What 7 Mindsets does

7 Mindsets is a privately held K-12 social and emotional learning (SEL) company headquartered in Roswell, Georgia, serving approximately 2,900 schools and 5 million students and educators across all 50 U.S. states and select international markets. The company's core product is a mindset-based digital curriculum (PreK-12) structured around a proprietary 7 Mindsets framework with 28 Learning Objectives, designed to be delivered school- or district-wide under a Multi-Tiered System of Supports (MTSS). Since 2022 the platform has been extended through three acquisitions: Lessons For SEL (video content), BASE Education (now 7 Mindsets Wellness, a K-12 mental health and wellness solution with 150+ topics and a built-in harmful-language alert system), and xSEL Labs (now 7 Mindsets Insights, an SEL measurement suite including K-8 performance-based direct assessment, high school surveys, and K-12 climate surveys). Supporting offerings include Professional Learning & Coaching services, an adult well-being platform (Empowering Educators), the annual Mindsets University educator conference in Orlando, and the B2C Ultimate Life Summit ($2,500/student).

The technology stack is delivered via a web-based SaaS platform with an accompanying iOS app; the company is SOC 2 Type II certified and accessibility certified, but no public API, SDK, or documented integrations with student information systems are disclosed. AI/ML capability is limited to the Fireword alerting algorithm in the Wellness module for detecting harmful student language, with no broader AI/ML platform claim.

Revenue is generated primarily through annual site- and district-wide subscription licenses for the curriculum, mental health, and Insights products, often purchased using federal education funding (Title I, Title II, Title IV, IDEA) and state budgets; secondary streams include paid professional learning/coaching services and registration/attendance fees for the Mindsets University conference and Ultimate Life Summit. The go-to-market combines an enterprise field sales motion for large districts, inside sales for mid-market accounts, community-led growth through signature events, and a funding-procurement support function. Independent peer-reviewed research in Hillsborough County Public Schools (FL), covering more than 58,000 students, supports ESSA Level 2 Evidence of Effectiveness (2025), and the underlying theory of change holds ESSA Level 4 Demonstrates a Rationale validation (2026).

Name

7 Mindsets

Legal name

7 Mindsets

Website

https://7mindsets.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

7 Mindsets is a K-12 social and emotional learning platform serving roughly 2,900 schools with a mindset-based curriculum, mental health and wellness modules, SEL measurement tools, and educator well-being offerings, sold via district subscriptions and supported by professional learning services.

Ownership category

akta.pro rank

Product category

Social and Emotional Learning (SEL) Software

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)

akta.pro secondary industries

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• Social emotional learning
• K-12 SEL curriculum
• SEL assessment tools
• School culture transformation
• Mental health education

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. District/School Subscriptions: 7 Mindsets generates primary revenue through annual site-based or district-wide subscriptions for access to their digital curriculum, wellness platform, and insights measurement tools. Schools pay per-student or site licensing fees, typically on annual or multi-year contracts. Federal and state education funding (Title I, Title IV, IDEA, etc.) is commonly used to purchase these solutions.
2. Professional Learning and Coaching Services: The company offers paid professional development, coaching, and consulting services to support implementation. These include on-site training, virtual professional development, and data workshops led by former educators and administrators. This represents a significant revenue stream alongside software licensing.
3. Ultimate Life Summit Tuition: The company charges $2,500 per student for the Ultimate Life Summit, a week-long youth empowerment experience held in Orlando, Florida. Partial scholarships are available. This event-based revenue supports both the Magic Wand Foundation nonprofit and serves as a customer acquisition and retention tool.
4. Mindsets University Registration: Annual professional development conference for educators featuring registration fees. Individual and group rates are available. The event provides professional learning hours and certifications (MBA - Mindset Based Ambassador Certificate, MBL - Mindset Based Leadership Certificate).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

7 Mindsets sells a PreK-12 social and emotional learning (SEL) platform, the 7 Mindsets Transformation Framework, built around a core digital mindset-based curriculum (7 Mindsets Core Curriculum), a mental health and wellness solution (7 Mindsets Wellness, formerly BASE Education), and SEL measurement tools (7 Mindsets Insights, formerly xSEL Labs), with an adult well-being module (Empowering Educators). Schools and districts license these tools on annual subscriptions, supported by Professional Learning & Coaching services, and the company also runs the Mindsets University educator conference and the Ultimate Life Summit student empowerment event.

Product overview

7 Mindsets provides a unified Transformation Framework for K-12 education consisting of four core product lines: (1) 7 Mindsets Core Curriculum, a PreK-12 mindset-based digital curriculum for Tier 1 instruction; (2) 7 Mindsets Wellness (formerly BASE Education), a K-12 mental health and wellness platform supporting prevention and intervention across MTSS tiers; (3) 7 Mindsets Insights (formerly xSEL Labs), measurement and assessment tools for social-emotional competency and school climate; and (4) Empowering Educators, an adult well-being platform for staff. These products work together as an integrated system, supported by Professional Learning & Coaching services. The company also hosts Mindsets University (annual educator conference) and the Ultimate Life Summit (youth leadership experience).

Differentiator

Problem solved

Functional benefit

Brands

• 7 Mindsets Wellness (formerly Base): A K-12 mental health and wellness solution providing both facilitated and interactive learning pathways for Tier 1 prevention and Tier 2/3 interventions, with 150+ age-appropriate topics
• Insights (formerly xSEL Labs)

Quantifiable outcome

• Independent study in Hillsborough County Public Schools showed increased English and Math test scores in high-implementation schools
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Magic Wand FoundationcoreStrategic or Co-development PartnerMagic Wand Foundation is a nonprofit organization founded in 2008 on a mission to spread mindset-based empowerment globally. 7 Mindsets serves as the Title Sponsor of the Ultimate Life Summit, donating a portion of revenue to provide scholarships. The foundation supports youth directly and equips youth-serving organizations with mindset-based training and resources. 7M Cares is the company's social impact initiative that channels support to the Magic Wand Foundation.
• Disney (Magic Kingdom and Hollywood Studios)minorGTM or Marketing PartnerThe Ultimate Life Summit takes place at hotels on Disney property in Orlando, Florida, with field trips to Disney's Magic Kingdom and Hollywood Studios included in the student experience. Disney park tickets are included in the $2,500 tuition. Hilton Orlando Lake Buena Vista is the official host hotel, connected to Disney Springs via pedestrian bridge.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Committee for Children (Second Step): Nonprofit publisher of Second Step, one of the most widely adopted K-12 SEL curricula in U.S. schools. Directly competes with 7 Mindsets Core Curriculum in district SEL purchasing decisions, serving the same K-12 buyer with similar Tier 1 universal SEL programming.
• CharacterStrong: Provides PreK-12 SEL and character education curriculum and training for schools and districts. Competes head-to-head with 7 Mindsets for Tier 1 SEL adoption and shares a similar whole-school culture transformation positioning.
• Panorama Education: Provides K-12 SEL surveys, climate surveys, and intervention planning tools used by school districts. Directly competes with 7 Mindsets Insights measurement products and overlaps with district MTSS workflows.
• Aperture Education (DESSA): Provides the DESSA suite of SEL assessments, instruction, and intervention tools for K-12. Competes with 7 Mindsets Insights measurement and Wellness intervention products in the assessment-driven SEL category.
• Choose Love Movement: Provides a PreK-12 SEL and character education program used in thousands of U.S. schools. Competes with 7 Mindsets for district SEL curriculum adoption and whole-school culture programming.
• Rethink Ed: Provides SEL, behavior, and mental health online curricula and professional development for K-12, with tiered MTSS supports. Closely comparable to the combined 7 Mindsets Core + Wellness portfolio.
• Sanford Harmony: National University and Sanford Institute SEL program offering a peer-relationship and social-emotional curriculum for K-12. Competes with 7 Mindsets Core Curriculum at the district SEL purchasing layer.

Broad incumbents

• Gaggle: Provides K-12 student safety monitoring, mental health checks, and SEL-adjacent content within a broader school safety and compliance platform. Overlaps with the student-safety functionality built into 7 Mindsets Wellness.
• Nearpod: Broader K-12 instructional platform with social-emotional and life skills content layered onto its core lesson-delivery product. Competes for district curriculum and engagement budgets and shares the EdTech K-12 GTM motion.

Emerging players

• Bark Technologies: Provides student safety monitoring, content scanning, and SEL-adjacent wellbeing tools for K-12 schools and families. Partially overlaps with the built-in alert and monitoring capabilities of 7 Mindsets Wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/7Mindsets
• YouTubeyoutube.com/user/7mindsets
• Facebookfacebook.com/7Mindsets
• LinkedInlinkedin.com/company/7-mindsets
• Instagraminstagram.com/7mindsets

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7 Mindsets