What HiBob does

HiBob (legal entity Hi Bob, Inc.) is a privately held cloud HCM vendor founded in 2015 in Israel and dual-headquartered in New York and London. The company sells a modular SaaS platform branded as Bob, anchored by a Core HR foundation and extending into Talent (Hiring, Performance Management, Learning, Skills), Payroll (native US and UK Payroll, Payroll Hub, Benefits, Time), HR Planning (Workforce Planning, Compensation), and Finance (Financial Insights and Financial Planning, the latter derived from the February 2025 Mosaic acquisition). Bob AI with twelve specialized agents and a Model Context Protocol server are embedded across modules for natural-language interaction, generative content, predictive analytics, and workflow automation.

The platform serves over 5,400 companies across 180 countries, managing 1.4 million employees, with named customers spanning SMB (TourRadar, Xref), mid-market (GoCardless, Elation Health, Montu, Knix), and enterprise (Fiverr, VaynerMedia, Acne Studios, Tomorrowland, Fulham FC). Revenue is generated through quote-based per-seat annual subscriptions for Core plus optional suites. FY2024 ARR was $121.7M, up from $82.4M in 2023, and total funding raised is approximately $574M across eight rounds, the most recent being a $150M Series D in August 2022 led by General Atlantic at a $2.45B valuation.

HiBob distributes through a hybrid GTM combining product-led self-serve for SMB, inside sales for mid-market, and enterprise field sales for larger multinationals, supplemented by a Bob Marketplace of 100+ integrations and implementation partners such as Azilen Technologies. The company holds SOC 2 Type II, ISO 27001, ISO 27018, ISO 42001, and HIPAA certifications and is GDPR compliant, with engineering anchored in Tel Aviv and offices across the US, UK, Netherlands, Germany, Portugal, Croatia, Australia, and Canada (Toronto opened May 2026).

Name

HiBob

Legal name

Hi Bob, Inc.

Website

https://hibob.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HiBob is a cloud HCM vendor selling the modular Bob platform, which unifies Core HR, Talent, Payroll, Planning, and Finance with embedded Bob AI for over 5,400 companies across 180 countries.

Ownership category

akta.pro rank

Product category

Human Capital Management (HCM) Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Human capital management
• HR software platform
• Payroll processing
• Talent management
• Workforce planning

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: SaaS subscription model with per-seat pricing for HR, Payroll, and Finance platform. Modular pricing allows customers to purchase Core HR plus optional suites for Talent, Payroll, Planning, and Finance. Revenue grew from $82.4M in 2023 to $121.7M in 2024.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

HiBob sells "Bob," a cloud-native, modular Human Capital Management (HCM) SaaS platform that unifies Core HR, Talent (hiring, performance, learning, skills), Payroll & Benefits (native US and UK payroll plus Payroll Hub for third-party providers), Workforce Planning & Compensation, and Finance (FP&A and financial insights). The platform is sold on a per-seat subscription basis to mid-market, SMB, and enterprise organizations across 180 countries, with embedded Bob AI and a Model Context Protocol (MCP) server powering natural-language HR workflows.

Product overview

HiBob offers Bob, a unified HCM platform for HR, payroll, and finance built on a modular architecture. The platform consists of core foundation modules (Bob Core including Self-Service, Data & Analytics, and Workflows & Automation), specialized talent solutions (Bob Talent Suite combining Hiring, Performance Management, Learning, and Skills), payroll capabilities (US Payroll, UK Payroll, Payroll Hub, Benefits Administration, and Time & Attendance), and planning/finance tools (HR Planning Suite with Workforce Planning and Compensation, plus Finance Suite with Financial Insights and Financial Planning). Bob AI serves as the embedded AI layer across all modules, powered by specialized agents for performance, learning, development, skills, talent, finance, surveys, social, hiring, attendance, and payroll functions. The platform connects to 100+ integrations across payroll, HR, finance, IT, and collaboration tools.

Differentiator

Problem solved

Functional benefit

Brands

• Bob: HiBob's main HR, Finance, and Payroll platform - a people management platform for modern organizations.
• Bob Finance
• Bob AI
• In Good Company
• Bob Companion

Products and services

• Bob Core Core HR system of record providing employee self-service, unified people data and analytics, workflows and automation (onboarding, approvals, eSign), time and attendance tracking, and access to marketplace integrations. Built for HR teams, managers, and employees.
• Bob Talent Suite Integrated talent management suite combining Bob Hiring (ATS with 2,000+ job board integrations), Bob Performance Management (360 reviews, OKRs, calibration, succession planning), Bob Learning (LMS with AI course generation), and Bob Skills (skills catalog and gap analysis).
• Bob Payroll Suite Integrated payroll platform offering native US payroll (Gusto-powered, federal/state filings in all 50 states) and native UK payroll (HMRC compliance, IR-35, P11D/P60), plus Payroll Hub for connections to ADP WFN, Paylocity, Xero and others, plus Benefits Administration and Time & Attendance.
• Bob HR Planning Suite Workforce planning and compensation platform combining Bob Workforce Planning (headcount scenario modeling with AI planning assistant) and Bob Compensation (pay bands, budget guardrails, pay equity tracking with Mercer benchmarking data, AI-powered pay gap identification).
• Bob Finance Suite Financial planning and analysis platform combining Bob Financial Insights (150+ automated metrics, 35+ dashboards, 30+ data connectors including Stripe, QuickBooks, Salesforce, Snowflake) and Bob Financial Planning (collaborative budgeting, scenario modeling, headcount forecasting, vendor BvA analysis).
• Bob AI AI layer embedded across the Bob platform providing generative AI (job descriptions, performance feedback, CV summaries), natural-language processing, knowledge retrieval, process automation, recommendation engine, predictive analytics, and autonomous agents. Includes Bob Companion natural-language interface and Bob MCP Server enabling AI assistants (Claude, Cursor, Copilot, ChatGPT, Gemini) to securely connect to live people data.

Quantifiable outcome

• 254% average ROI with $2.55 return for every $1 spent
• +6 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability9 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• OpenAIcoreTechnology or Integration · 22 April 2026Early adopter of OpenAI Workspace Agents product, testing platform that enables AI agents to operate across third-party applications. HiBob among first companies testing the integration capabilities.
• ModulrcoreTechnology or Integration · 8 March 2026UK-based payments automation platform partnered to integrate automated payment processing directly into HiBob's payroll workflow. Enables salary and HMRC tax payments through Modulr's platform, removing manual file exports and reconciliation. Partnership addresses payroll errors affecting up to 25% of UK employees.
• ZendeskcoreTechnology or Integration · 13 February 2026Integration partnership connecting people operations with customer service delivery workflows. Named Zendesk 2026 Best Collaborator Partner of the Year - Tech Alliances recognizing collaboration across sales, implementation, and customer support.
• GustoflagshipTechnology or Integration · 7 December 2025Partnership with Gusto Embedded Payroll powering HiBob's native US Payroll and Benefits Administration solution. Gusto's payroll engine with 40+ years of tax expertise handles federal and state tax filings in all 50 states.
• Josh Bersin CompanycoreTechnology or Integration · 11 May 2025Partnership to embed Galileo, Josh Bersin Company's AI-powered HR assistant, into HiBob platform. Galileo provides advanced HR guidance and insights to HiBob customers worldwide.
• Azilen TechnologiescoreImplementation/ SI/ Consulting Partner · 23 March 2025Strategic partnership with Azilen Technologies to pioneer new era of modern, lightweight HCM system for US enterprises. Azilen provides implementation services and development support for HiBob's US enterprise customers.
• Mosaic (Acquisition)flagshipTechnology or Integration · 16 February 2025Acquired US fintech Mosaic, a cloud-based Financial Planning and Analysis platform, for approximately $35 million. Integration of Mosaic's FP&A capabilities into the Bob platform enables unified HR and financial planning for mid-market companies.
• MercercoreTechnology or IntegrationPartnership for Compensation Benchmarking powered by Mercer, providing market data for pay equity and compensation decisions.
• Papaya GlobalminorChannel Partner/ Reseller/ DistributorCollaboration noted in HR Tech market analysis for global payroll and workforce management solutions.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• UKG (Ultimate Kronos Group): UKG offers broad HCM, payroll, and workforce management for mid-market and enterprise; a broad incumbent that HiBob displaces or is displaced by in mid-market HR/WFM deals.
• Workday: Workday is the dominant enterprise HCM incumbent with growing mid-market ambitions via Workday Go and Illuminate; competes with HiBob for the upper mid-market and enterprise customer overlap.
• ADP: ADP is the largest payroll/HR incumbent with Run, Workforce Now, and Vantage HCM suites; competes with HiBob across SMB and mid-market, especially where native payroll is a buying criterion.

Direct peers

• Rippling: Rippling is the closest mid-market competitor to HiBob, offering a unified cloud platform spanning HR, payroll, IT, and finance with strong PLG and global EOR/payroll capabilities — directly contesting HiBob's mid-market and enterprise accounts.
• Personio: Personio is a European mid-market HCM platform serving SMB and mid-market customers with HR, recruiting, and payroll — a direct peer to HiBob across DACH and broader European markets.
• BambooHR: BambooHR serves SMB and lower mid-market with core HR, hiring, and payroll — a direct peer listed alongside HiBob in Nucleus Research's 2026 SMB HCM Value Matrix Leader quadrant.
• Paylocity: Paylocity is a US mid-market HCM/payroll competitor with comparable target buyer (200–2,000+ employees), product breadth (HR, talent, payroll), and distribution via direct sales — frequently benchmarked against HiBob in US deals.
• Paycor: Paycor provides HCM, payroll, and talent for SMB and mid-market — a direct mid-market peer grouped with HiBob in Nucleus Research's SMB HCM Leader category.

Emerging players

• Deel: Deel is a global payroll/EOR platform expanding into full HCM; competes with HiBob for global mid-market customers needing multi-country workforce management and integrated HR.
• Gusto: Gusto is the SMB payroll/HR incumbent and powers HiBob's Native US Payroll through Gusto Embedded Payroll; partially peer, partially infrastructure partner with overlapping SMB/mid-market positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hibob_hr
• YouTubeyoutube.com/channel/UCq7QDrOUMw6rcbOUfKawn1A
• Facebookfacebook.com/hibobHR
• LinkedInlinkedin.com/company/hibob
• Instagraminstagram.com/hibobHR

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds11 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiBob