Maybourne Hotel Group
Maybourne Hotel Group is a privately held luxury hotel operator headquartered in London, operating six ultra-luxury hotels across London, Beverly Hills, and the French Riviera under brands including Claridge's, The Connaught, and The Berkeley, serving ultra-high-net-worth guests with accommodations, dining, wellness, events, and branded residences.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Maybourne Hotel Group does
Maybourne Hotel Group operates a privately held portfolio of six ultra-luxury hotels under the legal entity Maybourne Hotels Limited, headquartered in London, United Kingdom. The company was founded in 1998 and employs 101-250 staff, with its portfolio comprising Claridge's, The Connaught, The Berkeley, and The Emory in London, The Maybourne Beverly Hills in Los Angeles, and The Maybourne Riviera on the French Riviera. Three of its UK hotels (Claridge's, The Connaught, The Emory) were ranked among The World's 50 Best Hotels 2025, with Claridge's ranked number one in London and the UK.
The group generates revenue across five interconnected verticals: hotel accommodations, food and beverage (including Michelin-starred restaurants and seasonal pop-ups such as abc kitchens), wellness and spa services through the Surrenne brand and Aman Spa partnerships, events and weddings, and branded residences (most notably at The Maybourne Saint-Germain in Paris, where pricing reportedly reaches nearly €70,000 per square metre). Distribution occurs through direct booking (maybourne.com), a dedicated groups desk, and the GDS chain code MI (Amadeus), with gift vouchers sold through wearegifted.co.uk and direct customer relationships maintained through The Maybourne Society private membership club. The company is Irish and Qatar-owned with no public listing, no disclosed institutional investors, and no public revenue figures.
Maybourne's strategic positioning rests on heritage properties in planning-constrained prime locations, partnerships with globally recognized chefs (Jean-Georges Vongerichten, Hélène Darroze, Cédric Grolet) and wellness practitioners (Tracy Anderson, Augustinus Bader), and a multi-vertical ecosystem spanning accommodations, dining, wellness, events, residences, and private membership. CEO Marc Socker leads the group, which is actively exploring geographic expansion through a Dubai branded residences partnership with developer Nick Candy, announced in November 2025 at the Future Hospitality Summit.
Maybourne Hotel Group firmographics
Firmographics- Name
- Maybourne Hotel Group
- Legal name
- Maybourne Hotels Limited
- Website
- https://maybourne.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maybourne Hotel Group is a privately held luxury hotel operator headquartered in London, operating six ultra-luxury hotels across London, Beverly Hills, and the French Riviera under brands including Claridge's, The Connaught, and The Berkeley, serving ultra-high-net-worth guests with accommodations, dining, wellness, events, and branded residences.
- Ownership category
- akta.pro rank
Maybourne Hotel Group industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury & Estate Rentals (THAGANAF)
Keywords
Where Maybourne Hotel Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Maybourne Hotel Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Hotel Accommodations: Revenue from room and suite rentals across six luxury properties in London, Los Angeles, and French Riviera. Pricing varies by property, room category, and season.
- Food and Beverage: Restaurant and bar operations including Michelin-starred dining, afternoon tea, cocktail bars, and seasonal pop-ups across all properties.
- Wellness and Spa Services: Surrenne wellness concept featuring spa treatments, fitness facilities, Aman Spa partnerships, and longevity programs.
- Events and Weddings: Private event hosting including weddings, corporate meetings, social occasions, and exclusive hire options.
- Branded Residences: Luxury residential offerings including The Maybourne Saint-Germain in Paris with pricing reportedly achieving nearly €70,000 per square metre.
- Gift Vouchers: Gift voucher program for accommodations, dining experiences, wellness treatments, and masterclasses.
- Adaptive Reuse Projects: Conversion of heritage buildings into luxury properties (e.g., former French Ministry of Defence building into The Maybourne Saint-Germain).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Luxury accommodation across six properties |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Maybourne Hotel Group product offering
Product offeringCore offering
Maybourne Hotel Group operates a portfolio of six luxury hotels across London (Claridge's, The Connaught, The Berkeley, The Emory), Beverly Hills (The Maybourne Beverly Hills), and the French Riviera (The Maybourne Riviera). The group also runs companion offerings including fine-dining restaurants, wellness and spa concepts (Surrenne, Aman Spa at The Emory), branded residential real estate, private event spaces, gift vouchers, and an exclusive membership community called The Maybourne Society.
Product overview
Maybourne Hotel Group operates a portfolio of six luxury hotels across London (Claridge's, The Connaught, The Berkeley, The Emory), Los Angeles (The Maybourne Beverly Hills), and the French Riviera (The Maybourne Riviera). The offering spans core hotel accommodations with signature suites and rooms, alongside complementary services including fine dining restaurants and bars (abc kitchens, Dante, Hélène Darroze at The Connaught, Cedric Grolet at The Berkeley), wellness facilities under the Surrenne brand and Aman Spas, event and wedding venues, branded residences, and a private membership community (The Maybourne Society). The group also operates Maybourne Shop for retail and gift vouchers. Three of Maybourne's London hotels (Claridge's, The Connaught, and The Emory) were named in The World's 50 Best Hotels 2025 ranking.
Differentiator
Problem solved
Functional benefit
Brands
- Surrenne: Maybourne's wellness and longevity brand, offering spa treatments and health-focused experiences across multiple properties including The Connaught's Aman Spa, Claridge's Spa, and dedicated Surrenne Belgravia and Surrenne Riviera locations.
Products and services
- Claridge's
- The Connaught
- The Berkeley
- The Emory
- The Maybourne Beverly Hills
- The Maybourne Riviera
- Maybourne Branded Residences
- Maybourne Gift Vouchers
- The Maybourne Society
- Surrenne Wellness
- Private Events & Celebrations
- Group Reservations Desk
Companies that use Maybourne Hotel Group
Customer profileSegments3 records
Ideal customer profiles3 records
Maybourne Hotel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Maybourne Hotel Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nick CandypotentialUK billionaire developer Nick Candy and Maybourne (owner of Claridge's and five other properties) are in discussions about a potential branded residences partnership in Dubai. Talks confirmed at Future Hospitality Summit in Dubai, where Maybourne CEO Marc Socker described the two as 'natural partners' given Candy's track record with projects like One Hyde Park. No concrete timeline or budget disclosed.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Maybourne Hotel Group competitors and assessment
Company assessmentEmerging players
- Bulgari Hotels & Resorts: LVMH-owned ultra-luxury hotel and residences brand with properties in London, Paris, and Rome, including Bulgari branded residences. Direct overlap with Maybourne's urban European footprint and residences model, though a smaller current portfolio.
- Auberge Resorts Collection: Luxury hotel and residences collection with an expanding pipeline of urban and resort properties, including a London footprint (The Berkeley replacement positioning aside). Comparable on the luxury hotel + residences model and UHNW clientele, though with a smaller urban presence than Maybourne.
Direct peers
- Oetker Collection: European-led collection of ultra-luxury hotels and residences including Le Bristol Paris and Hôtel du Cap-Eden-Roc on the French Riviera. Direct competitor for European luxury guests and a comparable residences and heritage-driven model.
- Mandarin Oriental Hotel Group: Owner/operator of luxury hotels and branded residences with flagship urban properties in London, comparable to Maybourne's city luxury focus. Overlaps directly on customer segment, F&B-led differentiation, and residences strategy.
- Aman Group: Ultra-luxury hotel and residences operator with a comparable UHNW target customer, a destination-resort and urban mixed model, and a fast-expanding branded residences pipeline. Closest peer in the ultra-luxury positioning and wellness integration.
- The Dorchester Collection: Portfolio of iconic luxury hotels in London and other European gateway cities (The Dorchester, 45 Park Lane, The Beverly Hills Hotel, Hotel Bel-Air, Le Meurice, Hôtel Plaza Athénée). Closest direct competitor in the heritage London and European ultra-luxury segment.
- Belmond (LVMH): Luxury hotel group (now part of LVMH) operating heritage and resort properties across Europe and beyond. Comparable on the heritage-property, ultra-luxury positioning, and destination-resort model, especially given Maybourne's Riviera presence.
- Rosewood Hotel Group: Operates a comparable portfolio of ultra-luxury hotels and branded residences across gateway cities. Direct competitor in the same product category and customer segment, with a similar model combining heritage properties, design-led hotels, and residences.
- Peninsula Hotels: Operates ultra-luxury hotels in London (The Peninsula London) and other gateway cities with a strong branded residences offering. Direct competitor in Maybourne's core London ultra-luxury segment and in the residences expansion strategy.
- Four Seasons Hotels & Resorts: Global luxury hotel operator with a substantial branded residences program (Four Seasons Private Residences). Direct peer in the luxury hotel and residences space, with similar UHNW and corporate clientele.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maybourne Hotel Group social profiles
Digital presenceMaybourne Hotel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maybourne Hotel Group leadership team
Management profileNumber of profiles
Profiles3 records
Maybourne Hotel Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Maybourne Hotel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maybourne Hotel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maybourne Hotel Group
What does Maybourne Hotel Group do?
Maybourne Hotel Group operates a portfolio of six luxury hotels across London (Claridge's, The Connaught, The Berkeley, The Emory), Beverly Hills (The Maybourne Beverly Hills), and the French Riviera (The Maybourne Riviera). The group also runs companion offerings including fine-dining restaurants, wellness and spa concepts (Surrenne, Aman Spa at The Emory), branded residential real estate, private event spaces, gift vouchers, and an exclusive membership community called The Maybourne Society.
Is Maybourne Hotel Group a public or private company?
Maybourne Hotel Group is a private company. It is classified as family owned and is currently operating.
When was Maybourne Hotel Group founded?
Maybourne Hotel Group was founded in 1998. It employs 101 to 250 people.
Where is Maybourne Hotel Group based?
Maybourne Hotel Group is headquartered in London, United Kingdom, in the Europe region.
How does Maybourne Hotel Group make money?
Seven revenue lines are on record. Hotel Accommodations are the primary driver. The others are food and Beverage, wellness and Spa Services, events and Weddings, branded Residences, gift Vouchers and adaptive Reuse Projects.
Who are Maybourne Hotel Group's main competitors?
Emerging players on record are Bulgari Hotels & Resorts and Auberge Resorts Collection. Direct peers are Oetker Collection, Mandarin Oriental Hotel Group, Aman Group, The Dorchester Collection, Belmond (LVMH), Rosewood Hotel Group, Peninsula Hotels and Four Seasons Hotels & Resorts.
Does Maybourne Hotel Group have an API?
No public API is recorded for Maybourne Hotel Group.
What industry is Maybourne Hotel Group in?
Maybourne Hotel Group's product category is Luxury Hotels. Its primary akta.pro industry code is THAGACAE, Urban Luxury Hotels (City Luxury), with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 72111 and its SIC code is 7011.