Lit Thinking
Lit Thinking (Visium) develops 222nm Far-UVC light fixtures — Surface, Recessed, Pendant, and sealed Apex models — that continuously sanitize air and surfaces in occupied indoor spaces, serving enterprise customers across healthcare, professional sports, education, agriculture, commercial real estate, and industrial sectors.
- Company typePrivate
- Founded2022
- HeadquartersFlorida, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lit Thinking does
Lit Thinking, founded in 2022 and headquartered at 477 S Rosemary Ave in West Palm Beach, Florida, develops and markets Visium, a line of Far-UVC light fixtures operating at a 222nm wavelength for continuous air and surface sanitization in occupied indoor environments. The technology is positioned as the first UL Certified Far-UVC device for continuous operation in occupied spaces, claiming inactivation of up to 99.9% of air and surface microorganisms with each fixture consuming only 14W. The product line comprises four mounting configurations — Surface Mount, Recessed Mount, Pendant Mount, and the sealed Apex Far-UVC for industrial and agricultural use — and is supported by the Visium App for Wi-Fi and Bluetooth IoT monitoring and control. Visium UltraLabs serves as the in-house scientific R&D division and is scheduled to present at CLEO 2026.
The company sells hardware through an enterprise field sales motion targeting large facilities, with custom site assessment and installation. Customers span at least nine verticals and include Mount Sinai hospital, the Miami Dolphins and Detroit Lions professional sports franchises, Related Ross (commercial real estate, 360 Rosemary property), Mogler Farms, Minnesota Zoo, Roger Williams University, LECOM, Barwis, PDW, Shenango, RSE, Lighthouse, and Harmony Kids Learning Center. Strategic and research relationships include a co-development partnership with Related Ross and academic research collaborations with Columbia, Cornell, Nagoya University, the University of Arizona, UCF, and Roger Williams University, plus industry association ties to the International Ultraviolet Association and Advanced UV for Life. The company is led by co-founders Matt Higgins (Chairman), John Rajchert (CEO), and Stephen Ross, alongside CSO Janet Price, CPO Adrian Armijo, and CTO Leo Schowalter. Revenue, funding totals, and ownership structure are not disclosed in available sources.
Lit Thinking firmographics
Firmographics- Name
- Lit Thinking
- Legal name
- Lit Thinking
- Website
- https://litthinking.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lit Thinking (Visium) develops 222nm Far-UVC light fixtures — Surface, Recessed, Pendant, and sealed Apex models — that continuously sanitize air and surfaces in occupied indoor spaces, serving enterprise customers across healthcare, professional sports, education, agriculture, commercial real estate, and industrial sectors.
- Ownership category
- akta.pro rank
Lit Thinking industry classification
Industry- Product category
- Far-UVC Sanitization Equipment
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI)
- akta.pro secondary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where Lit Thinking is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lit Thinking business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Far-UVC Hardware Fixtures: Sale of physical Far-UVC lighting fixtures including Surface Mount, Recessed Mount, Pendant Mount, and Apex models. Products are sold through direct enterprise sales and distribution channels. Multiple mounting options suggest configurable hardware offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Lit Thinking product offering
Product offeringCore offering
Lit Thinking designs, manufactures, and sells the Visium line of Far-UVC light fixtures (222nm wavelength) that continuously inactivate up to 99.9% of airborne and surface microorganisms in occupied indoor spaces. The product line includes Surface Mount, Recessed Mount, Pendant Mount, and sealed Apex Far-UVC configurations, supported by an IoT-enabled Visium mobile app for remote monitoring and control. The company sells these fixtures directly to enterprise facilities including hospitals, professional sports venues, schools, agricultural operations, and commercial real estate.
Product overview
Lit Thinking offers Visium, a unified product line of Far-UVC sanitization devices that use 222nm wavelength light to continuously inactivate bacteria and viruses in occupied indoor spaces. The product line includes four distinct mounting configurations: Visium Surface Mount (retrofit-friendly surface installation), Visium Recessed Mount (flush ceiling integration), Visium Pendant Mount (open ceilings and high bays), and Apex Far-UVC (sealed industrial/agricultural grade). All products share the core Far-UVC 222nm technology platform capable of sanitizing up to 99.9% of air and surface microorganisms, operate autonomously 24/7, and are supported by the Visium App for IoT connectivity. Visium is positioned as the first UL Certified Far-UVC device for continuous operation in occupied spaces, with each fixture consuming only 14W of energy.
Differentiator
Problem solved
Functional benefit
Brands
- Visium Far-UVC: Far-UVC light technology product line for continuous air and surface sanitization in occupied indoor environments. Includes Surface Mount, Recessed Mount, Pendant Mount, and Apex Far-UVC fixture variants.
- Visium UltraLabs
Products and services
- Visium Surface Mount
Quantifiable outcome
- Up to 99.9% inactivation of air and surface microorganisms
Companies that use Lit Thinking
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles6 records
Lit Thinking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lit Thinking partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Related RosscoreStrategic partnership with Related Ross for deploying Visium Far-UVC technology in West Palm Beach properties, establishing the city as a blueprint for technology-enabled healthy buildings. The 360 Rosemary development represents a flagship implementation of continuous air and surface sanitization in commercial real estate.
- Columbia UniversitycoreAcademic research partnership for Far-UVC science and technology validation. Columbia University is one of six academic research partners supporting the scientific foundation of Visium's technology.
- Cornell UniversitycoreAcademic research partnership for Far-UVC scientific research and validation studies.
- Nagoya UniversitycoreInternational academic research partnership (Japan) for Far-UVC scientific research and technology validation.
- University of ArizonacoreAcademic research partnership for Far-UVC science and technology validation studies.
- University of Central FloridacoreAcademic research partnership for Far-UVC scientific research and validation.
- Roger Williams UniversitycoreAcademic research partnership for Far-UVC research and also a customer of Visium products for campus facilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Lit Thinking competitors and assessment
Company assessmentBroad incumbents
- Honeywell: Large industrial and building technologies conglomerate offering UV solutions inside its building management and air-handling portfolios. Competes with Visium in commercial building air-quality and smart-building applications.
- Signify (Philips UV-C): Global lighting giant (parent of Philips) with a UV-C disinfection portfolio for air, surface, and water. Operates broadly across residential, commercial, and institutional lighting while overlapping with Visium's commercial/institutional disinfection use cases.
Direct peers
- Ushio Inc. Japanese lighting company that developed Care222 filtered Far-UVC 222nm excimer lamps, the closest direct technology competitor to Lit Thinking's Visium product line. Competes in the same occupied-space disinfection category.
- R-Zero: UV-C-based indoor disinfection startup focused on schools, offices, and commercial buildings. Competes with Visium on continuous occupied-space air and surface sanitization, with a similar smart-building positioning.
- Puro Lighting (Violet Defense): UV disinfection lighting company marketing Far-UVC and germicidal fixtures for schools, offices, and healthcare facilities. Directly competes with Visium across education, commercial, and healthcare verticals.
- American Ultraviolet: Manufacturer of UV germicidal fixtures and mobile disinfection units for healthcare, laboratory, and commercial facilities. Overlaps with Lit Thinking's institutional and healthcare disinfection focus.
- Light Progress: Italian manufacturer of UV-C germicidal fixtures for air, surface, and water disinfection in healthcare, food, and HVAC applications. Comparable product form factor and use-case focus to Visium's mounted fixtures.
- XENEX Disinfection Services: Provider of pulsed xenon UV robot disinfection systems primarily for hospitals. Adjacent UV-based disinfection competitor targeting healthcare facilities, a key vertical for Visium.
- AquiSense Technologies: Specialist in UV-C LED disinfection systems for water, air, and surface applications. Comparable to Lit Thinking as a focused UV-C disinfection hardware maker targeting institutional and commercial deployments.
- ActivePure Technology: Air and surface purification company using active air purification technology across residential, commercial, healthcare, and hospitality. Competes with Visium in indoor air-quality and surface-sanitization applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lit Thinking social profiles
Digital presenceLit Thinking compliance and trust
Trust signalCompliance1 record
Lit Thinking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lit Thinking leadership team
Management profileNumber of profiles
Profiles6 records
Lit Thinking funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lit Thinking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lit Thinking
What does Lit Thinking do?
Lit Thinking designs, manufactures, and sells the Visium line of Far-UVC light fixtures (222nm wavelength) that continuously inactivate up to 99.9% of airborne and surface microorganisms in occupied indoor spaces. The product line includes Surface Mount, Recessed Mount, Pendant Mount, and sealed Apex Far-UVC configurations, supported by an IoT-enabled Visium mobile app for remote monitoring and control. The company sells these fixtures directly to enterprise facilities including hospitals, professional sports venues, schools, agricultural operations, and commercial real estate.
Is Lit Thinking a public or private company?
Lit Thinking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lit Thinking founded?
Lit Thinking was founded in 2022. It employs 11 to 50 people.
Where is Lit Thinking based?
Lit Thinking is headquartered in Florida, United States, in the North America region.
How does Lit Thinking make money?
One revenue line is on record: far-UVC Hardware Fixtures.
Who are Lit Thinking's main competitors?
Broad incumbents on record are Honeywell and Signify (Philips UV-C). Direct peers are Ushio Inc., R-Zero, Puro Lighting (Violet Defense), American Ultraviolet, Light Progress, XENEX Disinfection Services, AquiSense Technologies and ActivePure Technology.
Does Lit Thinking have an API?
No public API is recorded for Lit Thinking.
What industry is Lit Thinking in?
Lit Thinking's product category is Far-UVC Sanitization Equipment. Its primary akta.pro industry code is HSAOAIAI, UV Germicidal Light (UV-C) & HVAC Disinfection Systems, with a secondary code of IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 335132 and its SIC code is 3640.