Academy, system integration, data conversion, optimization, and fractional HR/payroll assistance to HR and payroll teams across the U.S. and Canada.

Product overview

Align HCM is a professional services firm offering a comprehensive portfolio of consulting and support services for Human Capital Management (HCM) platforms. Their service offerings include SmartCare (ongoing support and managed services), Align Academy (award-winning training), Implementation Services, System Integration, Data Conversion, and Optimization Services. They specialize in supporting major HCM platforms including UKG, Dayforce, Workday, Paylocity, ADP, and HiBob. The company provides end-to-end services spanning assessments, implementation, training, integrations, fractional assistance, and M&A support, designed to help HR and payroll teams reduce risk, achieve successful go-lives, and continuously improve after implementation.

Differentiator

Problem solved

Functional benefit

Brands

• SmartCare: HCM support services program providing ongoing system support, optimization, and post-implementation assistance
• Align Academy

Products and services

• SmartCare
• Align Academy
• Implementation Services
• Assessments
• System Integration
• Data Conversion
• Optimization Services
• Fractional Assistance
• Client-Side Services
• M&A Assistance Services

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• UKGcoreChannel Partner/ Reseller/ DistributorUKG is listed as a key platform partner. Align HCM provides implementation, training, and support services for UKG Pro and UKG Ready platforms. The partnership is showcased on the website's main navigation with a dedicated partner page.
• DayforcecoreChannel Partner/ Reseller/ DistributorDayforce (Ceridian) is listed as a key platform partner. Align HCM provides implementation, training, and support services for the Dayforce HCM platform.
• PaylocitycoreChannel Partner/ Reseller/ DistributorPaylocity is listed as a key platform partner. Align HCM provides implementation, training, and support services for the Paylocity HCM platform.
• HiBobcoreChannel Partner/ Reseller/ DistributorHiBob is listed as a key platform partner. Align HCM provides implementation, training, and support services for the HiBob HCM platform.
• ADPcoreChannel Partner/ Reseller/ DistributorADP is listed as a key platform partner. Align HCM provides implementation, training, and support services for ADP HCM platforms.
• WorkdaycoreChannel Partner/ Reseller/ DistributorWorkday is listed as a key platform partner. Align HCM provides implementation, training, and support services for the Workday HCM platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global consulting giant with deep HCM/Workday/Oracle/SAP implementation practices and managed services. Targets the same enterprise HCM transformation buyers and can field global delivery teams.
• KPMG: Big Four firm with established HCM advisory and implementation services across Workday, SAP, Oracle, and Microsoft. Competes for enterprise HCM transformation mandates and operates a global delivery network.
• Mercer: Global HR consulting and advisory firm (part of Marsh McLennan) that helps organizations with HR technology strategy, vendor selection, and transformation. Overlaps with Align HCM's advisory and assessment offerings on the strategic side of HCM.
• PwC: Big Four consultancy with a large People & Organization practice delivering HCM implementations (Workday, SAP, Oracle). Direct incumbent competitor for enterprise HCM transformation deals.
• Deloitte: Big Four consulting firm with a sizable Human Capital practice covering Workday, SAP SuccessFactors, and Oracle HCM implementations. Competes for the same large-enterprise HCM transformation mandates that Align HCM serves.
• Baker Tilly: Mid-market-focused advisory and consulting firm with HCM/HRIS implementation services. Closest Big-Four-adjacent peer competing for mid-market and enterprise HCM services work in North America.
• Alight: Large-scale HCM/Workday services, cloud deployment, and BPaaS provider (formed via Sierra-Cedar merger). Overlaps with Align HCM on HCM implementation and managed services but operates at much greater scale and breadth as a public company.

Direct peers

• HR Path: Global HCM-focused consultancy providing implementation, support, and advisory across multiple HRIS vendors. Directly competes with Align HCM in the vendor-agnostic HCM services space and serves enterprise and mid-market clients across multiple geographies.
• CrossVue: Boutique consulting firm focused on HCM/ERP implementations and managed support across Workday, UKG, Oracle, and other platforms. Closest comparable in scale, multi-vendor HCM services positioning, and enterprise/mid-market target customer.
• OneSource Virtual: Specialized HCM/Workday-focused services and managed payroll provider offering implementation, BPaaS, and ongoing support. Comparable business model combining implementation with managed services and recurring revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/align-hcm
• Xx.com/alignhcm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Align HCM