Montu
Montu is Australia's largest integrated medical cannabis ecosystem, operating telehealth consultations (Alternaleaf), wholesale distribution (Leafio), pharmacy fulfillment (uMeds), and clinical education (SAGED) for 150,000+ annual patients and 3,000+ pharmacy partners.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Montu does
Montu Group Pty Ltd is an Australian privately held health tech company founded in 2019 by Christopher Strauch and headquartered in Melbourne. It operates the country's largest fully integrated medical cannabis ecosystem, comprising four wholly owned subsidiaries: Alternaleaf (a telehealth clinic serving 150,000+ patients annually), Leafio (a wholesale distribution network providing next-day delivery to 3,000–4,000+ pharmacies with 100+ brands and 1,000+ products), uMeds (a pharmacy dispensing-as-a-service fulfillment layer), and SAGED (an accredited clinical education platform for healthcare professionals). The underlying technology stack centers on a telehealth platform with integrated patient management, advanced logistics and supply management tooling, and an automated prescription-to-dispensing workflow that closes the gap between prescriber, pharmacy, and patient.
Montu generates revenue through four streams: per-consultation telehealth fees (Alternaleaf), wholesale product margins and distribution fees (Leafio), per-order pharmacy dispensing fees (uMeds), and product sales across six distinct medical cannabis brands. The go-to-market combines product-led patient acquisition via telehealth, channel partnerships with major international cannabis suppliers (Organigram, Aurora Cannabis via MedReleaf Australia), and active government and regulatory engagement through the Telehealth Sector Working Group and TGA submissions. Recognized as Australia's fastest-growing tech company in both 2022 and 2023 by Deloitte Tech Fast 50—achieving measured revenue growth of 20,700% and 9,600% respectively as the first back-to-back winner in the program's history—Montu now operates with 501–1,000 employees, has delivered 450,000+ lifetime practitioner consultations, and is positioned as the largest medical cannabis company outside North America.
Montu firmographics
Firmographics- Name
- Montu
- Legal name
- Montu Group Pty Ltd
- Website
- https://montu.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Montu is Australia's largest integrated medical cannabis ecosystem, operating telehealth consultations (Alternaleaf), wholesale distribution (Leafio), pharmacy fulfillment (uMeds), and clinical education (SAGED) for 150,000+ annual patients and 3,000+ pharmacy partners.
- Ownership category
- akta.pro rank
Montu industry classification
Industry- Product category
- Medical Cannabis Healthcare Services
- NAICS
- Pharmacies and Drug Retailers (45611), Pharmacies and Drug Retailers (456110), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Drug Stores And Proprietary Stores (5912), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Medical Cannabis Delivery & Online Ordering (CRANAGAG), Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH)
Keywords
Where Montu is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Montu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Telehealth Consultations: Alternaleaf provides telehealth consultations to patients seeking medical cannabis treatment, generating revenue through consultation fees for initial and follow-up appointments with doctors and nurses.
- Wholesale Distribution: Leafio serves as Montu's wholesale distribution arm, distributing medical cannabis products to pharmacies nationwide with next-day delivery, generating revenue through product margins and distribution fees.
- Pharmacy Fulfilment: uMeds provides dispensing-as-a-service to partner pharmacies, handling prescriptions and delivery logistics, generating revenue through dispensing fees and per-order basis medication handling.
- Medical Cannabis Products: Montu distributes pharmaceutical medicines including oral oils, flower strains, vape carts, and premium rosin concentrates across 6 distinct brands through its integrated ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Telehealth consultation services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Montu product offering
Product offeringCore offering
Montu operates a fully integrated health tech ecosystem for medical cannabis in Australia, spanning patient-facing telehealth consultations through Alternaleaf, wholesale distribution of cannabis products to pharmacies via Leafio, dispensing-as-a-service pharmacy fulfillment through uMeds, and accredited clinical education for healthcare professionals via SAGED. The company also distributes its own portfolio of medicinal cannabis products across six distinct brands (oral oils, flower, vape cartridges, and rosin concentrates).
Product overview
Montu is a platform-plus-modules health tech ecosystem with a fully integrated structure spanning multiple distinct brands and services. The core platform encompasses Alternaleaf (telehealth clinic), Leafio (distribution network), uMeds (pharmacy fulfillment), and SAGED (clinical education). These modules work together: Alternaleaf connects patients with clinicians via telehealth, uMeds handles prescription dispensing and delivery, Leafio manages wholesale distribution to pharmacies, and SAGED provides accredited education for healthcare professionals. Additional offerings include government relations, patient advocacy, clinical governance, real-world evidence research, and pharmacovigilance services. Across 6 distinct brands, Montu offers a full suite of high-quality medicinal cannabis products from oral oils to flower strains, vape carts, and premium rosin concentrates.
Differentiator
Problem solved
Functional benefit
Brands
- Alternaleaf: Australia’s trusted alternative health clinic offering telehealth services to more than 150,000+ patients annually through innovative online clinical model.
- Leafio
- uMeds
- SAGED
Products and services
- Alternaleaf
Quantifiable outcome
- 450,000+ practitioner consults to date
- +4 more outcomes
Companies that use Montu
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Montu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Montu partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Leafio (Montu Australia wholesale division)coreLeafio serves as Montu's wholesale distribution arm, partnering with cannabis companies like Organigram to distribute medical cannabis products (Edison and BOXHOT vapes and pastilles) to over 4,000 pharmacies across Australia through next-day delivery.
- Department of Health / Australian Digital Health AgencycoreTelehealth Sector Working Group, spearheaded by Montu, published a report calling on the Australian government to implement mandatory telehealth regulations. Report outlines CARE principles covering clinical care, administrative operations, resourcing, and ethical standards.
- MedReleaf Australia (Aurora Cannabis subsidiary)coreNew distribution partnership between Aurora Cannabis (via MedReleaf Australia subsidiary) and Leafio (Montu's wholesale division) to expand medical cannabis distribution through Australian pharmacy network.
- Telehealth Sector Working GroupcoreMontu convenes a working group to develop a telehealth code of practice and core governance principles for the rapidly expanding telehealth industry. Former Health Minister Greg Hunt appointed as independent chairman to lobby for regulatory change.
- Rare Cancers AustraliaminorMontu participates in the annual Kosi Challenge, climbing Mount Kosciuszko to raise funds and awareness for Australians living with rare, less common, and complex cancers. Rare cancers account for one in four cancer diagnoses but over half of cancer deaths.
- Partner Pharmacies (3,000+)coreOver 3,000 pharmacies nationwide partner with Montu's Leafio distribution network and uMeds fulfilment services, creating Australia's fastest growing medical cannabis distribution network.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Montu competitors and assessment
Company assessmentDirect peers
- Althea Group Holdings: Australian medicinal cannabis company with a vertically integrated platform spanning cultivation, manufacturing, distribution and telehealth. Closest direct peer to Montu given overlapping Australian medical cannabis footprint and similar integrated model.
- Little Green Pharma: Australian-based medicinal cannabis producer and distributor with its own patient and prescriber channels. Comparable to Montu in target market (Australian medical cannabis patients), product offering (oils and flowers), and channel strategy (pharmacy distribution).
- Bod Australia: Australian medicinal cannabis and CBD wellness company with a focus on patient access, pharmacy distribution and product development. Direct competitor in the Australian medical cannabis market serving similar patient and pharmacy channels as Montu.
- Cann Group Limited: Australian medicinal cannabis cultivator and manufacturer supplying pharmacy and patient channels. Overlaps with Montu on the supply side of the Australian medical cannabis value chain that Montu's Leafio distribution platform serves.
- Vitura Health (formerly Cronos Australia): Australian medical cannabis distributor and telehealth operator. Direct competitor to Montu's Alternaleaf and Leafio businesses, serving the same patient and pharmacy network in Australia.
- ECS Botanics Holdings: Australian medicinal cannabis cultivator and manufacturer with a focus on pharmacy and patient distribution. Comparable Australian medical cannabis market participant overlapping with Montu's distribution and product portfolio.
Emerging players
- Aurora Cannabis: Global cannabis producer and a current Montu distribution partner (via MedReleaf Australia) that could evolve into a direct competitor in Australia by building its own pharmacy distribution and telehealth capabilities.
- Organigram Holdings: Global cannabis producer that distributes through Leafio (Edison, BOXHOT brands) in Australia. As a current partner with global reach, represents both a key supplier and a potential future direct competitor to Montu.
Broad incumbents
- Curaleaf Holdings: Large US multi-state vertically integrated cannabis operator with dispensary, distribution and telehealth components. Broad incumbent reference for the integrated cannabis ecosystem model Montu is building in Australia.
- Tilray Brands: Global cannabis leader with cultivation, distribution and patient-facing channels across multiple geographies. Relevant broader incumbent peer for evaluating Montu's strategic position and potential international expansion benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Montu social profiles
Digital presenceMontu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Montu leadership team
Management profileNumber of profiles
Profiles12 records
Montu subsidiaries and ownership
Company hierarchySubsidiaries4 records
Montu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Montu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Montu
What does Montu do?
Montu operates a fully integrated health tech ecosystem for medical cannabis in Australia, spanning patient-facing telehealth consultations through Alternaleaf, wholesale distribution of cannabis products to pharmacies via Leafio, dispensing-as-a-service pharmacy fulfillment through uMeds, and accredited clinical education for healthcare professionals via SAGED. The company also distributes its own portfolio of medicinal cannabis products across six distinct brands (oral oils, flower, vape cartridges, and rosin concentrates).
Is Montu a public or private company?
Montu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Montu founded?
Montu was founded in 2019. It employs 501 to 1,000 people.
Where is Montu based?
Montu is headquartered in Melbourne, Australia, in the Oceania region.
How does Montu make money?
Four revenue lines are on record. Telehealth Consultations are the primary driver. The others are wholesale Distribution, pharmacy Fulfilment and medical Cannabis Products.
Who are Montu's main competitors?
Direct peers on record are Althea Group Holdings, Little Green Pharma, Bod Australia, Cann Group Limited, Vitura Health (formerly Cronos Australia) and ECS Botanics Holdings. Emerging players are Aurora Cannabis and Organigram Holdings. Broad incumbents are Curaleaf Holdings and Tilray Brands.
Does Montu have an API?
No public API is recorded for Montu.
What industry is Montu in?
Montu's product category is Medical Cannabis Healthcare Services. Its primary akta.pro industry code is CRANAFAI, Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services), with a secondary code of CRANAFAB, Medical Cannabis Dispensaries. Its NAICS code is 45611 and its SIC code is 5122.